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Spillikins №242. Dabarun iPhone na Apple shine gazawar farko

Bayan kaka sai saifa ya zo, amma akasin haka, kasuwa ta farfado, kuma mun gamsu da sabbin kayayyaki iri-iri. Jarumin makon da ya gabata, ba shakka, shi ne Apple, kuma dabarun kamfanin za a sadaukar da shi ga yawancin wannan batu, sa'a, batun shine ya cancanci tattaunawa. Rushewar kasuwa yana jiran mu a gaba.

A bayanin mai daɗi, tabbatar da abin da na rubuta a baya a watan Mayu na wannan shekara, New York Times ta rubuta cewa Nokia tana aiki akan jigilar Android don na'urorin Lumia na yanzu. Yana da kyau masu karatunmu su san dukkan labarai tun kafin su yaɗu.

Nokia ta ga sakin iPhone 5c kalar a matsayin barazana ga Lumia kuma ta garzaya wajen kai harin ta hanyar buga hoton na'urorinsu da kalmomin "Kwaikwayo shine mafi kyawun nau'in lalata." Bari mu ga yadda aka sake yin hoton, ya fi kyau.

<> Duk da haka, ba za ku iya tura kanku ba kuma ku yi alfahari da "ƙirar" furanni. Musamman ma idan akwai misalai a kasuwa cewa wasu sun yi a gaban ku. Ya kamata mu yi alfahari da nasarori na gaske. Duk da haka, za mu yi magana game da irin wannan cin zarafi daga Nokia a ƙasa.

Abin ciki:

iPhone 5s/5c - Dabarun Apple, gazawar farko a cikin shirin ci gaba

Nawa kuke tunani, nawa ne sanarwar “kasafin kuɗi” iphone, wacce ake sa ran a kasuwa, ta kashe Apple? Ba muna magana ne game da farashin taron ko haɓaka wannan na'urar ba, wanda ya ɗan bambanta da sifili. Ta yaya kasuwa ta kimanta wannan na'urar da sanarwar sabbin samfura? Kuna buƙatar duba farashin hannun jari kawai don gaya muku cewa tun daga ranar 10 ga Satumba, sun faɗi da ɗan ƙasa da kashi 8. Yana da yawa ko kadan? Idan aka yi la’akari da yadda kamfanin Apple ya yi babban kaso, za mu iya cewa kamfanin ya yi asarar dala biliyan 37.5 na darajarsa a cikin ‘yan kwanaki, wato kusan ninki 5 na bangaren Nokia da Microsoft ke siya. Ko, idan kuna son auna farashin a Blackberry, to, irin waɗannan kamfanoni guda uku.

Abin takaici, masu zuba jari suna yawan nisa sosai daga yanayin da ake ciki kuma suna kimanta yanayin bisa ga abin da suke gani (so, ƙi). Ganin cewa samfurin Apple ya kasance kayan aiki don samun kuɗi mai sauƙi - tun 2007 sun ci gaba da girma, kuma wannan ya haifar da nau'in kumfa na sabulu, kowa yana tsammanin cewa wannan ci gaban zai kasance marar iyaka, da kuma nasarar da kamfanin ya samu. Abin takaici, komai yana da farkonsa da kuma karshensa, a halin yanzu kamfanin ya yi amfani da dabaru iri-iri don tada sha'awar takardunsu. Menene kalaman irin wannan mai saka hannun jari kamar Carl Ikhan, wanda ya yi la'akari da yadda Apple ke da kyau kuma yana kira don siyan hannun jarin kamfanin, sun cancanci hakan.Bari in tunatar da ku cewa wannan mutumin yana son yin wasa tare da manyan kamfanoni, shirya masu cin zarafi, kuma babban burinsa koyaushe shine ya haifar da yanayi mara kyau a cikin manyan kamfanoni. A cikin ruwa mai wahala, zaku iya kamawa da yawa, kuma Ikhan ya san wannan sosai kuma yana sarrafa kamfanoni da fasaha. Lokacin da irin wannan wasan hasashe ya fara, ana iya sa ran farashin hannun jari zai motsa ta kowace hanya. Kuna iya tabbatar da abu ɗaya kawai: bambancin ƙimar hannun jari daga yau zai zama mai mahimmanci sosai.

Yana faranta min rai sosai lokacin da jama’a suka fara fassara canjin farashin haja a matsayin alamar shahara ko rashin farin jini a cikin kayan, musamman ga na’urorin da ba su shiga kasuwa ba. A matsayinka na mai mulki, wannan na iya zama alamar kai tsaye, kuma kawai, amma yana da ɗan girman kai don zana duk yanke shawara game da na'urori dangane da farashin hannun jari. Kamar hasashen nasarar sabon fim ne dangane da yanayin ruwan sama a Uganda (Na tabbata za ku iya samun irin wannan dangantakar idan kuna so!).

Labarin Seryozha Kuzmin yayi bayani dalla-dalla game da sanarwar sabbin nau'ikan Apple, ba zan sake maimaita kaina ba, amma ina so in mai da hankali kan wasu bangarorin manufofin Apple, wanda ya fara raguwa, wannan yana da matukar mahimmanci don fahimtar abin da ke faruwa kuma menene matakan kamfanin na gaba zai kasance.

Zan fara da abin da ba mu gani ba. Da fari dai, ba mu ga canji a cikin diagonal na allo a cikin sabon iPhones ba, sun kasance iri ɗaya inci 4 (idan aka ba da ginshiƙi na allo wanda ba a saba gani ba, zamu iya cewa diagonal na yanzu ya fi ƙanƙanta - girman allo ya fi ƙanƙanta fiye da abokan karatun a kan. kasuwa). A ra'ayina, wannan shi ne babban kuskuren Apple, saboda rashin shiga gasar allo a yanzu, kamfanin yana tilasta wa masu amfani da dama su gwada samfurori masu gasa, musamman daga Samsung. Kuma wannan redistribution yana faruwa, musamman, a nan ne statistics ga Rasha, wanda duba musamman ban sha'awa da kuma dogara ne a kan IMEI data a cikin Big Three cibiyoyin sadarwa na farkon watanni 8 na 2013. A cikin gefen hagu mun dubi sunan samfurin, a hannun dama - yawan wadanda suka canza shi zuwa wata na'ura kuma suna amfani da shi akai-akai (fiye da watanni uku, ban da sababbin samfurori, misali, SGS4). an dauki bayanan a can na kwanaki 10). Tun da yake wannan bayanai ne na tsawon lokaci, ya zarce kashi ɗari, ku kiyaye wannan don kada ku ɓata lokaci ƙoƙarin ƙididdige jimlar. Samfura na tsawon lokaci tare da ƙayyadaddun ƙimar yanki (lamba) ba shi da ƙarancin wakilci don dalilanmu.

Wannan tebur yana nuna a sarari amincin masu amfani ga alamar Apple da Samsung, bisa ga wannan siga, iPhone shine jagora a cikin Rasha a cikin dukkan samfuran, misali, kashi 67 na masu amfani da iPhone 4 sun zaɓi iPhone 5 (don iPhone 4s). , wannan kashi ya ma fi girma - 74 bisa dari). Lura cewa mutane da yawa suna haɓaka na'urorin su zuwa daidai guda ɗaya (saboda asara ko karyewa), amma adadinsu ba shi da daraja a kowace alama. Watakila, a karon farko ga Samsung, wani ci gaba a cikin aminci ya faru a lokacin miƙa mulki daga Galaxy S2 zuwa S3 (sannan canjin ya kasance 57%), lokacin da aka canza daga SGS3 zuwa SGS4 ya riga ya kasance kashi 71, wanda yake daidai da aminci ga Apple a Rasha.

Amma abin da ya fi daɗi game da waɗannan lambobin shine, ba shakka, bayanan da ke nuna adadin masu lalacewa daga Apple zuwa Samsung da akasin haka. Waɗannan lambobi ne daga kashi 9 zuwa 18 cikin ɗari, waɗanda ke nuna waɗanda suka zaɓi tutocin tukwane bisa aminci da ba na alama ba. Adadin "masu lahani" shine ƙima mai canzawa, yana canzawa daga shekara zuwa shekara, amma ya bambanta daga 5 zuwa 25 bisa dari na jimlar masu sauraron kowace alama. Misali, a cikin 2010, akwai kusan kashi 7 cikin 100 na masu lahani na Apple, amma sai wannan adadin ya fara girma. Ga Samsung, kashi, akasin haka, ya fara raguwa. Abin baƙin ciki, ya yi wuri da wuri don yin magana game da sakamakon SGS4 a cikin dogon lokaci, amma ina tsammanin ba zai bambanta da yawa daga abin da muke gani na SGS3 ba.

Ina jaddada cewa a duniya irin wannan kididdiga za ta bambanta, a wasu kasashe sosai. Na buga shi don kwatanta gaskiyar cewa zaɓin alamar Apple sau da yawa ba a bayyane ga wani ɓangare na masu sauraro ba, amincin alamar yana faɗuwa, ko da yake ba bala'i ba, yayin da Samsung wannan siga, akasin haka, yana girma.

A irin waɗannan yanayi, Apple yana buƙatar haɓaka amincin abokan cinikinsa, don ɗaure su da alamar. Ganin cewa an riga an yi amfani da duk kayan aikin kai tsaye, kamfanin yana da kayan aiki guda ɗaya da ya rage a hannunsa - ingancin samfurin, yawan ayyuka da iyawa. Kuma a nan kamfanin ya fadi daga kasuwa a karon farko, samfuransa sun fara kama da ɗan tsohuwar zamani, ba na amfani da kalmar "tsohuwar" da gangan. Ƙananan fuska suna da dadi don SMS, kira, samun dama ga hanyar sadarwa. Amma duk abin da ya fi dacewa don yin tare da manyan fuska, misali, juyin halitta na layin Galaxy shine sauyawa daga 4.3-inch zuwa 5-inch fuska ba tare da canza girman yanayin ba. Ga iPhone, irin wannan juyin halitta ba zai yuwu ba saboda ɗaure tsarin aiki zuwa wasu ƙudurin allo da lissafin sa. Babu isasshen sassauci, aƙalla a halin yanzu.

Hasara a ɗaya daga cikin ayyukan, ko da yake ana iya gani sosai (duk abin da mutum zai iya faɗi, amma nuni shine abin da muke gani koyaushe a cikin na'urar), baya nufin bala'i. A cikin 2000s, Nokia ba ta lura da haɓakar fuska mai launi ba kuma ta kasance kusan shekaru biyu a bayan Samsung, amma sai kasuwa ta yafe wa kamfanin, saboda ya kasance jagora a yanayi da tunani. Hakazalika, kasuwa na iya gafartawa Apple a yau, ba shi da daraja yin bala'i daga wannan, kuma a can, za ku ga samfurin tare da babban diagonal na allo zai kama, jita-jita game da shi ya kasance mai aiki sosai tun farkon. na 2013. Wani abu kuma shi ne cewa fitar da wannan na’urar zai sa Apple ya bi sahun Samsung kuma ya shiga gasar allo, kamar sauran kamfanoni. Ba zai yiwu a fahimci wannan a matsayin bidi'a ba, za a gane kamfanin a matsayin sakandare. A zahiri, sakin agogon Samsung Gear ba aikin kasuwanci bane, amma yunƙurin sanya halo na Apple na biyu - ƙididdige ƙididdigewa wanda Samsung ya zama farkon. Yaƙi tsakanin Samsung da Apple ya daɗe yana faruwa ba a cikin tsarin tallace-tallace na yanzu ba, amma a kusa da ra'ayoyi da kuma wanda zai mamaye kasuwa a nan gaba, tushen wannan gwagwarmayar ana aza shi a gaban idanunmu. Ya zuwa yanzu, ana iya jayayya cewa Samsung yana buga ƙasa sosai daga ƙarƙashin ƙafafun Apple. Tun da duk sabbin samfuran Apple za su “maimaita” abin da Samsung ya riga ya nuna a baya kuma daga mahangar hoto, wannan zai zama babban rauni ga fahimtar kamfanin. Misali, sha'awar agogon Gear shine Guitar Combo ya kasance sosai. wanda ke kara kuzari ta hanyar jiran agogon Apple, a ware daga gare su, ba za su yi ban sha'awa ba.

Yanzu bari mu dubi vise Apple ya samu a cikin ta saita high margins ga iPhone. Kamfanin ya kasa fitar da na'urar kasafin kudi, saboda ya lalata tallace-tallacen tsohuwar samfurin ta atomatik tare da rage kudaden shiga. Madadin haka, Apple ya sanya iPhone 5 a cikin akwati na filastik, ya rage farashin da $ 100 (a cikin Amurka), kuma shi ke nan. Na tabbata cewa iPhone 5c, tare da irin wannan ɗan ƙaramin bambanci na farashi tare da tsofaffin iPhone 5s, ba zai zama sananne a ko'ina cikin duniya ba, gami da Amurka. Don kada a fitar da kalmomi na daga mahallin, na lura cewa Apple a ranar 24 ga Satumba zai ba da rahoto game da tallace-tallace na sababbin samfurori (rikodi). Amma kamar yadda kuka tuna, waɗannan ba tallace-tallacen tallace-tallace ba ne (sayar da su) kwata-kwata, amma jigilar kayayyaki ga abokan tarayya (sayar da su). Na rubuta ƙarin game da wannan tatsuniya dabam:

Labarin da Apple ya ba da rahoto game da tallace-tallacen tallace-tallace yana da ƙauna ga mutanen PR na kamfanin, amma ba shi da alaƙa da gaskiya. Saboda haka, ainihin bayanan farko na tallace-tallace na iPhone 5c zai zama waɗanda za mu gani a tsakiyar kwata na 4 daga kamfanonin bincike masu zaman kansu. Amma ina tsammanin za mu iya tantance ainihin tasirin wannan samfurin a kasuwa a ƙarshen Janairu 2014, ba a baya ba.

Ruwan ruwa a kan iPhone yana da sakamako da yawa ga Apple, kowannensu ba shi da daɗi da kansa, amma tare suna da bala'i. Bari mu kalli yadda manyan farashin iphone suka canza a Amurka da Turai cikin ƴan shekarun da suka gabata.

