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Spillikins №203. IPhone 5 a tsakiyar wani abin kunya da kuma asarar miliyoyin a Rasha

Ban sani ba game da ku, amma ina jin cewa kafin shirin da aka tattauna a ƙarshen duniya, duk kamfanoni sun ɗan yi hauka kuma suna ƙoƙari su warware kasuwancin da ba a gama ba ko yanke shawarar yanke shawara. Tsohon shugaban kasuwar PC, Dell, a karshe ya yi watsi da ikirarinsa ga kasuwar wayoyin hannu, wannan alkibla ba za ta ci gaba ba. Wannan, bi da bi, yana nufin cewa kamfanin ba zai zama ma aiki tare da Allunan ko dai (ci gaban kawai Allunan ko kawai wayowin komai da ruwan ne tsada, kana bukatar ka matsar da iri biyu na kayayyakin - yana da rahusa). Wato, Dell ya yanke shawarar mayar da hankali kan kasuwarsa, inda kamfanin ke jin daɗi ko kaɗan. Shin daidai ne? A ra'ayina, wannan ɗan gajeren hangen nesa ne.

Duk muhimman abubuwan da suka faru ba su dace da rubutu ba, ba zan ba da hanyoyin haɗin kai ga mutane da yawa daban ba, tunda ina so in tattauna su. Ina fatan cewa makon Tecno F1 8Gb a Kenya mako zai kwanta don labarai, sannan na iya tattauna komai da kai a sarari, tare da sanyawa a wurare. A halin yanzu, bari mu ci gaba zuwa mafi zafi batu na kasuwar Rasha da kuma tsohuwar tambayar Rasha - wanene ke da laifi.

Abin ciki:

share kasuwa kafin zuwan Apple Store - Wasan Apple

A daren 14 ga Disamba, an fara siyar da wayar Apple iphone 5 a Rasha a hukumance, abin da ya sa wannan taron shine kawai ba a san farashin waɗannan na'urori ba har zuwa farkon Disamba. A gaskiya ma, kamfanin yana da abokan hulɗa kai tsaye guda biyu a Rasha don iPhone 5 - Vimpelcom da sarkar dillali na Svyaznoy. Duk abokan haɗin gwiwar sun gano farashin farashi a lokaci guda, kuma Apple bai ɓoye shi ba. Duk farashin biyu iri ɗaya ne kuma ba sa bambanta ta kowace hanya.

Bambancin bana da na baya shi ne, a karon farko a kamfanin Apple sun yi kokarin canza halinsu ga kasuwar Rasha. Wannan bai fito daga rayuwa mai kyau ba, amma buƙatar kula da tallace-tallace a duk ƙasashen duniya. Kamfanin ba zai iya yin watsi da kasuwa mafi girma a Turai ta wayoyin hannu da sauran na'urorin lantarki ba. Kawai don lissafa 'yan abubuwan da suka faru a cikin 'yan watannin - sakin iTunes tare da ƙananan farashi don kiɗa, waɗanda suke da mahimmanci fiye da waɗanda ke cikin wasu ƙasashe; ƙananan farashin kwamfyutocin MacBook zuwa matakin ƙasashen Turai har ma da ƙasa; irin wannan raguwar farashin ga 'yan wasa da adadin wasu samfuran. Duk abin da ya yi magana a cikin ni'imar gaskiyar cewa kamfanin zai yanke shawarar magance murkushe kasuwar launin toka kuma ya fara siyar da iPhone 5 a farashi mai sauƙi, ƙasa da 30,000 rubles. Wannan ba kawai zai yi kama da ma'ana ba, amma kuma za a danganta shi da duk abin da Apple ke yi a Rasha.

Yana da ban sha'awa cewa kafin fara siyar da wayar Apple iPhone 5, an gudanar da zanga-zangar nuna kama wayoyi a kwastan, misali, zaku iya karantawa anan.

Wannan ma'auni, kamar yadda kuka fahimta, an shirya shi ne a kan kasuwar launin toka, amma ba zai hana masu sake siyarwa ba, ainihin yuwuwar kawai saita farashi kamar na Turai, ko ma ƙasa kaɗan.

A cikin layi daya tare da tattaunawa game da yiwuwar farashin Apple iPhone, wani labari mai ban sha'awa daidai ya bayyana - babban ma'aikacin Rasha MTS bai sami harshen gama gari tare da Apple ba kuma bai shirya shiga cikin tallace-tallace na iPhone 5 ba. dalilin rashin sabunta kwangilar tare da Apple shine MTS ya zama abin da kamfani ke bukata cewa ma'aikaci ya biya farashin tallace-tallace, biyan kuɗin tallace-tallace a kan TV, ya dauki nauyin sayen wani ƙananan adadin kayayyaki. A lokaci guda, Apple ba zai iya tabbatar da matakin farashin ba, saboda kawai ba su san farashin da za su zaɓa ba - a lokacin tattaunawar, farashin iPhone 5 ya kasance Yuro 100 mafi girma a siyan fiye da na baya don iPhone 4s. . Sakamakon wannan labarin yana da sauƙi - MTS ya ƙi sabunta kwangilar akan sharuɗɗan Apple kuma ya shiga MegaFon, wanda ya yi haka shekaru biyu da suka wuce. Manyan ma'aikatan Rasha guda biyu sun ƙi yin aiki tare da Apple, kuma yana da alama a gare ni cewa wannan lamari ne a cikin kansa wanda ya cancanci tattaunawa. Ba a taɓa yin watsi da Apple haka ba saboda suna tsammanin samfuran su suna buƙatar kasancewa a kan ɗakunan ajiya. A Rasha, wannan bukata ba ta nan saboda rashin hauka na manufofin farashin Apple game da iPhone a baya.Rashin gazawar na'urorin iPhone na farko, wadanda aka fitar a hukumance a Rasha, ya yi matukar ban sha'awa dangane da girman asara. Baya ga Rasha, China da mafi girman kamfanin China Mobile suna nuna tsangwama tare da Apple. Har ila yau, ba su gamsu da manufofin farashi na kamfanin ba. Kuma a nan wani yanayi da ba za a iya jurewa ya taso ba ga Apple - tatsuniya na kamfani da ake so a ko'ina kuma ana son kayayyakinsa har ma da illa ga kasuwancinsu ya riga ya fara rugujewa. A Rasha, an riga an lalata wannan tatsuniya. Ga kuma labarin da aka fara sayar da wayar iphone 5, wanda ke da kamshi mara dadi.

Ya kamata a nemi farkon labarin a watan Satumba na 2010, lokacin da Svyaznoy, kwanaki biyu kafin farkon ranar da Apple ya kafa, ya fara cinikin iPhone 4. Babu wata dangantaka ta kai tsaye tsakanin kamfanonin, kuma Svyaznoy ya sayi ƙaramin kuɗi. na wayoyi daga VimpelCom, wanda ke da alaƙa da Apple. Hukuncin rushe "biki" shine korar Svyaznoy da kuma hana wannan kamfani sayar da kaya a karkashin barazanar soke kwangila daga masu rike da su. A shekara ta 2011, Svyaznoy ya yi kama da kunnuwansu kuma ya fara samar da iPads na farko, wanda ya kasance launin toka, amma gaba daya doka daga ra'ayi na doka. Na rubuta game da shi a nan.

Ga Apple, duk wannan yaki da Svyaznoy da sauri ya juya zuwa ci gaba da hasara, a Rasha kamfanin bai iya samun wani gagarumin kasuwa rabo, da abokan tarayya a al'ada mayar da hankali a kan ta kayayyakin fara rayayye bude Samsung alama Stores. Sai da na manta da tsofaffin korafe-korafe na fara neman hanyoyin inganta matsayina a kasuwa. Kuma a sa'an nan Apple ya sake zuwa Svyaznoy, kamfanoni sun amince su bude shaguna masu alama. A cikin 2013, Svyaznoy ya kamata ya buɗe shagunan dozin da yawa, kuma a ƙarshen 2012, kamfanin ya sami kwangilar kai tsaye da damar da za ta siyar da iPhone 5, ta ketare tsaka-tsaki. Kuma a nan mafi ban sha'awa ya fara. Labari tare da farashi da tarin karya wanda ya haifar da tattaunawa game da abin da ke faruwa a kasuwa. Mutane da yawa suna ganin ƙananan farashin da Svyaznoy ke bayarwa a matsayin wani zagaye na yakin farashin, yayin da labarin ya ɗan bambanta. Kowane bangare yana da nasa gaskiyar, kuma yana da wuya a gane wane ne daidai da wanda ba daidai ba. Zan yi ƙoƙari in ba da duk ra'ayi game da matsalar kuma in ba da shawarar dalilin da ya sa ta taso. Kuma wanene ke da alhakin wannan lamarin.

Don fahimtar matsalar, dole ne a bayyana halin da ake ciki da yadda kwangila tare da Apple ya bambanta tsakanin Svyaznoy da VimpelCom. Dukkanin bayanan kwangilolin ba su da mahimmanci, amma kowannen su ya ƙunshi abubuwa kamar haka:

  • Ƙaran siyan samfur
  • IPhone 5 tallace-tallace da farashin talla
Ga kamfanoni biyu, waɗannan sharuɗɗan ƙari/ragu iri ɗaya ne, da kuma farashin sayan wayoyi. Bambanci kawai shine Svyaznoy, a cikin tsarin kwangila, ba shi da hakkin sayar da wayoyin da aka karɓa a waje da nasa kiri misali, a cikin tashar tallace-tallace. Duk wayoyin da RE: Store da sauran 'yan wasa suka karɓa suna da asali iri ɗaya - Vimpelcom.

Bari in tunatar da ku cewa a cikin sarkar tallace-tallace na Beeline, da kuma a cikin Euroset, tallace-tallace na ƙaramin samfurin iPhone 5 ya fara a matakin 34,990 rubles. Daidai wannan bayanin game da farashin wannan na'ura ya fara bayyana a cikin manema labarai, yana ambaton wata tushe daga ɗaya daga cikin abokan hulɗar Apple, jim kaɗan kafin fara tallace-tallace da kuma kafin sanarwar farashin ƙarshe na Apple. Abu mafi ban mamaki game da wannan labarin shi ne cewa bayanan da suka shiga tashoshi na VimpelCom sun nuna farashin 34,990 rubles. Gabaɗaya, tushen wannan bayanin ɗaya ne, wannan shine ofishin ma'aikaci da abokan hulɗa.

Sayar da iPhone 5 ta Vimpelcom - ɓangaren farko na labarin

Vympelcom, ban da shagunan sayar da kayayyaki, kuma yana da damar yin jumloli na iPhone 5 ga kamfanoni daban-daban - Euroset, Re: Store da sauransu. The wholesale kudin na iPhone 5 16 GB, ciki har da haraji, ne a matakin 25,900 rubles (wanda shi ne kusan 100 Tarayyar Turai farashin bara na iPhone 4s). Dangane da farashin siyan, VimpelCom ya ƙididdige farashin abokan haɗin gwiwa (29,000 rubles - mafi ƙarancin farashi don wayar PCT), sannan kuma saita farashin jumlolin nasu. A cewar sakatariyar yada labarai ta Beeline Anna Aibasheva, “babu wani farashin dillalan da Apple ya ba da shawarar ga Rasha. Farashin iPhone 5 a cikin Beeline ya dogara ne akan farashin siyan, wanda ya karu idan aka kwatanta da iPhone 4s."

Ya zama cewa Apple ya saita farashin guda ɗaya ga abokan haɗin gwiwa biyu kuma, bisa ga riba, farashin su, Beeline ya saita farashin dillalan nasu da na jimla. Dole ne a tuna cewa Beeline ya kamata ya ba duk abokan haɗin gwiwa damar samun riba akan tallace-tallace na iPhone 5 da tabbatar da iyakarsu.

Gaskiyar cewa a cikin Svyaznoy farashin wannan na'urar ya kasance 29,900 rubles ya zama cikakken mamaki. Kamar yadda daya daga cikin manyan manajoji na kamfanonin ya yi tsokaci game da halin da ake ciki, "kafin Sabuwar Shekara, Svyaznoy zai iya karɓar 20,000 iPhone 5s, da VimpelCom - har zuwa guda 80,000, tun da yake yana da tallace-tallace. Farashin tallace-tallace na 29,900 rubles ba ya ƙyale samun kuɗi kuma yana yiwuwa ga Svyaznoy kawai idan Apple ya biya shi. Idan farashin tallace-tallace bai hauhawa ba, to tabbas Apple zai rasa kwangilar tare da Vimpelcom, yana yiwuwa wannan shine ainihin abin da suke ƙoƙarin cimma.

A cewar Beeline, buƙatar iPhone 5 a cikin shagunan kamfanin ya yi ƙasa a ranar farko, kashi 30-35 ya ragu fiye da shekara guda kafin iPhone 4s.

Saillar Svyaznoy - kashi na biyu na labarin

Manyan manajoji na sarkar tallace-tallace da wakilin Apple sun kasance a cikin ɗaya daga cikin shagunan Svyaznoy a ƙaddamar da tallace-tallace na iPhone 5. Ba abin mamaki ba a farashin 29,900 rubles da aka nuna, kuma ba a sami wani da'awar game da irin wannan farashin ba. Akwai jin cewa Apple ya amince da wannan farashin kuma komai yana tafiya bisa tsari. Ba tare da izini ba, wakilan cibiyar sadarwar tallace-tallace sun yi sharhi game da wannan halin da ake ciki kamar haka: "Apple bai saita farashin da aka ba da shawarar ba, amma farashin 29,900 ya kasance sananne ga kamfanin, kuma mun yi imanin cewa ya sanar da wannan farashin ga VimpelCom." p>

Tallace-tallacen iPhone 5 a rana ta farko a Rasha, a cewar daraktan tallace-tallace Oleg Ryazhenov, sun kasance rikodin: "Mun sayar da wayoyi 7,000 na iPhone 5, wanda shine cikakken rikodin kowane samfurin wannan matakin a cikin hanyar sadarwar mu da kuma akan kasuwa." Yana da ban sha'awa cewa VimpelCom bai sayar da komai ba.

Abin da ke faruwa a kasuwa tare da iPhone 5 da abin da ke gaba

Akwai sabani da yawa da lokuta marasa fahimta a cikin wannan labarin da ke ba da mamaki. Amma bari mu kalli abin da ya riga ya faru kuma mu yi ƙoƙarin tunanin yanayi daban-daban.

Bayan Svyaznoy ya fara siyar da iPhone 5 akan 29,900 rubles, matakin Euroset ya kasance nan da nan - 28,990 rubles. A sakamakon haka, an kafa wannan farashin, kuma ya zuwa yanzu. Adadin sayan Svyaznoy sau biyar ƙasa da na VimpelCom, kuma a irin wannan farashin, kayan ya kamata su ƙare da sauri. Ya bayyana cewa idan Svyaznoy bai karbi kaya ba, amma wannan yana sayarwa, farashin kasuwa zai tashi da sauri. A cewar Alexander Malis, shugaban Euroset, a wata hira da ya yi da wallafe-wallafe da dama, “ana iya siyar da iPhone 5s dubu dari a Rasha kafin sabuwar shekara a kusan kowane farashi.”

Farashin dillalan da Apple ya ba da izini ana kiyaye su a matakin 32,000 rubles, tunda siyan su shine 29-30 dubu rubles kuma ba za su iya siyar da na'urori a asara ba. Misali, a cikin re: Store, mai siyar ya yi sharhi game da irin wannan farashin kamar farashin da Apple ya kayyade, kodayake kamfanin kera ba shi da wata alaƙa da shi. Yana da ƙarin saitin hanyar sadarwa - don siyarwa akan wannan farashin. Yanayin ya yi kama da sauran cibiyoyin sadarwa da ke siyar da iPhone 5 na hukuma, ana kiyaye farashin sama da 30,000 rubles.

A kasuwar launin toka, bayyanar na'urorin PCT na 28,900 rubles ba su da kyau - har zuwa wannan lokacin, matsakaicin farashin iPhone da aka sayar ya kasance 29-30 dubu rubles. Yanzu farashin ya ragu zuwa 26,000 rubles, wanda ba shi da daraja ga mafi yawan masu sayarwa (siyan iPhone 5 a cikin girma a Amurka shine $ 720, tare da jigilar kaya, cin hanci, da sauran kudade - ribar yana da kadan a farashin 26,000 rubles). Kasuwar launin toka ba ta da inda za ta kara faduwa, kuma idan farashin hukuma ya tsaya a wannan matakin, cinikin launin toka zai ragu sannu a hankali, kuma adadin ‘yan wasan da ke kawo iPhone 5 zai ragu sosai. A ka’ida, kowa yana amfana da wannan, sai dai masu sake siyar da kayan toka.

Waɗanda suka sayi kaya daga VimpelCom sun riga sun yi asarar kuɗi ko kuma suna shirin ƙidaya asarar su. A cikin wannan yanayin, VimpelCom ya yi kama da mara kyau, yayin da yake siyar da wayoyi a cikin jumla a farashin dillalai. Amma VimpelCom ya nace cewa irin wannan shine tattalin arzikin kuma ba za su iya yin in ba haka ba. Tabbatarwa kai tsaye shine ƙin siyar da iPhone 5 ta MTS, wakilan wannan ma'aikacin sun yi magana a bainar jama'a game da hauhawar farashin wannan wayar.

Ya bayyana cewa a cikin Svyaznoy sun yanke shawarar yin dabara da shirya ƙaramin yaƙin farashi? Wannan sigar ita ce mafi kyawu, amma baya jure zargi akan balagagge tunani (da farko ni ma na yi tunanin haka, amma hukunci ne na kuskure). Kwangiloli tare da Apple suna da tsauri a cikin sharuddan, kuma duk wani atishawa ana kayyade shi sosai ta yadda idan Svyaznoy ya aikata ba daidai ba, zai biya tarar miliyoyin daloli. Kuma kusan miliyoyin daloli - wannan ba ma'anar magana ba ce. Wato, idan Svyaznoy ya fara irin wannan wasan ba tare da amincewar Apple ba, sakamakon zai kasance nan da nan, kuma ko ta yaya Apple ya mayar da martani ga lamarin. Amma a halin yanzu babu wani martani.

Kuma a nan ma tambaya ta taso, wa ke amfana da wannan kuma me ya sa. VimpelCom ya yi hasarar da yawa daga wannan, kuma Svyaznoy na iya lalata sunansa kuma yana karɓar tara mai yawa daga Apple, wannan babban haɗari ne. Apple kawai ya rage. Mu yi kokari mu kalli wannan lamarin ta wannan mahangar. Ga hujjojin da muke da su:

  • Farashin iPhone 5 na kasuwannin Rasha da abokan haɗin gwiwa an ƙaru da Yuro 100 idan aka kwatanta da samfurin iPhone 4s na baya;
  • Apple ba ya son yin shawarwari da MTS kuma bai yi wani rangwame ga mai aiki ba, kodayake suna iya yin hakan;
  • A karon farko cikin shekaru da yawa, Rasha ta sami kulawar kamfanin, kuma farashin kayayyaki ya fara canzawa, ya ƙaddamar da kantin sayar da iTunes tare da farashi mai rahusa don kiɗa;
  • Apple yana ƙoƙarin yaƙar kasuwar launin toka don samfuransa
Gabaɗayan dabarun Apple na nufin zama babban ɗan wasa a kasuwar Rasha, kuma ayyukan sun tabbatar da hakan. Yanayin da iPhone 5 gaba daya ya fadi daga jerin abubuwan da Apple ke yi don cimma burinsa a Rasha. Ba shi da ma'ana, rudani kuma ba za a iya bayyana shi ba.

