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Wasanni na Almara vs. Apple, sauraron Kotu, Hukumar Store Store

Kotun da ke tsakanin Epic Games da Apple, inda tsohon takaddamar Apple ke da hakkin kafa hukumar aikace-aikace da ayyuka a cikin App Store, ya tashi daga matakin shirye-shiryen zuwa sauraren karar. Ba tare da la'akari ba, waɗannan sauraron za su zama ɗaya daga cikin mafi yawan abin da aka ambata da kuma ban sha'awa a cikin tarihin kwanan nan, tun da ba kawai Wasannin Epic ba ne da Apple, Spotify da sauran kamfanoni suna yin irin wannan ikirarin a Turai. Wasannin Epic shine farkon wanda ya yi magana da ƙarfi kuma a sarari game da ayyukan kasuwancin da ba daidai ba na Apple, amma kamfanoni da yawa sun bi.

Tun da farko an zayyana nau'in harin da aka kai wa Apple, amma kotu ta kawo rudani, tun da dakarun sun daidaita kuma kowane bangare na yin kokari sosai don samun nasara. Abun da ake ciki shine kusan dala biliyan 22 da Apple ya samu daga Store Store a bara kuma ya yi niyyar haɓaka wannan adadin a wannan shekara. Kotun na iya canza ma'auni na iko, kuma Apple ba kawai za a tilasta masa ya canza tsarinsa ba, har ma ya biya diyya ga wadanda abin ya shafa a duniya.

Don kada in maimaita kaina, ina ba ku shawara ku karanta cikakken bayani tare da shaidar ma'aikatan Apple game da yadda App Store ke aiki da kuma hanyoyin da kamfanin ya jagoranta, akwai abubuwa masu ban sha'awa da yawa.

Shaidar kai tsaye cewa Apple ya fahimci raunin matsayinsa kuma yana ƙoƙarin sauƙaƙe hare-haren Epic Games da sauran kamfanoni ya kasance canji a cikin ƙa'idodin App Store. Tun daga watan Disamba na shekarar da ta gabata, kamfanin ya ba da kyauta mai yawa ga masu haɓakawa, duk kamfanin da ke samun kasa da dala miliyan ɗaya a shekara daga sayar da aikace-aikacen a cikin App Store, yana samun raguwar kwamitocin, ba 30% kamar yadda ya gabata ba, amma rabin adadin. Abin sha'awa shine, wannan ka'ida ba ta aiki ta hanyar tsoho, dole ne mai haɓakawa ya nemi ragin kwamiti, akwai dabara a nan da ke ba kamfani damar samun ƙarin kuɗi.

An goyi bayan yunkurin Apple a kafafen yada labarai, an kwatanta lamarin a matsayin wani abu mai mahimmanci ya faru. A gaskiya ma, Apple ya sanya fuska mai kyau a kan mummunan wasa, a cewar Sensor Tower, sababbin dokokin sun shafi wani karamin sashi na kudaden shiga na Apple. Alal misali, rabon masu wallafa tare da samun kudin shiga kasa da miliyan ɗaya yana da mahimmanci - 96.7% na duk kamfanoni (bayanai daga Sensor Tower). Amma kudaden shiga daga irin waɗannan kamfanoni sun bambanta - 2.6% na kudin shiga na Apple. A cikin ɓangaren da ba na caca ba, hoton yana kama da - 97.5% na kamfanoni, amma samun kudin shiga daga gare su shine 4.8%.

Epic Games vs. Apple Court Ji, App Kudin ajiya Wasanni Almara vs. Apple, Shari'ar Kotu, Hukumar Store Store

Mun ga cewa Apple yana ƙoƙarin kada ya rasa kuɗin shiga, ba don canza ka'idodin wasan ga waɗanda ke kawo babban kudin shiga ba. Kuma waɗannan kamfanoni ne na matakin Wasannin Epic, kuma ba waɗanda ke yin dogon wutsiya ba.

Daidai da karar Wasannin Epic, akwai sauraren kara a Majalisar Dokokin Amurka, da kararraki a duk duniya. Kyakkyawan misali na abin da Apple zai iya rasa a cikin irin waɗannan yaƙe-yaƙe shine ƙarar matakin aji a Burtaniya.

Masu amfani da App Store daga kasar nan sun shigar da kara a gaban kotu, an kiyasta adadinsa ya kai fam biliyan 1.5 (kimanin dala biliyan 2.12), kuma adadin wadanda abin ya shafa ya kai miliyan 20. A cewar masu shigar da kara, su ne wadanda suka samu raunuka, saboda sun dade suna biyan kudaden aikace-aikace da kuma ayyuka a cikin App Store saboda rashin adalcin manufar Apple. Yanzu kotu za ta yanke hukunci kan diyya ga duk masu amfani da App Store na Burtaniya da suka kashe kudi a shafin bayan 1 ga Oktoba, 2015. Wannan tsarin yana ba da alƙawarin ba kawai asarar kuɗin shiga na gaba ba, har ma da biyan diyya na lokutan da suka gabata.

A cikin WSJ, zaku iya samun sifa mai ban sha'awa na Alkali Yvonne Gonzalez Rogers, wanda ke jagorantar shari'ar Wasannin Epic da Apple. Kuna iya samun wannan rubutun anan.

A baya dai Alkali Gonzalez ya shiga cikin shari'o'in da Apple ya kasance wanda ake tuhuma, kamar karar da aka shigar a kan AT&T da Apple, yana zargin cewa masu amfani da AT&T ba za su iya canjawa wuri zuwa wani dillali tare da iPhone a karkashin kwangilar data kasance ba. Alkalin ya gano cewa irin wadannan yarjejeniyoyi na tallace-tallace ba su saba wa kowace doka ba, wanda ke da gaskiya. A zaman farko, lokacin da lauyan Epic Games ya bayar da hujjar cewa iPhone na'urar wasan bidiyo ce mai šaukuwa ba tare da gasa ba, ya amsa cewa akwai Nintendo Switch kuma ba a cikin tambaya game da ɗaukar kayan wasan bidiyo. Wani yana fassara wannan a matsayin sha'awar alkali a cikin Apple, amma ina ganin wannan a matsayin ƙoƙari ne na fahimtar da gaske game da lamarin, don hana karkatar da kowane bangare, amma akwai wadatar su.