Farashin a Amurka a cikin shekaru uku da suka gabata na iPhone bai canza ba, amma a Turai sun haɓaka. A cikin 2012, nau'in iPhone 5 16 GB ya fara farashin Yuro 679 maimakon Yuro 629, wanda ke nufin haɓakar kashi 8 cikin ɗari. Sauran nau'ikan ba su tashi a farashi ba, wanda ya yi kama da ban mamaki. Tare da fitowar iPhone 5s a cikin 2013, farashin ainihin sigar ya sake tashi zuwa € 699, haɓakar kashi 3 cikin ɗari ( sama da kashi 11 cikin shekaru biyu). Amma nau'ikan 32 da 64 GB suma sun tashi cikin farashi (8.1 da 5.8 bisa dari, bi da bi). Ya kamata a nemi bayanin a cikin wani abu mai sauƙi - samun kudin shiga na kamfanin ya dogara da iPhone kai tsaye, kuma a wajen Amurka tallace-tallace na waɗannan samfurori ya fi girma, don haka kamfanin yana ƙoƙari ya sami kudi a can ta hanyar haɓaka farashin da aka boye. Watakila wannan kuma ya bayyana rashin kasafin kudin iPhone, kai tsaye zai buga kudaden shiga. Anan ga kididdigar tallace-tallace a Amurka da duniya don iPhone, wanda Apple ya bayyana a wata kotun Amurka.

A gaskiya ma, Apple yana ƙara farashin kowane samfurin da ya biyo baya don tallafawa kudaden shiga ( Allunan nau'in matsala ne, ba sa girma a cikin tallace-tallace, kamar yadda kuke tsammani, kuma matsakaicin farashin su yana faduwa saboda iPad. Mini). Ya bayyana wani yanayi mai ban sha'awa cewa iPhone 5c yana biyan kuɗi daidai da farashin lokacin da aka saki iPhone 4s tare da adadin ƙwaƙwalwar ajiya. Babu maganar wani arha ko kusa.

<> Irin wannan dabarar, a ganina, tana da ɗan gajeren hangen nesa, saboda tana ba ku damar samun kuɗi daga tallace-tallace, amma ba ta ba ku damar haɓaka alamar ba. Amsa mara kyau game da iPhone 5c ya shafi ba kawai musayar ba, har ma da masu amfani da yawa waɗanda suka riga sun jinkirta ra'ayin cewa sabon ƙarni na iPhones masu launi suna da tsada. Na tabbata cewa wannan zai yi mummunar tasiri ga alamar gaba ɗaya. Yana da mahimmanci ga manyan manajojin kamfanin su sadaukar da ribar da ake samu a yanzu don neman rabon kasuwa, babu wata hanya ta yaƙar faɗaɗawar Android. Haka kuma, kyawun samfuran Apple shima zai faɗi a wani bangare - yawancin aikace-aikacen yanzu an fara fitar da su don Android kuma bayan watanni biyu kawai - don iOS, a baya ya kasance akasin haka. Kuna iya karanta kaɗan game da wannan batu da ƙididdigar dandamali anan.

Misali daya daga cikin karuwar roko na Android shine Jawbone Companion app, wanda aka saki don wannan dandamali kuma ba za a sake shi don iOS ba har zuwa tsakiyar Oktoba. Ya kamata a tuna cewa tun asali Jawbone ya mayar da hankali ga masu amfani da iOS kuma nasarar da wannan kamfani ya samu a baya yana da alaƙa da iPhone. Amma zamani ya canza, kuma yanzu an sami ƙarin masu amfani da wayoyin hannu na Android da magoya bayan Jawbone a hade.

Menene Apple zai iya yi a irin waɗannan yanayi? A ganina, haɓaka yuwuwar haɓakar layin iPhone ya ƙare; komai yana da kyau a cikin allunan ma. Tambayar tambaya da sauran rana, abin da kuke so a samu daga gaba iPad, zo a kan m bayyanannun amsoshi - daban-daban zane, m, Retina-allon a cikin wani karamin kwamfutar hannu, dan kadan sauri processor. A cikin kalma, babu wani abu da ke buƙatar canzawa sosai, wanda ke nufin cewa idan babu juyin juya hali, tallace-tallace zai tashi, yanayin rayuwar kwamfutar hannu yana da iyaka.

Tsarin da Apple ya zaba shine asara a cikin dogon lokaci - kamfani yana jingina ga riba da kudaden shiga, wato, sannu a hankali yana kara farashin na'urorinsa idan babu wani gagarumin ci gaba, ingantawa yana karuwa. Misali, fasalin gano ma'anar sawun yatsa mai cike da rudani shine kawai amsar iOS ga zaɓuɓɓukan buɗewa daban-daban don na'urorin Android ( kalmar sirrin dijital, kalmar sirrin haruffa, alamu, buɗe fuska).A cikin iOS, kafin zuwan iPhone 5s, yana yiwuwa a buše na'urar tare da lambobi 4 kawai, wanda sau da yawa bai dace ba. Tabbas, amsar daga Apple ta zama kyakkyawa, amma idan fasalin ya tafi ga talakawa, to zai bayyana da sauri akan na'urorin Android daban-daban, babu shakka game da wannan. Amma wannan sifa ce daidai, kuma ba wani abu ba ne wanda ke shafar gaba ɗaya fahimtar samfurin. Hankalin ɗaya daga cikin waɗannan kwakwalwan kwamfuta abin kunya ne, akwai ɗan ƙaramin ɗaki don ƙirƙira. Har ila yau, yana nufin cewa kasuwa za ta kasance mai ban sha'awa a nan gaba. Misali, ƙayyadaddun bayanan farko na Galaxy S5 suna da ɗan bacin rai - haɓaka kyamara, rikodin bidiyo na 4K, babban baturi, sabon nau'in allo (TBD), fasalulluka na sarrafa murya mai arziƙi sosai da wasu fasaloli. Amma duk wannan shine ainihin guntuwar da ke da kyau, amma galibi ba a buƙata a rayuwa.

Nokia, wacce ta doke Samsung a Rasha: Nokia ta sake zama lamba ta daya

Bayan haka, Rasha wata kasuwa ce ta musamman inda za a iya samun labarai masu ban sha'awa, waɗanda aka tabbatar da su fiye da sau ɗaya ta hanyar abubuwan da suka gabata. Misali, a kasar Rasha ne Motorola ya zama na daya a kasuwa, inda ya doke shugaban kamfanin Nokia, sannan ya sha kashi a gasar saboda matsaloli. A karon farko Samsung ya mamaye Nokia shi ma a Rasha, hakan ya faru ne saboda an baiwa kasuwar kulawa sosai. Yanzu dai sabanin abin da ke faruwa, Nokia ta koma matsayi na farko kuma ta mayar da Samsung matsayi na biyu. Jaridar Vedomosti ta ba da bayanai daga Euroset game da yadda kasuwar Rasha ta canza a lokacin rani na 2013 (yawanci kowa yana ƙidaya kwata-kwata, amma a nan, a fili, sun kasance cikin gaggawa don ba da labari mai kyau, wannan ba kome ba ne).

Rubutun bayanin ya kuma yi nuni da rabon kamfanoni a fannin kudi, musamman, cewa a lokacin rani na 2012 na Nokia ya kai kashi 23 cikin 100, kuma a bazara da bazara ya zama kashi 15 cikin dari. A bangaren Samsung kuwa, kasuwar ba ta canja ko kadan ba, ya kai kashi 32 cikin dari. A gefe guda, za mu iya cewa matsakaicin farashin wayoyin Samsung ya ninka na Nokia sau biyu, kuma ana siyar da alamun kamfanin fiye da Lumia. Mai da hankali kan riba maimakon kason kasuwa, irin na Samsung ne, kuma wakilan kamfani sun yi ta magana akai sau da yawa a baya.

Me wannan kididdiga ta ce? Wannan al'amura suna samun kyautatuwa ga Nokia kuma kamfanin yana shirye don hanzarta zuwa sabon matsayi? Idan kawai ku bi ma'anar cewa yawancin ku sayar, mafi kyau, to, duk abin da yake da kyau sosai. Amma idan muka fara daga gaskiyar cewa lokacin sayarwa, kuna buƙatar samun kuɗi, kada ku rasa kuɗi (Nokia ta rasa daga kashi 8 zuwa 14 akan kowace na'urar da aka sayar), to, hoton ya zama daban-daban. Lokacin da rabon Nokia a Rasha guntu-guntu zai zama kusan daidai da kason kudi, wato, matsakaicin farashin na'urar da aka sayar zai fara girma, za a kira shi ci gaba a halin da ake ciki. Har zuwa wannan lokacin, ba shi da daraja la'akari da cewa wani abu mai kyau ya faru. A baya mun sha ganin an yi ta kokarin sayen kason kasuwa, an kashe kudaden sararin samaniya a kan haka, amma da zarar an takaita kudaden, komai ya lalace, kuma nasarorin da aka samu sun yi yawa. A halin yanzu, tallafin tallace-tallacen Nokia shine mafi girma ga sarƙoƙi na tallace-tallace, amma ko da wannan ba ya ba da tallace-tallace a cikin sassa masu tsada, kawai ɓangaren kasafin kuɗi, wato, na'urori masu tsada, ana sayar da su.

Microsoft da allunan - gwada lamba biyu, ko muna son komai

Shin, kun san dalilin da ya sa nake son Microsoft da gaske da kuma zurfi? Wannan kamfani ba ta san yadda za ta yi koyi da nata kura-kurai ba har sai wani daga cikin masu gudanarwa ya ce kuskure ne. Da zarar an yarda da shirin, an fara aiwatar da shi, kuma dubban mutane sun fara la'akari da shi mai girma kuma mafi kyau. Kararrawar da ke fitowa daga kasuwa sam ba ta dame su, domin shirin yana da girma, wanda ke nufin babu dalilin damuwa. Wani nau'i na tsarin Amurka, lokacin da mutane suke yin shirme da gangan, amma tare da nuna farin ciki a fuskokinsu. Zan fara da saƙo mai ban sha'awa daga Amurka.

Microsoft ya maimaita yin bidiyo game da dalilin da yasa MS Surface ya fi iPad sanyi. A bayyane yake, bidiyon ba su cimma burinsu ba, tunda Apple yana samun biliyoyin daloli akan kwamfutar hannu, amma MS ya rubuta kashe dala miliyan 900 a cikin kwata kawai, kuma waɗannan sune kawai hasara na farko. Tunda allunan Surface sun fizge sosai ta yadda babu inda za mu saka su, muna buƙatar gano yadda ake sayar da su. Wani a cikin Redmond yana da hazaka, Ba na jin tsoron kalmar, ra'ayi - don shirya shirin kasuwanci. Kuna kawo iPad ɗin ku zuwa kantin Microsoft (muddin ya kunna), kuma a cikin su suna ba ku rangwamen kuɗi na $ 200 ko ma fiye idan kuna da samfurin kwamfutar hannu mai tsada. Tallan yana aiki na ɗan lokaci sama da wata ɗaya kuma an tsara shi don haɓaka tallace-tallace na MS Surface.

Na farko, ban fahimci wanda MS ke tunanin zai shiga wannan tallan ba. Wadanne mutane masu lafiya ne zasu canza kwamfutar hannu mai aiki daga Apple zuwa kwamfutar da ba ta aiki asali daga MS? Kuma ku biya bambancin daga aljihunku? Ko da MS ya ƙaddamar da musayar kyauta, na tabbata ba zai zama sananne ba. Kawai saboda gaskiyar cewa dakarun ba su daidaita, kuma iPad abu ne, kuma MS Surface wani abu ne da ba a fahimta ba, wanda aka yi masa mummunar fahimta, wanda ake kira kwamfutar hannu, kuma na zamani a wannan.

Don haka, wannan shirin shine watakila mafi kyawun bayanin gaskiyar cewa MS yana cikin cikakkiyar haɗin gwiwa daga gaskiya, wanda irin waɗannan ayyuka zasu yiwu. Ban san abin da za ku sha taba don dacewa da su ba, ya wuce alheri da mugunta. Amma idan kuna tunanin cewa waɗannan berries ne, to kun yi kuskure, wasu labarai sun buge ni nan take.

A New York ranar 23 ga Satumba, sanarwar ƙarni na biyu na MS Surface zai faru. Me kuke tunanin Microsoft ya yi? A cewar majiyoyi daban-daban, kamfanin ya yi watsi da amfani da tambarin Windows RT, a yanzu suna kiran OS da Windows. Yanzu kun fahimci cewa asarar dala miliyan 900 kuskure ne kawai a cikin take? An ce yanzu an gina kwamfutar a kan Tegra4, ya yi sauri kuma yana da allon 1080p. Amma a gare ni, wannan a fili bai isa ba don sababbin abubuwa na ƙarni na biyu tare da ainihin software, wanda ba za a iya kira shi da aminci ba, wanda aka tabbatar ta hanyar tallace-tallace.Wannan ita ce taurin kai da Microsoft ke aiwatarwa a bayyane asara dabaru da fitar da na'urorin da ba za su yi wani tasiri a kasuwa ba kuma suna ba da umarnin mutuntawa. Ba daidai ba ne, har ma sun gane shi, amma suna dagewa a kan kuskurensu ko da yaushe kuma ko da bayan sun nuna babban hasara. Wanene kuma zai iya samun wannan? Na tabbata kadan ne. Ina hassada da gaske - tabbas yana da daɗi don yin kuskure akan aiki, kuma mafi mahimmanci, ba tare da jin zafi ba. Ina mamakin menene zai faru da Microsoft lokacin da ƙarni na biyu na Surface ya gaza? Kamfanin zai sake canza sunan OS (karanta, sake tsara gadaje da fenti bango, kamar a cikin wannan barkwanci). Ayyukanka suna da ban mamaki.