Akwai jin cewa Apple zai iya ba da izini ga ƙananan farashi a cikin Svyaznoy kuma ga yadda kasuwar launin toka ke amsawa ga wannan. Amma menene game da VimpelCom da gaskiyar cewa mai aiki ba ya kallon mafi kyawun haske a gaban abokan tarayya? Hakika, ma'aikacin ya riga ya yi hasarar miliyoyin daloli. Shin yana yiwuwa Apple yana son ganin dangantakar da VimpelCom ta ƙare? Kwangila na yanzu yana aiki har zuwa Maris 2013, kuma a cikin irin wannan hanya mai banƙyama ana nuna abokin tarayya cewa tsawaitawa ba a so? Idan haka ne, to dole ne a sami ɗan fa'ida. Zaɓin da ya zo a hankali shine share kasuwa kafin zuwan babban kantin sayar da Apple a Rasha. Kuma fa'idar a nan ita ce kai tsaye - Svyaznoy ba shi da hakkin yin siyar da kaya ga wasu kamfanoni, amma Apple na kansa kiri zai iya yin hakan. A gaskiya ma, zai ɗauki matsayin VimpelCom.

A halin yanzu, Apple ba ya yin sharhi game da halin da ake ciki yanzu, gami da abokan tarayya. Yayin da Apple ya yi shiru, za mu ƙara tabbata cewa wannan yanayin ya dace da kamfanin. Idan yanayin da aka bayyana a sama daidai ne, to, ba za mu ga wani zalunci na Svyaznoy ba, kuma VimpelCom kawai ba zai sabunta kwangilar ba. Littafin Evgeny Butman mai suna "Retail from the First Person" ya bayyana irin wannan yanayi lokacin da Apple ya share kasuwa da kansa.

Kuma ƙarshen da waɗanda suka sayar da fasahar Apple a hukumance za su iya ɗauka a yau yana da sauƙi. Za su yi ƙoƙari su ɓata ku da sauri, saboda za ku tsoma baki tare da kantin sayar da Apple. Amma alkiblar farko ta tasiri tabbas ita ce kasuwa mai launin toka, wacce za ta mutu da kanta a sabon matakin farashin.

Af, kwangilar VimpelCom tare da Apple, wanda ke aiki har zuwa Maris 2013, yana daya daga cikin dalilan da ke haifar da tsadar farashin iPhone 5 (sayan mai aiki akan 26,000 rubles!). Sannan hoton yana tasowa zuwa aiki mai ma'ana. Aikin mugaye a nan Apple ne ke da'awar, wanda ke wasa da kansa.

Bayanan balaguro da abubuwan lura na duniya

Yayin da ’yan Adam ke sha’awar jiran ƙarshen duniya, na ci gaba da tafiye-tafiye na kasuwanci, kuma ina rubuta waɗannan layukan a lokacin da nake jiran jirgin. Tuni dai aka tsare shi na tsawon awa daya. Tafiya na kwanaki da yawa, don haka na tafi a kan shi haske. Rabin jakar baya yana dauke da kyamara, kwamfuta, kwamfutar hannu da wayoyi da yawa. Baturi na waje, caja biyu. Akwai ƙarin kayan lantarki fiye da sauran abubuwa, kuma duk yana da sifa mara kyau - ana fitar dashi a mafi ƙarancin lokacin da bai dace ba. Misali, agogon MOTOACTV ko ta yaya aka sauke ba zato ba tsammani, kodayake yana da cikakken caji yayin rana - wani abu ya faru ba daidai ba. Wayoyin biyu ba su ci gaba da cajin maraice ba, na yi tarurruka da yawa a cikin birni, su ma suna buƙatar ciyar da su. Don haka sai na zauna kusa da kwasfa biyu, ina zaune na cudanya da wayoyi ina ciyar da wannan kayan lantarki da ba za a iya koshi ba.

Na yi ta kokarin yin rubutu game da ingancin kayan lantarki tun makonni da yawa yanzu. Tuni akwai ra'ayoyin da ba su da sharadi a cikin raina waɗanda suka taso da kansu saboda wannan tambayar. Bayan da na tashi da safe, ba zan fara wanke fuskata ba, yanzu ina da aiki mafi mahimmanci - toshe na'urorin a cikin caja, duba cajin su kuma kawai bayan haka wanke fuskata. Wani zai so ya tambayi: "Likita, za su warkar da ni?". Amma abokina, wanda shi ma likita ne, ya yi daidai abin da yake yi. Kuma wannan ba matsala ba ce ta kantuna kyauta ko kuma rashin isassun kuɗi, a maimakon haka, batun shine cewa na'urori suna da lokacin da za su ƙare da wuta a cikin dare ɗaya. Ina da allunan da yawa akan teburin gefen gadona, wayoyi biyu, kuma kowannensu yana rayuwa a can koyaushe. Wani lokaci sai an ba su abinci. Ana fitar da na'urorin amfani yau da kullun aƙalla sau ɗaya a rana. Babu tambaya game da kowane ingantaccen kula da baturi. Cajin yana makale a duk inda zai yiwu, in ba haka ba akwai haɗarin cewa na'urorin ba za su rayu ba har zuwa maraice. Misali, Galaxy Note II yawanci yana wucewa har zuwa yamma, amma sanin girman tsira, na yi ƙoƙarin yin abubuwa da yawa akansa, wanda ke kashe batirin, kuma lokacin cin abinci ya kashe. Kwana da rana ba lallai ba ne, kuma akwai ranakun da wayoyi ke aiki na yini ɗaya, ko ma fiye da haka. Kwanaki natsu, kwanciyar hankali. Amma bayan haka, ba su jagorance mu ba, amma ta lokacin da ake buƙatar iyakar yiwuwar daga na'urar. Kuma a nan zan iya cewa mai zuwa - yawancin mutane ba sa bin abincin da ya dace don na'urorin su, suna cajin su kamar yadda ya kamata da kuma inda ya kamata. Kuma, a ganina, wannan daidai ne. Bai kamata a ɗaure mutum da fasaha ba, tuna yadda ake cajin batura na wani nau'i da sauran hikima. Dole ne kawai ya yi amfani da wayarsa - mai sauƙi da sauƙi.

'Yan jarida na waya yakamata su sani da farko cewa batura sune diddigin Achilles na na'urorin zamani. Tare da ƙarin mamaki, na ji abin da ke biyo baya daga wani ɗan jarida daga babban shafin yanar gizo na Yammacin Turai: "Bayanan banza, an riga an warware wannan batu, duba yadda sabbin wayoyin hannu na Android ke aiki." Mai yiyuwa ne matashin mai magana da yawuna ya bayyana wannan magana kuma baya tuna lokutan da wayoyi zasu iya yin aiki na makonni. Amma na tuna wannan lokacin, wanda ya riga ya zama kamar tatsuniya mai nisa, tun da har yanzu ba a ga fasahar ci gaba ba a fagen abinci mai gina jiki.

Amma kowane juzu'i na fasaha yana haifar da cikakkiyar na'urori masu ban sha'awa waɗanda ba ma iya yin mafarkin 'yan shekarun da suka gabata ba. Misali, a hannuna ina da samfurin wayar salula ta Sony mai inci 5 (C6603 Yuga), wacce ke da sabuwar chipset daga Qualcomm (wasu masu mafarkin sun danganta allon OLED zuwa wannan na'urar, da kuma EXYNOS5, yana yiwuwa su ya fito da allon da ba za a iya karyewa ba a cikin Galaxy S4). Babban allo tare da kwakwalwan kwamfuta mai ƙarfi sosai tare suna yin haɗe mai ban sha'awa - wannan na'urar tana tashi, amma tana zafi kamar murhu. A cikin shekaru biyu masu zuwa, babbar matsalar wayoyin hannu ba zata kasance ba kawai baturi ba, har ma da amfani da kwakwalwan kwamfuta na kwakwalwar kwamfuta masu zafi da ƙananan waya zuwa yanayin zafi mara kyau da rashin jin daɗi ga hannu. Har yanzu ba ta fito ba, amma riga zafi.Haɓaka na'urorin sarrafa gigahertz yana haifar da buƙatar amfani da man shafawa mai zafi don cire zafi, don ƙirƙira wayoyi ta yadda za su sami sanyi. Kuma gabaɗaya, wannan duk sakamakon tseren gigahertz ne, lokacin da ba su da cikakkiyar buƙata, amma masana'anta dole ne su nuna cewa su ne. Don me? Kuma don zama, kamar yadda masu amfani ke buƙata. Don haka sai ya zama cewa a cikin wasu ayyuka masu mahimmancin albarkatu muna samun murhun kanmu. Zai yi muni ne kawai daga nan gaba yayin da masu sarrafa kwamfuta da masu yin kwakwalwan kwamfuta ke ci gaba da haɓaka ƙarfin hanyoyin magance su. Kuma har yanzu ba a bayyana a wane lokaci wani zai tsaya ya ba da wata hanya ba - na tabbata akwai shi.

A matsayin bayanin kula, babu Wi-Fi a filin jirgin sama a matsayin aji. Kawai babu shi, ba zai yuwu a shigar da hanyar sadarwar ba, don haka tsohon mutum na Note yana rarraba Intanet ga kowa.

Yaƙin Microsoft, Google da Apple don mamaye duniya

A gaban idanunmu, gwagwarmayar kamfanoni tana buɗewa, wanda nasara shine ƙirƙirar yanayin yanayin duniya na farko da duk abubuwan da suka biyo baya daga wannan. Babu wanda ya san yadda irin wannan tsarin zai yi kama, abin da ya zama dole ko ayyuka na zaɓin da zai yi, amma kowane ɗayan kamfanoni yana ƙoƙari ya zo ƙarshen layin farko. A sa'i daya kuma, kamfanoni suna sanya masu magana a cikin ƙafafun masu fafatawa don kada su ci nasara a wannan tseren. Har zuwa kwanan nan, kamfanoni sun yi riya don ci gaba da bayyanar da sanya ƙwarewar mai amfani a gaba. Amma yayin da gasa ke ƙaruwa, sai su ƙara jefar da tarurruka a gefe kuma suna adawa da masu fafatawa kai tsaye. Yanzu dai Microsoft na kan gaba wajen kai harin, kuma ana kai masa hari daga kowane bangare.

Bari mu fara da yadda Apple cikin alheri ya warware batun rarraba ayyukan Microsoft akan dandamalin iOS na kansa. A matsayin wani ɓangare na yarjejeniyar lasisi, wanda duk masu haɓaka iOS suka rattaba hannu, akwai wasu ƙa'idodi da Apple ya ɗauka ba su canzawa kuma suna da mahimmanci. Musamman ma, an haramta sanya hanyoyin haɗi zuwa gidajen yanar gizo inda biyan kuɗin sabis da/ko tallace-tallacen na iya faruwa. Apple a zahiri yana son duk biyan kuɗi ya bi ta su, kuma suna samun kashi 30 cikin ɗari. Sabis ɗin ajiyar girgije na SkyDrive yana da hanyar haɗin yanar gizo, don haka wannan app daga Microsoft ba a sabunta shi ba.Apple yana ƙin sabbin nau'ikan app ɗin. Bugu da ƙari, domin ta sake bayyana, ya zama dole cewa Microsoft ya sake duba manufofinsa kuma akan iOS duk biyan kuɗi yana tafiya ta hanyar Apple. Wannan yanayin wauta ne, tunda ƙarfin kowane sabis na girgije shine zaku iya amfani da shi daga kowace na'ura - duka Apple da Android, kwamfutar tafi-da-gidanka ko kwamfutar hannu. Ya zama cewa Apple yana son ƙara yawan adadinsa zuwa farashin wannan sabis ɗin, ba tare da la'akari da wanda ya biya shi ba, mai amfani ko Microsoft. Apple ya ba da yarjejeniya - don cire biyan kuɗi daga SkyDrive, amma Microsoft ba zai iya yin wannan ba, yana da mahimmanci a gare su su sami kuɗi akan sabis ɗin.

Abin sha'awa, duk masu haɓakawa da ke amfani da SkyDrive a cikin aikace-aikacen su suma sun sami matsala iri ɗaya, sabunta ƙa'idar su ta Apple saboda ainihin dalili ɗaya. Ya bayyana cewa a cikin dandamali iri ɗaya na iOS don SkyDrive, lokutan wahala sun zo. Amma ku gaskata ni, wannan shine kawai kiran farkawa na farko.

Apple yana kare akwatin yashi kuma yana son mu sayi sabis a cikin aikace-aikacen iOS kawai don kamfanin ya sami kashi ɗaya daga cikinsu. Kuma wannan matsayi ne mai wuyar gaske.

A farkon rabin shekarar 2013, ya kamata a fitar da sigar MS Office don iOS (iPad), a cikin wannan sigar dole ne a sami biyan kuɗi zuwa sabis na MS Office 365 (shigar da na'urori daban-daban zuwa MS Office). Matsalar ita ce yanayin SkyDrive zai kasance daidai a nan. Apple zai so ya sami kashi 30 cikin 100 na su, kuma Microsoft zai yi ƙoƙarin kada ya ba su. Muguwar da'irar. Microsoft yana buƙatar kulawa ta musamman, amma da wuya ya samu daga Apple. Kamar yadda aka saba, waɗanda abin ya shafa a cikin wannan yanayin za su kasance masu amfani waɗanda ke son zaɓar samfuran MS Office kuma ba biya masu yawa ba. A gefe guda, Apple yana cikin haƙƙinsa gaba ɗaya kuma baya keta ka'idodin da aka kafa a baya. Gaskiya, daga waje yanayin yana kama da mummuna.

Wani bugu ga Microsoft an yanke shawarar ne ta hanyar "abokin rantsuwa", kamfanin Google na "mai kyau". A wata hira da gidan yanar gizo na Burtaniya V3, babban manajan Google (Clay Bavor, darektan sarrafa kayayyakin Google Apps) ya ce kamfanin ba zai samar da aikace-aikacen Windows da Windows Phone ba. A cewarsa, kamfanin a shirye yake ya saka hannun jari a wuraren da ake da masu amfani da shi, amma ga Windows 8 da Windows Phone, Google bai ga wani buri ba. Wannan magana ta haifar da hayaniya sosai, musamman tunda Google ya kirkiri Chrome browser a cikin sigar Windows 8 a cikin na farko. Wani abu kuma shi ne ingancin aikin mai binciken ya sha bamban da sauran manhajoji, kuma daga yanzu ba za a sabunta shi ba. Tabbas, yakin halittu yana shiga wani sabon zagaye, kuma Google guda ya bayyana kai tsaye cewa ba ya son tallafawa masu fafatawa.

Sauran labarin kuma yana da ban mamaki - tun daga ranar 30 ga Janairu, 2013, Google yana yin watsi da tallafin Microsoft Exchange Sync daga na'urorin su don aikace-aikacen imel na Gmail. Wannan bai shafi waɗanda ke amfani da Google Apps ba, duk da haka, sun juya daga kyauta zuwa biya a makon da ya gabata.

Masu amfani da wasiku a Windows Phone za su fuskanci gaskiyar cewa za su karɓi saƙon ta hanyar ka'idar IMAP, wato, ba nan da nan ba, amma tare da ƙaramin tazara na mintuna 15. Amma babban abu shi ne cewa yanzu ba za su iya aiki tare da bayanin kula daga kalanda da lambobin sadarwa. Wannan aikin ba zai ƙara kasancewa a kan Windows Phone don aikace-aikacen Mail ba ko duk wani wanda ke aiki tare da asusun Google. Bari in tunatar da ku cewa Google ba su ƙirƙira nasu aikace-aikacen dandamali na wayar hannu daga Microsoft ba, kuma kamar yadda aka ambata a sama, ba ma zuwa. Ci gaban irin wannan haɗin gwiwar ya kasance a gefen Microsoft, kuma a yanzu ya zama ba zato ba tsammani ba su da amfani kuma ba su da kuɗi.

Hanyar fita don Microsoft na iya zama goyan baya ga ƙa'idodin CalDAV, CardDAV da ƙin MS Exchange dangane da dandamali na ƙasashen waje. Apple, alal misali, yana goyan bayan wannan nau'in shigarwar a cikin kalanda da lambobin sadarwa na asali, kuma aikace-aikacen Google akan wannan dandali ba su da tasiri ta kowace hanya ta matsalar. Mun sake ganin yadda kamfani ke ƙirƙirar akwatin yashi wanda baya son barin wasu su shiga. Wannan hari ne kai tsaye, mara ɓarna akan Microsoft don lalata rabon ayyukansa, ƙa'idodi da ƙa'idodi. Matsin lamba akan Microsoft yana ƙaruwa, kowa ya fi son yin wannan wasan.

Lallai, kuna iya ganin waɗannan ayyukan Google a matsayin wani nau'i ne na martani ga ƙoƙarin Microsoft na karɓar kuɗin sarauta daga masana'antun na'urorin Android. Ƙoƙarin da suka yi nasara a cikin filin PR, amma a aikace ba su da riba sosai ga kamfanin (babu buƙatar faɗi jita-jita cewa kamfanin yana karɓar miliyoyin daga irin wannan ma'amaloli, babu wani adadi da aka tabbatar - wannan kawai yana nuna rashin ƙarfi na matsayi na Microsoft. ). Kwanakin baya kamfanin har ya ci cinikin na’urorin Android guda biyu a kasar Jamus, a dukkan bangarorin biyu kamfanonin sun fi ganuwa. Kuna iya karanta ƙarin game da shi anan.

Na tabbata labarin adawar Google ba zai kare a nan ba, kuma a fili Apple ba zai tsaya a gefe ba. Yaƙin da aka fara a kasuwa yana ƙara samun ci gaba.

Qualcomm ya kai hari ga Apple, amma da sauri ya ja baya - haƙƙin mallaka da Apple

Apple ya bar genie daga kwalbar lokacin da ya fara amfani da dokar haƙƙin mallaka don iyakance gasa a kasuwa. Ra'ayina shi ne cewa ya zama dole a kare hakkin ku, kuma amfani da haƙƙin mallaka don wannan ya dace. Amma yunƙurin babban kamfani na zama ƙwaƙƙwaran haƙƙin mallaka bai burge ni ba, haka kuma yunƙurin haƙƙin haƙƙin mallaka na rectangle na baƙar fata (idan kun rasa wannan taron, to Apple ya ba da irin wannan patent a cikin Amurka - wannan ba abin wasa ba ne. ).

Abin farin ciki, haƙƙin mallaka takobi ne mai kaifi biyu, kuma Apple ya fara ganin wannan da idon basira.

Ofishin Alamar kasuwanci da Alamar kasuwanci ta Amurka (USPTO) ta yi wa Apple bugu na farko, a ranar 22 ga Oktoba, wani ƙaramin rubutu ya bayyana a gidan yanar gizon hukumar da ke nuna cewa mallakar Apple US patent. Alamar lamba No. 7,469,381 "Jeri gungurawa da Fassarar Takardu, Ƙimar, da Juyawa akan Nuni-Allon Taɓa" ba shi da inganci. Wannan lamban kira yana bayyana gungurawa a aikace-aikace da kuma iPhone, abin da ake kira "ruba band" (rubber band). A tsakanin 2011-2012, Apple ya shigar da kara da yawa a kan kamfanoni daban-daban saboda keta wannan haƙƙin mallaka, kuma ya kasance cikin tuhume-tuhume da ake yi wa Samsung lokacin da wata kotun Amurka a California ta ba da diyyar dala biliyan. Ba zato ba tsammani, babu wani cin zarafi, tun da patent ɗin ba shi da inganci kuma fasahar da aka kwatanta a cikinta ana ɗaukarta "a bayyane" ta ofishin haƙƙin mallaka. Apple na iya ɗauka, amma kamar yadda aikin ya nuna, wannan ba shi da amfani. Mai yiyuwa ne alkalin kotun Lucy Koch ya sake duba lamarin tare da rage girman

Spillikins №203. IPhone 5 a tsakiyar wani abin kunya da kuma asarar miliyoyin a Rasha

Ban sani ba game da ku, amma ina jin cewa kafin shirin da aka tattauna a ƙarshen duniya, duk kamfanoni sun ɗan yi hauka kuma suna ƙoƙari su warware kasuwancin da ba a gama ba ko yanke shawarar yanke shawara. Tsohon shugaban kasuwar PC, Dell, a karshe ya yi watsi da ikirarinsa ga kasuwar wayoyin hannu, wannan alkibla ba za ta ci gaba ba. Wannan, bi da bi, yana nufin cewa kamfanin ba zai zama ma aiki tare da Allunan ko dai (ci gaban kawai Allunan ko kawai wayowin komai da ruwan ne tsada, kana bukatar ka matsar da iri biyu na kayayyakin - yana da rahusa). Wato, Dell ya yanke shawarar mayar da hankali kan kasuwarsa, inda kamfanin ke jin daɗi ko kaɗan. Shin daidai ne? A ra'ayina, wannan ɗan gajeren hangen nesa ne.