Martanin Apple ga zargin cewa tsarin daidaitawa na App Store ya karye da kuma Sanatin haya a ciki Dar es Salaam ya rasa aikace-aikace masu cutarwa, ciki har da wadanda ke satar bayanan masu amfani da su, da kuma kudadensu, ya zama alkaluman da lauyoyin kamfanin suka bayar. A cikin 2020, kamfanin ya toshe dala biliyan 1.5 na hada-hadar kasuwanci da ke da alaƙa da makircin yaudara. Kamfanin ya toshe asusun masu amfani miliyan 244, apps 48,000 kuma an ƙi su daga App Store saboda suna da ɓoyayyun abubuwa, sannan 215,000 apps an ƙi su saboda keta sirrin bayanan.

A cikin 2020 kadai, Apple ya toshe asusun masu haɓakawa 470,000 kuma ya ƙi aikace-aikacen 205,000 don irin waɗannan asusun. Waɗannan lambobi ne masu kyau waɗanda ke kwatanta girman matsalar da kamfanoni kamar Apple da Google ke fuskanta. Kuma waɗannan adadi ne masu mahimmanci, yayin da suke nuna girma da girman App Store, da kuma adadin ƙoƙarin sanya ɗaya ko wata software mara kyau a wurin.

Lauyoyin Epic Games sun nace cewa Apple ya mamaye matsayin keɓaɓɓu a cikin kasuwar iOS, yana sarrafa gaba ɗaya wanda kuma ta yaya zai iya ɗaukar aikace-aikacen, kuma baya ƙyale karɓar biyan kuɗi ta madadin hanyoyin, ketare Apple. Misali, siyan kudin cikin-game V-Backs akan iOS yana yiwuwa tare da kwamiti na 30% kawai, babu wasu zaɓuɓɓuka. Wasannin Epic suna son samun damar siyar da kuɗin kansu ba tare da kuɗaɗen ƙwari ba, kai tsaye ga masu amfani waɗanda suka riga sun sayi samfuran su. Tambayar tana da ban sha'awa kuma ana iya sauƙaƙawa gwargwadon yiwuwa - wa ya mallaki masu amfani da ƙa'idodin Wasannin Epic akan iOS, Apple ko Wasannin Epic? Wanene zai iya sadarwa kai tsaye tare da su kuma ya ba da rangwame ko mafi kyawun ciniki? Apple da gaske ya yi imanin cewa waɗannan masu amfani da su ne kuma ba sa so su bar su daga akwatin yashi. Ayyukan Wasannin Epic shine tilasta Apple ya canza dokoki, dawo da wasannin kamfani da biyan diyya. Amma idan wannan bai faru ba, to, Wasannin Epic za su kasance masu hasara, saboda za su rasa rarraba akan dandamali, wanda shine ɗayan mahimman abubuwan a Arewacin Amurka kuma ya mamaye rabin kasuwa. Abin sha'awa shine, Wasannin Epic sun shigar da kara a kan Google shima, saboda tsarin hukumar Play Store yayi kama da na Apple. Babu irin wannan tsananin sha'awar, saboda Google yana ba ku damar sanya aikace-aikacen a cikin shagunan aikace-aikacen ɓangare na uku, zazzagewa kai tsaye azaman fayil ɗin APK, kuma Apple ba ya da irin wannan damar.

Za a iya cewa za a samu sauye-sauye a cikin App Store sakamakon sauraren karar, amma girman wadannan sauye-sauyen zai dogara ne kan sakamakon wannan gwagwarmaya. Ina tsammanin za a sami sulhu a lokacin da yanayi ya canza kuma hukumar ta rage. Abin sha'awa shine, girman kamfani, yawan kuɗin da yake biya, kuma wannan yana kallon akalla m. Yawancin lokaci, ƙarin kasuwanci yana nufin ƙarin sassauci.

Yana da ban sha'awa cewa a cikin Rasha Hukumar Antimonopoly ta Tarayya ta riga ta amince da Apple a matsayin babban dan wasa a cikin kasuwar iOS da App Store, an yanke shawarar daidai bayan wani bincike da aka yi a bara.

Apple ya garzaya kotu don kalubalantar ayyukan hukumar ta FAS, da dama sun rubuta cewa an yi hakan ne saboda girman tarar da aka yi, wanda ya kai kusan biliyan biliyan. A zahiri, abin da ke damun Apple a cikin wannan labarin ba shi da kuɗi da yawa kamar yadda aka san su a matsayin babban ɗan wasa. Ga masu gudanarwa, wannan yana buɗe dama mai yawa don yadda zaku iya matsa lamba kan kamfani kuma sun fahimci wannan da kyau, suna ƙoƙarin guje wa hakan ta kowane hali.

Al'amarin Epic Games v. Apple yana jan hankali a duk ƙasashen duniya, saboda sakamakonsa ya ƙayyade yadda jami'ai a duniya za su kasance. Rashin hasara za ta atomatik yana nufin ƙararraki daga duka talakawan mutane (tunanin Burtaniya) da masu gudanarwa. Wannan dama ce mai kyau don shayar da Apple da tara ƙarin kuɗi don kasafin kuɗi, kuma ga Apple, wannan lalacewar yanayin kasuwanci yana da dogon lokaci, ba za a iya gyara shi ta kowane mataki ba. Amma har yanzu ba mu ga karar da masu haɓakawa suka yi ba cewa za su iya tuhumar kamfanin da tsadar farashin aikace-aikacen, sakamakon gaskiyar cewa ci gaban su ya sami ƙarami fiye da yadda za su iya. Wannan shine lokacin farauta na Apple, wanda kowa da kowa ba tare da togiya ba yana so ya shiga - mutane talakawa, kamfanoni, masu haɓakawa. Kuma ya dogara da kotu tare da Wasannin Epic abin da asarar Apple zai sha. Tuni dai ya bayyana cewa a wannan karon ba za su iya fita daga cikin ruwan da ya bushe ba, abin tambaya a nan shi ne menene adadin barnar. Kuma yayin da Apple ke ƙoƙarin rage asarar su a kowane farashi.

A gaya mani, kun gamsu da matakin farashin aikace-aikace a cikin App Store? Kuna ganin farashin yayi daidai? Ko har yanzu ya kamata su yi ƙasa da ƙasa?