BeeKiteCamp a Anapa - wasan da ba na Olympics ba ne kuma amintaccen waya

Na yi barazanar yin magana game da BeeKiteCamp a cikin fitowar da ta gabata, amma ko ta yaya ban sami hannuna a kai ba, na tashi daga kaina. A kowace shekara, Anapa na gudanar da bikin kitesurfer, 'yan wasa da masu son yin taruwa a kan tofa, kuma ana gudanar da gasa na kasa da kasa a filin wasan. Kamfanin Beeline na daya daga cikin wadanda suka shirya wannan taron kuma a bana har ta gudanar da wani zama na waje a St. Petersburg. Ga ma'aikacin sadarwa, zaɓin wasan da ba ya shahara sosai da alama baƙon abu ne kuma sabon abu. Amma akwai wata dabara a nan, tun da wasanni ya daɗe ya zama taron kasuwanci kuma masu tallafawa suna gwagwarmaya don haƙƙin wakiltar sunansu a cikin wani wasa da / ko taron. Misali, MegaFon ita ce mai daukar nauyin gasar Olympics ta Sochi, tambarin kamfanin zai kasance kusan ko'ina tare da alamomin Olympics, wadanda kuma ake amfani da su wajen talla. Wannan yana rufe hanya don MTS da Beeline, amma kuma suna buƙatar abubuwan wasanni. MTS na amfani da tallace-tallacen parasitic lokacin da suke tallata kansu tare da taimakon 'yan wasa, kamar suna nuni a gasar Olympics, amma ba magana game da shi kai tsaye ba. Kamfanin Beeline ya ɗauki wata hanya ta dabam, wanda alama ce ta alƙawarin a gare ni, kuma ga dalilin da ya sa.

Akwai misalin kamfani kamar Nokia, wanda ya dade yana neman wasan da ba a yi farin jini sosai a lokaci guda ba, amma a daya bangaren, yana da alaka da matasa da kuma iya zama mai tarin yawa da ban mamaki. zuwa gaba. Finns sun sami hawan dusar ƙanƙara, wanda suka goyi bayan shekaru da yawa har ya zama wasan Olympics. Ga mutane da yawa, Nokia ce ke da alaƙa da gasar hawan dusar ƙanƙara. Yana da wuya a iya kirga irin ribar da kamfanin ya samu, amma a fili zabin hawan dusar kankara ba asara ba ne, kin daukar nauyin daukar nauyin a ‘yan shekarun nan ya samo asali ne sakamakon rashin kasafin kudi da kuma karuwar kwangilar daukar nauyi.

Kamfanin Beeline yana amfani da fasaha iri ɗaya. Tare da ƙaramin saka hannun jari, suna girgiza sabon wasanni kuma suna mai da shi taron zamantakewa a lokaci guda inda zaku iya ba da abubuwan tunawa (ko ma sayar da su), tallata haɗin ku, da sauransu. An shigar da tashoshin tashar Beeline na musamman akan tofa (kusan babu ko babu sadarwa daga sauran masu aiki a can). A lokacin bikin, sun kawo ba kawai 'yan wasa ba, har ma da masu fasaha daban-daban, DJs, sun mayar da yankin bakin teku zuwa wani shinge mai kyau, mai kyau wanda za ku iya canza tufafi, ku kwanta a cikin tanti, ku ci abinci. A wajen rufe bikin, an samu kimanin mutane 3,500, ganin cewa tofin ya yi nisa da Anapa, ana daukar sa'a guda kafin a kai shi kuma ba kowa ne zai isa wurin ba, ana iya daukar wannan a matsayin nasara mai ban mamaki. A hankali bikin yana rikidewa zuwa wani muhimmin lamari, ana kallonsa shekaru da yawa yanzu, zan iya cewa ana iya ganin ci gaba da ido. Hakanan, sanin masu shiryawa, zan iya lura cewa suna da wayo kuma suna yin komai a matakin duniya (ba tare da ragi ba).

Lokacin da daya daga cikin ’yan wasan kasashen waje ya ce bai yi tsammanin ganin irin wannan abu ba a wajen kasar Rasha, cikin sauki na tabbatar da kalamansa, ni ma abin ya ba ni mamaki. Kyakkyawan wurin tattaunawa tare da abokan aiki daga kasuwar sadarwa, ban da jin daɗin hira da mutane daban-daban. Abin takaici, a wannan shekarar ban yi sa'a ba, duk kwana uku iska ta yi rauni kuma 'yan wasa ba su yi takara a filin wasa ba, sai ya zama abin sha'awa ne kawai ya rage. Amma wannan ya isa ga idanu.

Yana da ban sha'awa cewa akwai abubuwan ban mamaki a kan batunmu, wanda yawancin abokan aiki na ko ta yaya suka rasa. Don haka, kamfanin SenseIt, wanda ke samar da wayoyi masu aminci, ya goyi bayan bikin (ba shakka, wannan shine tsarin su da masu amfani). Daga cikin samfuran da za a iya samu akan tofa, Na sami na'urar da ba a bayyana ba tukuna. Ya damko yarinyar ya ja ta zuwa bakin titi, ya dauki hotuna.Abin baƙin ciki shine, masu gyara sun hana ni buga duk hotunan Senseit R280, saboda suna jin cewa cikakken hoto na iya haifar da kuskure. Muna kallon wannan wayar IP67 mai allon inch 3.5 (pixels 320x480), 4 GB na ƙwaƙwalwar ajiya da 512 MB na RAM. Cute, ƙanana, a cikin launuka daban-daban. Daga ra'ayi na cikawa, na'urar ba ita ce mafi ci gaba ba, amma babu irin wannan tayi a cikin aikin IP67 kuma tare da farashin 5-6 dubu rubles, don haka samfurin yana daya daga cikin nau'i.

Na sake duba hotunan daga tofa, kuma ina matukar son zuwa bazara. Kawai nutse cikin teku tare da farawa da gudu kuma kuyi iyo. Amma kafin satin aiki da kuma rufe basussukan da suka taru akan kayan.

Spillikins №242. Dabarun iPhone na Apple shine gazawar farko

Bayan kaka sai saifa ya zo, amma akasin haka, kasuwa ta farfado, kuma mun gamsu da sabbin kayayyaki iri-iri. Jarumin makon da ya gabata, ba shakka, shi ne Apple, kuma dabarun kamfanin za a sadaukar da shi ga yawancin wannan batu, sa'a, batun shine ya cancanci tattaunawa. Rushewar kasuwa yana jiran mu a gaba.

A bayanin mai daɗi, tabbatar da abin da na rubuta a baya a watan Mayu na wannan shekara, New York Times ta rubuta cewa Nokia tana aiki akan jigilar Android don na'urorin Lumia na yanzu. Yana da kyau masu karatunmu su san dukkan labarai tun kafin su yaɗu.

Nokia ta ga sakin iPhone 5c kalar a matsayin barazana ga Lumia kuma ta garzaya wajen kai harin ta hanyar buga hoton na'urorinsu da kalmomin "Kwaikwayo shine mafi kyawun nau'in lalata." Bari mu ga yadda aka sake yin hoton, ya fi kyau.

<> Duk da haka, ba za ku iya tura kanku ba kuma ku yi alfahari da "ƙirar" furanni. Musamman ma idan akwai misalai a kasuwa cewa wasu sun yi a gaban ku. Ya kamata mu yi alfahari da nasarori na gaske. Duk da haka, za mu yi magana game da irin wannan cin zarafi daga Nokia a ƙasa.

Abin ciki:

iPhone 5s/5c - Dabarun Apple, gazawar farko a cikin shirin ci gaba

Nawa kuke tunani, nawa ne sanarwar “kasafin kuɗi” iphone, wacce ake sa ran a kasuwa, ta kashe Apple? Ba muna magana ne game da farashin taron ko haɓaka wannan na'urar ba, wanda ya ɗan bambanta da sifili. Ta yaya kasuwa ta kimanta wannan na'urar da sanarwar sabbin samfura? Kuna buƙatar duba farashin hannun jari kawai don gaya muku cewa tun daga ranar 10 ga Satumba, sun faɗi da ɗan ƙasa da kashi 8. Yana da yawa ko kadan? Idan aka yi la’akari da yadda kamfanin Apple ya yi babban kaso, za mu iya cewa kamfanin ya yi asarar dala biliyan 37.5 na darajarsa a cikin ‘yan kwanaki, wato kusan ninki 5 na bangaren Nokia da Microsoft ke siya. Ko, idan kuna son auna farashin a Blackberry, to, irin waɗannan kamfanoni guda uku.

Abin takaici, masu zuba jari suna yawan nisa sosai daga yanayin da ake ciki kuma suna kimanta yanayin bisa ga abin da suke gani (so, ƙi). Ganin cewa samfurin Apple ya kasance kayan aiki don samun kuɗi mai sauƙi - tun 2007 sun ci gaba da girma, kuma wannan ya haifar da nau'in kumfa na sabulu, kowa yana tsammanin cewa wannan ci gaban zai kasance marar iyaka, da kuma nasarar da kamfanin ya samu. Abin takaici, komai yana da farkonsa da kuma karshensa, a halin yanzu kamfanin ya yi amfani da dabaru iri-iri don tada sha'awar takardunsu. Menene kalaman irin wannan mai saka hannun jari kamar Carl Ikhan, wanda ya yi la'akari da yadda Apple ke da kyau kuma yana kira don siyan hannun jarin kamfanin, sun cancanci hakan. Bari in tunatar da ku cewa wannan mutumin yana son yin wasa tare da manyan kamfanoni, shirya masu cin zarafi, kuma babban burinsa koyaushe shine ya haifar da yanayi mara kyau a cikin manyan kamfanoni. A cikin ruwa mai wahala, za ku iya kama da yawa, kuma Ikhan ya san wannan sosai kuma yana sarrafa kamfanoni. Lokacin da irin wannan wasan hasashe ya fara, ana iya sa ran farashin hannun jari zai motsa ta kowace hanya. Kuna iya tabbatar da abu ɗaya kawai: bambancin ƙimar hannun jari daga yau zai zama mai mahimmanci sosai.

Yana faranta min rai sosai lokacin da jama’a suka fara fassara canjin farashin haja a matsayin alamar shahara ko rashin farin jini a cikin kayan, musamman ga na’urorin da ba su shiga kasuwa ba. A matsayinka na mai mulki, wannan na iya zama alamar kai tsaye, kuma kawai, amma yana da ɗan girman kai don zana duk yanke shawara game da na'urori dangane da farashin hannun jari. Kamar hasashen nasarar sabon fim ne dangane da yanayin ruwan sama a Uganda (Na tabbata za ku iya samun irin wannan dangantakar idan kuna so!).

Labarin Seryozha Kuzmin yayi bayani dalla-dalla game da sanarwar sabbin nau'ikan Apple, ba zan sake maimaita kaina ba, amma ina so in mai da hankali kan wasu bangarorin manufofin Apple, wanda ya fara raguwa, wannan yana da matukar mahimmanci don fahimtar abin da ke faruwa kuma menene matakan kamfanin na gaba zai kasance.

Zan fara da abin da ba mu gani ba. Da fari dai, ba mu ga canji a cikin diagonal na allo a cikin sabon iPhones ba, sun kasance iri ɗaya inci 4 (idan aka ba da ginshiƙi na allo wanda ba a saba gani ba, zamu iya cewa diagonal na yanzu ya fi ƙanƙanta - girman allo ya fi ƙanƙanta fiye da abokan karatun a kan. kasuwa). A ra'ayina, wannan shi ne babban kuskuren Apple, saboda rashin shiga gasar allo a yanzu, kamfanin yana tilasta wa masu amfani da dama su gwada samfurori masu gasa, musamman daga Samsung. Kuma wannan redistribution yana faruwa, musamman, a nan ne statistics ga Rasha, wanda duba musamman ban sha'awa da kuma dogara ne a kan IMEI data a cikin Big Three cibiyoyin sadarwa na farkon watanni 8 na 2013. A cikin gefen hagu mun dubi sunan samfurin, a hannun dama - yawan wadanda suka canza shi zuwa wata na'ura kuma suna amfani da shi akai-akai (fiye da watanni uku, ban da sababbin samfurori, misali, SGS4). an dauki bayanan a can na kwanaki 10). Tun da yake wannan bayanai ne na tsawon lokaci, ya zarce kashi ɗari, ku kiyaye wannan don kada ku ɓata lokaci ƙoƙarin ƙididdige jimlar. Samfura na tsawon lokaci tare da ƙayyadaddun ƙimar yanki (lamba) ba shi da ƙarancin wakilci don dalilanmu.

Wannan tebur yana nuna a sarari amincin masu amfani ga alamar Apple da Samsung, bisa ga wannan siga, iPhone shine jagora a cikin Rasha a cikin dukkan samfuran, misali, kashi 67 na masu amfani da iPhone 4 sun zaɓi iPhone 5 (don iPhone 4s). , wannan kashi ya ma fi girma - 74 bisa dari). Lura cewa mutane da yawa suna haɓaka na'urorin su zuwa daidai guda ɗaya (saboda asara ko karyewa), amma adadinsu ba shi da daraja a kowace alama. Watakila, a karon farko ga Samsung, wani ci gaba a cikin aminci ya faru a lokacin miƙa mulki daga Galaxy S2 zuwa S3 (sannan canjin ya kasance 57%), lokacin da aka canza daga SGS3 zuwa SGS4 ya riga ya kasance kashi 71, wanda yake daidai da aminci ga Apple a Rasha.

Amma abin da ya fi daɗi game da waɗannan lambobin shine, ba shakka, bayanan da ke nuna adadin masu lalacewa daga Apple zuwa Samsung da akasin haka. Waɗannan lambobi ne daga kashi 9 zuwa 18 cikin ɗari, waɗanda ke nuna waɗanda suka zaɓi tutocin tukwane bisa aminci da ba na alama ba. Adadin "masu lahani" shine ƙima mai canzawa, yana canzawa daga shekara zuwa shekara, amma ya bambanta daga 5 zuwa 25 bisa dari na jimlar masu sauraron kowace alama. Misali, a cikin 2010, akwai kusan kashi 7 cikin 100 na masu lahani na Apple, amma sai wannan adadin ya fara girma. Ga Samsung, kashi, akasin haka, ya fara raguwa. Abin baƙin ciki, ya yi wuri da wuri don yin magana game da sakamakon SGS4 a cikin dogon lokaci, amma ina tsammanin ba zai bambanta da yawa daga abin da muke gani na SGS3 ba.

Ina so in jaddada cewa a duniya irin wannan kididdiga za ta bambanta, a wasu kasashe sosai. Na buga shi don kwatanta gaskiyar cewa zaɓin alamar Apple sau da yawa ba a bayyane ga wani ɓangare na masu sauraro ba, amincin alamar yana faɗuwa, ko da yake ba bala'i ba, yayin da Samsung wannan siga, akasin haka, yana girma.