Duk muhimman abubuwan da suka faru ba su dace da rubutu ba, ba zan ba da hanyoyin haɗin kai ga mutane da yawa daban ba, tunda ina so in tattauna su. Ina fatan cewa makon Tecno F1 8Gb a Kenya zai kasance cikin kwanciyar hankali kan labarai, sannan na iya tattauna komai tare da ku da gaske, tare da sanyawa a wurare. A halin yanzu, bari mu ci gaba zuwa mafi zafi batu na kasuwar Rasha da kuma tsohuwar tambayar Rasha - wanene ke da laifi.

Abin ciki:

share kasuwa kafin zuwan Apple Store - Wasan Apple

A daren 14 ga Disamba, an fara siyar da wayar Apple iphone 5 a Rasha a hukumance, abin da ya sa wannan taron shine kawai ba a san farashin waɗannan na'urori ba har zuwa farkon Disamba. A gaskiya ma, kamfanin yana da abokan hulɗa kai tsaye guda biyu a Rasha don iPhone 5 - Vimpelcom da sarkar dillali na Svyaznoy. Duk abokan haɗin gwiwar sun gano farashin farashi a lokaci guda, kuma Apple bai ɓoye shi ba. Duk farashin biyu iri ɗaya ne kuma ba sa bambanta ta kowace hanya.

Bambancin bana da na baya shi ne, a karon farko a kamfanin Apple sun yi kokarin canza halinsu ga kasuwar Rasha. Wannan bai fito daga rayuwa mai kyau ba, amma buƙatar kula da tallace-tallace a duk ƙasashen duniya. Kamfanin ba zai iya yin watsi da kasuwa mafi girma a Turai ta wayoyin hannu da sauran na'urorin lantarki ba. Kawai don lissafa 'yan abubuwan da suka faru a cikin 'yan watannin - sakin iTunes tare da ƙananan farashi don kiɗa, waɗanda suke da mahimmanci fiye da waɗanda ke cikin wasu ƙasashe; ƙananan farashin kwamfyutocin MacBook zuwa matakin ƙasashen Turai har ma da ƙasa; irin wannan raguwar farashin ga 'yan wasa da adadin wasu samfuran. Duk abin da ya yi magana a cikin ni'imar gaskiyar cewa kamfanin zai yanke shawarar magance murkushe kasuwar launin toka kuma ya fara siyar da iPhone 5 a farashi mai sauƙi, ƙasa da 30,000 rubles. Wannan ba kawai zai yi kama da ma'ana ba, amma kuma za a danganta shi da duk abin da Apple ke yi a Rasha.

Yana da ban sha'awa cewa kafin fara siyar da wayar Apple iPhone 5, an gudanar da zanga-zangar nuna kama wayoyi a kwastan, misali, zaku iya karantawa anan.

Wannan ma'auni, kamar yadda kuka fahimta, an shirya shi ne a kan kasuwar launin toka, amma ba zai hana masu sake siyarwa ba, ainihin yuwuwar kawai saita farashi kamar na Turai, ko ma ƙasa kaɗan.

A cikin layi daya tare da tattaunawa game da yiwuwar farashin Apple iPhone, wani labari mai ban sha'awa daidai ya bayyana - babban ma'aikacin Rasha MTS bai sami harshen gama gari tare da Apple ba kuma bai shirya shiga cikin tallace-tallace na iPhone 5 ba. dalilin rashin sabunta kwangilar tare da Apple shine MTS ya zama abin da kamfani ke bukata cewa ma'aikaci ya biya farashin tallace-tallace, biyan kuɗin tallace-tallace a kan TV, ya dauki nauyin sayen wani ƙananan adadin kayayyaki. A lokaci guda, Apple ba zai iya tabbatar da matakin farashin ba, saboda kawai ba su san farashin da za su zaɓa ba - a lokacin tattaunawar, farashin iPhone 5 ya kasance Yuro 100 mafi girma a siyan fiye da na baya don iPhone 4s. . Sakamakon wannan labarin yana da sauƙi - MTS ya ƙi sabunta kwangilar akan sharuɗɗan Apple kuma ya shiga MegaFon, wanda ya yi haka shekaru biyu da suka wuce. Manyan ma'aikatan Rasha guda biyu sun ƙi yin aiki tare da Apple, kuma yana da alama a gare ni cewa wannan lamari ne a cikin kansa wanda ya cancanci tattaunawa. Ba a taɓa yin watsi da Apple haka ba saboda suna tsammanin samfuran su suna buƙatar kasancewa a kan ɗakunan ajiya. A Rasha, wannan bukata ba ta nan saboda rashin hauka na manufofin farashin Apple game da iPhone a baya.Rashin gazawar na'urorin iPhone na farko, wadanda aka fitar a hukumance a Rasha, ya yi matukar ban sha'awa dangane da girman asara. Baya ga Rasha, China da mafi girman kamfanin China Mobile suna nuna tsangwama tare da Apple. Har ila yau, ba su gamsu da manufofin farashi na kamfanin ba. Kuma a nan wani yanayi da ba za a iya jurewa ya taso ba ga Apple - tatsuniya na kamfani da ake so a ko'ina kuma ana son kayayyakinsa har ma da illa ga kasuwancinsu ya riga ya fara rugujewa. A Rasha, an riga an lalata wannan tatsuniya. Ga kuma labarin da aka fara sayar da wayar iphone 5, wanda ke da kamshi mara dadi.

Ya kamata a nemi farkon labarin a watan Satumba na 2010, lokacin da Svyaznoy, kwanaki biyu kafin farkon ranar da Apple ya kafa, ya fara cinikin iPhone 4. Babu wata dangantaka ta kai tsaye tsakanin kamfanonin, kuma Svyaznoy ya sayi ƙaramin kuɗi. na wayoyi daga VimpelCom, wanda ke da alaƙa da Apple. Hukuncin rushe "biki" shine korar Svyaznoy da kuma hana wannan kamfani sayar da kaya a karkashin barazanar soke kwangila daga masu rike da su. A shekara ta 2011, Svyaznoy ya yi kama da kunnuwansu kuma ya fara samar da iPads na farko, wanda ya kasance launin toka, amma gaba daya doka daga ra'ayi na doka. Na rubuta game da shi a nan.

Ga Apple, duk wannan yaki da Svyaznoy da sauri ya juya zuwa ci gaba da hasara, a Rasha kamfanin bai iya samun wani gagarumin kasuwa rabo, da abokan tarayya a al'ada mayar da hankali a kan ta kayayyakin fara rayayye bude Samsung alama Stores. Sai da na manta da tsofaffin korafe-korafe na fara neman hanyoyin inganta matsayina a kasuwa. Kuma a sa'an nan Apple ya sake zuwa Svyaznoy, kamfanoni sun amince su bude shaguna masu alama. A cikin 2013, Svyaznoy ya kamata ya buɗe shagunan dozin da yawa, kuma a ƙarshen 2012, kamfanin ya sami kwangilar kai tsaye da damar da za ta siyar da iPhone 5, ta ketare tsaka-tsaki. Kuma a nan mafi ban sha'awa ya fara. Labari tare da farashi da tarin karya wanda ya haifar da tattaunawa game da abin da ke faruwa a kasuwa. Mutane da yawa suna ganin ƙananan farashin da Svyaznoy ke bayarwa a matsayin wani zagaye na yakin farashin, yayin da labarin ya ɗan bambanta. Kowane bangare yana da nasa gaskiyar, kuma yana da wuya a gane wane ne daidai da wanda ba daidai ba. Zan yi ƙoƙari in ba da duk ra'ayi game da matsalar kuma in ba da shawarar dalilin da ya sa ta taso. Kuma wanene ke da alhakin wannan lamarin.

Don fahimtar matsalar, dole ne a bayyana halin da ake ciki da yadda kwangila tare da Apple ya bambanta tsakanin Svyaznoy da VimpelCom. Dukkanin bayanan kwangilolin ba su da mahimmanci, amma kowannen su ya ƙunshi abubuwa kamar haka:

  • Ƙaran siyan samfur
  • IPhone 5 tallace-tallace da farashin talla
Ga kamfanoni biyu, waɗannan sharuɗɗan ƙari/ragu iri ɗaya ne, da kuma farashin sayan wayoyi. Bambanci kawai shine Svyaznoy, a cikin tsarin kwangila, ba shi da hakkin sayar da wayoyin da aka karɓa a waje da nasa kiri misali, a cikin tashar tallace-tallace. Duk wayoyin da RE: Store da sauran 'yan wasa suka karɓa suna da asali iri ɗaya - VimpelCom.

Bari in tunatar da ku cewa a cikin sarkar tallace-tallace na Beeline, da kuma a cikin Euroset, tallace-tallace na ƙaramin samfurin iPhone 5 ya fara a matakin 34,990 rubles. Daidai wannan bayanin game da farashin wannan na'ura ya fara bayyana a cikin manema labarai, yana ambaton wata tushe daga ɗaya daga cikin abokan hulɗar Apple, jim kaɗan kafin fara tallace-tallace da kuma kafin sanarwar farashin ƙarshe na Apple. Abu mafi ban mamaki game da wannan labarin shi ne cewa bayanan da suka shiga tashoshi na VimpelCom sun nuna farashin 34,990 rubles. Gabaɗaya, tushen wannan bayanin ɗaya ne, wannan shine ofishin ma'aikaci da abokan hulɗa.

Sayar da iPhone 5 ta Vimpelcom - ɓangaren farko na labarin

Vympelcom, ban da shagunan sayar da kayayyaki, kuma yana da damar yin jumloli na iPhone 5 ga kamfanoni daban-daban - Euroset, Re: Store da sauransu. The wholesale kudin na iPhone 5 16 GB, ciki har da haraji, ne a matakin 25,900 rubles (wanda shi ne kusan 100 Tarayyar Turai farashin bara na iPhone 4s). Dangane da farashin siyan, VimpelCom ya ƙididdige farashin abokan haɗin gwiwa (29,000 rubles - mafi ƙarancin farashi don wayar PCT), sannan kuma saita farashin jumlolin nasu. A cewar sakatariyar yada labarai ta Beeline Anna Aibasheva, “babu wani farashin dillalan da Apple ya ba da shawarar ga Rasha. Farashin iPhone 5 a cikin Beeline ya dogara ne akan farashin siyan, wanda ya karu idan aka kwatanta da iPhone 4s."

Ya zama cewa Apple ya saita farashin guda ɗaya ga abokan haɗin gwiwa biyu kuma, bisa ga riba, farashin su, Beeline ya saita farashin dillalan nasu da na jimla. Dole ne a tuna cewa Beeline ya kamata ya ba duk abokan haɗin gwiwa damar samun riba akan tallace-tallace na iPhone 5 da tabbatar da iyakarsu.

Gaskiyar cewa a cikin Svyaznoy farashin wannan na'urar ya kasance 29,900 rubles ya zama cikakken mamaki. Kamar yadda daya daga cikin manyan manajoji na kamfanonin ya yi tsokaci game da halin da ake ciki, "kafin Sabuwar Shekara, Svyaznoy zai iya karɓar 20,000 iPhone 5s, da VimpelCom - har zuwa guda 80,000, tun da yake yana da tallace-tallace. Farashin tallace-tallace na 29,900 rubles ba ya ƙyale samun kuɗi kuma yana yiwuwa ga Svyaznoy kawai idan Apple ya biya shi. Idan farashin tallace-tallace bai hauhawa ba, to tabbas Apple zai rasa kwangilar tare da Vimpelcom, yana yiwuwa wannan shine ainihin abin da suke ƙoƙarin cimma.

A cewar Beeline, buƙatar iPhone 5 a cikin shagunan kamfanin ya yi ƙasa a ranar farko, kashi 30-35 ya ragu fiye da shekara guda kafin iPhone 4s.

Saillar Svyaznoy - kashi na biyu na labarin

Manyan manajoji na sarkar tallace-tallace da wakilin Apple sun kasance a cikin ɗaya daga cikin shagunan Svyaznoy a ƙaddamar da tallace-tallace na iPhone 5. Ba abin mamaki ba a farashin 29,900 rubles da aka nuna, kuma ba a sami wani da'awar game da irin wannan farashin ba. Akwai jin cewa Apple ya amince da wannan farashin kuma komai yana tafiya bisa tsari. Ba tare da izini ba, wakilan cibiyar sadarwar tallace-tallace sun yi sharhi game da wannan halin da ake ciki kamar haka: "Apple bai saita farashin da aka ba da shawarar ba, amma farashin 29,900 ya kasance sananne ga kamfanin, kuma mun yi imanin cewa ya sanar da wannan farashin ga VimpelCom." p>

Tallace-tallacen iPhone 5 a rana ta farko a Rasha, a cewar daraktan tallace-tallace Oleg Ryazhenov, sun kasance rikodin: "Mun sayar da wayoyi 7,000 na iPhone 5, wanda shine cikakken rikodin kowane samfurin wannan matakin a cikin hanyar sadarwar mu da kuma akan kasuwa." Yana da ban sha'awa cewa VimpelCom bai sayar da komai ba.

Abin da ke faruwa a kasuwa tare da iPhone 5 da abin da ke gaba

Akwai sabani da yawa da lokuta marasa fahimta a cikin wannan labarin da ke ba da mamaki. Amma bari mu kalli abin da ya riga ya faru kuma mu yi ƙoƙarin tunanin yanayi daban-daban.

Bayan Svyaznoy ya fara siyar da iPhone 5 akan 29,900 rubles, matakin Euroset ya kasance nan da nan - 28,990 rubles. A sakamakon haka, an kafa wannan farashin, kuma ya zuwa yanzu. Adadin sayan Svyaznoy sau biyar ƙasa da na VimpelCom, kuma a irin wannan farashin, kayan ya kamata su ƙare da sauri. Ya bayyana cewa idan Svyaznoy bai karbi kaya ba, amma wannan yana sayarwa, farashin kasuwa zai tashi da sauri. A cewar Alexander Malis, shugaban Euroset, a wata hira da ya yi da wallafe-wallafe da dama, “ana iya siyar da iPhone 5s dubu dari a Rasha kafin sabuwar shekara a kusan kowane farashi.”

Farashin dillalan da Apple ya ba da izini ana kiyaye su a matakin 32,000 rubles, tunda siyan su shine 29-30 dubu rubles kuma ba za su iya siyar da na'urori a asara ba. Misali, a cikin re: Store, mai siyar ya yi sharhi game da irin wannan farashin kamar farashin da Apple ya kayyade, kodayake kamfanin kera ba shi da wata alaƙa da shi. Yana da ƙarin saitin hanyar sadarwa - don siyarwa akan wannan farashin. Yanayin ya yi kama da sauran cibiyoyin sadarwa da ke siyar da iPhone 5 na hukuma, ana kiyaye farashin sama da 30,000 rubles.

A kasuwar launin toka, bayyanar na'urorin PCT na 28,900 rubles ba su da kyau - har zuwa wannan lokacin, matsakaicin farashin iPhone da aka sayar ya kasance 29-30 dubu rubles. Yanzu farashin ya ragu zuwa 26,000 rubles, wanda ba shi da daraja ga mafi yawan masu sayarwa (siyan iPhone 5 a cikin girma a Amurka shine $ 720, tare da jigilar kaya, cin hanci, da sauran kudade - ribar yana da kadan a farashin 26,000 rubles). Kasuwar launin toka ba ta da inda za ta kara faduwa, kuma idan farashin hukuma ya tsaya a wannan matakin, cinikin launin toka zai ragu sannu a hankali, kuma adadin ‘yan wasan da ke kawo iPhone 5 zai ragu sosai. A ka’ida, kowa yana amfana da wannan, sai dai masu sake siyar da kayan toka.

Waɗanda suka sayi kaya daga VimpelCom sun riga sun yi asarar kuɗi ko kuma suna shirin ƙidaya asarar su. A cikin wannan yanayin, VimpelCom ya yi kama da mara kyau, yayin da yake siyar da wayoyi a cikin jumla a farashin dillalai. Amma VimpelCom ya nace cewa irin wannan shine tattalin arzikin kuma ba za su iya yin in ba haka ba. Tabbatarwa kai tsaye shine ƙin siyar da iPhone 5 ta MTS, wakilan wannan ma'aikacin sun yi magana a bainar jama'a game da hauhawar farashin wannan wayar.

Ya bayyana cewa a cikin Svyaznoy sun yanke shawarar yin dabara da shirya ƙaramin yaƙin farashi? Wannan sigar ita ce mafi kyawu, amma baya jure zargi akan balagagge tunani (da farko ni ma na yi tunanin haka, amma hukunci ne na kuskure). Kwangiloli tare da Apple suna da tsauri a cikin sharuddan, kuma duk wani atishawa ana kayyade shi sosai ta yadda idan Svyaznoy ya aikata ba daidai ba, zai biya tarar miliyoyin daloli. Kuma kusan miliyoyin daloli - wannan ba ma'anar magana ba ce. Wato, idan Svyaznoy ya fara irin wannan wasan ba tare da amincewar Apple ba, sakamakon zai kasance nan da nan, kuma ko ta yaya Apple ya mayar da martani ga lamarin. Amma a halin yanzu babu wani martani.

Kuma a nan ma tambaya ta taso, wa ke amfana da wannan kuma me ya sa. Vimpelcom yayi hasarar da yawa daga wannan, kuma Svyaznoy na iya lalata sunansa kuma yana karɓar tara mai yawa daga Apple, wannan babban haɗari ne. Apple kawai ya rage. Mu yi kokari mu kalli wannan lamarin ta wannan mahangar. Ga hujjojin da muke da su:

  • Farashin iPhone 5 na kasuwannin Rasha da abokan haɗin gwiwa an ƙaru da Yuro 100 idan aka kwatanta da samfurin iPhone 4s na baya;
  • Apple ba ya son yin shawarwari da MTS kuma bai yi wani rangwame ga mai aiki ba, kodayake suna iya yin hakan;
  • A karon farko cikin shekaru da yawa, Rasha ta sami kulawar kamfanin, kuma farashin kayayyaki ya fara canzawa, ya ƙaddamar da kantin sayar da iTunes tare da farashi mai rahusa don kiɗa;
  • Apple yana ƙoƙarin yaƙar kasuwar launin toka don samfuransa
Gabaɗayan dabarun Apple na nufin zama babban ɗan wasa a kasuwar Rasha, kuma ayyukan sun tabbatar da hakan. Yanayin da iPhone 5 gaba daya ya fadi daga jerin abubuwan da Apple ke yi don cimma burinsa a Rasha. Ba shi da ma'ana, rudani kuma ba za a iya bayyana shi ba.