Wasanni na Almara vs. Apple, sauraron Kotu, Hukumar Store Store

Kotun da ke tsakanin Epic Games da Apple, inda tsohon takaddamar Apple ke da hakkin kafa hukumar aikace-aikace da ayyuka a cikin App Store, ya tashi daga matakin shirye-shiryen zuwa sauraren karar. Ba tare da la'akari ba, waɗannan sauraron za su zama ɗaya daga cikin mafi yawan abin da aka ambata da kuma ban sha'awa a cikin tarihin kwanan nan, tun da ba kawai Wasannin Epic ba ne da Apple, Spotify da sauran kamfanoni suna yin irin wannan ikirarin a Turai. Wasannin Epic shine farkon wanda ya yi magana da ƙarfi kuma a sarari game da ayyukan kasuwancin da ba daidai ba na Apple, amma kamfanoni da yawa sun bi.

Tun da farko an zayyana nau'in harin da aka kai wa Apple, amma kotu ta kawo rudani, tun da dakarun sun daidaita kuma kowane bangare na yin kokari sosai don samun nasara. Abun da ake ciki shine kusan dala biliyan 22 da Apple ya samu daga Store Store a bara kuma ya yi niyyar haɓaka wannan adadin a wannan shekara. Kotun na iya canza ma'auni na iko, kuma Apple ba kawai za a tilasta masa ya canza tsarinsa ba, har ma ya biya diyya ga wadanda abin ya shafa a duniya.

Don kada in maimaita kaina, ina ba ku shawara ku karanta cikakken bayani tare da shaidar ma'aikatan Apple game da yadda App Store ke aiki da kuma hanyoyin da kamfanin ya jagoranta, akwai abubuwa masu ban sha'awa da yawa.

Shaidar kai tsaye cewa Apple ya fahimci raunin matsayinsa kuma yana ƙoƙarin sauƙaƙe hare-haren Epic Games da sauran kamfanoni ya kasance canji a cikin ƙa'idodin App Store. Tun daga watan Disamba na shekarar da ta gabata, kamfanin ya ba da kyauta mai yawa ga masu haɓakawa, duk kamfanin da ke samun kasa da dala miliyan ɗaya a shekara daga sayar da aikace-aikacen a cikin App Store, yana samun raguwar kwamitocin, ba 30% kamar yadda ya gabata ba, amma rabin adadin. Abin sha'awa shine, wannan ka'ida ba ta aiki ta hanyar tsoho, dole ne mai haɓakawa ya nemi ragin kwamiti, akwai dabara a nan da ke ba kamfani damar samun ƙarin kuɗi.

An goyi bayan yunkurin Apple a kafafen yada labarai, an kwatanta lamarin a matsayin wani abu mai mahimmanci ya faru. A gaskiya ma, Apple ya sanya fuska mai kyau a kan mummunan wasa, a cewar Sensor Tower, sababbin dokokin sun shafi wani karamin sashi na kudaden shiga na Apple. Alal misali, rabon masu wallafa tare da samun kudin shiga kasa da miliyan ɗaya yana da mahimmanci - 96.7% na duk kamfanoni (bayanai daga Sensor Tower). Amma kudaden shiga daga irin waɗannan kamfanoni sun bambanta - 2.6% na kudin shiga na Apple. A cikin ɓangaren da ba na caca ba, hoton yana kama da - 97.5% na kamfanoni, amma samun kudin shiga daga gare su shine 4.8%.

Epic Games vs. Apple Court Ji, App Kudin ajiya Wasanni Almara vs. Apple, Shari'ar Kotu, Hukumar Store Store

Mun ga cewa Apple yana ƙoƙarin kada ya rasa kuɗin shiga, ba don canza ka'idodin wasan ga waɗanda ke kawo babban kudin shiga ba. Kuma waɗannan kamfanoni ne na matakin Wasannin Epic, kuma ba waɗanda ke yin dogon wutsiya ba.

Daidai da karar Wasannin Epic, akwai sauraren kara a Majalisar Dokokin Amurka, da kararraki a duk duniya. Kyakkyawan misali na abin da Apple zai iya rasa a cikin irin waɗannan yaƙe-yaƙe shine ƙarar matakin aji a Burtaniya.

Masu amfani da App Store daga kasar nan sun shigar da kara a gaban kotu, an kiyasta adadinsa ya kai fam biliyan 1.5 (kimanin dala biliyan 2.12), kuma adadin wadanda abin ya shafa ya kai miliyan 20. A cewar masu shigar da kara, su ne wadanda suka samu raunuka, saboda sun dade suna biyan kudaden aikace-aikace da kuma ayyuka a cikin App Store saboda rashin adalcin manufar Apple. Yanzu kotu za ta yanke hukunci kan diyya ga duk masu amfani da App Store na Burtaniya da suka kashe kudi a shafin bayan 1 ga Oktoba, 2015. Wannan tsarin yana ba da alƙawarin ba kawai asarar kuɗin shiga na gaba ba, har ma da biyan diyya na lokutan da suka gabata.

A cikin WSJ, zaku iya samun sifa mai ban sha'awa na Alkali Yvonne Gonzalez Rogers, wanda ke jagorantar shari'ar Wasannin Epic da Apple. Kuna iya samun wannan rubutun anan.

A baya dai Alkali Gonzalez ya shiga cikin shari'o'in da Apple ya kasance wanda ake tuhuma, kamar karar da aka shigar a kan AT&T da Apple, yana zargin cewa masu amfani da AT&T ba za su iya canjawa wuri zuwa wani dillali tare da iPhone a karkashin kwangilar data kasance ba. Alkalin ya gano cewa irin wadannan yarjejeniyoyi na tallace-tallace ba su saba wa kowace doka ba, wanda ke da gaskiya. A zaman farko, lokacin da lauyan Epic Games ya bayar da hujjar cewa iPhone na'urar wasan bidiyo ce mai šaukuwa ba tare da gasa ba, ya amsa cewa akwai Nintendo Switch kuma ba a cikin tambaya game da ɗaukar kayan wasan bidiyo. Wani yana fassara wannan a matsayin sha'awar alkali a cikin Apple, amma ina ganin wannan a matsayin ƙoƙari ne na fahimtar da gaske game da lamarin, don hana karkatar da kowane bangare, amma akwai wadatar su.