A irin waɗannan yanayi, Apple yana buƙatar haɓaka amincin abokan cinikinsa, don ɗaure su da alamar. Ganin cewa an riga an yi amfani da duk kayan aikin kai tsaye, kamfanin yana da kayan aiki guda ɗaya da ya rage a hannunsa - ingancin samfurin, yawan ayyuka da iyawa. Kuma a nan kamfanin ya fadi daga kasuwa a karon farko, samfuransa sun fara kama da ɗan tsohuwar zamani, ba na amfani da kalmar "tsohuwar" da gangan. Ƙananan fuska suna da dadi don SMS, kira, samun dama ga hanyar sadarwa. Amma duk abin da ya fi dacewa don yin tare da manyan fuska, misali, juyin halitta na layin Galaxy shine sauyawa daga 4.3-inch zuwa 5-inch fuska ba tare da canza girman yanayin ba. Ga iPhone, irin wannan juyin halitta ba zai yuwu ba saboda ɗaure tsarin aiki zuwa wasu ƙudurin allo da lissafin sa. Babu isasshen sassauci, aƙalla a halin yanzu.

Hasara a ɗaya daga cikin ayyukan, ko da yake ana iya gani sosai (duk abin da mutum zai iya faɗi, amma nuni shine abin da muke gani koyaushe a cikin na'urar), baya nufin bala'i. A cikin 2000s, Nokia ba ta lura da haɓakar fuska mai launi ba kuma ta kasance kusan shekaru biyu a bayan Samsung, amma sai kasuwa ta yafe wa kamfanin, saboda ya kasance jagora a yanayi da tunani. Hakazalika, kasuwa na iya gafartawa Apple a yau, ba shi da daraja yin bala'i daga wannan, kuma a can, za ku ga samfurin tare da babban diagonal na allo zai kama, jita-jita game da shi ya kasance mai aiki sosai tun farkon. na 2013. Wani abu kuma shi ne cewa fitar da wannan na’urar zai sa Apple ya bi sahun Samsung kuma ya shiga gasar allo, kamar sauran kamfanoni. Ba zai yiwu a fahimci wannan a matsayin bidi'a ba, za a gane kamfanin a matsayin sakandare. A zahiri, sakin agogon Samsung Gear ba aikin kasuwanci bane, amma yunƙurin sanya halo na Apple na biyu - ƙididdige ƙididdigewa wanda Samsung ya zama farkon. Yaƙi tsakanin Samsung da Apple ya daɗe yana faruwa ba a cikin tsarin tallace-tallace na yanzu ba, amma a kusa da ra'ayoyi da kuma wanda zai mamaye kasuwa a nan gaba, tushen wannan gwagwarmayar ana aza shi a gaban idanunmu. Ya zuwa yanzu, ana iya jayayya cewa Samsung yana buga ƙasa sosai daga ƙarƙashin ƙafafun Apple. Tun da duk sabbin samfuran Apple za su “maimaita” abin da Samsung ya riga ya nuna a baya kuma daga mahangar hoto, wannan zai zama babban rauni ga fahimtar kamfanin. Misali, sha'awar agogon Gear shine Guitar Combo ya kasance sosai. wanda ke kara kuzari ta hanyar jiran agogon Apple, a ware daga gare su, ba za su yi ban sha'awa ba.

Yanzu bari mu dubi vise Apple ya samu a cikin ta saita high margins ga iPhone. Kamfanin ya kasa fitar da na'urar kasafin kudi, saboda ya lalata tallace-tallacen tsohuwar samfurin ta atomatik tare da rage kudaden shiga. Madadin haka, Apple ya sanya iPhone 5 a cikin akwati na filastik, ya rage farashin da $ 100 (a cikin Amurka), kuma shi ke nan. Na tabbata cewa iPhone 5c, tare da irin wannan ɗan ƙaramin bambanci na farashi tare da tsofaffin iPhone 5s, ba zai zama sananne a ko'ina cikin duniya ba, gami da Amurka. Don kada a fitar da kalmomi na daga mahallin, na lura cewa Apple a ranar 24 ga Satumba zai ba da rahoto game da tallace-tallace na sababbin samfurori (rikodi). Amma kamar yadda kuka tuna, waɗannan ba tallace-tallacen tallace-tallace ba ne (sayar da su) kwata-kwata, amma jigilar kayayyaki ga abokan tarayya (sayar da su). Na rubuta ƙarin game da wannan tatsuniya dabam:

Labarin da Apple ya ba da rahoto game da tallace-tallacen tallace-tallace yana da ƙauna ga mutanen PR na kamfanin, amma ba shi da alaƙa da gaskiya. Saboda haka, ainihin bayanan farko na tallace-tallace na iPhone 5c zai zama waɗanda za mu gani a tsakiyar kwata na 4 daga kamfanonin bincike masu zaman kansu. Amma ina tsammanin za mu iya tantance ainihin tasirin wannan samfurin a kasuwa a ƙarshen Janairu 2014, ba a baya ba.

Ruwan ruwa a kan iPhone yana da sakamako da yawa ga Apple, babu ɗayansu musamman mara daɗi, amma an haɗa su tare suna da bala'i. Bari mu kalli yadda manyan farashin iphone suka canza a Amurka da Turai cikin ƴan shekarun da suka gabata.

Farashin a Amurka a cikin shekaru uku da suka gabata na iPhone bai canza ba, amma a Turai sun haɓaka. A cikin 2012, nau'in iPhone 5 16 GB ya fara farashin Yuro 679 maimakon Yuro 629, wanda ke nufin haɓakar kashi 8 cikin ɗari. Sauran nau'ikan ba su tashi a farashi ba, wanda ya yi kama da ban mamaki. Tare da fitowar iPhone 5s a cikin 2013, farashin ainihin sigar ya sake tashi zuwa € 699, haɓakar kashi 3 cikin ɗari ( sama da kashi 11 cikin shekaru biyu). Amma nau'ikan 32 da 64 GB suma sun tashi cikin farashi (8.1 da 5.8 bisa dari, bi da bi). Ya kamata a nemi bayanin a cikin wani abu mai sauƙi - samun kudin shiga na kamfanin ya dogara da iPhone kai tsaye, kuma a wajen Amurka tallace-tallace na waɗannan samfurori ya fi girma, don haka kamfanin yana ƙoƙari ya sami kudi a can ta hanyar haɓaka farashin da aka boye. Watakila wannan kuma ya bayyana rashin kasafin kudin iPhone, kai tsaye zai buga kudaden shiga. Anan ga kididdigar tallace-tallace a Amurka da duniya don iPhone, wanda Apple ya bayyana a wata kotun Amurka.

A gaskiya ma, Apple yana ƙara farashin kowane samfurin da ya biyo baya don tallafawa kudaden shiga ( Allunan nau'in matsala ne, ba sa girma a cikin tallace-tallace, kamar yadda kuke tsammani, kuma matsakaicin farashin su yana faduwa saboda iPad. Mini). Ya bayyana wani yanayi mai ban sha'awa cewa iPhone 5c yana biyan kuɗi daidai da farashin lokacin da aka saki iPhone 4s tare da adadin ƙwaƙwalwar ajiya. Babu maganar wani arha ko kusa.

<> Irin wannan dabarar, a ganina, tana da ɗan gajeren hangen nesa, saboda tana ba ku damar samun kuɗi daga tallace-tallace, amma ba ta ba ku damar haɓaka alamar ba. Amsa mara kyau game da iPhone 5c ya shafi ba kawai musayar ba, har ma da masu amfani da yawa waɗanda suka riga sun jinkirta ra'ayin cewa sabon ƙarni na iPhones masu launi suna da tsada. Na tabbata cewa wannan zai yi mummunar tasiri ga alamar gaba ɗaya. Yana da mahimmanci ga manyan manajojin kamfanin su sadaukar da ribar da ake samu a yanzu don neman rabon kasuwa, babu wata hanya ta yaƙar faɗaɗawar Android. Haka kuma, kyawun samfuran Apple shima zai faɗi a wani bangare - yawancin aikace-aikacen yanzu an fara fitar da su don Android kuma bayan watanni biyu kawai - don iOS, a baya ya kasance akasin haka. Kuna iya karanta kaɗan game da wannan batu da ƙididdigar dandamali anan.

Misali daya daga cikin karuwar roko na Android shine Jawbone Companion app, wanda aka saki don wannan dandamali kuma ba za a sake shi don iOS ba har zuwa tsakiyar Oktoba. Ya kamata a tuna cewa tun asali Jawbone ya mayar da hankali ga masu amfani da iOS kuma nasarar da wannan kamfani ya samu a baya yana da alaƙa da iPhone. Amma zamani ya canza, kuma yanzu an sami ƙarin masu amfani da wayoyin hannu na Android da magoya bayan Jawbone a hade.

Menene Apple zai iya yi a irin waɗannan yanayi? A ganina, haɓaka yuwuwar haɓakar layin iPhone ya ƙare; komai yana da kyau a cikin allunan ma. Tambayar tambaya da sauran rana, abin da kuke so a samu daga gaba iPad, zo a kan m bayyanannun amsoshi - daban-daban zane, m, Retina-allon a cikin wani karamin kwamfutar hannu, dan kadan sauri processor. A cikin kalma, babu wani abu da ke buƙatar canzawa sosai, wanda ke nufin cewa idan babu juyin juya hali, tallace-tallace zai tashi, yanayin rayuwar kwamfutar hannu yana da iyaka.

Tsarin da Apple ya zaba shine asara a cikin dogon lokaci - kamfani yana jingina ga riba da kudaden shiga, wato, sannu a hankali yana kara farashin na'urorinsa idan babu wani gagarumin ci gaba, ingantawa yana karuwa. Misali, fasalin gano ma'anar sawun yatsa mai cike da rudani shine kawai amsar iOS ga zaɓuɓɓukan buɗewa daban-daban don na'urorin Android ( kalmar sirrin dijital, kalmar sirrin haruffa, alamu, buɗe fuska).A cikin iOS, kafin zuwan iPhone 5s, yana yiwuwa a buše na'urar tare da lambobi 4 kawai, wanda sau da yawa bai dace ba. Tabbas, amsar daga Apple ta zama kyakkyawa, amma idan fasalin ya tafi ga talakawa, to zai bayyana da sauri akan na'urorin Android daban-daban, babu shakka game da wannan. Amma wannan sifa ce daidai, kuma ba wani abu ba ne wanda ke shafar gaba ɗaya fahimtar samfurin. Hankalin ɗaya daga cikin waɗannan kwakwalwan kwamfuta abin kunya ne, akwai ɗan ƙaramin ɗaki don ƙirƙira. Har ila yau, yana nufin cewa kasuwa za ta kasance mai ban sha'awa a nan gaba. Misali, ƙayyadaddun bayanan farko na Galaxy S5 suna da ɗan bacin rai - haɓaka kyamara, rikodin bidiyo na 4K, babban baturi, sabon nau'in allo (TBD), fasalulluka na sarrafa murya mai arziƙi sosai da wasu fasaloli. Amma duk wannan shine ainihin guntuwar da ke da kyau, amma galibi ba a buƙata a rayuwa.

Nokia, wacce ta doke Samsung a Rasha: Nokia ta sake zama lamba ta daya

Bayan haka, Rasha wata kasuwa ce ta musamman inda za a iya samun labarai masu ban sha'awa, waɗanda aka tabbatar da su fiye da sau ɗaya ta hanyar abubuwan da suka gabata. Misali, a kasar Rasha ne Motorola ya zama na daya a kasuwa, inda ya doke shugaban kamfanin Nokia, sannan ya sha kashi a gasar saboda matsaloli. A karon farko Samsung ya mamaye Nokia shi ma a Rasha, hakan ya faru ne saboda an baiwa kasuwar kulawa sosai. Yanzu dai sabanin abin da ke faruwa, Nokia ta koma matsayi na farko kuma ta mayar da Samsung matsayi na biyu. Jaridar Vedomosti ta ba da bayanai daga Euroset game da yadda kasuwar Rasha ta canza a lokacin rani na 2013 (yawanci kowa yana ƙidaya kwata-kwata, amma a nan, a fili, sun kasance cikin gaggawa don ba da labari mai kyau, wannan ba kome ba ne).

Rubutun bayanin ya kuma yi nuni da rabon kamfanoni a fannin kudi, musamman, cewa a lokacin rani na 2012 na Nokia ya kai kashi 23 cikin 100, kuma a bazara da bazara ya zama kashi 15 cikin dari. A bangaren Samsung kuwa, kasuwar ba ta canja ko kadan ba, ya kai kashi 32 cikin dari. A gefe guda, za mu iya cewa matsakaicin farashin wayoyin Samsung ya ninka na Nokia sau biyu, kuma ana siyar da alamun kamfanin fiye da Lumia. Mai da hankali kan riba maimakon kason kasuwa, irin na Samsung ne, kuma wakilan kamfani sun yi ta magana akai sau da yawa a baya.

Me wannan kididdiga ta ce? Wannan al'amura suna samun kyautatuwa ga Nokia kuma kamfanin yana shirye don hanzarta zuwa sabon matsayi? Idan kawai ku bi ma'anar cewa yawancin ku sayar, mafi kyau, to, duk abin da yake da kyau sosai. Amma idan muka fara daga gaskiyar cewa lokacin sayarwa, kuna buƙatar samun kuɗi, kada ku rasa kuɗi (Nokia ta rasa daga kashi 8 zuwa 14 akan kowace na'urar da aka sayar), to, hoton ya zama daban-daban. Lokacin da rabon Nokia a Rasha guntu-guntu zai zama kusan daidai da kason kudi, wato, matsakaicin farashin na'urar da aka sayar zai fara girma, za a kira shi ci gaba a halin da ake ciki. Har zuwa wannan lokacin, ba shi da daraja la'akari da cewa wani abu mai kyau ya faru. A baya mun sha ganin an yi ta kokarin sayen kason kasuwa, an kashe kudaden sararin samaniya a kan haka, amma da zarar an takaita kudaden, komai ya lalace, kuma nasarorin da aka samu sun yi yawa. A halin yanzu, tallafin tallace-tallacen Nokia shine mafi girma ga sarƙoƙi na tallace-tallace, amma ko da wannan ba ya ba da tallace-tallace a cikin sassa masu tsada, kawai ɓangaren kasafin kuɗi, wato, na'urori masu tsada, ana sayar da su.