Akwai jin cewa Apple zai iya sanya takunkumi mai rahusa a cikin Svyaznoy kuma ya ga yadda kasuwar launin toka ke amsawa ga wannan. Amma menene game da Vimpelcom da gaskiyar cewa mai aiki ba ya kallon mafi kyawun haske a gaban abokan tarayya? Hakika, ma'aikacin ya riga ya yi hasarar miliyoyin daloli. Shin yana yiwuwa Apple yana son ganin dangantakar da VimpelCom ta ƙare? Kwangila na yanzu yana aiki har zuwa Maris 2013, kuma a cikin irin wannan hanya mai banƙyama ana nuna abokin tarayya cewa tsawaitawa ba a so? Idan haka ne, to dole ne a sami ɗan fa'ida. Zaɓin da ya zo a hankali shine share kasuwa kafin zuwan babban kantin sayar da Apple a Rasha. Kuma fa'idar a nan ita ce kai tsaye - Svyaznoy ba shi da hakkin yin siyar da kaya ga wasu kamfanoni, amma Apple na kansa kiri zai iya yin hakan. A gaskiya ma, zai ɗauki matsayin VimpelCom.

A halin yanzu, Apple ba ya yin sharhi game da halin da ake ciki yanzu, gami da abokan tarayya. Yayin da Apple ya yi shiru, za mu ƙara tabbata cewa wannan yanayin ya dace da kamfanin. Idan yanayin da aka bayyana a sama daidai ne, to, ba za mu ga wani zalunci na Svyaznoy ba, kuma VimpelCom kawai ba zai sabunta kwangilar ba. Littafin Evgeny Butman Retail daga Mutum na Farko ya bayyana irin wannan yanayi lokacin da Apple ya share kasuwa da kansa.

Kuma ƙarshen da waɗanda suka sayar da fasahar Apple a hukumance za su iya ɗauka a yau yana da sauƙi. Za su yi ƙoƙari su ɓata ku da sauri, saboda za ku tsoma baki tare da kantin sayar da Apple. Amma alkiblar farko ta tasiri tabbas ita ce kasuwa mai launin toka, wacce za ta mutu da kanta a sabon matakin farashin.

Af, kwangilar VimpelCom tare da Apple, wanda ke aiki har zuwa Maris 2013, yana daya daga cikin dalilan da ke haifar da tsadar farashin iPhone 5 (sayan mai aiki akan 26,000 rubles!). Sannan hoton yana tasowa zuwa aiki mai ma'ana. Aikin mugaye a nan Apple ne ke da'awar, wanda ke wasa da kansa.

Bayanan balaguro da abubuwan lura na duniya

Yayin da ’yan Adam ke sha’awar jiran ƙarshen duniya, na ci gaba da tafiye-tafiye na kasuwanci, kuma ina rubuta waɗannan layukan a lokacin da nake jiran jirgin. Tuni dai aka tsare shi na tsawon awa daya. Tafiya na kwanaki da yawa, don haka na tafi a kan shi haske. Rabin jakar baya yana dauke da kyamara, kwamfuta, kwamfutar hannu da wayoyi da yawa. Baturi na waje, caja biyu. Akwai ƙarin kayan lantarki fiye da sauran abubuwa, kuma duk yana da sifa mara kyau - ana fitar dashi a mafi ƙarancin lokacin da bai dace ba. Misali, agogon MOTOACTV ko ta yaya aka sauke ba zato ba tsammani, kodayake yana da cikakken caji yayin rana - wani abu ya faru ba daidai ba. Wayoyin biyu ba su ci gaba da cajin maraice ba, na yi tarurruka da yawa a cikin birni, su ma suna buƙatar ciyar da su. Don haka sai na zauna kusa da kwasfa biyu, ina zaune na cudanya da wayoyi ina ciyar da wannan kayan lantarki da ba za a iya koshi ba.

Na dade ina kokarin yin rubutu game da ingancin na'urorin lantarki tun makonni da yawa yanzu. Tuni akwai ra'ayoyin da ba su da sharadi a cikin raina waɗanda suka taso da kansu saboda wannan tambayar. Bayan da na tashi da safe, ba zan fara wanke fuskata ba, yanzu ina da aiki mafi mahimmanci - toshe na'urorin a cikin caja, duba cajin su kuma kawai bayan haka wanke fuskata. Wani zai so ya tambayi: "Likita, za su warkar da ni?". Amma abokina, wanda shi ma likita ne, ya yi daidai abin da yake yi. Kuma wannan ba matsala ba ce ta kantuna kyauta ko kuma rashin isassun kuɗi, a maimakon haka, batun shine cewa na'urorin suna da lokacin da za su ƙare da ruwan 'ya'yan itace a cikin dare. Ina da allunan da yawa akan teburin gefen gadona, wayoyi biyu, kuma kowannensu yana rayuwa a can koyaushe. Wani lokaci sai an ba su abinci. Ana fitar da na'urorin yau da kullun aƙalla sau ɗaya a rana. Babu tambaya game da kowane ingantaccen kula da baturi. Cajin yana makale a duk inda zai yiwu, in ba haka ba akwai haɗarin cewa na'urorin ba za su rayu ba har zuwa maraice. Misali, Galaxy Note II yawanci yana wucewa har zuwa yamma, amma sanin girman tsira, na yi ƙoƙarin yin abubuwa da yawa akansa, wanda ke kashe batirin, kuma lokacin cin abinci ya kashe. Kwana da rana ba lallai ba ne, kuma akwai ranakun da wayoyi ke aiki na yini ɗaya, ko ma fiye da haka. Kwanaki natsu, kwanciyar hankali. Amma bayan haka, ba su jagorance mu ba, amma ta lokacin da ake buƙatar iyakar yiwuwar daga na'urar. Kuma a nan zan iya cewa mai zuwa - yawancin mutane ba sa bin abincin da ya dace don na'urorin su, suna cajin su kamar yadda ya kamata da kuma inda ya kamata. Kuma, a ganina, wannan daidai ne. Bai kamata a ɗaure mutum da fasaha ba, tuna yadda ake cajin batura na wani nau'i da sauran hikima. Dole ne kawai ya yi amfani da wayarsa - mai sauƙi da sauƙi.

'Yan jarida na waya yakamata su sani da farko cewa batura sune diddigin Achilles na na'urorin zamani. Tare da ƙarin mamaki, na ji abin da ke biyo baya daga wani ɗan jarida daga babban shafin yanar gizo na Yammacin Turai: "Bayanan banza, an riga an warware wannan batu, duba yadda sabbin wayoyin hannu na Android ke aiki." Mai yiyuwa ne matashin mai magana da yawuna ya bayyana wannan magana kuma baya tuna lokutan da wayoyi zasu iya yin aiki na makonni. Amma na tuna wannan lokacin, wanda ya riga ya zama kamar tatsuniya mai nisa, tun da har yanzu ba a ga fasahar ci gaba ba a fagen abinci mai gina jiki.

Amma kowane juzu'i na fasaha yana haifar da cikakkiyar na'urori masu ban sha'awa waɗanda ba ma iya yin mafarkin 'yan shekarun da suka gabata ba. Misali, a hannuna ina da samfurin wayar salula ta Sony mai inci 5 (C6603 Yuga), wacce ke da sabuwar chipset daga Qualcomm (wasu masu mafarkin sun danganta allon OLED zuwa wannan na'urar, da kuma EXYNOS5, yana yiwuwa su ya fito da allon da ba za a iya karyewa ba a cikin Galaxy S4). Babban allo tare da kwakwalwan kwamfuta mai ƙarfi sosai tare suna yin haɗe mai ban sha'awa - wannan na'urar tana tashi, amma tana zafi kamar murhu. A cikin shekaru biyu masu zuwa, babbar matsalar wayoyin hannu ba zata kasance ba kawai baturi ba, har ma da amfani da kwakwalwan kwamfuta na kwakwalwar kwamfuta masu zafi da ƙananan waya zuwa yanayin zafi mara kyau da rashin jin daɗi ga hannu. Har yanzu ba ta fito ba, amma riga zafi.Haɓaka na'urorin sarrafa gigahertz yana haifar da buƙatar amfani da man shafawa mai zafi don cire zafi, don ƙirƙira wayoyi ta yadda za su sami sanyi. Kuma gabaɗaya, wannan duk sakamakon tseren gigahertz ne, lokacin da ba su da cikakkiyar buƙata, amma masana'anta dole ne su nuna cewa su ne. Don me? Kuma don zama, kamar yadda masu amfani ke buƙata. Don haka sai ya zama cewa a cikin wasu ayyuka masu mahimmancin albarkatu muna samun murhun kanmu. Zai yi muni ne kawai daga nan gaba yayin da masu sarrafa kwamfuta da masu yin kwakwalwan kwamfuta ke ci gaba da haɓaka ƙarfin hanyoyin magance su. Kuma har yanzu ba a bayyana a wane lokaci wani zai tsaya ya ba da wata hanya ba - na tabbata akwai shi.

A matsayin bayanin kula, babu Wi-Fi a filin jirgin sama a matsayin aji. Kawai babu shi, ba zai yuwu a shigar da hanyar sadarwar ba, don haka tsohon mutum na Note yana rarraba Intanet ga kowa.

Yaƙin Microsoft, Google da Apple don mamaye duniya

A gaban idanunmu, gwagwarmayar kamfanoni yana buɗewa wanda nasara shine ƙirƙirar yanayin yanayin duniya na farko da duk abubuwan da suka biyo baya daga wannan. Babu wanda ya san yadda irin wannan tsarin zai yi kama, abin da ya zama dole ko ayyuka na zaɓin da zai yi, amma kowane ɗayan kamfanoni yana ƙoƙari ya zo ƙarshen layin farko. Hakazalika, kamfanoni suna sanya masu magana a cikin ƙafafun masu fafatawa don kada su ci wannan tseren. Har zuwa kwanan nan, kamfanoni sun yi riya don ci gaba da bayyanar da sanya ƙwarewar mai amfani a gaba. Amma yayin da gasa ke ƙaruwa, sai su ƙara jefar da tarurruka a gefe kuma suna adawa da masu fafatawa kai tsaye. Yanzu dai Microsoft na kan gaba wajen kai harin, kuma ana kai masa hari daga kowane bangare.

Bari mu fara da yadda Apple cikin ladabi ya warware batun rarraba ayyukan Microsoft akan dandamalin iOS na kansa. A matsayin wani ɓangare na yarjejeniyar lasisi, wanda duk masu haɓaka iOS suka rattaba hannu, akwai wasu ƙa'idodi da Apple ya ɗauka ba su canzawa kuma suna da mahimmanci. Musamman ma, an haramta sanya hanyoyin haɗi zuwa gidajen yanar gizo inda biyan kuɗin sabis da/ko tallace-tallacen na iya faruwa. Apple a zahiri yana son duk biyan kuɗi ya bi ta su, kuma suna samun kashi 30 cikin ɗari. Akwai hanyar haɗin yanar gizo a cikin sabis ɗin ajiyar girgije na SkyDrive, don haka wannan app daga Microsoft ba a sabunta shi ba.Apple yana ƙin sabbin nau'ikan app ɗin. Bugu da ƙari, domin ta sake bayyana, ya zama dole cewa Microsoft ya sake duba manufofinsa kuma akan iOS duk biyan kuɗi yana tafiya ta hanyar Apple. Wannan yanayin wauta ne, tunda ƙarfin kowane sabis na girgije shine zaku iya amfani da shi daga kowace na'ura - duka Apple da Android, kwamfutar tafi-da-gidanka ko kwamfutar hannu. Ya zama cewa Apple yana son ƙara yawan adadinsa zuwa farashin wannan sabis ɗin, ba tare da la'akari da wanda ya biya shi ba, mai amfani ko Microsoft. Apple ya ba da yarjejeniya - don cire biyan kuɗi daga SkyDrive, amma Microsoft ba zai iya yin wannan ba, yana da mahimmanci a gare su su sami kuɗi akan sabis ɗin.

Abin sha'awa, duk masu haɓakawa da ke amfani da SkyDrive a cikin aikace-aikacen su suma sun sami matsala iri ɗaya, sabunta ƙa'idar su ta Apple saboda ainihin dalili ɗaya. Ya bayyana cewa a cikin dandamali iri ɗaya na iOS don SkyDrive, lokutan wahala sun zo. Amma ku gaskata ni, wannan shine kawai kiran farkawa na farko.

Apple yana kare akwatin yashi kuma yana son mu sayi sabis a cikin aikace-aikacen iOS kawai don kamfanin ya sami kashi ɗaya daga cikinsu. Kuma wannan matsayi ne mai wuyar gaske.

A farkon rabin shekarar 2013, ya kamata a fitar da sigar MS Office don iOS (iPad), a cikin wannan sigar dole ne a sami biyan kuɗi zuwa sabis na MS Office 365 (shigar da na'urori daban-daban zuwa MS Office). Matsalar ita ce yanayin SkyDrive zai kasance daidai a nan. Apple zai so ya sami kashi 30 cikin 100 na su, kuma Microsoft zai yi ƙoƙarin kada ya ba su. Muguwar da'irar. Microsoft yana buƙatar kulawa ta musamman, amma da wuya ya samu daga Apple. Kamar yadda aka saba, waɗanda abin ya shafa a cikin wannan yanayin za su kasance masu amfani waɗanda ke son zaɓar samfuran MS Office kuma ba biya masu yawa ba. A gefe guda, Apple yana cikin haƙƙinsa gaba ɗaya kuma baya keta ka'idodin da aka kafa a baya. Gaskiya, daga waje yanayin yana kama da mummuna.

Wani bugu ga Microsoft an yanke shawarar ne ta hanyar "abokin rantsuwa", kamfanin Google na "mai kyau". A wata hira da gidan yanar gizo na Burtaniya V3, babban manajan Google (Clay Bavor, darektan sarrafa kayayyakin Google Apps) ya ce kamfanin ba zai samar da aikace-aikacen Windows da Windows Phone ba. A cewarsa, kamfanin a shirye yake ya saka hannun jari a wuraren da ake da masu amfani da shi, amma ga Windows 8 da Windows Phone, Google bai ga wani buri ba. Wannan magana ta haifar da hayaniya sosai, musamman tunda Google ya kirkiri Chrome browser a cikin sigar Windows 8 a cikin na farko. Wani abu kuma shi ne ingancin aikin mai binciken ya sha bamban da sauran manhajoji, kuma daga yanzu ba za a sabunta shi ba. Tabbas, yakin halittu yana shiga wani sabon zagaye, kuma Google guda ya bayyana kai tsaye cewa ba ya son tallafawa masu fafatawa.

Sauran labarin kuma yana da ban mamaki - tun daga ranar 30 ga Janairu, 2013, Google yana yin watsi da tallafin Microsoft Exchange Sync daga na'urorin su don aikace-aikacen imel na Gmail. Wannan bai shafi waɗanda ke amfani da Google Apps ba, duk da haka, sun juya daga kyauta zuwa biya a makon da ya gabata.

Masu amfani da wasiku a Windows Phone za su fuskanci gaskiyar cewa za su karɓi saƙon ta hanyar ka'idar IMAP, wato, ba nan da nan ba, amma tare da ƙaramin tazara na mintuna 15. Amma babban abu shi ne cewa yanzu ba za su iya aiki tare da bayanin kula daga kalanda da lambobin sadarwa. Wannan aikin ba zai ƙara kasancewa a kan Windows Phone don aikace-aikacen Mail ba ko duk wani wanda ke aiki tare da asusun Google. Bari in tunatar da ku cewa Google ba su ƙirƙira nasu aikace-aikacen dandamali na wayar hannu daga Microsoft ba, kuma kamar yadda aka ambata a sama, ba ma zuwa. Ci gaban irin wannan haɗin gwiwar ya kasance a gefen Microsoft, kuma a yanzu ya zama ba zato ba tsammani ba su da amfani kuma ba su da kuɗi.

Hanyar fita don Microsoft na iya zama goyan baya ga ƙa'idodin CalDAV, CardDAV da ƙin MS Exchange dangane da dandamali na ƙasashen waje. Apple, alal misali, yana goyan bayan wannan nau'in shigarwar a cikin kalanda da lambobin sadarwa na asali, kuma aikace-aikacen Google akan wannan dandali ba su da tasiri ta kowace hanya ta matsalar. Mun sake ganin yadda kamfani ke ƙirƙirar akwatin yashi wanda baya son barin wasu su shiga. Wannan hari ne kai tsaye, mara ɓarna akan Microsoft don lalata rabon ayyukansa, ƙa'idodi da ƙa'idodi. Matsin lamba akan Microsoft yana ƙaruwa, kowa ya fi son yin wannan wasan.

Lallai, kuna iya ganin waɗannan ayyukan Google a matsayin wani nau'i ne na martani ga ƙoƙarin Microsoft na karɓar kuɗin sarauta daga masana'antun na'urorin Android. Ƙoƙarin da suka yi nasara a cikin filin PR, amma a aikace ba su da riba sosai ga kamfanin (babu buƙatar faɗi jita-jita cewa kamfanin yana karɓar miliyoyin daga irin wannan ma'amaloli, babu wani adadi da aka tabbatar - wannan kawai yana nuna rashin ƙarfi na matsayi na Microsoft. ). Kwanakin baya kamfanin har ya ci cinikin na’urorin Android guda biyu a kasar Jamus, a dukkan bangarorin biyu kamfanonin sun fi ganuwa. Kuna iya karanta ƙarin game da shi anan.

Na tabbata labarin adawar Google ba zai kare a nan ba, kuma a fili Apple ba zai tsaya a gefe ba. Yaƙin da aka fara a kasuwa yana ƙara samun ci gaba.

Qualcomm ya kai hari ga Apple, amma da sauri ya ja baya - haƙƙin mallaka da Apple

Apple ya bar genie daga kwalbar lokacin da ya fara amfani da dokar haƙƙin mallaka don iyakance gasa a kasuwa. Ra'ayina shi ne cewa ya zama dole a kare hakkin ku, kuma amfani da haƙƙin mallaka don wannan ya dace. Amma yunƙurin babban kamfani na zama ƙwaƙƙwaran haƙƙin mallaka bai burge ni ba, haka kuma yunƙurin haƙƙin haƙƙin mallaka na rectangle na baƙar fata (idan kun rasa wannan taron, to Apple ya ba da irin wannan patent a cikin Amurka - wannan ba abin wasa ba ne. ).

Abin farin ciki, haƙƙin mallaka takobi ne mai kaifi biyu, kuma Apple ya fara ganin wannan da idon basira.

Ofishin Alamar kasuwanci da Alamar kasuwanci ta Amurka (USPTO) ta yi wa Apple bugu na farko, a ranar 22 ga Oktoba, wani ƙaramin rubutu ya bayyana a gidan yanar gizon hukumar da ke nuna cewa mallakar Apple US patent. Alamar lamba No. 7,469,381 "Jeri gungurawa da Fassarar Takardu, Ƙimar, da Juyawa akan Nuni-Allon Taɓa" ba shi da inganci. Wannan lamban kira yana bayyana gungurawa a aikace-aikace da kuma iPhone, abin da ake kira "ruba band" (rubber band). A tsakanin 2011-2012, Apple ya shigar da kara da yawa a kan kamfanoni daban-daban saboda keta wannan haƙƙin mallaka, kuma ya kasance cikin tuhume-tuhume da ake yi wa Samsung lokacin da wata kotun Amurka a California ta ba da diyyar dala biliyan. Ba zato ba tsammani, babu wani cin zarafi, tun da patent ɗin ba shi da inganci kuma fasahar da aka kwatanta a cikinta ana ɗaukarta "a bayyane" ta ofishin haƙƙin mallaka. Apple na iya ɗauka, amma kamar yadda aikin ya nuna, wannan ba shi da amfani. Mai yiyuwa ne alkalin kotun Lucy Koch ya sake duba lamarin tare da rage girman

Spillikins №203. IPhone 5 a tsakiyar wani abin kunya da kuma asarar miliyoyin a Rasha

Ban sani ba game da ku, amma ina jin cewa kafin shirin da aka tattauna a ƙarshen duniya, duk kamfanoni sun ɗan yi hauka kuma suna ƙoƙari su warware kasuwancin da ba a gama ba ko yanke shawarar yanke shawara. Tsohon shugaban kasuwar PC, Dell, a karshe ya yi watsi da ikirarinsa ga kasuwar wayoyin hannu, wannan alkibla ba za ta ci gaba ba. Wannan, bi da bi, yana nufin cewa kamfanin ba zai zama ma aiki tare da Allunan ko dai (ci gaban kawai Allunan ko kawai wayowin komai da ruwan ne tsada, kana bukatar ka matsar da iri biyu na kayayyakin - yana da rahusa). Wato, Dell ya yanke shawarar mayar da hankali kan kasuwarsa, inda kamfanin ke jin daɗi ko kaɗan. Shin daidai ne? A ra'ayina, wannan ɗan gajeren hangen nesa ne.