Martanin Apple ga zargin cewa tsarin daidaitawa na App Store ya karye da kuma Sanatin haya a ciki Dar es Salaam ya rasa aikace-aikace masu cutarwa, ciki har da wadanda ke satar bayanan masu amfani da su, da kuma kudadensu, ya zama alkaluman da lauyoyin kamfanin suka bayar. A cikin 2020, kamfanin ya toshe dala biliyan 1.5 na hada-hadar kasuwanci da ke da alaƙa da makircin yaudara. Kamfanin ya toshe asusun masu amfani miliyan 244, apps 48,000 kuma an ƙi su daga App Store saboda suna da ɓoyayyun abubuwa, sannan 215,000 apps an ƙi su saboda keta sirrin bayanan.

A cikin 2020 kadai, Apple ya toshe asusun masu haɓakawa 470,000 kuma ya ƙi aikace-aikacen 205,000 don irin waɗannan asusun. Waɗannan lambobi ne masu girma waɗanda ke bayyana girman matsalar da kamfanoni kamar Apple da Google ke fuskanta. Kuma waɗannan adadi ne masu mahimmanci, yayin da suke nuna girma da girman App Store, da kuma adadin ƙoƙarin sanya ɗaya ko wata software mara kyau a wurin.

Lauyoyin Epic Games sun nace cewa Apple ya mamaye matsayin keɓaɓɓu a cikin kasuwar iOS, yana sarrafa gaba ɗaya wanda kuma ta yaya zai iya ɗaukar aikace-aikacen, ba ya ƙyale karɓar biyan kuɗi ta madadin hanyoyin, ketare Apple. Misali, siyan kudin cikin-game V-Backs akan iOS yana yiwuwa tare da kwamiti na 30% kawai, babu wasu zaɓuɓɓuka. Wasannin Epic suna son samun damar siyar da kuɗin kansu ba tare da kuɗaɗen ƙwari ba, kai tsaye ga masu amfani waɗanda suka riga sun sayi samfuran su. Tambayar tana da ban sha'awa kuma ana iya sauƙaƙawa gwargwadon yiwuwa - wa ya mallaki masu amfani da ƙa'idodin Wasannin Epic akan iOS, Apple ko Wasannin Epic? Wanene zai iya sadarwa kai tsaye tare da su kuma ya ba da rangwame ko mafi kyawun ciniki? Apple da gaske ya yi imanin cewa waɗannan masu amfani da su ne kuma ba sa so su bar su daga akwatin yashi. Ayyukan Wasannin Epic shine tilasta Apple ya canza dokoki, dawo da wasannin kamfani da biyan diyya. Amma idan wannan bai faru ba, to, Wasannin Epic za su kasance masu hasara, saboda za su rasa rarraba akan dandamali, wanda shine ɗayan mahimman abubuwan a Arewacin Amurka, ya mamaye rabin kasuwa. Abin sha'awa shine, Wasannin Epic sun shigar da kara a kan Google shima, saboda tsarin hukumar Play Store yayi kama da na Apple. Babu irin wannan tsananin sha'awar, saboda Google yana ba ku damar sanya aikace-aikacen a cikin shagunan aikace-aikacen ɓangare na uku, zazzagewa kai tsaye azaman fayil ɗin APK, kuma Apple ba ya da irin wannan damar.

Za a iya cewa za a samu sauye-sauye a cikin App Store sakamakon sauraren karar, amma girman wadannan sauye-sauyen zai dogara ne kan sakamakon wannan gwagwarmaya. Ina tsammanin za a sami sulhu a lokacin da yanayi ya canza kuma hukumar ta rage. Abin sha'awa shine, girman kamfani, yawan kuɗin da yake biya, kuma wannan yana kallon akalla m. Yawancin lokaci, ƙarin kasuwanci yana nufin ƙarin sassauci.

Yana da ban sha'awa cewa a cikin Rasha Hukumar Antimonopoly ta Tarayya ta riga ta amince da Apple a matsayin babban dan wasa a cikin kasuwar iOS da App Store, an yanke shawarar daidai bayan wani bincike da aka yi a bara.

Apple ya garzaya kotu don kalubalantar ayyukan hukumar ta FAS, da dama sun rubuta cewa an yi hakan ne saboda girman tarar da aka yi, wanda ya kai kusan biliyan biliyan. A zahiri, abin da ke damun Apple a cikin wannan labarin ba shi da kuɗi da yawa kamar yadda aka san su a matsayin babban ɗan wasa. Ga masu gudanarwa, wannan yana buɗe dama mai yawa don yadda zaku iya matsa lamba kan kamfani kuma sun fahimci wannan da kyau, suna ƙoƙarin guje wa hakan ta kowane hali.

Al'amarin Epic Games v. Apple yana jan hankali a duk ƙasashen duniya, saboda sakamakonsa ya ƙayyade yadda jami'ai a duniya za su kasance. Rashin hasara za ta atomatik yana nufin ƙararraki daga duka talakawan mutane (tunanin Burtaniya) da masu gudanarwa. Wannan dama ce mai kyau don shayar da Apple da tara ƙarin kuɗi don kasafin kuɗi, kuma ga Apple, wannan lalacewar yanayin kasuwanci yana da dogon lokaci, ba za a iya gyara shi ta kowane mataki ba. Amma har yanzu ba mu ga karar da masu haɓakawa suka yi ba cewa za su iya tuhumar kamfanin da tsadar farashin aikace-aikacen, sakamakon gaskiyar cewa ci gaban su ya sami ƙarami fiye da yadda za su iya. Wannan shine lokacin farauta na Apple, wanda kowa da kowa ba tare da togiya ba yana so ya shiga - mutane talakawa, kamfanoni, masu haɓakawa. Kuma ya dogara da kotu tare da Wasannin Epic abin da asarar Apple zai sha. Tuni dai ya bayyana cewa a wannan karon ba za su iya fita daga cikin ruwan da ya bushe ba, abin tambaya a nan shi ne menene adadin barnar. Kuma yayin da Apple ke ƙoƙarin rage asarar su a kowane farashi.

A gaya mani, kun gamsu da matakin farashin aikace-aikace a cikin App Store? Kuna ganin farashin yayi daidai? Ko har yanzu ya kamata su yi ƙasa da ƙasa?