Microsoft da allunan - gwada lamba biyu, ko muna son komai

Shin, kun san dalilin da ya sa nake son Microsoft da gaske da kuma zurfi? Wannan kamfani ba ta san yadda za ta yi koyi da nata kura-kurai ba har sai wani daga cikin masu gudanarwa ya ce kuskure ne. Da zarar an yarda da shirin, an fara aiwatar da shi, kuma dubban mutane sun fara la'akari da shi mai girma kuma mafi kyau. Kararrawar da ke fitowa daga kasuwa sam ba ta dame su, domin shirin yana da girma, wanda ke nufin babu dalilin damuwa. Wani nau'i na tsarin Amurka, lokacin da mutane suke yin shirme da gangan, amma tare da nuna farin ciki a fuskokinsu. Zan fara da saƙo mai ban sha'awa daga Amurka.

Microsoft ya maimaita yin bidiyo game da dalilin da yasa MS Surface ya fi iPad sanyi. A bayyane yake, bidiyon ba su cimma burinsu ba, tunda Apple yana samun biliyoyin daloli akan kwamfutar hannu, amma MS ya rubuta kashe dala miliyan 900 a cikin kwata kawai, kuma waɗannan sune kawai hasara na farko. Tunda allunan Surface sun fizge sosai ta yadda babu inda za mu saka su, muna buƙatar gano yadda ake sayar da su. Wani a cikin Redmond yana da hazaka, Ba na jin tsoron kalmar, ra'ayi - don shirya shirin kasuwanci. Kuna kawo iPad ɗin ku zuwa kantin Microsoft (muddin ya kunna), kuma a cikin su suna ba ku rangwamen kuɗi na $ 200 ko ma fiye idan kuna da samfurin kwamfutar hannu mai tsada. Tallan yana aiki na ɗan lokaci sama da wata ɗaya kuma an tsara shi don haɓaka tallace-tallace na MS Surface.

Na farko, ban fahimci wanda MS ke tunanin zai shiga wannan tallan ba. Wadanne mutane masu lafiya ne zasu canza kwamfutar hannu mai aiki daga Apple zuwa kwamfutar da ba ta aiki asali daga MS? Kuma ku biya bambancin daga aljihunku? Ko da MS ya ƙaddamar da musayar kyauta, na tabbata ba zai zama sananne ba. Kawai saboda gaskiyar cewa dakarun ba su daidaita, kuma iPad abu ne, kuma MS Surface wani abu ne da ba a fahimta ba, wanda aka yi masa mummunar fahimta, wanda ake kira kwamfutar hannu, kuma na zamani a wannan.

Don haka, wannan shirin shine watakila mafi kyawun bayanin gaskiyar cewa MS yana cikin cikakkiyar haɗin gwiwa daga gaskiya, wanda irin waɗannan ayyuka zasu yiwu. Ban san abin da za ku sha taba don dacewa da su ba, ya wuce alheri da mugunta. Amma idan kuna tunanin cewa waɗannan berries ne, to kun yi kuskure, wasu labarai sun buge ni nan take.

A New York ranar 23 ga Satumba, sanarwar ƙarni na biyu na MS Surface zai faru. Me kuke tunanin Microsoft ya yi? A cewar majiyoyi daban-daban, kamfanin ya yi watsi da amfani da tambarin Windows RT, a yanzu suna kiran OS da Windows. Yanzu kun fahimci cewa asarar dala miliyan 900 kuskure ne kawai a cikin take? An ce yanzu an gina kwamfutar a kan Tegra4, ya yi sauri kuma yana da allon 1080p. Amma a gare ni, wannan a fili bai isa ba don sababbin abubuwa na ƙarni na biyu tare da ainihin software, wanda ba za a iya kira shi da aminci ba, wanda aka tabbatar ta hanyar tallace-tallace.Wannan ita ce taurin kai da Microsoft ke aiwatarwa a bayyane asara dabaru da fitar da na'urorin da ba za su yi wani tasiri a kasuwa ba kuma suna ba da umarnin mutuntawa. Ba daidai ba ne, har ma sun gane shi, amma suna dagewa a kan kuskurensu ko da yaushe kuma ko da bayan sun nuna babban hasara. Wanene kuma zai iya samun wannan? Na tabbata kadan ne. Ina hassada da gaske - tabbas yana da daɗi don yin kuskure akan aiki, kuma mafi mahimmanci, ba tare da jin zafi ba. Ina mamakin menene zai faru da Microsoft lokacin da ƙarni na biyu na Surface ya gaza? Kamfanin zai sake canza sunan OS (karanta, sake tsara gadaje da fenti bango, kamar a cikin wannan barkwanci). Ayyukanka suna da ban mamaki.

BeeKiteCamp a Anapa - wasan da ba na Olympics ba ne kuma amintaccen waya

Na yi barazanar yin magana game da BeeKiteCamp a cikin fitowar da ta gabata, amma ko ta yaya ban sami hannuna a kai ba, na tashi daga kaina. A kowace shekara, Anapa na gudanar da bikin kitesurfer, 'yan wasa da masu son yin taruwa a kan tofa, kuma ana gudanar da gasa na kasa da kasa a filin wasan. Kamfanin Beeline na daya daga cikin wadanda suka shirya wannan taron kuma a bana har ta gudanar da wani zama na waje a St. Petersburg. Ga ma'aikacin sadarwa, zaɓin wasan da ba ya shahara sosai da alama baƙon abu ne kuma sabon abu. Amma akwai wata dabara a nan, tun da wasanni ya daɗe ya zama taron kasuwanci kuma masu tallafawa suna gwagwarmaya don haƙƙin wakiltar sunansu a cikin wani wasa da / ko taron. Misali, MegaFon ita ce mai daukar nauyin gasar Olympics ta Sochi, tambarin kamfanin zai kasance kusan ko'ina tare da alamomin Olympics, wadanda kuma ake amfani da su wajen talla. Wannan yana rufe hanya don MTS da Beeline, amma kuma suna buƙatar abubuwan wasanni. MTS na amfani da tallace-tallacen parasitic lokacin da suke tallata kansu tare da taimakon 'yan wasa, kamar suna nuni a gasar Olympics, amma ba magana game da shi kai tsaye ba. Kamfanin Beeline ya ɗauki wata hanya ta dabam, wanda alama ce ta alƙawarin a gare ni, kuma ga dalilin da ya sa.

Akwai misalin kamfani kamar Nokia, wanda ya dade yana neman wasan da ba a yi farin jini sosai a lokaci guda ba, amma a daya bangaren, yana da alaka da matasa da kuma iya zama mai tarin yawa da ban mamaki. zuwa gaba. Finns sun sami hawan dusar ƙanƙara, wanda suka goyi bayan shekaru da yawa har ya zama wasan Olympics. Ga mutane da yawa, Nokia ce ke da alaƙa da gasar hawan dusar ƙanƙara. Yana da wuya a iya kirga irin ribar da kamfanin ya samu, amma a fili zabin hawan dusar kankara ba asara ba ne, kin daukar nauyin daukar nauyin a ‘yan shekarun nan ya samo asali ne sakamakon rashin kasafin kudi da kuma karuwar kwangilar daukar nauyi.

Kamfanin Beeline yana amfani da fasaha iri ɗaya. Tare da ƙaramin saka hannun jari, suna girgiza sabon wasanni kuma suna mai da shi taron zamantakewa a lokaci guda inda zaku iya ba da abubuwan tunawa (ko ma sayar da su), tallata haɗin ku, da sauransu. An shigar da tashoshin tashar Beeline na musamman akan tofa (kusan babu ko babu sadarwa daga sauran masu aiki a can). A lokacin bikin, sun kawo ba kawai 'yan wasa ba, har ma da masu fasaha daban-daban, DJs, sun mayar da yankin bakin teku zuwa wani shinge mai kyau, mai kyau wanda za ku iya canza tufafi, ku kwanta a cikin tanti, ku ci abinci. A wajen rufe bikin, an samu kimanin mutane 3,500, ganin cewa tofin ya yi nisa da Anapa, ana daukar sa'a guda kafin a kai shi kuma ba kowa ne zai isa wurin ba, ana iya daukar wannan a matsayin nasara mai ban mamaki. A hankali bikin yana rikidewa zuwa wani muhimmin lamari, ana kallonsa shekaru da yawa yanzu, zan iya cewa ana iya ganin ci gaba da ido. Hakanan, sanin masu shiryawa, zan iya lura cewa suna da wayo kuma suna yin komai a matakin duniya (ba tare da ragi ba).

Lokacin da daya daga cikin ’yan wasan kasashen waje ya ce bai yi tsammanin ganin irin wannan abu ba a wajen kasar Rasha, cikin sauki na tabbatar da kalamansa, ni ma abin ya ba ni mamaki. Kyakkyawan wurin tattaunawa tare da abokan aiki daga kasuwar sadarwa, ban da jin daɗin hira da mutane daban-daban. Abin takaici, a wannan shekarar ban yi sa'a ba, duk kwana uku iska ta yi rauni kuma 'yan wasa ba su yi takara a filin wasa ba, sai ya zama abin sha'awa ne kawai ya rage. Amma wannan ya isa ga idanu.

Yana da ban sha'awa cewa akwai abubuwan ban mamaki a kan batunmu, wanda yawancin abokan aiki na ko ta yaya suka rasa. Don haka, kamfanin SenseIt, wanda ke samar da wayoyi masu aminci, ya goyi bayan bikin (ba shakka, wannan shine tsarin su da masu amfani). Daga cikin samfuran da za a iya samu akan tofa, Na sami na'urar da ba a bayyana ba tukuna. Ya damko yarinyar ya ja ta zuwa bakin titi, ya dauki hotuna.Abin baƙin ciki shine, masu gyara sun hana ni buga duk hotunan Senseit R280, saboda suna jin cewa cikakken hoto na iya haifar da kuskure. Muna kallon wannan wayar IP67 mai allon inch 3.5 (pixels 320x480), 4 GB na ƙwaƙwalwar ajiya da 512 MB na RAM. Cute, ƙanana, a cikin launuka daban-daban. Daga ra'ayi na cikawa, na'urar ba ita ce mafi ci gaba ba, amma babu irin wannan tayi a cikin aikin IP67 kuma tare da farashin 5-6 dubu rubles, don haka samfurin yana daya daga cikin nau'i.

Na sake duba hotunan daga tofa, kuma ina matukar son zuwa bazara. Kawai nutse cikin teku tare da farawa da gudu kuma kuyi iyo. Amma kafin satin aiki da kuma rufe basussukan da suka taru akan kayan.

Spillikins №242. Dabarun iPhone na Apple shine gazawar farko

Bayan kaka sai saifa ya zo, amma akasin haka, kasuwa ta farfado, kuma mun gamsu da sabbin kayayyaki iri-iri. Jarumin makon da ya gabata, ba shakka, shi ne Apple, kuma dabarun kamfanin za a sadaukar da shi ga yawancin wannan batu, sa'a, batun shine ya cancanci tattaunawa. Rushewar kasuwa yana jiran mu a gaba.

A bayanin mai daɗi, tabbatar da abin da na rubuta a baya a watan Mayu na wannan shekara, New York Times ta rubuta cewa Nokia tana aiki akan jigilar Android don na'urorin Lumia na yanzu. Yana da kyau masu karatunmu su san dukkan labarai tun kafin su yaɗu.

Nokia ta ga sakin iPhone 5c kalar a matsayin barazana ga Lumia kuma ta garzaya wajen kai harin ta hanyar buga hoton na'urorinsu da kalmomin "Kwaikwayo shine mafi kyawun nau'in lalata." Bari mu ga yadda aka sake yin hoton, ya fi kyau.

<> Duk da haka, ba za ku iya tura kanku ba kuma ku yi alfahari da "ƙirar" furanni. Musamman ma idan akwai misalai a kasuwa cewa wasu sun yi a gaban ku. Ya kamata mu yi alfahari da nasarori na gaske. Duk da haka, za mu yi magana game da irin wannan cin zarafi daga Nokia a ƙasa.

Abin ciki:

iPhone 5s/5c - Dabarun Apple, gazawar farko a cikin shirin ci gaba

Nawa kuke tunani, nawa ne sanarwar “kasafin kuɗi” iphone, wacce ake sa ran a kasuwa, ta kashe Apple? Ba muna magana ne game da farashin taron ko haɓaka wannan na'urar ba, wanda ya ɗan bambanta da sifili. Ta yaya kasuwa ta kimanta wannan na'urar da sanarwar sabbin samfura? Kuna buƙatar duba farashin hannun jari kawai don gaya muku cewa tun daga ranar 10 ga Satumba, sun faɗi da ɗan ƙasa da kashi 8. Yana da yawa ko kadan? Idan aka yi la’akari da yadda kamfanin Apple ya yi babban kaso, za mu iya cewa kamfanin ya yi asarar dala biliyan 37.5 na darajarsa a cikin ‘yan kwanaki, wato kusan ninki 5 na bangaren Nokia da Microsoft ke siya. Ko, idan kuna son auna farashin a Blackberry, to, irin waɗannan kamfanoni guda uku.

Abin takaici, masu zuba jari suna yawan nisa sosai daga yanayin da ake ciki kuma suna kimanta yanayin bisa ga abin da suke gani (so, ƙi). Ganin cewa samfurin Apple ya kasance kayan aiki don samun kuɗi mai sauƙi - tun 2007 sun ci gaba da girma, kuma wannan ya haifar da nau'in kumfa na sabulu, kowa yana tsammanin cewa wannan ci gaban zai kasance marar iyaka, da kuma nasarar da kamfanin ya samu. Abin takaici, komai yana da farkonsa da kuma karshensa, a halin yanzu kamfanin ya yi amfani da dabaru iri-iri don tada sha'awar takardunsu. Menene kalaman irin wannan mai saka hannun jari kamar Carl Ikhan, wanda ya yi la'akari da yadda Apple ke da kyau kuma yana kira don siyan hannun jarin kamfanin, sun cancanci hakan. Bari in tunatar da ku cewa wannan mutumin yana son yin wasa tare da manyan kamfanoni, shirya masu cin zarafi, kuma babban burinsa koyaushe shine ya haifar da yanayi mara kyau a cikin manyan kamfanoni. A cikin ruwa mai wahala, za ku iya kama da yawa, kuma Ikhan ya san wannan sosai kuma yana sarrafa kamfanoni. Lokacin da irin wannan wasan hasashe ya fara, ana iya sa ran farashin hannun jari zai motsa ta kowace hanya. Kuna iya tabbatar da abu ɗaya kawai: bambancin ƙimar hannun jari daga yau zai zama mai mahimmanci sosai.