Duk muhimman abubuwan da suka faru ba su dace da rubutu ba, ba zan ba da hanyoyin haɗin kai ga mutane da yawa daban ba, tunda ina so in tattauna su. Ina fatan cewa makon Tecno F1 8Gb a Kenya zai kasance cikin kwanciyar hankali kan labarai, sannan na iya tattauna komai tare da ku da gaske, tare da sanyawa a wurare. A halin yanzu, bari mu ci gaba zuwa mafi zafi batu na kasuwar Rasha da kuma tsohuwar tambayar Rasha - wanene ke da laifi.

Abin ciki:

share kasuwa kafin zuwan Apple Store - Wasan Apple

A daren 14 ga Disamba, an fara siyar da wayar Apple iphone 5 a Rasha a hukumance, abin da ya sa wannan taron shine kawai ba a san farashin waɗannan na'urori ba har zuwa farkon Disamba. A gaskiya ma, kamfanin yana da abokan hulɗa kai tsaye guda biyu a Rasha don iPhone 5 - Vimpelcom da sarkar dillali na Svyaznoy. Duk abokan haɗin gwiwar sun gano farashin farashi a lokaci guda, kuma Apple bai ɓoye shi ba. Duk farashin biyu iri ɗaya ne kuma ba sa bambanta ta kowace hanya.

Bambancin bana da na baya shi ne, a karon farko a kamfanin Apple sun yi kokarin canza halinsu ga kasuwar Rasha. Wannan bai fito daga rayuwa mai kyau ba, amma buƙatar kula da tallace-tallace a duk ƙasashen duniya. Kamfanin ba zai iya yin watsi da kasuwa mafi girma a Turai ta wayoyin hannu da sauran na'urorin lantarki ba. Kawai don lissafa 'yan abubuwan da suka faru a cikin 'yan watannin - sakin iTunes tare da ƙananan farashi don kiɗa, waɗanda suke da mahimmanci fiye da waɗanda ke cikin wasu ƙasashe; ƙananan farashin kwamfyutocin MacBook zuwa matakin ƙasashen Turai har ma da ƙasa; irin wannan raguwar farashin ga 'yan wasa da adadin wasu samfuran. Duk abin da ya yi magana a cikin ni'imar gaskiyar cewa kamfanin zai yanke shawarar magance murkushe kasuwar launin toka kuma ya fara siyar da iPhone 5 a farashi mai sauƙi, ƙasa da 30,000 rubles. Wannan ba kawai zai yi kama da ma'ana ba, amma kuma za a danganta shi da duk abin da Apple ke yi a Rasha.

Yana da ban sha'awa cewa kafin fara siyar da wayar Apple iPhone 5, an gudanar da zanga-zangar nuna kama wayoyi a kwastan, misali, zaku iya karantawa anan.

Wannan ma'auni, kamar yadda kuka fahimta, an shirya shi ne a kan kasuwar launin toka, amma ba zai hana masu sake siyarwa ba, ainihin yuwuwar kawai saita farashi kamar na Turai, ko ma ƙasa kaɗan.

A cikin layi daya tare da tattaunawa game da yiwuwar farashin Apple iPhone, wani labari mai ban sha'awa daidai ya bayyana - babban ma'aikacin Rasha MTS bai sami harshen gama gari tare da Apple ba kuma bai shirya shiga cikin tallace-tallace na iPhone 5 ba. dalilin rashin sabunta kwangilar tare da Apple shine MTS ya zama abin da kamfani ke bukata cewa ma'aikaci ya biya farashin tallace-tallace, biyan kuɗin tallace-tallace a kan TV, ya dauki nauyin sayen wani ƙananan adadin kayayyaki. A lokaci guda, Apple ba zai iya tabbatar da matakin farashin ba, saboda kawai ba su san farashin da za su zaɓa ba - a lokacin tattaunawar, farashin iPhone 5 ya kasance Yuro 100 mafi girma a siyan fiye da na baya don iPhone 4s. . Sakamakon wannan labarin yana da sauƙi - MTS ya ƙi sabunta kwangilar akan sharuɗɗan Apple kuma ya shiga MegaFon, wanda ya yi haka shekaru biyu da suka wuce. Manyan ma'aikatan Rasha guda biyu sun ƙi yin aiki tare da Apple, kuma yana da alama a gare ni cewa wannan lamari ne a cikin kansa wanda ya cancanci tattaunawa. Ba a taɓa yin watsi da Apple haka ba saboda suna tsammanin samfuran su suna buƙatar kasancewa a kan ɗakunan ajiya. A Rasha, wannan bukata ba ta nan saboda rashin hauka na manufofin farashin Apple game da iPhone a baya.Rashin gazawar na'urorin iPhone na farko, wadanda aka fitar a hukumance a Rasha, ya yi matukar ban sha'awa dangane da girman asara. Baya ga Rasha, China da mafi girman kamfanin China Mobile suna nuna tsangwama tare da Apple. Har ila yau, ba su gamsu da manufofin farashi na kamfanin ba. Kuma a nan wani yanayi da ba za a iya jurewa ya taso ba ga Apple - tatsuniya na kamfani da ake so a ko'ina kuma ana son kayayyakinsa har ma da illa ga kasuwancinsu ya riga ya fara rugujewa. A Rasha, an riga an lalata wannan tatsuniya. Ga kuma labarin da aka fara sayar da wayar iphone 5, wanda ke da kamshi mara dadi.

Ya kamata a nemi farkon labarin a watan Satumba na 2010, lokacin da Svyaznoy, kwanaki biyu kafin farkon ranar da Apple ya kafa, ya fara cinikin iPhone 4. Babu wata dangantaka ta kai tsaye tsakanin kamfanonin, kuma Svyaznoy ya sayi ƙaramin kuɗi. na wayoyi daga VimpelCom, wanda ke da alaƙa da Apple. Hukuncin rushe "biki" shine korar Svyaznoy da kuma hana wannan kamfani sayar da kaya a karkashin barazanar soke kwangila daga masu rike da su. A shekara ta 2011, Svyaznoy ya yi kama da kunnuwansu kuma ya fara samar da iPads na farko, wanda ya kasance launin toka, amma gaba daya doka daga ra'ayi na doka. Na rubuta game da shi a nan.

Ga Apple, duk wannan yaki da Svyaznoy da sauri ya juya zuwa ci gaba da hasara, a Rasha kamfanin bai iya samun wani gagarumin kasuwa rabo, da abokan tarayya a al'ada mayar da hankali a kan ta kayayyakin fara rayayye bude Samsung alama Stores. Sai da na manta da tsofaffin korafe-korafe na fara neman hanyoyin inganta matsayina a kasuwa. Kuma a sa'an nan Apple ya sake zuwa Svyaznoy, kamfanoni sun amince su bude shaguna masu alama. A cikin 2013, Svyaznoy ya kamata ya buɗe shagunan dozin da yawa, kuma a ƙarshen 2012, kamfanin ya sami kwangilar kai tsaye da damar da za ta siyar da iPhone 5, ta ketare tsaka-tsaki. Kuma a nan mafi ban sha'awa ya fara. Labari tare da farashi da tarin karya wanda ya haifar da tattaunawa game da abin da ke faruwa a kasuwa. Mutane da yawa suna ganin ƙananan farashin da Svyaznoy ke bayarwa a matsayin wani zagaye na yakin farashin, yayin da labarin ya ɗan bambanta. Kowane bangare yana da nasa gaskiyar, kuma yana da wuya a gane wane ne daidai da wanda ba daidai ba. Zan yi ƙoƙari in ba da duk ra'ayi game da matsalar kuma in ba da shawarar dalilin da ya sa ta taso. Kuma wanene ke da alhakin wannan lamarin.

Don fahimtar matsalar, dole ne a bayyana halin da ake ciki da yadda kwangila tare da Apple ya bambanta tsakanin Svyaznoy da VimpelCom. Dukkanin bayanan kwangilolin ba su da mahimmanci, amma kowannen su ya ƙunshi abubuwa kamar haka:

  • Ƙaran siyan samfur
  • IPhone 5 tallace-tallace da farashin talla
Ga kamfanoni biyu, waɗannan sharuɗɗan ƙari/ragu iri ɗaya ne, da kuma farashin sayan wayoyi. Bambanci kawai shine Svyaznoy, a cikin tsarin kwangila, ba shi da hakkin sayar da wayoyin da aka karɓa a waje da nasa kiri misali, a cikin tashar tallace-tallace. Duk wayoyin da RE: Store da sauran 'yan wasa suka karɓa suna da asali iri ɗaya - VimpelCom.

Bari in tunatar da ku cewa a cikin sarkar tallace-tallace na Beeline, da kuma a cikin Euroset, tallace-tallace na ƙaramin samfurin iPhone 5 ya fara a matakin 34,990 rubles. Daidai wannan bayanin game da farashin wannan na'ura ya fara bayyana a cikin manema labarai, yana ambaton wata tushe daga ɗaya daga cikin abokan hulɗar Apple, jim kaɗan kafin fara tallace-tallace da kuma kafin sanarwar farashin ƙarshe na Apple. Abu mafi ban mamaki game da wannan labarin shi ne cewa bayanan da suka shiga tashoshi na VimpelCom sun nuna farashin 34,990 rubles. Gabaɗaya, tushen wannan bayanin ɗaya ne, wannan shine ofishin ma'aikaci da abokan hulɗa.

Sayar da iPhone 5 ta Vimpelcom - ɓangaren farko na labarin

Vympelcom, ban da shagunan sayar da kayayyaki, kuma yana da damar yin jumloli na iPhone 5 ga kamfanoni daban-daban - Euroset, Re: Store da sauransu. The wholesale kudin na iPhone 5 16 GB, ciki har da haraji, ne a matakin 25,900 rubles (wanda shi ne kusan 100 Tarayyar Turai farashin bara na iPhone 4s). Dangane da farashin siyan, VimpelCom ya ƙididdige farashin abokan haɗin gwiwa (29,000 rubles - mafi ƙarancin farashi don wayar PCT), sannan kuma saita farashin jumlolin nasu. A cewar sakatariyar yada labarai ta Beeline Anna Aibasheva, “babu wani farashin dillalan da Apple ya ba da shawarar ga Rasha. Farashin iPhone 5 a cikin Beeline ya dogara ne akan farashin siyan, wanda ya karu idan aka kwatanta da iPhone 4s."

Ya zama cewa Apple ya saita farashin guda ɗaya ga abokan haɗin gwiwa biyu kuma, bisa ga riba, farashin su, Beeline ya saita farashin dillalan nasu da na jimla. Dole ne a tuna cewa Beeline ya kamata ya ba duk abokan haɗin gwiwa damar samun riba akan tallace-tallace na iPhone 5 da tabbatar da iyakarsu.

Gaskiyar cewa a cikin Svyaznoy farashin wannan na'urar ya kasance 29,900 rubles ya zama cikakken mamaki. Kamar yadda daya daga cikin manyan manajoji na kamfanonin ya yi tsokaci game da halin da ake ciki, "kafin Sabuwar Shekara, Svyaznoy zai iya karɓar 20,000 iPhone 5s, da VimpelCom - har zuwa guda 80,000, tun da yake yana da tallace-tallace. Farashin tallace-tallace na 29,900 rubles ba ya ƙyale samun kuɗi kuma yana yiwuwa ga Svyaznoy kawai idan Apple ya biya shi. Idan farashin tallace-tallace bai hauhawa ba, to tabbas Apple zai rasa kwangilar tare da Vimpelcom, yana yiwuwa wannan shine ainihin abin da suke ƙoƙarin cimma.

A cewar Beeline, buƙatar iPhone 5 a cikin shagunan kamfanin ya yi ƙasa a ranar farko, kashi 30-35 ya ragu fiye da shekara guda kafin iPhone 4s.

Saillar Svyaznoy - kashi na biyu na labarin

Manyan manajoji na sarkar tallace-tallace da wakilin Apple sun kasance a cikin ɗaya daga cikin shagunan Svyaznoy a ƙaddamar da tallace-tallace na iPhone 5. Ba abin mamaki ba a farashin 29,900 rubles da aka nuna, kuma ba a sami wani da'awar game da irin wannan farashin ba. Akwai jin cewa Apple ya amince da wannan farashin kuma komai yana tafiya bisa tsari. Ba tare da izini ba, wakilan cibiyar sadarwar tallace-tallace sun yi sharhi game da wannan halin da ake ciki kamar haka: "Apple bai saita farashin da aka ba da shawarar ba, amma farashin 29,900 ya kasance sananne ga kamfanin, kuma mun yi imanin cewa ya sanar da wannan farashin ga VimpelCom." p>

Tallace-tallacen iPhone 5 a rana ta farko a Rasha, a cewar daraktan tallace-tallace Oleg Ryazhenov, sun kasance rikodin: "Mun sayar da wayoyi 7,000 na iPhone 5, wanda shine cikakken rikodin kowane samfurin wannan matakin a cikin hanyar sadarwar mu da kuma akan kasuwa." Yana da ban sha'awa cewa VimpelCom bai sayar da komai ba.

Abin da ke faruwa a kasuwa tare da iPhone 5 da abin da ke gaba

Akwai sabani da yawa da lokuta marasa fahimta a cikin wannan labarin da ke ba da mamaki. Amma bari mu kalli abin da ya riga ya faru kuma mu yi ƙoƙarin tunanin yanayi daban-daban.

Bayan Svyaznoy ya fara siyar da iPhone 5 akan 29,900 rubles, matakin Euroset ya kasance nan da nan - 28,990 rubles. A sakamakon haka, an kafa wannan farashin, kuma ya zuwa yanzu. Adadin sayan Svyaznoy sau biyar ƙasa da na VimpelCom, kuma a irin wannan farashin, kayan ya kamata su ƙare da sauri. Ya bayyana cewa idan Svyaznoy bai karbi kaya ba, amma wannan yana sayarwa, farashin kasuwa zai tashi da sauri. A cewar Alexander Malis, shugaban Euroset, a wata hira da ya yi da wallafe-wallafe da dama, “ana iya siyar da iPhone 5s dubu dari a Rasha kafin sabuwar shekara a kusan kowane farashi.”

Farashin dillalan da Apple ya ba da izini ana kiyaye su a matakin 32,000 rubles, tunda siyan su shine 29-30 dubu rubles kuma ba za su iya siyar da na'urori a asara ba. Misali, a cikin re: Store, mai siyar ya yi sharhi game da irin wannan farashin kamar farashin da Apple ya kayyade, kodayake kamfanin kera ba shi da wata alaƙa da shi. Yana da ƙarin saitin hanyar sadarwa - don siyarwa akan wannan farashin. Yanayin ya yi kama da sauran cibiyoyin sadarwa da ke siyar da iPhone 5 na hukuma, ana kiyaye farashin sama da 30,000 rubles.

A kasuwar launin toka, bayyanar na'urorin PCT na 28,900 rubles ba su da kyau - har zuwa wannan lokacin, matsakaicin farashin iPhone da aka sayar ya kasance 29-30 dubu rubles. Yanzu farashin ya ragu zuwa 26,000 rubles, wanda ba shi da daraja ga mafi yawan masu sayarwa (siyan iPhone 5 a cikin girma a Amurka shine $ 720, tare da jigilar kaya, cin hanci, da sauran kudade - ribar yana da kadan a farashin 26,000 rubles). Kasuwar launin toka ba ta da inda za ta kara faduwa, kuma idan farashin hukuma ya tsaya a wannan matakin, cinikin launin toka zai ragu sannu a hankali, kuma adadin ‘yan wasan da ke kawo iPhone 5 zai ragu sosai. A ka’ida, kowa yana amfana da wannan, sai dai masu sake siyar da kayan toka.

Waɗanda suka sayi kaya daga VimpelCom sun riga sun yi asarar kuɗi ko kuma suna shirin ƙidaya asarar su. A cikin wannan yanayin, VimpelCom ya yi kama da mara kyau, yayin da yake siyar da wayoyi a cikin jumla a farashin dillalai. Amma VimpelCom ya nace cewa irin wannan shine tattalin arzikin kuma ba za su iya yin in ba haka ba. Tabbatarwa kai tsaye shine ƙin siyar da iPhone 5 ta MTS, wakilan wannan ma'aikacin sun yi magana a bainar jama'a game da hauhawar farashin wannan wayar.

Ya bayyana cewa a cikin Svyaznoy sun yanke shawarar yin dabara da shirya ƙaramin yaƙin farashi? Wannan sigar ita ce mafi kyawu, amma baya jure zargi akan balagagge tunani (da farko ni ma na yi tunanin haka, amma hukunci ne na kuskure). Kwangiloli tare da Apple suna da tsauri a cikin sharuddan, kuma duk wani atishawa ana kayyade shi sosai ta yadda idan Svyaznoy ya aikata ba daidai ba, zai biya tarar miliyoyin daloli. Kuma kusan miliyoyin daloli - wannan ba ma'anar magana ba ce. Wato, idan Svyaznoy ya fara irin wannan wasan ba tare da amincewar Apple ba, sakamakon zai kasance nan da nan, kuma ko ta yaya Apple ya mayar da martani ga lamarin. Amma a halin yanzu babu wani martani.

Kuma a nan ma tambaya ta taso, wa ke amfana da wannan kuma me ya sa. Vimpelcom yayi hasarar da yawa daga wannan, kuma Svyaznoy na iya lalata sunansa kuma yana karɓar tara mai yawa daga Apple, wannan babban haɗari ne. Apple kawai ya rage. Mu yi kokari mu kalli wannan lamarin ta wannan mahangar. Ga hujjojin da muke da su:

  • Farashin iPhone 5 na kasuwannin Rasha da abokan haɗin gwiwa an ƙaru da Yuro 100 idan aka kwatanta da samfurin iPhone 4s na baya;
  • Apple ba ya son yin shawarwari da MTS kuma bai yi wani rangwame ga mai aiki ba, kodayake suna iya yin hakan;
  • A karon farko cikin shekaru da yawa, Rasha ta sami kulawar kamfanin, kuma farashin kayayyaki ya fara canzawa, ya ƙaddamar da kantin sayar da iTunes tare da farashi mai rahusa don kiɗa;
  • Apple yana ƙoƙarin yaƙar kasuwar launin toka don samfuransa
Gabaɗayan dabarun Apple na nufin zama babban ɗan wasa a kasuwar Rasha, kuma ayyukan sun tabbatar da hakan. Yanayin da iPhone 5 gaba daya ya fadi daga jerin abubuwan da Apple ke yi don cimma burinsa a Rasha. Ba shi da ma'ana, rudani kuma ba za a iya bayyana shi ba.