Wasanni na Almara vs. Apple, sauraron Kotu, Hukumar Store Store

Kotun da ke tsakanin Epic Games da Apple, inda tsohon takaddamar Apple ke da hakkin kafa hukumar aikace-aikace da ayyuka a cikin App Store, ya tashi daga matakin shirye-shiryen zuwa sauraren karar. Ba tare da la'akari ba, waɗannan sauraron za su zama ɗaya daga cikin mafi yawan abin da aka ambata da kuma ban sha'awa a cikin tarihin kwanan nan, tun da ba kawai Wasannin Epic ba ne da Apple, Spotify da sauran kamfanoni suna yin irin wannan ikirarin a Turai. Wasannin Epic shine farkon wanda ya yi magana da ƙarfi kuma a sarari game da ayyukan kasuwancin da ba daidai ba na Apple, amma kamfanoni da yawa sun bi.

Tun da farko an zayyana nau'in harin da aka kai wa Apple, amma kotu ta kawo rudani, tun da dakarun sun daidaita kuma kowane bangare na yin kokari sosai don samun nasara. Abun da ake ciki shine kusan dala biliyan 22 da Apple ya samu daga Store Store a bara kuma ya yi niyyar haɓaka wannan adadin a wannan shekara. Kotun na iya canza ma'auni na iko, kuma Apple ba kawai za a tilasta masa ya canza tsarinsa ba, har ma ya biya diyya ga wadanda abin ya shafa a duniya.

Don kada in maimaita kaina, ina ba ku shawara ku karanta cikakken bayani tare da shaidar ma'aikatan Apple game da yadda App Store ke aiki da kuma hanyoyin da kamfanin ya jagoranta, akwai abubuwa masu ban sha'awa da yawa.

Shaidar kai tsaye cewa Apple ya fahimci raunin matsayinsa kuma yana ƙoƙarin sauƙaƙe hare-haren Epic Games da sauran kamfanoni ya kasance canji a cikin ƙa'idodin App Store. Tun daga watan Disamba na shekarar da ta gabata, kamfanin ya ba da kyauta mai yawa ga masu haɓakawa, duk kamfanin da ke samun kasa da dala miliyan ɗaya a shekara daga sayar da aikace-aikacen a cikin App Store, yana samun raguwar kwamitocin, ba 30% kamar yadda ya gabata ba, amma rabin adadin. Abin sha'awa shine, wannan ka'ida ba ta aiki ta hanyar tsoho, dole ne mai haɓakawa ya nemi ragin kwamiti, akwai dabara a nan da ke ba kamfani damar samun ƙarin kuɗi.

An goyi bayan yunkurin Apple a kafafen yada labarai, an kwatanta lamarin a matsayin wani abu mai mahimmanci ya faru. A gaskiya ma, Apple ya sanya fuska mai kyau a kan mummunan wasa, a cewar Sensor Tower, sababbin dokokin sun shafi wani karamin sashi na kudaden shiga na Apple. Alal misali, rabon masu wallafa tare da samun kudin shiga kasa da miliyan ɗaya yana da mahimmanci - 96.7% na duk kamfanoni (bayanai daga Sensor Tower). Amma kudaden shiga daga irin waɗannan kamfanoni sun bambanta - 2.6% na kudin shiga na Apple. A cikin ɓangaren da ba na caca ba, hoton yana kama da - 97.5% na kamfanoni, amma samun kudin shiga daga gare su shine 4.8%.

Epic Games vs. Apple Court Ji, App Kudin ajiya Wasanni Almara vs. Apple, Shari'ar Kotu, Hukumar Store Store

Mun ga cewa Apple yana ƙoƙarin kada ya rasa kuɗin shiga, ba don canza ka'idodin wasan ga waɗanda ke kawo babban kudin shiga ba. Kuma waɗannan kamfanoni ne na matakin Wasannin Epic, kuma ba waɗanda ke yin dogon wutsiya ba.

Daidai da karar Wasannin Epic, akwai sauraren kara a Majalisar Dokokin Amurka, da kararraki a duk duniya. Kyakkyawan misali na abin da Apple zai iya rasa a cikin irin waɗannan yaƙe-yaƙe shine ƙarar matakin aji a Burtaniya.

Masu amfani da App Store daga kasar nan sun shigar da kara a gaban kotu, an kiyasta adadinsa ya kai fam biliyan 1.5 (kimanin dala biliyan 2.12), kuma adadin wadanda abin ya shafa ya kai miliyan 20. A cewar masu shigar da kara, su ne wadanda suka samu raunuka, saboda sun dade suna biyan kudaden aikace-aikace da kuma ayyuka a cikin App Store saboda rashin adalcin manufar Apple. Yanzu kotu za ta yanke hukunci kan diyya ga duk masu amfani da App Store na Burtaniya da suka kashe kudi a shafin bayan 1 ga Oktoba, 2015. Wannan tsarin yana ba da alƙawarin ba kawai asarar kuɗin shiga na gaba ba, har ma da biyan diyya na lokutan da suka gabata.

A cikin WSJ, zaku iya samun sifa mai ban sha'awa na Alkali Yvonne Gonzalez Rogers, wanda ke jagorantar shari'ar Wasannin Epic da Apple. Kuna iya samun wannan rubutun anan.

A baya dai Alkali Gonzalez ya shiga cikin shari'o'in da Apple ya kasance wanda ake tuhuma, kamar karar da aka shigar a kan AT&T da Apple, yana zargin cewa masu amfani da AT&T ba za su iya canjawa wuri zuwa wani dillali tare da iPhone a karkashin kwangilar data kasance ba. Alkalin ya gano cewa irin wadannan yarjejeniyoyi na tallace-tallace ba su saba wa kowace doka ba, wanda ke da gaskiya. A zaman farko, lokacin da lauyan Epic Games ya bayar da hujjar cewa iPhone na'urar wasan bidiyo ce mai šaukuwa ba tare da gasa ba, ya amsa cewa akwai Nintendo Switch kuma ba a cikin tambaya game da ɗaukar kayan wasan bidiyo. Wani yana fassara wannan a matsayin sha'awar alkali a cikin Apple, amma ina ganin wannan a matsayin ƙoƙari ne na fahimtar da gaske game da lamarin, don hana karkatar da kowane bangare, amma akwai wadatar su.

Martanin Apple ga zargin cewa tsarin daidaitawa na App Store ya karye da kuma Sanatin haya a ciki Dar es Salaam ya rasa aikace-aikace masu cutarwa, ciki har da wadanda ke satar bayanan masu amfani da su, da kuma kudadensu, ya zama alkaluman da lauyoyin kamfanin suka bayar. A cikin 2020, kamfanin ya toshe dala biliyan 1.5 na hada-hadar kasuwanci da ke da alaƙa da makircin yaudara. Kamfanin ya toshe asusun masu amfani miliyan 244, apps 48,000 kuma an ƙi su daga App Store saboda suna da ɓoyayyun abubuwa, sannan 215,000 apps an ƙi su saboda keta sirrin bayanan.