Yana faranta min rai sosai lokacin da jama’a suka fara fassara canjin farashin haja a matsayin alamar shahara ko rashin farin jini a cikin kayan, musamman ga na’urorin da ba su shiga kasuwa ba. A matsayinka na mai mulki, wannan na iya zama alamar kai tsaye, kuma kawai, amma yana da ɗan girman kai don zana duk yanke shawara game da na'urori dangane da farashin hannun jari. Kamar hasashen nasarar sabon fim ne dangane da yanayin ruwan sama a Uganda (Na tabbata za ku iya samun irin wannan dangantakar idan kuna so!).

Labarin Seryozha Kuzmin yayi bayani dalla-dalla game da sanarwar sabbin nau'ikan Apple, ba zan sake maimaita kaina ba, amma ina so in mai da hankali kan wasu bangarorin manufofin Apple, wanda ya fara raguwa, wannan yana da matukar mahimmanci don fahimtar abin da ke faruwa kuma menene matakan kamfanin na gaba zai kasance.

Zan fara da abin da ba mu gani ba. Da fari dai, ba mu ga canji a cikin diagonal na allo a cikin sabon iPhones ba, sun kasance iri ɗaya inci 4 (idan aka ba da ginshiƙi na allo wanda ba a saba gani ba, zamu iya cewa diagonal na yanzu ya fi ƙanƙanta - girman allo ya fi ƙanƙanta fiye da abokan karatun a kan. kasuwa). A ra'ayina, wannan shi ne babban kuskuren Apple, saboda rashin shiga gasar allo a yanzu, kamfanin yana tilasta wa masu amfani da dama su gwada samfurori masu gasa, musamman daga Samsung. Kuma wannan redistribution yana faruwa, musamman, a nan ne statistics ga Rasha, wanda duba musamman ban sha'awa da kuma dogara ne a kan IMEI data a cikin Big Three cibiyoyin sadarwa na farkon watanni 8 na 2013. A cikin gefen hagu mun dubi sunan samfurin, a hannun dama - yawan wadanda suka canza shi zuwa wata na'ura kuma suna amfani da shi akai-akai (fiye da watanni uku, ban da sababbin samfurori, misali, SGS4). an dauki bayanan a can na kwanaki 10). Tun da yake wannan bayanai ne na tsawon lokaci, ya zarce kashi ɗari, ku kiyaye wannan don kada ku ɓata lokaci ƙoƙarin ƙididdige jimlar. Samfura na tsawon lokaci tare da ƙayyadaddun ƙimar yanki (lamba) ba shi da ƙarancin wakilci don dalilanmu.

Wannan tebur yana nuna a sarari amincin masu amfani ga alamar Apple da Samsung, bisa ga wannan siga, iPhone shine jagora a cikin Rasha a cikin dukkan samfuran, misali, kashi 67 na masu amfani da iPhone 4 sun zaɓi iPhone 5 (don iPhone 4s). , wannan kashi ya ma fi girma - 74 bisa dari). Lura cewa mutane da yawa suna haɓaka na'urorin su zuwa daidai guda ɗaya (saboda asara ko karyewa), amma adadinsu ba shi da daraja a kowace alama. Watakila, a karon farko ga Samsung, wani ci gaba a cikin aminci ya faru a lokacin miƙa mulki daga Galaxy S2 zuwa S3 (sannan canjin ya kasance 57%), lokacin da aka canza daga SGS3 zuwa SGS4 ya riga ya kasance kashi 71, wanda yake daidai da aminci ga Apple a Rasha.

Amma abin da ya fi daɗi game da waɗannan lambobin shine, ba shakka, bayanan da ke nuna adadin masu lalacewa daga Apple zuwa Samsung da akasin haka. Waɗannan lambobi ne daga kashi 9 zuwa 18 cikin ɗari, waɗanda ke nuna waɗanda suka zaɓi tutocin tukwane bisa aminci da ba na alama ba. Adadin "masu lahani" shine ƙima mai canzawa, yana canzawa daga shekara zuwa shekara, amma ya bambanta daga 5 zuwa 25 bisa dari na jimlar masu sauraron kowace alama. Misali, a cikin 2010, akwai kusan kashi 7 cikin 100 na masu lahani na Apple, amma sai wannan adadin ya fara girma. Ga Samsung, kashi, akasin haka, ya fara raguwa. Abin baƙin ciki, ya yi wuri da wuri don yin magana game da sakamakon SGS4 a cikin dogon lokaci, amma ina tsammanin ba zai bambanta da yawa daga abin da muke gani na SGS3 ba.

Ina jaddada cewa a duniya irin wannan kididdiga za ta bambanta, a wasu kasashe sosai. Na buga shi don kwatanta gaskiyar cewa zaɓin alamar Apple sau da yawa ba a bayyane ga wani ɓangare na masu sauraro ba, amincin alamar yana faɗuwa, ko da yake ba bala'i ba, yayin da Samsung wannan siga, akasin haka, yana girma.

A irin waɗannan yanayi, Apple yana buƙatar haɓaka amincin abokan cinikinsa, don ɗaure su da alamar. Ganin cewa an riga an yi amfani da duk kayan aikin kai tsaye, kamfanin yana da kayan aiki guda ɗaya da ya rage a hannunsa - ingancin samfurin, yawan ayyuka da iyawa. Kuma a nan kamfanin ya fadi daga kasuwa a karon farko, samfuransa sun fara kama da ɗan tsohuwar zamani, ba na amfani da kalmar "tsohuwar" da gangan. Ƙananan fuska suna da dadi don SMS, kira, samun dama ga hanyar sadarwa. Amma duk abin da ya fi dacewa don yin tare da manyan fuska, misali, juyin halitta na layin Galaxy shine sauyawa daga 4.3-inch zuwa 5-inch fuska ba tare da canza girman yanayin ba. Ga iPhone, irin wannan juyin halitta ba zai yuwu ba saboda ɗaure tsarin aiki zuwa wasu ƙudurin allo da lissafin sa. Babu isasshen sassauci, aƙalla a halin yanzu.

Hasara a ɗaya daga cikin ayyukan, ko da yake ana iya gani sosai (duk abin da mutum zai iya faɗi, amma nuni shine abin da muke gani koyaushe a cikin na'urar), baya nufin bala'i. A cikin 2000s, Nokia ba ta lura da haɓakar fuska mai launi ba kuma ta kasance kusan shekaru biyu a bayan Samsung, amma sai kasuwa ta yafe wa kamfanin, saboda ya kasance jagora a yanayi da tunani. Hakazalika, kasuwa na iya gafartawa Apple a yau, ba shi da daraja yin bala'i daga wannan, kuma a can, za ku ga samfurin tare da babban diagonal na allo zai kama, jita-jita game da shi ya kasance mai aiki sosai tun farkon. na 2013. Wani abu kuma shi ne cewa fitar da wannan na’urar zai sa Apple ya bi sahun Samsung kuma ya shiga gasar allo, kamar sauran kamfanoni. Ba zai yiwu a fahimci wannan a matsayin bidi'a ba, za a gane kamfanin a matsayin sakandare. A zahiri, sakin agogon Samsung Gear ba aikin kasuwanci bane, amma yunƙurin sanya halo na Apple na biyu - ƙididdige ƙididdigewa wanda Samsung ya zama farkon. Yaƙi tsakanin Samsung da Apple ya daɗe yana faruwa ba a cikin tsarin tallace-tallace na yanzu ba, amma a kusa da ra'ayoyi da kuma wanda zai mamaye kasuwa a nan gaba, tushen wannan gwagwarmayar ana aza shi a gaban idanunmu. Ya zuwa yanzu, ana iya jayayya cewa Samsung yana buga ƙasa sosai daga ƙarƙashin ƙafafun Apple. Tun da duk sabbin samfuran Apple za su “maimaita” abin da Samsung ya riga ya nuna a baya kuma daga mahangar hoto, wannan zai zama babban rauni ga fahimtar kamfanin. Misali, sha'awar agogon Gear shine Guitar Combo ya kasance sosai. wanda ke kara kuzari ta hanyar jiran agogon Apple, a ware daga gare su, ba za su yi ban sha'awa ba.

Yanzu bari mu dubi vise Apple ya samu a cikin ta saita high margins ga iPhone. Kamfanin ya kasa fitar da na'urar kasafin kudi, saboda ya lalata tallace-tallacen tsohuwar samfurin ta atomatik tare da rage kudaden shiga. Madadin haka, Apple ya sanya iPhone 5 a cikin akwati na filastik, ya rage farashin da $ 100 (a cikin Amurka), kuma shi ke nan. Na tabbata cewa iPhone 5c, tare da irin wannan ɗan ƙaramin bambanci na farashi tare da tsofaffin iPhone 5s, ba zai zama sananne a ko'ina cikin duniya ba, gami da Amurka. Don kada a fitar da kalmomi na daga mahallin, na lura cewa Apple a ranar 24 ga Satumba zai ba da rahoto game da tallace-tallace na sababbin samfurori (rikodi). Amma kamar yadda kuka tuna, waɗannan ba tallace-tallacen tallace-tallace ba ne (sayar da su) kwata-kwata, amma jigilar kayayyaki ga abokan tarayya (sayar da su). Na rubuta ƙarin game da wannan tatsuniya dabam:

Labarin da Apple ya ba da rahoto game da tallace-tallacen tallace-tallace yana da ƙauna ga mutanen PR na kamfanin, amma ba shi da alaƙa da gaskiya. Saboda haka, ainihin bayanan farko na tallace-tallace na iPhone 5c zai zama waɗanda za mu gani a tsakiyar kwata na 4 daga kamfanonin bincike masu zaman kansu. Amma ina tsammanin za mu iya tantance ainihin tasirin wannan samfurin a kasuwa a ƙarshen Janairu 2014, ba a baya ba.

Ruwan ruwa a kan iPhone yana da sakamako da yawa ga Apple, babu ɗayansu musamman mara daɗi, amma an haɗa su tare suna da bala'i. Bari mu kalli yadda manyan farashin iphone suka canza a Amurka da Turai cikin ƴan shekarun da suka gabata.

Farashin a Amurka a cikin shekaru uku da suka gabata na iPhone bai canza ba, amma a Turai sun haɓaka. A cikin 2012, nau'in iPhone 5 16 GB ya fara farashin Yuro 679 maimakon Yuro 629, wanda ke nufin haɓakar kashi 8 cikin ɗari. Sauran nau'ikan ba su tashi a farashi ba, wanda ya yi kama da ban mamaki. Tare da fitowar iPhone 5s a cikin 2013, farashin ainihin sigar ya sake tashi zuwa € 699, haɓakar kashi 3 cikin ɗari ( sama da kashi 11 cikin shekaru biyu). Amma nau'ikan 32 da 64 GB suma sun tashi cikin farashi (8.1 da 5.8 bisa dari, bi da bi). Ya kamata a nemi bayanin a cikin wani abu mai sauƙi - samun kudin shiga na kamfanin ya dogara da iPhone kai tsaye, kuma a wajen Amurka tallace-tallace na waɗannan samfurori ya fi girma, don haka kamfanin yana ƙoƙari ya sami kudi a can ta hanyar haɓaka farashin da aka boye. Watakila wannan kuma ya bayyana rashin kasafin kudin iPhone, kai tsaye zai buga kudaden shiga. Anan ga kididdigar tallace-tallace a Amurka da duniya don iPhone, wanda Apple ya bayyana a wata kotun Amurka.

A gaskiya ma, Apple yana ƙara farashin kowane samfurin da ya biyo baya don tallafawa kudaden shiga ( Allunan nau'in matsala ne, ba sa girma a cikin tallace-tallace, kamar yadda kuke tsammani, kuma matsakaicin farashin su yana faduwa saboda iPad. Mini). Ya bayyana wani yanayi mai ban sha'awa cewa iPhone 5c yana biyan kuɗi daidai da farashin lokacin da aka saki iPhone 4s tare da adadin ƙwaƙwalwar ajiya. Babu maganar wani arha ko kusa.

<> Irin wannan dabarar, a ganina, tana da ɗan gajeren hangen nesa, saboda tana ba ku damar samun kuɗi daga tallace-tallace, amma ba ta ba ku damar haɓaka alamar ba. Amsa mara kyau game da iPhone 5c ya shafi ba kawai musayar ba, har ma da masu amfani da yawa waɗanda suka riga sun jinkirta ra'ayin cewa sabon ƙarni na iPhones masu launi suna da tsada. Na tabbata cewa wannan zai yi mummunar tasiri ga alamar gaba ɗaya. Yana da mahimmanci ga manyan manajojin kamfanin su sadaukar da ribar da ake samu a yanzu don neman rabon kasuwa, babu wata hanya ta yaƙar faɗaɗawar Android. Haka kuma, kyawun samfuran Apple shima zai faɗi a wani bangare - yawancin aikace-aikacen yanzu an fara fitar da su don Android kuma bayan watanni biyu kawai - don iOS, a baya ya kasance akasin haka. Kuna iya karanta kaɗan game da wannan batu da ƙididdigar dandamali anan.

Misali daya daga cikin karuwar roko na Android shine Jawbone Companion app, wanda aka saki don wannan dandamali kuma ba za a sake shi don iOS ba har zuwa tsakiyar Oktoba. Ya kamata a tuna cewa tun asali Jawbone ya mayar da hankali ga masu amfani da iOS kuma nasarar da wannan kamfani ya samu a baya yana da alaƙa da iPhone. Amma zamani ya canza, kuma yanzu an sami ƙarin masu amfani da wayoyin hannu na Android da magoya bayan Jawbone a hade.