Akwai jin cewa Apple zai iya sanya takunkumi mai rahusa a cikin Svyaznoy kuma ya ga yadda kasuwar launin toka ke amsawa ga wannan. Amma menene game da Vimpelcom da gaskiyar cewa mai aiki ba ya kallon mafi kyawun haske a gaban abokan tarayya? Hakika, ma'aikacin ya riga ya yi hasarar miliyoyin daloli. Shin yana yiwuwa Apple yana son ganin dangantakar da VimpelCom ta ƙare? Kwangila na yanzu yana aiki har zuwa Maris 2013, kuma a cikin irin wannan hanya mai banƙyama ana nuna abokin tarayya cewa tsawaitawa ba a so? Idan haka ne, to dole ne a sami ɗan fa'ida. Zaɓin da ya zo a hankali shine share kasuwa kafin zuwan babban kantin sayar da Apple a Rasha. Kuma fa'idar a nan ita ce kai tsaye - Svyaznoy ba shi da hakkin yin siyar da kaya ga wasu kamfanoni, amma Apple na kansa kiri zai iya yin hakan. A gaskiya ma, zai ɗauki matsayin VimpelCom.

A halin yanzu, Apple ba ya yin sharhi game da halin da ake ciki yanzu, gami da abokan tarayya. Yayin da Apple ya yi shiru, za mu ƙara tabbata cewa wannan yanayin ya dace da kamfanin. Idan yanayin da aka bayyana a sama daidai ne, to, ba za mu ga wani zalunci na Svyaznoy ba, kuma VimpelCom kawai ba zai sabunta kwangilar ba. Littafin Evgeny Butman Retail daga Mutum na Farko ya bayyana irin wannan yanayi lokacin da Apple ya share kasuwa da kansa.

Kuma ƙarshen da waɗanda suka sayar da fasahar Apple a hukumance za su iya ɗauka a yau yana da sauƙi. Za su yi ƙoƙari su ɓata ku da sauri, saboda za ku tsoma baki tare da kantin sayar da Apple. Amma alkiblar farko ta tasiri tabbas ita ce kasuwa mai launin toka, wacce za ta mutu da kanta a sabon matakin farashin.

Af, kwangilar VimpelCom tare da Apple, wanda ke aiki har zuwa Maris 2013, yana daya daga cikin dalilan da ke haifar da tsadar farashin iPhone 5 (sayan mai aiki akan 26,000 rubles!). Sannan hoton yana tasowa zuwa aiki mai ma'ana. Aikin mugaye a nan Apple ne ke da'awar, wanda ke wasa da kansa.

Bayanan balaguro da abubuwan lura na duniya

Yayin da ’yan Adam ke sha’awar jiran ƙarshen duniya, na ci gaba da tafiye-tafiye na kasuwanci, kuma ina rubuta waɗannan layukan a lokacin da nake jiran jirgin. Tuni dai aka tsare shi na tsawon awa daya. Tafiya na kwanaki da yawa, don haka na tafi a kan shi haske. Rabin jakar baya yana dauke da kyamara, kwamfuta, kwamfutar hannu da wayoyi da yawa. Baturi na waje, caja biyu. Akwai ƙarin kayan lantarki fiye da sauran abubuwa, kuma duk yana da sifa mara kyau - ana fitar dashi a mafi ƙarancin lokacin da bai dace ba. Misali, agogon MOTOACTV ko ta yaya aka sauke ba zato ba tsammani, kodayake yana da cikakken caji yayin rana - wani abu ya faru ba daidai ba. Wayoyin biyu ba su ci gaba da cajin maraice ba, na yi tarurruka da yawa a cikin birni, su ma suna buƙatar ciyar da su. Don haka sai na zauna kusa da kwasfa biyu, ina zaune na cudanya da wayoyi ina ciyar da wannan kayan lantarki da ba za a iya koshi ba.

Na yi ta kokarin yin rubutu game da ingancin kayan lantarki tun makonni da yawa yanzu. Tuni akwai ra'ayoyin da ba su da sharadi a cikin raina waɗanda suka taso da kansu saboda wannan tambayar. Bayan da na tashi da safe, ba zan fara wanke fuskata ba, yanzu ina da aiki mafi mahimmanci - toshe na'urorin a cikin caja, duba cajin su kuma kawai bayan haka wanke fuskata. Wani zai so ya tambayi: "Likita, za su warkar da ni?". Amma abokina, wanda shi ma likita ne, ya yi daidai abin da yake yi. Kuma wannan ba matsala ba ce ta kantuna kyauta ko kuma rashin isassun kuɗi, a maimakon haka, batun shine cewa na'urori suna da lokacin da za su ƙare da wuta a cikin dare ɗaya. Ina da allunan da yawa akan teburin gefen gadona, wayoyi biyu, kuma kowannensu yana rayuwa a can koyaushe. Wani lokaci sai an ba su abinci. Ana fitar da na'urorin amfani yau da kullun aƙalla sau ɗaya a rana. Babu tambaya game da kowane ingantaccen kula da baturi. Cajin yana makale a duk inda zai yiwu, in ba haka ba akwai haɗarin cewa na'urorin ba za su rayu ba har zuwa maraice. Misali, Galaxy Note II yawanci yana wucewa har zuwa yamma, amma sanin girman tsira, na yi ƙoƙarin yin abubuwa da yawa akansa, wanda ke kashe batirin, kuma lokacin cin abinci ya kashe. Kwana da rana ba lallai ba ne, kuma akwai ranakun da wayoyi ke aiki na yini ɗaya, ko ma fiye da haka. Kwanaki natsu, kwanciyar hankali. Amma bayan haka, ba su jagorance mu ba, amma ta lokacin da ake buƙatar iyakar yiwuwar daga na'urar. Kuma a nan zan iya cewa mai zuwa - yawancin mutane ba sa bin abincin da ya dace don na'urorin su, suna cajin su kamar yadda ya kamata da kuma inda ya kamata. Kuma, a ganina, wannan daidai ne. Bai kamata a ɗaure mutum da fasaha ba, tuna yadda ake cajin batura na wani nau'i da sauran hikima. Dole ne kawai ya yi amfani da wayarsa - mai sauƙi da sauƙi.

'Yan jarida na waya yakamata su sani da farko cewa batura sune diddigin Achilles na na'urorin zamani. Tare da ƙarin mamaki, na ji abin da ke biyo baya daga wani ɗan jarida daga babban shafin yanar gizo na Yammacin Turai: "Bayanan banza, an riga an warware wannan batu, duba yadda sabbin wayoyin hannu na Android ke aiki." Mai yiyuwa ne matashin mai magana da yawuna ya bayyana wannan magana kuma baya tuna lokutan da wayoyi zasu iya yin aiki na makonni. Amma na tuna wannan lokacin, wanda ya riga ya zama kamar tatsuniya mai nisa, tun da har yanzu ba a ga fasahar ci gaba ba a fagen abinci mai gina jiki.

Amma kowane juzu'i na fasaha yana haifar da cikakkiyar na'urori masu ban sha'awa waɗanda ba ma iya yin mafarkin 'yan shekarun da suka gabata ba. Misali, a hannuna ina da samfurin wayar salula ta Sony mai inci 5 (C6603 Yuga), wacce ke da sabuwar chipset daga Qualcomm (wasu masu mafarkin sun danganta allon OLED zuwa wannan na'urar, da kuma EXYNOS5, yana yiwuwa su ya fito da allon da ba za a iya karyewa ba a cikin Galaxy S4). Babban allo tare da kwakwalwan kwamfuta mai ƙarfi sosai tare suna yin haɗe mai ban sha'awa - wannan na'urar tana tashi, amma tana zafi kamar murhu. A cikin shekaru biyu masu zuwa, babbar matsalar wayoyin hannu ba zata kasance ba kawai baturi ba, har ma da amfani da kwakwalwan kwamfuta na kwakwalwar kwamfuta masu zafi da ƙananan waya zuwa yanayin zafi mara kyau da rashin jin daɗi ga hannu. Har yanzu ba ta fito ba, amma riga zafi.Haɓaka na'urorin sarrafa gigahertz yana haifar da buƙatar amfani da man shafawa mai zafi don cire zafi, don ƙirƙira wayoyi ta yadda za su sami sanyi. Kuma gabaɗaya, wannan duk sakamakon tseren gigahertz ne, lokacin da ba su da cikakkiyar buƙata, amma masana'anta dole ne su nuna cewa su ne. Don me? Kuma don zama, kamar yadda masu amfani ke buƙata. Don haka sai ya zama cewa a cikin wasu ayyuka masu mahimmancin albarkatu muna samun murhun kanmu. Zai yi muni ne yayin da masana'antun sarrafa kayan masarufi da kwakwalwan kwamfuta ke ci gaba da haɓaka ƙarfin hanyoyin magance su. Kuma har yanzu ba a fayyace ba a lokacin da wani zai tsaya ya ba da wata hanya - na tabbata akwai shi.

A matsayin bayanin kula, babu Wi-Fi a filin jirgin sama a matsayin aji. Kawai babu shi, ba zai yuwu a shigar da hanyar sadarwar ba, don haka tsohon mutum na Note yana rarraba Intanet ga kowa.

Yaƙin Microsoft, Google da Apple don mamaye duniya

A gaban idanunmu, gwagwarmayar kamfanoni tana buɗewa, wanda nasara shine ƙirƙirar yanayin yanayin duniya na farko da duk abubuwan da suka biyo baya daga wannan. Babu wanda ya san yadda irin wannan tsarin zai yi kama, abin da ya zama dole ko ayyuka na zaɓin da zai yi, amma kowane ɗayan kamfanoni yana ƙoƙari ya zo ƙarshen layin farko. A sa'i daya kuma, kamfanoni suna sanya masu magana a cikin ƙafafun masu fafatawa don kada su ci nasara a wannan tseren. Har zuwa kwanan nan, kamfanoni sun yi riya don ci gaba da bayyanar da sanya ƙwarewar mai amfani a gaba. Amma yayin da gasa ke ƙaruwa, sai su ƙara jefar da tarurruka a gefe kuma suna adawa da masu fafatawa kai tsaye. Yanzu dai Microsoft na kan gaba wajen kai harin, kuma ana kai masa hari daga kowane bangare.

Bari mu fara da yadda Apple cikin alheri ya warware batun rarraba ayyukan Microsoft akan dandamalin iOS na kansa. A matsayin wani ɓangare na yarjejeniyar lasisi, wanda duk masu haɓaka iOS suka rattaba hannu, akwai wasu ƙa'idodi da Apple ya ɗauka ba su canzawa kuma suna da mahimmanci. Musamman ma, an haramta sanya hanyoyin haɗi zuwa gidajen yanar gizo inda biyan kuɗin sabis da/ko tallace-tallacen na iya faruwa. Apple a zahiri yana son duk biyan kuɗi ya bi ta su, kuma suna samun kashi 30 cikin ɗari. Sabis ɗin ajiyar girgije na SkyDrive yana da hanyar haɗin yanar gizo, don haka wannan app daga Microsoft ba a sabunta shi ba.Apple yana ƙin sabbin nau'ikan app ɗin. Bugu da ƙari, domin ta sake bayyana, ya zama dole cewa Microsoft ya sake duba manufofinsa kuma akan iOS duk biyan kuɗi yana tafiya ta hanyar Apple. Wannan yanayin wauta ne, tunda ƙarfin kowane sabis na girgije shine zaku iya amfani da shi daga kowace na'ura - duka Apple da Android, kwamfutar tafi-da-gidanka ko kwamfutar hannu. Ya bayyana cewa Apple yana so ya ƙara yawan adadinsa zuwa farashin wannan sabis ɗin, ba shi da mahimmanci wanda ya biya shi, mai amfani ko Microsoft. Apple ya ba da shawarar sasantawa - don cire biyan kuɗi daga SkyDrive, amma Microsoft ba zai iya yin wannan ba, yana da mahimmanci a gare su su sami kuɗi akan sabis ɗin.

Abin sha'awa, duk masu haɓakawa da ke amfani da SkyDrive a cikin aikace-aikacen su suma sun sami matsala iri ɗaya, sabunta ƙa'idar su ta Apple saboda ainihin dalili ɗaya. Ya bayyana cewa a cikin dandamali iri ɗaya na iOS don SkyDrive, lokutan wahala sun zo. Amma ku gaskata ni, wannan shine kawai kiran farkawa na farko.

Apple yana kare akwatin yashi kuma yana son mu sayi sabis a cikin aikace-aikacen iOS kawai don kamfanin ya sami kashi ɗaya daga cikinsu. Kuma wannan matsayi ne mai wuyar gaske.

A farkon rabin shekarar 2013, ya kamata a fitar da sigar MS Office don iOS (iPad), a cikin wannan sigar dole ne a sami biyan kuɗi zuwa sabis na MS Office 365 (shigar da na'urori daban-daban zuwa MS Office). Matsalar ita ce yanayin SkyDrive zai kasance daidai a nan. Apple zai so ya sami kashi 30 cikin 100 na su, kuma Microsoft zai yi ƙoƙarin kada ya ba su. Muguwar da'irar. Microsoft yana buƙatar kulawa ta musamman, amma da wuya ya samu daga Apple. Kamar yadda aka saba, waɗanda abin ya shafa a cikin wannan yanayin za su kasance masu amfani waɗanda ke son zaɓar samfuran MS Office kuma ba biya masu yawa ba. A gefe guda, Apple yana cikin haƙƙinsa gaba ɗaya kuma baya keta ka'idodin da aka kafa a baya. Gaskiya lamarin ya yi muni daga waje.

Wani bugu ga Microsoft an yanke shawarar ne ta hanyar "abokin rantsuwa", kamfanin Google na "mai kyau". A wata hira da gidan yanar gizo na Burtaniya V3, babban manajan Google (Clay Bavor, darektan sarrafa kayayyakin Google Apps) ya ce kamfanin ba zai samar da aikace-aikacen Windows da Windows Phone ba. A cewarsa, kamfanin a shirye yake ya saka hannun jari a wuraren da ake da masu amfani da shi, amma ga Windows 8 da Windows Phone, Google bai ga wani buri ba. Wannan magana ta haifar da hayaniya sosai, musamman tunda Google ya kirkiri Chrome browser a cikin sigar Windows 8 a cikin na farko. Wani abu kuma shi ne ingancin aikin mai binciken ya sha bamban da sauran manhajoji, kuma daga yanzu ba za a sabunta shi ba. Tabbas, yakin halittu yana shiga wani sabon zagaye, kuma Google guda ya bayyana kai tsaye cewa ba ya son tallafawa masu fafatawa.

Sauran labarin kuma yana da ban mamaki - tun daga ranar 30 ga Janairu, 2013, Google yana yin watsi da tallafin Microsoft Exchange Sync daga na'urorin su don aikace-aikacen imel na Gmail. Wannan bai shafi waɗanda ke amfani da Google Apps ba, duk da haka, sun juya daga kyauta zuwa biya a makon da ya gabata.

Masu amfani da wasiku a Windows Phone za su fuskanci gaskiyar cewa za su karɓi saƙon ta hanyar ka'idar IMAP, wato, ba nan da nan ba, amma tare da ƙaramin tazara na mintuna 15. Amma babban abu shi ne cewa yanzu ba za su iya aiki tare da bayanin kula daga kalanda da lambobin sadarwa. Wannan aikin ba zai ƙara kasancewa a kan Windows Phone don aikace-aikacen Mail ba ko duk wani wanda ke aiki tare da asusun Google. Bari in tunatar da ku cewa Google ba su ƙirƙira nasu aikace-aikacen dandamali na wayar hannu daga Microsoft ba, kuma kamar yadda aka ambata a sama, ba ma zuwa. Ci gaban irin wannan haɗin gwiwar ya kasance a gefen Microsoft, kuma a yanzu ya zama ba zato ba tsammani ba su da amfani kuma ba su da kuɗi.

Hanyar fita don Microsoft na iya zama goyan baya ga ƙa'idodin CalDAV, CardDAV da ƙin MS Exchange dangane da dandamali na ƙasashen waje. Apple, alal misali, yana goyan bayan wannan nau'in shigarwar a cikin kalanda da lambobin sadarwa na asali, kuma aikace-aikacen Google akan wannan dandali ba su da tasiri ta kowace hanya ta matsalar. Mun sake ganin yadda kamfani ke ƙirƙirar akwatin yashi wanda baya son barin wasu su shiga. Wannan hari ne kai tsaye, mara ɓarna akan Microsoft don lalata rabon ayyukansa, ƙa'idodi da ƙa'idodi. Matsin lamba akan Microsoft yana ƙaruwa, kowa ya fi son yin wannan wasan.

Lallai, kuna iya ganin waɗannan ayyukan Google a matsayin wani nau'i ne na martani ga ƙoƙarin Microsoft na karɓar kuɗin sarauta daga masana'antun na'urorin Android. Ƙoƙarin da suka yi nasara a cikin filin PR, amma a aikace ba su da riba sosai ga kamfanin (babu buƙatar faɗi jita-jita cewa kamfanin yana karɓar miliyoyin daga irin wannan ma'amaloli, babu wani adadi da aka tabbatar - wannan kawai yana nuna rashin ƙarfi na matsayi na Microsoft. ). Kwanakin baya kamfanin har ya ci cinikin na’urorin Android guda biyu a kasar Jamus, a dukkan bangarorin biyu kamfanonin sun fi ganuwa. Kuna iya karanta ƙarin game da shi anan.

Na tabbata labarin adawar Google ba zai kare a nan ba, kuma a fili Apple ba zai tsaya a gefe ba. Yaƙin da aka fara a kasuwa yana ƙara samun ci gaba.

Qualcomm ya kai hari ga Apple, amma da sauri ya ja baya - haƙƙin mallaka da Apple

Apple ya bar genie daga kwalbar lokacin da ya fara amfani da dokar haƙƙin mallaka don iyakance gasa a kasuwa. Ra'ayina shi ne cewa ya zama dole a kare hakkin ku, kuma amfani da haƙƙin mallaka don wannan ya dace. Amma yunƙurin babban kamfani na zama ƙwaƙƙwaran haƙƙin mallaka bai burge ni ba, haka kuma yunƙurin haƙƙin haƙƙin mallaka na rectangle na baƙar fata (idan kun rasa wannan taron, to Apple ya ba da irin wannan patent a cikin Amurka - wannan ba abin wasa ba ne. ).

Abin farin ciki, haƙƙin mallaka takobi ne mai kaifi biyu, kuma Apple ya fara ganin wannan da idon basira.

Ofishin Alamar kasuwanci da Alamar kasuwanci ta Amurka (USPTO) ta yi wa Apple bugu na farko, a ranar 22 ga Oktoba, wani ƙaramin rubutu ya bayyana a gidan yanar gizon hukumar da ke nuna cewa mallakar Apple US patent. Alamar lamba No. 7,469,381 "Jeri gungurawa da Fassarar Takardu, Ƙimar, da Juyawa akan Nuni-Allon Taɓa" ba shi da inganci. Wannan lamban kira yana bayyana gungurawa a aikace-aikace da kuma iPhone, abin da ake kira "ruba band" (rubber band). A tsakanin 2011-2012, Apple ya shigar da kara da yawa a kan kamfanoni daban-daban saboda keta wannan haƙƙin mallaka, kuma ya kasance cikin tuhume-tuhume da ake yi wa Samsung lokacin da wata kotun Amurka a California ta ba da diyyar dala biliyan. Ba zato ba tsammani, babu wani cin zarafi, tun da patent ɗin ba shi da inganci kuma fasahar da aka kwatanta a cikinta ana ɗaukarta "a bayyane" ta ofishin haƙƙin mallaka. Apple na iya ɗauka, amma kamar yadda aikin ya nuna, wannan ba shi da amfani. Mai yiyuwa ne alkalin kotun Lucy Koch ya sake duba lamarin tare da rage girman

Spillikins №203. IPhone 5 a tsakiyar wani abin kunya da kuma asarar miliyoyin a Rasha

Ban sani ba game da ku, amma ina jin cewa kafin shirin da aka tattauna a ƙarshen duniya, duk kamfanoni sun ɗan yi hauka kuma suna ƙoƙari su warware kasuwancin da ba a gama ba ko yanke shawarar yanke shawara. Tsohon shugaban kasuwar PC, Dell, a karshe ya yi watsi da ikirarinsa ga kasuwar wayoyin hannu, wannan alkibla ba za ta ci gaba ba. Wannan, bi da bi, yana nufin cewa kamfanin ba zai zama ma aiki tare da Allunan ko dai (ci gaban kawai Allunan ko kawai wayowin komai da ruwan ne tsada, kana bukatar ka matsar da iri biyu na kayayyakin - yana da rahusa). Wato, Dell ya yanke shawarar mayar da hankali kan kasuwarsa, inda kamfanin ke jin daɗi ko kaɗan. Shin daidai ne? A ra'ayina, wannan ɗan gajeren hangen nesa ne.