A cikin 2020 kadai, Apple ya toshe asusun masu haɓakawa 470,000 kuma ya ƙi aikace-aikacen 205,000 don irin waɗannan asusun. Waɗannan lambobi ne masu girma waɗanda ke bayyana girman matsalar da kamfanoni kamar Apple da Google ke fuskanta. Kuma waɗannan adadi ne masu mahimmanci, yayin da suke nuna girma da girman App Store, da kuma adadin ƙoƙarin sanya ɗaya ko wata software mara kyau a wurin.

Lauyoyin Epic Games sun nace cewa Apple ya mamaye matsayin keɓaɓɓu a cikin kasuwar iOS, yana sarrafa gaba ɗaya wanda kuma ta yaya zai iya ɗaukar aikace-aikacen, ba ya ƙyale karɓar biyan kuɗi ta madadin hanyoyin, ketare Apple. Misali, siyan kudin cikin-game V-Backs akan iOS yana yiwuwa tare da kwamiti na 30% kawai, babu wasu zaɓuɓɓuka. Wasannin Epic suna son samun damar siyar da kuɗin kansu ba tare da kuɗaɗen ƙwari ba, kai tsaye ga masu amfani waɗanda suka riga sun sayi samfuran su. Tambayar tana da ban sha'awa kuma ana iya sauƙaƙawa gwargwadon yiwuwa - wa ya mallaki masu amfani da ƙa'idodin Wasannin Epic akan iOS, Apple ko Wasannin Epic? Wanene zai iya sadarwa kai tsaye tare da su kuma ya ba da rangwame ko mafi kyawun ciniki? Apple da gaske ya yi imanin cewa waɗannan masu amfani da su ne kuma ba sa so su bar su daga akwatin yashi. Ayyukan Wasannin Epic shine tilasta Apple ya canza dokoki, dawo da wasannin kamfani da biyan diyya. Amma idan wannan bai faru ba, to, Wasannin Epic za su kasance masu hasara, saboda za su rasa rarraba akan dandamali, wanda shine ɗayan mahimman abubuwan a Arewacin Amurka, ya mamaye rabin kasuwa. Abin sha'awa shine, Wasannin Epic sun shigar da kara a kan Google shima, saboda tsarin hukumar Play Store yayi kama da na Apple. Babu irin wannan tsananin sha'awar, saboda Google yana ba ku damar sanya aikace-aikacen a cikin shagunan aikace-aikacen ɓangare na uku, zazzagewa kai tsaye azaman fayil ɗin APK, kuma Apple ba ya da irin wannan damar.

Za a iya cewa za a samu sauye-sauye a cikin App Store sakamakon sauraren karar, amma girman wadannan sauye-sauyen zai dogara ne kan sakamakon wannan gwagwarmaya. Ina tsammanin za a sami sulhu a lokacin da yanayi ya canza kuma hukumar ta rage. Abin sha'awa shine, girman kamfani, yawan kuɗin da yake biya, kuma wannan yana kallon akalla m. Yawancin lokaci, ƙarin kasuwanci yana nufin ƙarin sassauci.

Yana da ban sha'awa cewa a cikin Rasha Hukumar Antimonopoly ta Tarayya ta riga ta amince da Apple a matsayin babban dan wasa a cikin kasuwar iOS da App Store, an yanke shawarar daidai bayan wani bincike da aka yi a bara.

Apple ya garzaya kotu don kalubalantar ayyukan hukumar ta FAS, da dama sun rubuta cewa an yi hakan ne saboda girman tarar da aka yi, wanda ya kai kusan biliyan biliyan. A zahiri, abin da ke damun Apple a cikin wannan labarin ba shi da kuɗi da yawa kamar yadda aka san su a matsayin babban ɗan wasa. Ga masu gudanarwa, wannan yana buɗe dama mai yawa don yadda zaku iya matsa lamba kan kamfani kuma sun fahimci wannan da kyau, suna ƙoƙarin guje wa hakan ta kowane hali.

Al'amarin Epic Games v. Apple yana jan hankali a duk ƙasashen duniya, saboda sakamakonsa ya ƙayyade yadda jami'ai a duniya za su kasance. Rashin hasara za ta atomatik yana nufin ƙararraki daga duka talakawan mutane (tunanin Burtaniya) da masu gudanarwa. Wannan dama ce mai kyau don shayar da Apple da tara ƙarin kuɗi don kasafin kuɗi, kuma ga Apple, wannan lalacewar yanayin kasuwanci yana da dogon lokaci, ba za a iya gyara shi ta kowane mataki ba. Amma har yanzu ba mu ga karar da masu haɓakawa suka yi ba cewa za su iya tuhumar kamfanin da tsadar farashin aikace-aikacen, sakamakon gaskiyar cewa ci gaban su ya sami ƙarami fiye da yadda za su iya. Wannan shine lokacin farauta na Apple, wanda kowa da kowa ba tare da togiya ba yana so ya shiga - mutane talakawa, kamfanoni, masu haɓakawa. Kuma ya dogara da kotu tare da Wasannin Epic abin da asarar Apple zai sha. Tuni dai ya bayyana cewa a wannan karon ba za su iya fita daga cikin ruwan da ya bushe ba, abin tambaya a nan shi ne menene adadin barnar. Kuma yayin da Apple ke ƙoƙarin rage asarar su a kowane farashi.

A gaya mani, kun gamsu da matakin farashin aikace-aikace a cikin App Store? Kuna ganin farashin yayi daidai? Ko har yanzu ya kamata su yi ƙasa da ƙasa?

Wasanni na Almara vs. Apple, sauraron Kotu, Hukumar Store Store

Kotun da ke tsakanin Epic Games da Apple, inda tsohon takaddamar Apple ke da hakkin kafa hukumar aikace-aikace da ayyuka a cikin App Store, ya tashi daga matakin shirye-shiryen zuwa sauraren karar. Ba tare da la'akari ba, waɗannan sauraron za su zama ɗaya daga cikin mafi yawan abin da aka ambata da kuma ban sha'awa a cikin tarihin kwanan nan, tun da ba kawai Wasannin Epic ba ne da Apple, Spotify da sauran kamfanoni suna yin irin wannan ikirarin a Turai. Wasannin Epic shine farkon wanda ya yi magana da ƙarfi kuma a sarari game da ayyukan kasuwancin da ba daidai ba na Apple, amma kamfanoni da yawa sun bi.