Menene Apple zai iya yi a irin waɗannan yanayi? A ganina, haɓaka yuwuwar haɓakar layin iPhone ya ƙare; komai yana da kyau a cikin allunan ma. Tambayar tambaya da sauran rana, abin da kuke so a samu daga gaba iPad, zo a kan m bayyanannun amsoshi - daban-daban zane, m, Retina-allon a cikin wani karamin kwamfutar hannu, dan kadan sauri processor. A cikin kalma, babu wani abu da ke buƙatar canzawa sosai, wanda ke nufin cewa idan babu juyin juya hali, tallace-tallace zai tashi, yanayin rayuwar kwamfutar hannu yana da iyaka.

Tsarin da Apple ya zaba shine asara a cikin dogon lokaci - kamfani yana jingina ga riba da kudaden shiga, wato, sannu a hankali yana kara farashin na'urorinsa idan babu wani gagarumin ci gaba, ingantawa yana karuwa. Misali, fasalin gano ma'anar sawun yatsa mai cike da rudani shine kawai amsar iOS ga zaɓuɓɓukan buɗewa daban-daban don na'urorin Android ( kalmar sirrin dijital, kalmar sirrin haruffa, alamu, buɗe fuska).A cikin iOS, kafin zuwan iPhone 5s, yana yiwuwa a buše na'urar tare da lambobi 4 kawai, wanda sau da yawa bai dace ba. Tabbas, amsar daga Apple ta zama kyakkyawa, amma idan fasalin ya tafi ga talakawa, to zai bayyana da sauri akan na'urorin Android daban-daban, babu shakka game da wannan. Amma wannan sifa ce daidai, kuma ba wani abu ba ne wanda ke shafar gaba ɗaya fahimtar samfurin. Hankalin ɗaya daga cikin waɗannan kwakwalwan kwamfuta abin kunya ne, akwai ɗan ƙaramin ɗaki don ƙirƙira. Har ila yau, yana nufin cewa kasuwa za ta kasance mai ban sha'awa a nan gaba. Misali, ƙayyadaddun bayanan farko na Galaxy S5 suna da ɗan bacin rai - haɓaka kyamara, rikodin bidiyo na 4K, babban baturi, sabon nau'in allo (TBD), fasalin software mai sarrafa murya mai arziƙi, da adadin sauran kwakwalwan kwamfuta. Amma duk wannan shine ainihin guntuwar da ke da kyau, amma galibi ba a buƙata a rayuwa.

Nokia, wacce ta doke Samsung a Rasha: Nokia ta sake zama lamba ta daya

Bayan haka, Rasha wata kasuwa ce ta musamman inda za a iya samun labarai masu ban sha'awa, waɗanda aka tabbatar da su fiye da sau ɗaya ta hanyar abubuwan da suka gabata. Misali, a kasar Rasha ne Motorola ya zama na daya a kasuwa, inda ya doke shugaban kamfanin Nokia, sannan ya sha kashi a gasar saboda matsaloli. A karon farko Samsung ya mamaye Nokia shi ma a Rasha, hakan ya faru ne saboda an baiwa kasuwar kulawa sosai. Yanzu dai sabanin abin da ke faruwa, Nokia ta koma matsayi na farko kuma ta mayar da Samsung matsayi na biyu. Jaridar Vedomosti ta ba da bayanai daga Euroset game da yadda kasuwar Rasha ta canza a lokacin rani na 2013 (yawanci kowa yana ƙidaya kwata-kwata, amma a nan, a fili, sun kasance cikin gaggawa don ba da labari mai kyau, wannan ba kome ba ne).

Rubutun bayanin ya kuma yi nuni da rabon kamfanoni a fannin kudi, musamman, cewa a lokacin rani na 2012 na Nokia ya kai kashi 23 cikin 100, kuma a bazara da bazara ya zama kashi 15 cikin dari. A bangaren Samsung kuwa, kasuwar ba ta canja ko kadan ba, ya kai kashi 32 cikin dari. A gefe guda, za mu iya cewa matsakaicin farashin wayoyin Samsung ya ninka na Nokia sau biyu, kuma ana siyar da alamun kamfanin fiye da Lumia. Mai da hankali kan riba maimakon kason kasuwa, irin na Samsung ne, kuma wakilan kamfani sun yi ta magana akai sau da yawa a baya.

Me wannan kididdiga ta ce? Wannan al'amura suna samun kyautatuwa ga Nokia kuma kamfanin yana shirye don hanzarta zuwa sabon matsayi? Idan kawai ku bi ma'anar cewa yawancin ku sayar, mafi kyau, to, duk abin da yake da kyau sosai. Amma idan muka fara daga gaskiyar cewa lokacin sayarwa, kuna buƙatar samun kuɗi, kada ku rasa kuɗi (Nokia ta rasa daga kashi 8 zuwa 14 akan kowace na'urar da aka sayar), to, hoton ya zama daban-daban. Lokacin da rabon Nokia a Rasha guntu-guntu zai zama kusan daidai da kason kudi, wato, matsakaicin farashin na'urar da aka sayar zai fara girma, za a kira shi ci gaba a halin da ake ciki. Har zuwa wannan lokaci, bai kamata a yi la'akari da cewa wani abu mai kyau ya faru ba. A baya mun sha ganin an yi ta kokarin sayen kason kasuwa, an kashe kudaden sararin samaniya a kan haka, amma da zarar an takaita kudaden, komai ya lalace, kuma nasarorin da aka samu sun yi yawa. A halin yanzu, tallafin tallace-tallacen Nokia shine mafi girma ga sarƙoƙi na tallace-tallace, amma ko da wannan ba ya ba da tallace-tallace a cikin sassa masu tsada, kawai ɓangaren kasafin kuɗi, wato, na'urori masu tsada, ana sayar da su.

Microsoft da allunan - gwada lamba biyu, ko muna son komai

Shin, kun san dalilin da ya sa nake son Microsoft da gaske da kuma zurfi? Wannan kamfani ba ta san yadda za ta yi koyi da nata kura-kurai ba har sai wani daga cikin masu gudanarwa ya ce kuskure ne. Da zarar an yarda da shirin, an fara aiwatar da shi, kuma dubban mutane sun fara la'akari da shi mai girma kuma mafi kyau. Kararrawar da ke fitowa daga kasuwa sam ba ta dame su, domin shirin yana da girma, wanda ke nufin babu dalilin damuwa. Wani nau'i na tsarin Amurka, lokacin da mutane suke yin shirme da gangan, amma tare da nuna farin ciki a fuskokinsu. Zan fara da saƙo mai ban sha'awa daga Amurka.

Microsoft ya maimaita yin bidiyo game da dalilin da yasa MS Surface ya fi iPad sanyi. A bayyane yake, bidiyon ba su cimma burinsu ba, tunda Apple yana samun biliyoyin daloli akan kwamfutar hannu, amma MS ya rubuta kashe dala miliyan 900 a cikin kwata kawai, kuma waɗannan sune kawai hasara na farko. Tunda allunan Surface sun fizge sosai ta yadda babu inda za mu saka su, muna buƙatar gano yadda ake sayar da su. Wani a cikin Redmond yana da hazaka, Ba na jin tsoron kalmar, ra'ayi - don shirya shirin kasuwanci. Kuna kawo iPad ɗin ku zuwa kantin Microsoft (muddin ya kunna), kuma a cikin su suna ba ku rangwamen kuɗi na $ 200 ko ma fiye idan kuna da samfurin kwamfutar hannu mai tsada. Tallan yana aiki na ɗan lokaci sama da wata ɗaya kuma an tsara shi don haɓaka tallace-tallace na MS Surface.

Na farko, ban fahimci wanda MS ke tunanin zai shiga wannan tallan ba. Wadanne mutane masu lafiya ne zasu canza kwamfutar hannu mai aiki daga Apple zuwa kwamfutar da ba ta aiki asali daga MS? Kuma ku biya bambancin daga aljihunku? Ko da MS ya ƙaddamar da musayar kyauta, na tabbata ba zai zama sananne ba. Kawai saboda gaskiyar cewa dakarun ba su daidaita, kuma iPad abu ne, kuma MS Surface wani abu ne da ba a fahimta ba, wanda aka yi masa mummunar fahimta, wanda ake kira kwamfutar hannu, kuma na zamani a wannan.

Don haka, wannan shirin shine watakila mafi kyawun bayanin gaskiyar cewa MS yana cikin cikakkiyar haɗin gwiwa daga gaskiya, wanda irin waɗannan ayyuka zasu yiwu. Ban san abin da za ku sha taba don dacewa da su ba, ya wuce alheri da mugunta. Amma idan kuna tunanin cewa waɗannan berries ne, to kun yi kuskure, wasu labarai sun buge ni nan take.

A New York ranar 23 ga Satumba, sanarwar ƙarni na biyu na MS Surface zai faru. Me kuke tunanin Microsoft ya yi? A cewar majiyoyi daban-daban, kamfanin ya yi watsi da amfani da tambarin Windows RT, a yanzu suna kiran OS da Windows. Yanzu kun fahimci cewa asarar dala miliyan 900 kuskure ne kawai a cikin take? An ce yanzu an gina kwamfutar a kan Tegra4, ya yi sauri kuma yana da allon 1080p. Amma a gare ni, wannan a fili bai isa ba don sababbin abubuwa na ƙarni na biyu tare da ainihin software, wanda ba za a iya kira shi da aminci ba, wanda aka tabbatar ta hanyar tallace-tallace.Wannan ita ce taurin kai da Microsoft ke aiwatarwa a bayyane asara dabaru da fitar da na'urorin da ba za su yi wani tasiri a kasuwa ba kuma suna ba da umarnin mutuntawa. Ba daidai ba ne, har ma sun gane shi, amma suna dagewa a kan kuskurensu ko da yaushe kuma ko da bayan sun nuna babban hasara. Wanene kuma zai iya samun wannan? Na tabbata kadan ne. Ina hassada da gaske - tabbas yana da daɗi don yin kuskure akan aiki, kuma mafi mahimmanci, ba tare da jin zafi ba. Ina mamakin menene zai faru da Microsoft lokacin da ƙarni na biyu na Surface ya gaza? Kamfanin zai sake canza sunan OS (karanta, sake tsara gadaje da fenti bango, kamar a cikin wannan barkwanci). Ayyukanka suna da ban mamaki.

BeeKiteCamp a Anapa - wasan da ba na Olympics ba ne kuma amintaccen waya

Na yi barazanar yin magana game da BeeKiteCamp a cikin fitowar da ta gabata, amma ko ta yaya ban sami hannuna a kai ba, na tashi daga kaina. A kowace shekara, Anapa na gudanar da bikin kitesurfer, 'yan wasa da masu son yin taruwa a kan tofa, kuma ana gudanar da gasa na kasa da kasa a filin wasan. Kamfanin Beeline na daya daga cikin wadanda suka shirya wannan taron kuma a bana har ta gudanar da wani zama na waje a St. Petersburg. Ga ma'aikacin sadarwa, zaɓin wasan da ba ya shahara sosai da alama baƙon abu ne kuma sabon abu. Amma akwai wata dabara a nan, tun da wasanni ya daɗe ya zama taron kasuwanci kuma masu tallafawa suna gwagwarmaya don haƙƙin wakiltar sunansu a cikin wani wasa da / ko taron. Misali, MegaFon ita ce mai daukar nauyin gasar Olympics ta Sochi, tambarin kamfanin zai kasance kusan ko'ina tare da alamomin Olympics, wadanda kuma ake amfani da su wajen talla. Wannan yana rufe hanya don MTS da Beeline, amma kuma suna buƙatar abubuwan wasanni. MTS na amfani da tallace-tallacen parasitic lokacin da suke tallata kansu tare da taimakon 'yan wasa, kamar suna nuni a gasar Olympics, amma ba magana game da shi kai tsaye ba. Kamfanin Beeline ya ɗauki wata hanya ta dabam, wanda alama ce ta alƙawarin a gare ni, kuma ga dalilin da ya sa.

Akwai misalin kamfani kamar Nokia, wanda ya dade yana neman wasan da ba a yi farin jini sosai a lokaci guda ba, amma a daya bangaren, yana da alaka da matasa da kuma iya zama mai tarin yawa da ban mamaki. zuwa gaba. Finns sun sami hawan dusar ƙanƙara, wanda suka goyi bayan shekaru da yawa har ya zama wasan Olympics. Ga mutane da yawa, Nokia ce ke da alaƙa da gasar hawan dusar ƙanƙara. Yana da wuya a iya kirga irin ribar da kamfanin ya samu, amma a fili zabin hawan dusar kankara ba asara ba ne, kin daukar nauyin daukar nauyin a ‘yan shekarun nan ya samo asali ne sakamakon rashin kasafin kudi da kuma karuwar kwangilar daukar nauyi.

Kamfanin Beeline yana amfani da fasaha iri ɗaya. Tare da ƙaramin saka hannun jari, suna girgiza sabon wasanni kuma suna mai da shi taron zamantakewa a lokaci guda inda zaku iya ba da abubuwan tunawa (ko ma sayar da su), tallata haɗin ku, da sauransu. An shigar da tashoshin tashar Beeline na musamman akan tofa (kusan babu ko babu sadarwa daga sauran masu aiki a can). A lokacin bikin, sun kawo ba kawai 'yan wasa ba, har ma da masu fasaha daban-daban, DJs, sun mayar da yankin bakin teku zuwa wani shinge mai kyau, mai kyau wanda za ku iya canza tufafi, ku kwanta a cikin tanti, ku ci abinci. A wajen rufe bikin, an samu kimanin mutane 3,500, ganin cewa tofin ya yi nisa da Anapa, ana daukar sa'a guda kafin a kai shi kuma ba kowa ne zai isa wurin ba, ana iya daukar wannan a matsayin nasara mai ban mamaki. A hankali bikin yana rikidewa zuwa wani muhimmin lamari, ana kallonsa shekaru da yawa yanzu, zan iya cewa ana iya ganin ci gaba da ido. Hakanan, sanin masu shiryawa, zan iya lura cewa suna da wayo kuma suna yin komai a matakin duniya (ba tare da ragi ba).