Duk muhimman abubuwan da suka faru ba su dace da rubutu ba, ba zan ba da hanyoyin haɗin kai ga mutane da yawa daban ba, tunda ina so in tattauna su. Ina fatan cewa makon zai kasance cikin kwanciyar hankali Tecno F1 8Gb a Kenya kan labarai, sannan zan iya tattauna komai da ku yadda ya kamata, tare da sanya wuri a wurin. A halin yanzu, bari mu ci gaba zuwa mafi zafi batu na kasuwar Rasha da kuma tsohuwar tambayar Rasha - wanene ke da laifi.

Duk mahimman abubuwan da suka faru ba su dace da rubutu ba, ba zan ba da alaƙa ga mutane da yawa daban ba, tunda ina so in tattauna su. Ina fatan mako guda kenan Tecno F1 8Gb a Kenya Tecno F1 8Gb Kenya kwantar da hankalin labarai, to zan iya tattauna komai da ku yadda ya kamata, tare da tsarawa a wurare. A halin yanzu, bari mu matsa zuwa mafi zafi batun kasuwar Rasha da kuma tsohuwar tambayar Rasha - wanene ke da laifi.

Abin ciki:

share kasuwa kafin zuwan Apple Store - Wasan Apple

A daren 14 ga Disamba, an fara siyar da wayar Apple iphone 5 a Rasha a hukumance, abin da ya sa wannan taron shine kawai ba a san farashin waɗannan na'urori ba har zuwa farkon Disamba. A gaskiya ma, kamfanin yana da abokan hulɗa kai tsaye guda biyu a Rasha don iPhone 5 - Vimpelcom da sarkar dillali na Svyaznoy. Duk abokan haɗin gwiwar sun gano farashin farashi a lokaci guda, kuma Apple bai ɓoye shi ba. Duk farashin biyu iri ɗaya ne kuma ba sa bambanta ta kowace hanya.

Bambancin bana da na baya shi ne, a karon farko a kamfanin Apple sun yi kokarin canza halinsu ga kasuwar Rasha. Wannan bai fito daga rayuwa mai kyau ba, amma buƙatar kula da tallace-tallace a duk ƙasashen duniya. Kamfanin ba zai iya yin watsi da kasuwa mafi girma a Turai ta wayoyin hannu da sauran na'urorin lantarki ba. Kawai don lissafa 'yan abubuwan da suka faru a cikin 'yan watannin - sakin iTunes tare da ƙananan farashi don kiɗa, waɗanda suke da mahimmanci fiye da waɗanda ke cikin wasu ƙasashe; ƙananan farashin kwamfyutocin MacBook zuwa matakin ƙasashen Turai har ma da ƙasa; irin wannan raguwar farashin ga 'yan wasa da adadin wasu samfuran. Duk abin da ya yi magana a cikin ni'imar gaskiyar cewa kamfanin zai yanke shawarar magance murkushe kasuwar launin toka kuma ya fara siyar da iPhone 5 a farashi mai sauƙi, ƙasa da 30,000 rubles. Wannan ba kawai zai yi kama da ma'ana ba, amma kuma za a danganta shi da duk abin da Apple ke yi a Rasha.

Yana da ban sha'awa cewa kafin fara siyar da wayar Apple iPhone 5, an gudanar da zanga-zangar nuna kama wayoyi a kwastan, misali, zaku iya karantawa anan.

Wannan ma'auni, kamar yadda kuka fahimta, an shirya shi ne a kan kasuwar launin toka, amma ba zai hana masu sake siyarwa ba, ainihin yuwuwar kawai saita farashi kamar na Turai, ko ma ƙasa kaɗan.

A cikin layi daya tare da tattaunawa game da yiwuwar farashin Apple iPhone, wani labari mai ban sha'awa daidai ya bayyana - babban ma'aikacin Rasha MTS bai sami harshen gama gari tare da Apple ba kuma bai shirya shiga cikin tallace-tallace na iPhone 5 ba. dalilin rashin sabunta kwangilar tare da Apple shine MTS ya zama abin da kamfani ke bukata cewa ma'aikaci ya biya farashin tallace-tallace, biyan kuɗin tallace-tallace a kan TV, ya dauki nauyin sayen wani ƙananan adadin kayayyaki. A lokaci guda, Apple ba zai iya tabbatar da matakin farashin ba, saboda kawai ba su san farashin da za su zaɓa ba - a lokacin tattaunawar, farashin iPhone 5 ya kasance Yuro 100 mafi girma a siyan fiye da na baya don iPhone 4s. . Sakamakon wannan labarin yana da sauƙi - MTS ya ƙi sabunta kwangilar akan sharuɗɗan Apple kuma ya shiga MegaFon, wanda ya yi haka shekaru biyu da suka wuce. Manyan ma'aikatan Rasha guda biyu sun ƙi yin aiki tare da Apple, kuma yana da alama a gare ni cewa wannan lamari ne a cikin kansa wanda ya cancanci tattaunawa. Ba a taɓa yin watsi da Apple haka ba saboda suna tsammanin samfuran su suna buƙatar kasancewa a kan ɗakunan ajiya. A Rasha, wannan bukata ba ta nan saboda rashin hauka na manufofin farashin Apple game da iPhone a baya. Rashin gazawar na'urorin iPhone na farko, wadanda aka fitar a hukumance a Rasha, ya yi matukar ban sha'awa dangane da girman asara.Baya ga Rasha, China da mafi girman kamfanin China Mobile suna nuna tsangwama tare da Apple. Har ila yau, ba su gamsu da manufofin farashi na kamfanin ba. Kuma a nan wani yanayi da ba za a iya jurewa ya taso ba ga Apple - tatsuniya na kamfani da ake so a ko'ina kuma ana son kayayyakinsa har ma da illa ga kasuwancinsu ya riga ya fara rugujewa. A Rasha, an riga an lalata wannan tatsuniya. Ga kuma labarin da aka fara sayar da wayar iphone 5, wanda ke da kamshi mara dadi.

Ya kamata a nemi farkon labarin a watan Satumba na 2010, lokacin da Svyaznoy, kwanaki biyu kafin farkon ranar da Apple ya kafa, ya fara cinikin iPhone 4. Babu wata dangantaka ta kai tsaye tsakanin kamfanonin, kuma Svyaznoy ya sayi ƙaramin kuɗi. na wayoyi daga VimpelCom, wanda ke da alaƙa da Apple. Hukuncin rushe "biki" shine korar Svyaznoy da kuma hana wannan kamfani sayar da kaya a karkashin barazanar soke kwangila daga masu rike da su. A shekara ta 2011, Svyaznoy ya yi kama da kunnuwansu kuma ya fara samar da iPads na farko, wanda ya kasance launin toka, amma gaba daya doka daga ra'ayi na doka. Na rubuta game da shi a nan.

Ga Apple, duk wannan yaki da Svyaznoy da sauri ya juya zuwa ci gaba da hasara, a Rasha kamfanin bai iya samun wani gagarumin kasuwa rabo, da abokan tarayya a al'ada mayar da hankali a kan ta kayayyakin fara rayayye bude Samsung alama Stores. Sai da na manta da tsofaffin korafe-korafe na fara neman hanyoyin inganta matsayina a kasuwa. Kuma a sa'an nan Apple ya sake zuwa Svyaznoy, kamfanoni sun amince su bude shaguna masu alama. A cikin 2013, Svyaznoy ya kamata ya buɗe shagunan dozin da yawa, kuma a ƙarshen 2012, kamfanin ya sami kwangilar kai tsaye da damar da za ta siyar da iPhone 5, ta ketare tsaka-tsaki. Kuma a nan mafi ban sha'awa ya fara. Labari tare da farashi da tarin karya wanda ya haifar da tattaunawa game da abin da ke faruwa a kasuwa. Mutane da yawa suna ganin ƙananan farashin da Svyaznoy ke bayarwa a matsayin wani zagaye na yakin farashin, yayin da labarin ya ɗan bambanta. Kowane bangare yana da nasa gaskiyar, kuma yana da wuya a gane wane ne daidai da wanda ba daidai ba. Zan yi ƙoƙari in ba da duk ra'ayi game da matsalar kuma in ba da shawarar dalilin da ya sa ta taso. Kuma wanene ke da alhakin wannan lamarin.

Don fahimtar matsalar, dole ne a bayyana halin da ake ciki da yadda kwangila tare da Apple ya bambanta tsakanin Svyaznoy da VimpelCom. Dukkanin bayanan kwangilolin ba su da mahimmanci, amma kowannen su ya ƙunshi abubuwa kamar haka:

  • Ƙaran siyan samfur
  • IPhone 5 tallace-tallace da farashin talla
Ga kamfanoni biyu, waɗannan sharuɗɗan ƙari/ragu iri ɗaya ne, da kuma farashin sayan wayoyi. Bambanci kawai shine Svyaznoy, a ƙarƙashin kwangilar, ba shi da hakkin sayar da wayoyin da aka karɓa a waje da nasa tallace-tallace, alal misali, a cikin tashar tallace-tallace. Duk wayoyin da RE: Store da sauran 'yan wasa suka karɓa suna da asali iri ɗaya - VimpelCom.

Bari in tunatar da ku cewa a cikin sarkar tallace-tallace na Beeline, da kuma a cikin Euroset, tallace-tallace na ƙaramin samfurin iPhone 5 ya fara a matakin 34,990 rubles. Daidai wannan bayanin game da farashin wannan na'ura ya fara bayyana a cikin manema labarai, yana ambaton wata tushe daga ɗaya daga cikin abokan hulɗar Apple, jim kaɗan kafin fara tallace-tallace da kuma kafin sanarwar farashin ƙarshe na Apple. Abu mafi ban mamaki game da wannan labarin shi ne cewa bayanan da suka shiga tashoshi na VimpelCom sun nuna farashin 34,990 rubles. Gabaɗaya, tushen wannan bayanin ɗaya ne, wannan shine ofishin ma'aikaci da abokan hulɗa.

Sayar da iPhone 5 ta Vimpelcom - ɓangaren farko na labarin

Vympelcom, ban da shagunan sayar da kayayyaki, kuma yana da damar yin jumloli na iPhone 5 ga kamfanoni daban-daban - Euroset, Re: Store da sauransu. The wholesale kudin na iPhone 5 16 GB, ciki har da haraji, ne a matakin 25,900 rubles (wanda shi ne kusan 100 Tarayyar Turai farashin bara na iPhone 4s). Dangane da farashin siyan, VimpelCom ya ƙididdige farashin abokan haɗin gwiwa (29,000 rubles - mafi ƙarancin farashi don wayar PCT), sannan kuma saita farashin jumlolin nasu. A cewar sakatariyar yada labarai ta Beeline Anna Aibasheva, “babu wani farashin dillalan da Apple ya ba da shawarar ga Rasha. Farashin iPhone 5 a cikin Beeline ya dogara ne akan farashin siyan, wanda ya karu idan aka kwatanta da iPhone 4s."

Ya zama cewa Apple ya saita farashin guda ɗaya ga abokan haɗin gwiwa biyu kuma, bisa ga riba, farashin su, Beeline ya saita farashin dillalan nasu da na jimla. Dole ne a tuna cewa Beeline ya kamata ya ba duk abokan haɗin gwiwa damar samun riba akan tallace-tallace na iPhone 5 da tabbatar da iyakarsu.

Gaskiyar cewa a cikin Svyaznoy farashin wannan na'urar ya kasance 29,900 rubles ya zama cikakken mamaki. Kamar yadda daya daga cikin manyan manajoji na kamfanonin ya yi tsokaci game da halin da ake ciki, "kafin Sabuwar Shekara, Svyaznoy zai iya karɓar 20,000 iPhone 5s, da VimpelCom - har zuwa guda 80,000, tun da yake yana da tallace-tallace. Farashin tallace-tallace na 29,900 rubles ba ya ƙyale samun kuɗi kuma yana yiwuwa ga Svyaznoy kawai idan Apple ya biya shi. Idan farashin tallace-tallace bai hauhawa ba, to tabbas Apple zai rasa kwangilar tare da Vimpelcom, yana yiwuwa wannan shine ainihin abin da suke ƙoƙarin cimma.

A cewar Beeline, buƙatar iPhone 5 a cikin shagunan kamfanin ya yi ƙasa a ranar farko, kashi 30-35 ya ragu fiye da shekara guda kafin iPhone 4s.

Saillar Svyaznoy - kashi na biyu na labarin

Manyan manajoji na sarkar tallace-tallace da wakilin Apple sun kasance a cikin ɗaya daga cikin shagunan Svyaznoy a ƙaddamar da tallace-tallace na iPhone 5. Ba abin mamaki ba a farashin 29,900 rubles da aka nuna, kuma ba a sami wani da'awar game da irin wannan farashin ba. Akwai jin cewa Apple ya amince da wannan farashin kuma komai yana tafiya bisa tsari. Ba tare da izini ba, wakilan cibiyar sadarwar tallace-tallace sun yi sharhi game da wannan halin da ake ciki kamar haka: "Apple bai saita farashin da aka ba da shawarar ba, amma farashin 29,900 ya kasance sananne ga kamfanin, kuma mun yi imanin cewa ya sanar da wannan farashin ga VimpelCom." p> Tallace-tallacen iPhone 5 a rana ta farko a Rasha, a cewar daraktan tallace-tallace Oleg Ryazhenov, sun kasance rikodin: "Mun sayar da wayoyi 7,000 na iPhone 5, wanda shine cikakken rikodin kowane samfurin wannan matakin a cikin hanyar sadarwar mu da kuma akan kasuwa." Yana da ban sha'awa cewa VimpelCom bai sayar da komai ba.

Abin da ke faruwa a kasuwa tare da iPhone 5 da abin da ke gaba

Akwai sabani da yawa da lokuta marasa fahimta a cikin wannan labarin da ke ba da mamaki. Amma bari mu kalli abin da ya riga ya faru kuma mu yi ƙoƙarin tunanin yanayi daban-daban.

Bayan Svyaznoy ya fara siyar da iPhone 5 akan 29,900 rubles, matakin Euroset ya kasance nan da nan - 28,990 rubles. A sakamakon haka, an kafa wannan farashin, kuma ya zuwa yanzu. Adadin sayan Svyaznoy sau biyar ƙasa da na VimpelCom, kuma a irin wannan farashin, kayan ya kamata su ƙare da sauri. Ya bayyana cewa idan Svyaznoy bai karbi kaya ba, amma wannan yana sayarwa, farashin kasuwa zai tashi da sauri. A cewar Alexander Malis, shugaban Euroset, a wata hira da ya yi da wallafe-wallafe da dama, “ana iya siyar da iPhone 5s dubu dari a Rasha kafin sabuwar shekara a kusan kowane farashi.”

Farashin dillalan da Apple ya ba da izini ana kiyaye su a matakin 32,000 rubles, tunda siyan su shine 29-30 dubu rubles kuma ba za su iya siyar da na'urori a asara ba. Misali, a cikin re: Store, mai siyar ya yi sharhi game da irin wannan farashin kamar farashin da Apple ya kayyade, kodayake kamfanin kera ba shi da wata alaƙa da shi. Yana da ƙarin saitin hanyar sadarwa - don siyarwa akan wannan farashin. Yanayin ya yi kama da sauran cibiyoyin sadarwa da ke siyar da iPhone 5 na hukuma, ana kiyaye farashin sama da 30,000 rubles.

A kasuwar launin toka, bayyanar na'urorin PCT na 28,900 rubles ba su da kyau - har zuwa wannan lokacin, matsakaicin farashin iPhone da aka sayar ya kasance 29-30 dubu rubles. Yanzu farashin ya ragu zuwa 26,000 rubles, wanda ba shi da daraja ga mafi yawan masu sayarwa (siyan iPhone 5 a cikin girma a Amurka shine $ 720, tare da jigilar kaya, cin hanci, da sauran kudade - ribar yana da kadan a farashin 26,000 rubles). Kasuwar launin toka ba ta da inda za ta kara faduwa, kuma idan farashin hukuma ya tsaya a wannan matakin, cinikin launin toka zai ragu sannu a hankali, kuma adadin ‘yan wasan da ke kawo iPhone 5 zai ragu sosai. A ka’ida, kowa yana amfana da wannan, sai dai masu sake siyar da kayan toka.

Waɗanda suka sayi kaya daga VimpelCom sun riga sun yi asarar kuɗi ko kuma suna shirin ƙidaya asarar su. A cikin wannan yanayin, VimpelCom ya yi kama da mara kyau, yayin da yake siyar da wayoyi a cikin jumla a farashin dillalai. Amma VimpelCom ya nace cewa irin wannan shine tattalin arzikin kuma ba za su iya yin in ba haka ba. Tabbatarwa kai tsaye shine ƙin siyar da iPhone 5 ta MTS, wakilan wannan ma'aikacin sun yi magana a bainar jama'a game da hauhawar farashin wannan wayar.

Ya bayyana cewa a cikin Svyaznoy sun yanke shawarar yin dabara da shirya ƙaramin yaƙin farashi? Wannan sigar ita ce mafi kyawu, amma baya jure zargi akan balagagge tunani (da farko ni ma na yi tunanin haka, amma hukunci ne na kuskure). Kwangiloli tare da Apple suna da tsauri a cikin sharuddan, kuma duk wani atishawa ana kayyade shi sosai ta yadda idan Svyaznoy ya aikata ba daidai ba, zai biya tarar miliyoyin daloli. Kuma kusan miliyoyin daloli - wannan ba ma'anar magana ba ce. Wato, idan Svyaznoy ya fara irin wannan wasan ba tare da amincewar Apple ba, sakamakon zai kasance nan da nan, kuma ko ta yaya Apple ya mayar da martani ga lamarin. Amma a halin yanzu babu wani martani.

Kuma a nan ma tambaya ta taso, wa ke amfana da wannan kuma me ya sa. Vimpelcom yayi hasarar da yawa daga wannan, kuma Svyaznoy na iya lalata sunansa kuma yana karɓar tara mai yawa daga Apple, wannan babban haɗari ne. Apple kawai ya rage. Mu yi kokari mu kalli wannan lamarin ta wannan mahangar. Ga hujjojin da muke da su:

  • Farashin iPhone 5 na kasuwannin Rasha da abokan haɗin gwiwa an ƙaru da Yuro 100 idan aka kwatanta da samfurin iPhone 4s na baya;
  • Apple ba ya son yin shawarwari da MTS kuma bai yi wani rangwame ga mai aiki ba, kodayake suna iya yin hakan;
  • A karon farko cikin shekaru da yawa, Rasha ta sami kulawar kamfanin, kuma farashin kayayyaki ya fara canzawa, ya ƙaddamar da kantin sayar da iTunes tare da farashi mai rahusa don kiɗa;
  • Apple yana ƙoƙarin yaƙar kasuwar launin toka don samfuransa
Gabaɗayan dabarun Apple na nufin zama babban ɗan wasa a kasuwar Rasha, kuma ayyukan sun tabbatar da hakan. Yanayin da iPhone 5 gaba daya ya fadi daga jerin abubuwan da Apple ke yi don cimma burinsa a Rasha. Ba shi da ma'ana, rudani kuma ba za a iya bayyana shi ba.