Tun da farko an zayyana nau'in harin da aka kai wa Apple, amma kotu ta kawo rudani, tun da dakarun sun daidaita kuma kowane bangare na yin kokari sosai don samun nasara. Abun da ake ciki shine kusan dala biliyan 22 da Apple ya samu daga Store Store a bara kuma ya yi niyyar haɓaka wannan adadin a wannan shekara. Kotun na iya canza ma'auni na iko, kuma Apple ba kawai za a tilasta masa ya canza tsarinsa ba, har ma ya biya diyya ga wadanda abin ya shafa a duniya.

Don kada in maimaita kaina, ina ba ku shawara ku karanta cikakken bayani tare da shaidar ma'aikatan Apple game da yadda App Store ke aiki da kuma hanyoyin da kamfanin ya jagoranta, akwai abubuwa masu ban sha'awa da yawa.

Shaidar kai tsaye cewa Apple ya fahimci raunin matsayinsa kuma yana ƙoƙarin sauƙaƙe hare-haren Epic Games da sauran kamfanoni ya kasance canji a cikin ƙa'idodin App Store. Tun daga watan Disamba na shekarar da ta gabata, kamfanin ya ba da kyauta mai yawa ga masu haɓakawa, duk kamfanin da ke samun kasa da dala miliyan ɗaya a shekara daga sayar da aikace-aikacen a cikin App Store, yana samun raguwar kwamitocin, ba 30% kamar yadda ya gabata ba, amma rabin adadin. Abin sha'awa shine, wannan ka'ida ba ta aiki ta hanyar tsoho, dole ne mai haɓakawa ya nemi ragin kwamiti, akwai dabara a nan da ke ba kamfani damar samun ƙarin kuɗi.

An goyi bayan yunkurin Apple a kafafen yada labarai, an kwatanta lamarin a matsayin wani abu mai mahimmanci ya faru. A gaskiya ma, Apple ya sanya fuska mai kyau a kan mummunan wasa, a cewar Sensor Tower, sababbin dokokin sun shafi wani karamin sashi na kudaden shiga na Apple. Alal misali, rabon masu wallafa tare da samun kudin shiga kasa da miliyan ɗaya yana da mahimmanci - 96.7% na duk kamfanoni (bayanai daga Sensor Tower). Amma kudaden shiga daga irin waɗannan kamfanoni sun bambanta - 2.6% na kudin shiga na Apple. A cikin ɓangaren da ba na caca ba, hoton yana kama da - 97.5% na kamfanoni, amma samun kudin shiga daga gare su shine 4.8%.

Mun ga cewa Apple yana ƙoƙarin kada ya rasa kuɗin shiga, ba don canza ka'idodin wasan ga waɗanda ke kawo babban kudin shiga ba. Kuma waɗannan kamfanoni ne na matakin Wasannin Epic, kuma ba waɗanda ke yin dogon wutsiya ba.

Daidai da karar Wasannin Epic, akwai sauraren kara a Majalisar Dokokin Amurka, da kararraki a duk duniya. Kyakkyawan misali na abin da Apple zai iya rasa a cikin irin waɗannan yaƙe-yaƙe shine ƙarar matakin aji a Burtaniya.

Masu amfani da App Store daga kasar nan sun shigar da kara a gaban kotu, an kiyasta adadinsa ya kai fam biliyan 1.5 (kimanin dala biliyan 2.12), kuma adadin wadanda abin ya shafa ya kai miliyan 20. A cewar masu shigar da kara, su ne wadanda suka samu raunuka, saboda sun dade suna biyan kudaden aikace-aikace da kuma ayyuka a cikin App Store saboda rashin adalcin manufar Apple. Yanzu kotu za ta yanke hukunci kan diyya ga duk masu amfani da App Store na Burtaniya da suka kashe kudi a shafin bayan 1 ga Oktoba, 2015. Wannan tsarin yana ba da alƙawarin ba kawai asarar kuɗin shiga na gaba ba, har ma da biyan diyya na lokutan da suka gabata.

A cikin WSJ, zaku iya samun sifa mai ban sha'awa na Alkali Yvonne Gonzalez Rogers, wanda ke jagorantar shari'ar Wasannin Epic da Apple. Kuna iya samun wannan rubutun anan.

A baya dai Alkali Gonzalez ya shiga cikin shari'o'in da Apple ya kasance wanda ake tuhuma, kamar karar da aka shigar a kan AT&T da Apple, yana zargin cewa masu amfani da AT&T ba za su iya canjawa wuri zuwa wani dillali tare da iPhone a karkashin kwangilar data kasance ba. Alkalin ya gano cewa irin wadannan yarjejeniyoyi na tallace-tallace ba su saba wa kowace doka ba, wanda ke da gaskiya. A zaman farko, lokacin da lauyan Epic Games ya bayar da hujjar cewa iPhone na'urar wasan bidiyo ce mai šaukuwa ba tare da gasa ba, ya amsa cewa akwai Nintendo Switch kuma ba a cikin tambaya game da ɗaukar kayan wasan bidiyo. Wani yana fassara wannan a matsayin sha'awar alkali a cikin Apple, amma ina ganin wannan a matsayin ƙoƙari ne na fahimtar da gaske game da lamarin, don hana karkatar da kowane bangare, amma akwai wadatar su.

Alkaluman da kamfanin Apple ya bayar na cewa tsarin daidaita tsarin App Store ba ya aiki kuma Shagunan haya a Dar es Salaam na ba da damar yin amfani da aikace-aikace masu cutarwa, ciki har da wadanda ke satar bayanan masu amfani, da kuma kudadensu, kamar yadda alkaluman kamfanin ya nuna. lauyoyi . A cikin 2020, kamfanin ya toshe dala biliyan 1.5 na hada-hadar kasuwanci da ke da alaƙa da makircin yaudara. Kamfanin ya toshe asusun masu amfani miliyan 244, apps 48,000 kuma an ƙi su daga App Store saboda suna da ɓoyayyun abubuwa, sannan 215,000 apps an ƙi su saboda keta sirrin bayanan.