Akwai jin cewa Apple zai iya sanya takunkumi mai rahusa a cikin Svyaznoy kuma ya ga yadda kasuwar launin toka ke amsawa ga wannan. Amma menene game da Vimpelcom da gaskiyar cewa mai aiki ba ya kallon mafi kyawun haske a gaban abokan tarayya? Hakika, ma'aikacin ya riga ya yi hasarar miliyoyin daloli. Shin yana yiwuwa Apple yana son ganin dangantakar da VimpelCom ta ƙare? Kwangila na yanzu yana aiki har zuwa Maris 2013, kuma a cikin irin wannan hanya mai banƙyama ana nuna abokin tarayya cewa tsawaitawa ba a so? Idan haka ne, to dole ne a sami ɗan fa'ida. Zaɓin da ya zo a hankali shine share kasuwa kafin zuwan babban kantin sayar da Apple a Rasha. Kuma fa'idar a nan ita ce kai tsaye - Svyaznoy ba shi da hakkin yin siyar da kaya ga wasu kamfanoni, amma Apple na kansa kiri zai iya yin hakan. A gaskiya ma, zai ɗauki matsayin VimpelCom.

A halin yanzu, Apple ba ya yin sharhi game da halin da ake ciki yanzu, gami da abokan tarayya. Yayin da Apple ya yi shiru, za mu ƙara tabbata cewa wannan yanayin ya dace da kamfanin. Idan yanayin da aka bayyana a sama daidai ne, to, ba za mu ga wani zalunci na Svyaznoy ba, kuma VimpelCom kawai ba zai sabunta kwangilar ba. Littafin Evgeny Butman Retail daga Mutum na Farko ya bayyana irin wannan yanayi lokacin da Apple ya share kasuwa da kansa.

Kuma ƙarshen da waɗanda suka sayar da fasahar Apple a hukumance za su iya ɗauka a yau yana da sauƙi. Za su yi ƙoƙari su ɓata ku da sauri, saboda za ku tsoma baki tare da kantin sayar da Apple. Amma alkiblar farko ta tasiri tabbas ita ce kasuwa mai launin toka, wacce za ta mutu da kanta a sabon matakin farashin.

Af, kwangilar VimpelCom tare da Apple, wanda ke aiki har zuwa Maris 2013, yana daya daga cikin dalilan da ke haifar da tsadar farashin iPhone 5 (sayan mai aiki akan 26,000 rubles!). Sannan hoton yana tasowa zuwa aiki mai ma'ana. Aikin mugaye a nan Apple ne ke da'awar, wanda ke wasa da kansa.

Bayanan balaguro da abubuwan lura na duniya

Yayin da ’yan Adam ke sha’awar jiran ƙarshen duniya, na ci gaba da tafiye-tafiye na kasuwanci, kuma ina rubuta waɗannan layukan a lokacin da nake jiran jirgin. Tuni dai aka tsare shi na tsawon awa daya. Tafiya na kwanaki da yawa, don haka na tafi a kan shi haske. Rabin jakar baya yana dauke da kyamara, kwamfuta, kwamfutar hannu da wayoyi da yawa. Baturi na waje, caja biyu. Akwai ƙarin kayan lantarki fiye da sauran abubuwa, kuma duk yana da sifa mara kyau - ana fitar dashi a mafi ƙarancin lokacin da bai dace ba. Misali, agogon MOTOACTV ko ta yaya aka sauke ba zato ba tsammani, kodayake yana da cikakken caji yayin rana - wani abu ya faru ba daidai ba. Wayoyin biyu ba su ci gaba da cajin maraice ba, na yi tarurruka da yawa a cikin birni, su ma suna buƙatar ciyar da su. Don haka sai na zauna kusa da kwasfa biyu, ina zaune na cudanya da wayoyi ina ciyar da wannan kayan lantarki da ba za a iya koshi ba.

Na yi ta kokarin yin rubutu game da ingancin kayan lantarki tun makonni da yawa yanzu. Tuni akwai ra'ayoyin da ba su da sharadi a cikin raina waɗanda suka taso da kansu saboda wannan tambayar. Bayan da na tashi da safe, ba zan fara wanke fuskata ba, yanzu ina da aiki mafi mahimmanci - toshe na'urorin a cikin caja, duba cajin su kuma kawai bayan haka wanke fuskata. Wani zai so ya tambayi: "Likita, za su warkar da ni?". Amma abokina, wanda shi ma likita ne, ya yi daidai abin da yake yi. Kuma wannan ba matsala ba ce ta kantuna kyauta ko kuma rashin isassun kuɗi, a maimakon haka, batun shine cewa na'urori suna da lokacin da za su ƙare da wuta a cikin dare ɗaya. Ina da allunan da yawa akan teburin gefen gadona, wayoyi biyu, kuma kowannensu yana rayuwa a can koyaushe. Wani lokaci sai an ba su abinci. Ana fitar da na'urorin amfani yau da kullun aƙalla sau ɗaya a rana. Babu tambaya game da kowane ingantaccen kula da baturi. Cajin yana makale a duk inda zai yiwu, in ba haka ba akwai haɗarin cewa na'urorin ba za su rayu ba har zuwa maraice. Misali, Galaxy Note II yawanci yana wucewa har zuwa yamma, amma sanin girman tsira, na yi ƙoƙarin yin abubuwa da yawa akansa, wanda ke kashe batirin, kuma lokacin cin abinci ya kashe. Kwana da rana ba lallai ba ne, kuma akwai ranakun da wayoyi ke aiki na yini ɗaya, ko ma fiye da haka. Kwanaki natsu, kwanciyar hankali. Amma bayan haka, ba su jagorance mu ba, amma ta lokacin da ake buƙatar iyakar yiwuwar daga na'urar. Kuma a nan zan iya cewa mai zuwa - yawancin mutane ba sa bin abincin da ya dace don na'urorin su, suna cajin su kamar yadda ya kamata da kuma inda ya kamata. Kuma, a ganina, wannan daidai ne. Bai kamata a ɗaure mutum da fasaha ba, tuna yadda ake cajin batura na wani nau'i da sauran hikima. Dole ne kawai ya yi amfani da wayarsa - mai sauƙi da sauƙi.

'Yan jarida na waya yakamata su sani da farko cewa batura sune diddigin Achilles na na'urorin zamani. Tare da ƙarin mamaki, na ji abin da ke biyo baya daga wani ɗan jarida daga babban shafin yanar gizo na Yammacin Turai: "Bayanan banza, an riga an warware wannan batu, duba yadda sabbin wayoyin hannu na Android ke aiki." Mai yiyuwa ne matashin mai magana da yawuna ya bayyana wannan magana kuma baya tuna lokutan da wayoyi zasu iya yin aiki na makonni. Amma na tuna wannan lokacin, wanda ya riga ya zama kamar tatsuniya mai nisa, tun da har yanzu ba a ga fasahar ci gaba ba a fagen abinci mai gina jiki.

Amma kowane juzu'i na fasaha yana haifar da cikakkiyar na'urori masu ban sha'awa waɗanda ba ma iya yin mafarkin 'yan shekarun da suka gabata ba. Misali, a hannuna ina da samfurin wayar salula ta Sony mai inci 5 (C6603 Yuga), wacce ke da sabuwar chipset daga Qualcomm (wasu masu mafarkin sun danganta allon OLED zuwa wannan na'urar, da kuma EXYNOS5, yana yiwuwa su ya fito da allon da ba za a iya karyewa ba a cikin Galaxy S4). Babban allo tare da kwakwalwan kwamfuta mai ƙarfi sosai tare suna yin haɗe mai ban sha'awa - wannan na'urar tana tashi, amma tana zafi kamar murhu. A cikin shekaru biyu masu zuwa, babbar matsalar wayoyin hannu ba zata kasance ba kawai baturi ba, har ma da amfani da kwakwalwan kwamfuta na kwakwalwar kwamfuta masu zafi da ƙananan waya zuwa yanayin zafi mara kyau da rashin jin daɗi ga hannu. Har yanzu ba ta fito ba, amma riga zafi. Haɓaka na'urorin sarrafa gigahertz yana haifar da buƙatar amfani da man shafawa mai zafi don cire zafi, don ƙirƙira wayoyi ta yadda za su sami sanyi.Kuma gabaɗaya, wannan duk sakamakon tseren gigahertz ne, lokacin da ba su da cikakkiyar buƙata, amma masana'anta dole ne su nuna cewa su ne. Don me? Kuma don zama, kamar yadda masu amfani ke buƙata. Don haka sai ya zama cewa a cikin wasu ayyuka masu mahimmancin albarkatu muna samun murhun kanmu. Zai yi muni ne kawai daga nan gaba yayin da masu sarrafa kwamfuta da masu yin kwakwalwan kwamfuta ke ci gaba da haɓaka ƙarfin hanyoyin magance su. Kuma har yanzu ba a bayyana a wane lokaci wani zai tsaya ya ba da wata hanya ba - na tabbata akwai shi.

A matsayin bayanin kula, babu Wi-Fi a filin jirgin sama a matsayin aji. Kawai babu shi, ba zai yuwu a shigar da hanyar sadarwar ba, don haka tsohon mutum na Note yana rarraba Intanet ga kowa.

Yaƙin Microsoft, Google da Apple don mamaye duniya

A gaban idanunmu, gwagwarmayar kamfanoni tana buɗewa, wanda nasara shine ƙirƙirar yanayin yanayin duniya na farko da duk abubuwan da suka biyo baya daga wannan. Babu wanda ya san yadda irin wannan tsarin zai yi kama, abin da ya zama dole ko ayyuka na zaɓin da zai yi, amma kowane ɗayan kamfanoni yana ƙoƙari ya zo ƙarshen layin farko. A sa'i daya kuma, kamfanoni suna sanya masu magana a cikin ƙafafun masu fafatawa don kada su ci nasara a wannan tseren. Har zuwa kwanan nan, kamfanoni sun yi riya don ci gaba da bayyanar da sanya ƙwarewar mai amfani a gaba. Amma yayin da gasa ke ƙaruwa, sai su ƙara jefar da tarurruka a gefe kuma suna adawa da masu fafatawa kai tsaye. Yanzu dai Microsoft na kan gaba wajen kai harin, kuma ana kai masa hari daga kowane bangare.

Bari mu fara da yadda Apple cikin alheri ya warware batun rarraba ayyukan Microsoft akan dandamalin iOS na kansa. A matsayin wani ɓangare na yarjejeniyar lasisi, wanda duk masu haɓaka iOS suka rattaba hannu, akwai wasu ƙa'idodi da Apple ya ɗauka ba su canzawa kuma suna da mahimmanci. Musamman ma, an haramta sanya hanyoyin haɗi zuwa gidajen yanar gizo inda biyan kuɗin sabis da/ko tallace-tallacen na iya faruwa. Apple a zahiri yana son duk biyan kuɗi ya bi ta su, kuma suna samun kashi 30 cikin ɗari. Sabis ɗin ajiyar girgije na SkyDrive yana da hanyar haɗin yanar gizo, don haka wannan app daga Microsoft ba a sabunta shi ba.Apple yana ƙin sabbin nau'ikan app ɗin. Bugu da ƙari, domin ta sake bayyana, ya zama dole cewa Microsoft ya sake duba manufofinsa kuma akan iOS duk biyan kuɗi yana tafiya ta hanyar Apple. Wannan yanayin wauta ne, tunda ƙarfin kowane sabis na girgije shine zaku iya amfani da shi daga kowace na'ura - duka Apple da Android, kwamfutar tafi-da-gidanka ko kwamfutar hannu. Ya zama cewa Apple yana son ƙara yawan adadinsa zuwa farashin wannan sabis ɗin, ba tare da la'akari da wanda ya biya shi ba, mai amfani ko Microsoft. Apple ya ba da yarjejeniya - don cire biyan kuɗi daga SkyDrive, amma Microsoft ba zai iya yin wannan ba, yana da mahimmanci a gare su su sami kuɗi akan sabis ɗin.

Abin sha'awa, duk masu haɓakawa da ke amfani da SkyDrive a cikin aikace-aikacen su suma sun sami matsala iri ɗaya, sabunta ƙa'idar su ta Apple saboda ainihin dalili ɗaya. Ya bayyana cewa a cikin dandamali iri ɗaya na iOS don SkyDrive, lokutan wahala sun zo. Amma ku gaskata ni, wannan shine kawai kiran farkawa na farko.

Apple yana kare akwatin yashi kuma yana son mu sayi sabis a cikin aikace-aikacen iOS kawai don kamfanin ya sami kashi ɗaya daga cikinsu. Kuma wannan matsayi ne mai wuyar gaske.

A farkon rabin shekarar 2013, ya kamata a fitar da sigar MS Office don iOS (iPad), a cikin wannan sigar dole ne a sami biyan kuɗi zuwa sabis na MS Office 365 (shigar da na'urori daban-daban zuwa MS Office). Matsalar ita ce yanayin SkyDrive zai kasance daidai a nan. Apple zai so ya sami kashi 30 cikin 100 na su, kuma Microsoft zai yi ƙoƙarin kada ya ba su. Muguwar da'irar. Microsoft yana buƙatar kulawa ta musamman, amma da wuya ya samu daga Apple. Kamar yadda aka saba, waɗanda abin ya shafa a cikin wannan yanayin za su kasance masu amfani waɗanda ke son zaɓar samfuran MS Office kuma ba biya masu yawa ba. A gefe guda, Apple yana cikin haƙƙinsa gaba ɗaya kuma baya keta ka'idodin da aka kafa a baya. Gaskiya, daga waje yanayin yana kama da mummuna.

Wani bugu ga Microsoft an yanke shawarar ne ta hanyar "abokin rantsuwa", kamfanin Google na "mai kyau". A wata hira da gidan yanar gizo na Burtaniya V3, babban manajan Google (Clay Bavor, darektan sarrafa kayayyakin Google Apps) ya ce kamfanin ba zai samar da aikace-aikacen Windows da Windows Phone ba. A cewarsa, kamfanin a shirye yake ya saka hannun jari a wuraren da ake da masu amfani da shi, amma ga Windows 8 da Windows Phone, Google bai ga wani buri ba. Wannan bayanin ya haifar da hayaniya sosai, musamman tunda Google ya kirkiri Chrome browser a cikin sigar Windows 8 a cikin na farko. Wani abu kuma shi ne ingancin aikin mai binciken ya sha bamban da sauran manhajoji, kuma daga yanzu ba za a sabunta shi ba. Tabbas, yakin halittu yana shiga wani sabon zagaye, kuma Google guda ya bayyana kai tsaye cewa ba ya son tallafawa masu fafatawa.

Sauran labarin kuma yana da ban mamaki - tun daga ranar 30 ga Janairu, 2013, Google yana yin watsi da tallafin Microsoft Exchange Sync daga na'urorin su don aikace-aikacen imel na Gmail. Wannan bai shafi waɗanda ke amfani da Google Apps ba, duk da haka, sun juya daga kyauta zuwa biya a makon da ya gabata.

Masu amfani da wasiku a Windows Phone za su fuskanci gaskiyar cewa za su karɓi saƙon ta hanyar ka'idar IMAP, wato, ba nan da nan ba, amma tare da ƙaramin tazara na mintuna 15. Amma babban abu shi ne cewa yanzu ba za su iya aiki tare da bayanin kula daga kalanda da lambobin sadarwa. Wannan aikin ba zai ƙara kasancewa a kan Windows Phone don aikace-aikacen Mail ba ko duk wani wanda ke aiki tare da asusun Google. Bari in tunatar da ku cewa Google ba su ƙirƙira nasu aikace-aikacen dandamali na wayar hannu daga Microsoft ba, kuma kamar yadda aka ambata a sama, ba ma zuwa. Ci gaban irin wannan haɗin gwiwar ya kasance a gefen Microsoft, kuma a yanzu ya zama ba zato ba tsammani ba su da amfani kuma ba su da kuɗi.

Hanyar fita don Microsoft na iya zama goyan baya ga ƙa'idodin CalDAV, CardDAV da ƙin MS Exchange dangane da dandamali na ƙasashen waje. Apple, alal misali, yana goyan bayan wannan nau'in shigarwar a cikin kalanda da lambobin sadarwa na asali, kuma aikace-aikacen Google akan wannan dandali ba su da tasiri ta kowace hanya ta matsalar. Mun sake ganin yadda kamfani ke ƙirƙirar akwatin yashi wanda baya son barin wasu su shiga. Wannan hari ne kai tsaye, mara ɓarna akan Microsoft don lalata rabon ayyukansa, ƙa'idodi da ƙa'idodi. Matsin lamba akan Microsoft yana ƙaruwa, kowa ya fi son yin wannan wasan.

Lallai, kuna iya ganin waɗannan ayyukan Google a matsayin wani nau'i ne na martani ga ƙoƙarin Microsoft na karɓar kuɗin sarauta daga masana'antun na'urorin Android. Ƙoƙarin da suka yi nasara a cikin filin PR, amma a aikace ba su da riba sosai ga kamfanin (babu buƙatar faɗi jita-jita cewa kamfanin yana karɓar miliyoyin daga irin wannan ma'amaloli, babu wani adadi da aka tabbatar - wannan kawai yana nuna rashin ƙarfi na matsayi na Microsoft. ). Kwanakin baya kamfanin har ya ci cinikin na’urorin Android guda biyu a kasar Jamus, a dukkan bangarorin biyu kamfanonin sun fi ganuwa. Kuna iya karanta ƙarin game da shi anan.

Na tabbata labarin adawar Google ba zai kare a nan ba, kuma a fili Apple ba zai tsaya a gefe ba. Yaƙin da aka fara a kasuwa yana ƙara samun ci gaba.

Qualcomm ya kai hari ga Apple, amma da sauri ya ja baya - haƙƙin mallaka da Apple

Apple ya bar genie daga kwalbar lokacin da ya fara amfani da dokar haƙƙin mallaka don iyakance gasa a kasuwa. Ra'ayina shi ne cewa ya zama dole a kare hakkin ku, kuma amfani da haƙƙin mallaka don wannan ya dace. Amma yunƙurin babban kamfani na zama ƙwaƙƙwaran haƙƙin mallaka bai burge ni ba, haka kuma yunƙurin haƙƙin haƙƙin mallaka na rectangle na baƙar fata (idan kun rasa wannan taron, to Apple ya ba da irin wannan patent a cikin Amurka - wannan ba abin wasa ba ne. ).

Abin farin ciki, haƙƙin mallaka takobi ne mai kaifi biyu, kuma Apple ya fara ganin wannan da idon basira.

Ofishin Alamar kasuwanci da Alamar kasuwanci ta Amurka (USPTO) ta yi wa Apple bugu na farko, a ranar 22 ga Oktoba, wani ƙaramin rubutu ya bayyana a gidan yanar gizon hukumar da ke nuna cewa mallakar Apple US patent. Alamar lamba No. 7,469,381 "Jeri gungurawa da Fassarar Takardu, Ƙimar, da Juyawa akan Nuni-Allon Taɓa" ba shi da inganci. Wannan lamban kira yana bayyana gungurawa a aikace-aikace da kuma iPhone, abin da ake kira "ruba band" (rubber band). A tsakanin 2011-2012, Apple ya shigar da kara da yawa a kan kamfanoni daban-daban saboda keta wannan haƙƙin mallaka, kuma ya kasance cikin tuhume-tuhume da ake yi wa Samsung lokacin da wata kotun Amurka a California ta ba da diyyar dala biliyan. Ba zato ba tsammani, babu wani cin zarafi, tun da patent ɗin ba shi da inganci kuma fasahar da aka kwatanta a cikinta ana ɗaukarta "a bayyane" ta ofishin haƙƙin mallaka. Apple na iya ɗauka, amma kamar yadda aikin ya nuna, wannan ba shi da amfani. Mai yiyuwa ne alkalin kotun Lucy Koch ya sake duba lamarin tare da rage girman