Amsar Apple ga zargin cewa tsarin daidaitawa na App Store ya karye kuma Shagunan haya a Dar es Salaam Shagunan haya a Dar es Salaam ya rasa aikace-aikace masu cutarwa, ciki har da waɗanda ke satar bayanan masu amfani, da kuma kuɗin su, ya zama ƙididdiga da lauyoyin kamfanin suka bayar. A cikin 2020, kamfanin ya toshe dala biliyan 1.5 na hada-hadar kasuwanci da ke da alaƙa da makircin yaudara. Kamfanin ya toshe asusun masu amfani miliyan 244, apps 48,000 an hana sanya su a cikin App Store saboda suna da ɓoyayyun siffofi, kuma an ƙi apps 215,000 saboda keta sirrin bayanan. A cikin 2020 kadai, Apple ya toshe asusun masu haɓakawa 470,000 kuma ya ƙi aikace-aikacen 205,000 don irin waɗannan asusun. Waɗannan lambobi ne masu kyau waɗanda ke kwatanta girman matsalar da kamfanoni kamar Apple da Google ke fuskanta. Kuma waɗannan adadi ne masu mahimmanci, yayin da suke nuna girma da girman App Store, da kuma adadin ƙoƙarin sanya ɗaya ko wata software mara kyau a wurin.

Lauyoyin Epic Games sun nace cewa Apple ya mamaye matsayin keɓaɓɓu a cikin kasuwar iOS, yana sarrafa gaba ɗaya wanda kuma ta yaya zai iya ɗaukar aikace-aikacen, kuma baya ƙyale karɓar biyan kuɗi ta madadin hanyoyin, ketare Apple. Misali, siyan kudin cikin-game V-Backs akan iOS yana yiwuwa tare da kwamiti na 30% kawai, babu wasu zaɓuɓɓuka. Wasannin Epic suna son samun damar siyar da kuɗin kansu ba tare da kuɗaɗen ƙwari ba, kai tsaye ga masu amfani waɗanda suka riga sun sayi samfuran su. Tambayar tana da ban sha'awa kuma ana iya sauƙaƙawa gwargwadon yiwuwa - wa ya mallaki masu amfani da ƙa'idodin Wasannin Epic akan iOS, Apple ko Wasannin Epic? Wanene zai iya sadarwa kai tsaye tare da su kuma ya ba da rangwame ko mafi kyawun ciniki? Apple da gaske ya yi imanin cewa waɗannan masu amfani da su ne kuma ba sa so su bar su daga akwatin yashi. Ayyukan Wasannin Epic shine tilasta Apple ya canza dokoki, dawo da wasannin kamfani da biyan diyya. Amma idan wannan bai faru ba, to, Wasannin Epic za su kasance masu hasara, saboda za su rasa rarraba akan dandamali, wanda shine ɗayan mahimman abubuwan a Arewacin Amurka kuma ya mamaye rabin kasuwa. Abin sha'awa shine, Wasannin Epic sun shigar da kara a kan Google shima, saboda tsarin hukumar Play Store yayi kama da na Apple. Babu irin wannan tsananin sha'awar, saboda Google yana ba ku damar sanya aikace-aikacen a cikin shagunan aikace-aikacen ɓangare na uku, zazzagewa kai tsaye azaman fayil ɗin APK, kuma Apple ba ya da irin wannan damar.

Za a iya cewa za a samu sauye-sauye a cikin App Store sakamakon sauraren karar, amma girman wadannan sauye-sauyen zai dogara ne kan sakamakon wannan gwagwarmaya. Ina tsammanin za a sami sulhu a lokacin da yanayi ya canza kuma hukumar ta rage. Abin sha'awa shine, girman kamfani, yawan kuɗin da yake biya, kuma wannan yana kallon akalla m. Yawancin lokaci, ƙarin kasuwanci yana nufin ƙarin sassauci.

Yana da ban sha'awa cewa a cikin Rasha Hukumar Antimonopoly ta Tarayya ta riga ta amince da Apple a matsayin babban dan wasa a cikin kasuwar iOS da App Store, an yanke shawarar daidai bayan wani bincike da aka yi a bara.

Apple ya garzaya kotu don kalubalantar ayyukan hukumar ta FAS, da dama sun rubuta cewa an yi hakan ne saboda girman tarar da aka yi, wanda ya kai kusan biliyan biliyan. A zahiri, abin da ke damun Apple a cikin wannan labarin ba shi da kuɗi da yawa kamar yadda aka san su a matsayin babban ɗan wasa. Ga masu gudanarwa, wannan yana buɗe dama mai yawa don yadda zaku iya matsa lamba kan kamfani kuma sun fahimci wannan da kyau, suna ƙoƙarin guje wa hakan ta kowane hali.

Al'amarin Epic Games v. Apple yana jan hankali a duk ƙasashen duniya, saboda sakamakonsa ya ƙayyade yadda jami'ai a duniya za su kasance. Rashin hasara za ta atomatik yana nufin ƙararraki daga duka talakawan mutane (tunanin Burtaniya) da masu gudanarwa. Wannan dama ce mai kyau don shayar da Apple da tara ƙarin kuɗi don kasafin kuɗi, kuma ga Apple, wannan lalacewar yanayin kasuwanci yana da dogon lokaci, ba za a iya gyara shi ta kowane mataki ba. Amma har yanzu ba mu ga karar da masu haɓakawa suka yi ba cewa za su iya tuhumar kamfanin da tsadar farashin aikace-aikacen, sakamakon gaskiyar cewa ci gaban su ya sami ƙarami fiye da yadda za su iya. Wannan shine lokacin farauta na Apple, wanda kowa da kowa ba tare da togiya ba yana so ya shiga - mutane talakawa, kamfanoni, masu haɓakawa. Kuma ya dogara da kotu tare da Wasannin Epic abin da asarar Apple zai sha. Tuni dai ya bayyana cewa a wannan karon ba za su iya fita daga cikin ruwan da ya bushe ba, abin tambaya a nan shi ne menene adadin barnar. Kuma yayin da Apple ke ƙoƙarin rage asarar su a kowane farashi.

A gaya mani, kun gamsu da matakin farashin aikace-aikace a cikin App Store? Kuna ganin farashin yayi daidai? Ko har yanzu ya kamata su yi ƙasa da ƙasa?