Lokacin da daya daga cikin ’yan wasan kasashen waje ya ce bai yi tsammanin ganin irin wannan abu ba a wajen kasar Rasha, cikin sauki na tabbatar da kalamansa, ni ma abin ya ba ni mamaki. Kyakkyawan wurin tattaunawa tare da abokan aiki daga kasuwar sadarwa, ban da jin daɗin hira da mutane daban-daban. Abin takaici, a wannan shekarar ban yi sa'a ba, duk kwana uku iska ta yi rauni kuma 'yan wasa ba su yi takara a filin wasa ba, sai ya zama abin sha'awa ne kawai ya rage. Amma wannan ya isa ga idanu.

Yana da ban sha'awa cewa akwai abubuwan ban mamaki a kan batunmu, wanda yawancin abokan aiki na ko ta yaya suka rasa. Don haka, kamfanin SenseIt, wanda ke samar da wayoyi masu aminci, ya goyi bayan bikin (ba shakka, wannan shine tsarin su da masu amfani). Daga cikin samfuran da za a iya samu akan tofa, Na sami na'urar da ba a bayyana ba tukuna. Ya damko yarinyar ya ja ta zuwa bakin titi, ya dauki hotuna.Abin baƙin ciki shine, masu gyara sun hana ni buga duk hotunan Senseit R280, saboda suna jin cewa cikakken hoto na iya haifar da kuskure. Muna kallon wannan wayar IP67 mai allon inch 3.5 (pixels 320x480), 4 GB na ƙwaƙwalwar ajiya da 512 MB na RAM. Cute, ƙanana, a cikin launuka daban-daban. Daga ra'ayi na cikawa, na'urar ba ita ce mafi ci gaba ba, amma babu irin wannan tayi a cikin aikin IP67 kuma tare da farashin 5-6 dubu rubles, don haka samfurin yana daya daga cikin nau'i.

Na sake duba hotunan daga tofa, kuma ina matukar son zuwa bazara. Kawai nutse cikin teku tare da farawa da gudu kuma kuyi iyo. Amma kafin satin aiki da kuma rufe basussukan da suka taru akan kayan.

Spillikins №242. Dabarun iPhone na Apple shine gazawar farko

Bayan kaka sai saifa ya zo, amma akasin haka, kasuwa ta farfado, kuma mun gamsu da sabbin kayayyaki iri-iri. Jarumin makon da ya gabata, ba shakka, shi ne Apple, kuma dabarun kamfanin za a sadaukar da shi ga yawancin wannan batu, sa'a, batun shine ya cancanci tattaunawa. Rushewar kasuwa yana jiran mu a gaba.

A bayanin mai daɗi, tabbatar da abin da na rubuta a baya a watan Mayu na wannan shekara, New York Times ta rubuta cewa Nokia tana aiki akan jigilar Android don na'urorin Lumia na yanzu. Yana da kyau masu karatunmu su san dukkan labarai tun kafin su yaɗu.

Nokia ta ga sakin iPhone 5c kalar a matsayin barazana ga Lumia kuma ta garzaya wajen kai harin ta hanyar buga hoton na'urorinsu da kalmomin "Kwaikwayo shine mafi kyawun nau'in lalata." Bari mu ga yadda aka sake yin hoton, ya fi kyau.

<> Duk da haka, ba za ku iya tura kanku ba kuma ku yi alfahari da "ƙirar" furanni. Musamman ma idan akwai misalai a kasuwa cewa wasu sun yi a gaban ku. Ya kamata mu yi alfahari da nasarori na gaske. Duk da haka, za mu yi magana game da irin wannan cin zarafi daga Nokia a ƙasa.

Abin ciki:

iPhone 5s/5c - Dabarun Apple, gazawar farko a cikin shirin ci gaba

Nawa kuke tunani, nawa ne sanarwar “kasafin kuɗi” iphone, wacce ake sa ran a kasuwa, ta kashe Apple? Ba muna magana ne game da farashin taron ko haɓaka wannan na'urar ba, wanda ya ɗan bambanta da sifili. Ta yaya kasuwa ta kimanta wannan na'urar da sanarwar sabbin samfura? Kuna buƙatar duba farashin hannun jari kawai don gaya muku cewa tun daga ranar 10 ga Satumba, sun faɗi da ɗan ƙasa da kashi 8. Yana da yawa ko kadan? Idan aka yi la’akari da yadda kamfanin Apple ya yi babban kaso, za mu iya cewa kamfanin ya yi asarar dala biliyan 37.5 na darajarsa a cikin ‘yan kwanaki, wato kusan ninki 5 na bangaren Nokia da Microsoft ke siya. Ko, idan kuna son auna farashin a Blackberry, to, irin waɗannan kamfanoni guda uku.

Abin takaici, masu zuba jari suna yawan nisa sosai daga yanayin da ake ciki kuma suna kimanta yanayin bisa ga abin da suke gani (so, ƙi). Ganin cewa samfurin Apple ya kasance kayan aiki don samun kuɗi mai sauƙi - tun 2007 sun ci gaba da girma, kuma wannan ya haifar da nau'in kumfa na sabulu, kowa yana tsammanin cewa wannan ci gaban zai kasance marar iyaka, da kuma nasarar da kamfanin ya samu. Abin takaici, komai yana da farkonsa da kuma karshensa, a halin yanzu kamfanin ya yi amfani da dabaru iri-iri don tada sha'awar takardunsu. Menene kalaman irin wannan mai saka hannun jari kamar Carl Ikhan, wanda ya yi la'akari da yadda Apple ke da kyau kuma yana kira don siyan hannun jarin kamfanin, sun cancanci hakan. Bari in tunatar da ku cewa wannan mutumin yana son yin wasa tare da manyan kamfanoni, shirya masu cin zarafi, kuma babban burinsa koyaushe shine ya haifar da yanayi mara kyau a cikin manyan kamfanoni. A cikin ruwa mai wahala, za ku iya kama da yawa, kuma Ikhan ya san wannan sosai kuma yana sarrafa kamfanoni. Lokacin da irin wannan wasan hasashe ya fara, ana iya sa ran farashin hannun jari zai motsa ta kowace hanya. Kuna iya tabbatar da abu ɗaya kawai: bambancin ƙimar hannun jari daga yau zai zama mai mahimmanci sosai.

Yana faranta min rai sosai lokacin da jama’a suka fara fassara canjin farashin haja a matsayin alamar shahara ko rashin farin jini a cikin kayan, musamman ga na’urorin da ba su shiga kasuwa ba. A matsayinka na mai mulki, wannan na iya zama alamar kai tsaye, kuma kawai, amma yana da ɗan girman kai don zana duk yanke shawara game da na'urori dangane da farashin hannun jari. Kamar hasashen nasarar sabon fim ne dangane da yanayin ruwan sama a Uganda (Na tabbata za ku iya samun irin wannan dangantakar idan kuna so!).

Labarin Seryozha Kuzmin yayi bayani dalla-dalla game da sanarwar sabbin nau'ikan Apple, ba zan sake maimaita kaina ba, amma ina so in mai da hankali kan wasu bangarorin manufofin Apple, wanda ya fara raguwa, wannan yana da matukar mahimmanci don fahimtar abin da ke faruwa kuma menene matakan kamfanin na gaba zai kasance.

Zan fara da abin da ba mu gani ba. Da fari dai, ba mu ga canji a cikin diagonal na allo a cikin sabon iPhones ba, sun kasance iri ɗaya inci 4 (idan aka ba da ginshiƙi na allo wanda ba a saba gani ba, zamu iya cewa diagonal na yanzu ya fi ƙanƙanta - girman allo ya fi ƙanƙanta fiye da abokan karatun a kan. kasuwa). A ra'ayina, wannan shi ne babban kuskuren Apple, saboda rashin shiga gasar allo a yanzu, kamfanin yana tilasta wa masu amfani da dama su gwada samfurori masu gasa, musamman daga Samsung. Kuma wannan redistribution yana faruwa, musamman, a nan ne statistics ga Rasha, wanda duba musamman ban sha'awa da kuma dogara ne a kan IMEI data a cikin Big Three cibiyoyin sadarwa na farkon watanni 8 na 2013. A cikin gefen hagu mun dubi sunan samfurin, a hannun dama - yawan wadanda suka canza shi zuwa wata na'ura kuma suna amfani da shi akai-akai (fiye da watanni uku, ban da sababbin samfurori, misali, SGS4). an dauki bayanan a can na kwanaki 10). Tun da yake wannan bayanai ne na tsawon lokaci, ya zarce kashi ɗari, ku kiyaye wannan don kada ku ɓata lokaci ƙoƙarin ƙididdige jimlar. Samfura na tsawon lokaci tare da ƙayyadaddun ƙimar yanki (lamba) ba shi da ƙarancin wakilci don dalilanmu.

Wannan tebur yana nuna a sarari amincin masu amfani ga alamar Apple da Samsung, bisa ga wannan siga, iPhone shine jagora a cikin Rasha a cikin dukkan samfuran, misali, kashi 67 na masu amfani da iPhone 4 sun zaɓi iPhone 5 (don iPhone 4s). , wannan kashi ya ma fi girma - 74 bisa dari). Lura cewa mutane da yawa suna haɓaka na'urorin su zuwa daidai guda ɗaya (saboda asara ko karyewa), amma adadinsu ba shi da daraja a kowace alama. Watakila, a karon farko ga Samsung, wani ci gaba a cikin aminci ya faru a lokacin miƙa mulki daga Galaxy S2 zuwa S3 (sannan canjin ya kasance 57%), lokacin da aka canza daga SGS3 zuwa SGS4 ya riga ya kasance kashi 71, wanda yake daidai da aminci ga Apple a Rasha.

Amma abin da ya fi daɗi game da waɗannan lambobin shine, ba shakka, bayanan da ke nuna adadin masu lalacewa daga Apple zuwa Samsung da akasin haka. Waɗannan lambobi ne daga kashi 9 zuwa 18 cikin ɗari, waɗanda ke nuna waɗanda suka zaɓi tutocin tukwane bisa aminci da ba na alama ba. Adadin "masu lahani" shine ƙima mai canzawa, yana canzawa daga shekara zuwa shekara, amma ya bambanta daga 5 zuwa 25 bisa dari na jimlar masu sauraron kowace alama. Misali, a cikin 2010, akwai kusan kashi 7 cikin 100 na masu lahani na Apple, amma sai wannan adadin ya fara girma. Ga Samsung, kashi, akasin haka, ya fara raguwa. Abin baƙin ciki, ya yi wuri da wuri don yin magana game da sakamakon SGS4 a cikin dogon lokaci, amma ina tsammanin ba zai bambanta da yawa daga abin da muke gani na SGS3 ba.

Ina jaddada cewa a duniya irin wannan kididdiga za ta bambanta, a wasu kasashe sosai. Na buga shi don kwatanta gaskiyar cewa zaɓin alamar Apple sau da yawa ba a bayyane ga wani ɓangare na masu sauraro ba, amincin alamar yana faɗuwa, ko da yake ba bala'i ba, yayin da Samsung wannan siga, akasin haka, yana girma.

A irin waɗannan yanayi, Apple yana buƙatar haɓaka amincin abokan cinikinsa, don ɗaure su da alamar. Ganin cewa an riga an yi amfani da duk kayan aikin kai tsaye, kamfanin yana da kayan aiki guda ɗaya da ya rage a hannunsa - ingancin samfurin, yawan ayyuka da iyawa. Kuma a nan kamfanin ya fadi daga kasuwa a karon farko, samfuransa sun fara kama da ɗan tsohuwar zamani, ba na amfani da kalmar "tsohuwar" da gangan. Ƙananan fuska suna da dadi don SMS, kira, samun dama ga hanyar sadarwa. Amma duk abin da ya fi dacewa don yin tare da manyan fuska, misali, juyin halitta na layin Galaxy shine sauyawa daga 4.3-inch zuwa 5-inch fuska ba tare da canza girman yanayin ba. Ga iPhone, irin wannan juyin halitta ba zai yuwu ba saboda ɗaure tsarin aiki zuwa wasu ƙudurin allo da lissafin sa. Babu isasshen sassauci, aƙalla a halin yanzu.

Hasara a ɗaya daga cikin ayyukan, ko da yake ana iya gani sosai (duk abin da mutum zai iya faɗi, amma nuni shine abin da muke gani koyaushe a cikin na'urar), baya nufin bala'i. A cikin 2000s, Nokia ba ta lura da haɓakar fuska mai launi ba kuma ta kasance kusan shekaru biyu a bayan Samsung, amma sai kasuwa ta yafe wa kamfanin, saboda ya kasance jagora a yanayi da tunani. Hakazalika, kasuwa na iya gafartawa Apple a yau, ba shi da daraja yin bala'i daga wannan, kuma a can, za ku ga samfurin tare da babban diagonal na allo zai kama, jita-jita game da shi ya kasance mai aiki sosai tun farkon. na 2013. Wani abu kuma shi ne cewa fitar da wannan na’urar zai sa Apple ya bi sahun Samsung kuma ya shiga gasar allo, kamar sauran kamfanoni. Ba zai yiwu a fahimci wannan a matsayin bidi'a ba, za a gane kamfanin a matsayin sakandare. A zahiri, sakin agogon Samsung Gear ba aikin kasuwanci bane, amma yunƙurin sanya halo na Apple na biyu - ƙididdige ƙididdigewa wanda Samsung ya zama farkon. Yaƙi tsakanin Samsung da Apple ya daɗe yana faruwa ba a cikin tsarin tallace-tallace na yanzu ba, amma a kusa da ra'ayoyi da kuma wanda zai mamaye kasuwa a nan gaba, tushen wannan gwagwarmayar ana aza shi a gaban idanunmu. Ya zuwa yanzu, ana iya jayayya cewa Samsung yana buga ƙasa sosai daga ƙarƙashin ƙafafun Apple. Tun da duk sabbin samfuran Apple za su “maimaita” abin da Samsung ya riga ya nuna a baya kuma daga mahangar hoto, wannan zai zama babban rauni ga fahimtar kamfanin. Misali, sha'awar agogon Gear shine Guitar Combo, wanda ya kara kuzari sosai saboda tsammanin agogon Apple, da ba za su kasance masu ban sha'awa ba a ware daga gare su.

Asara a cikin ɗayan ayyukan, kodayake ana iya gani sosai (duk abin da mutum zai iya faɗi, amma nuni shine abin da koyaushe muke gani a cikin na'urar), baya nufin bala'i. A cikin 2000s, Nokia ba ta lura da haɓakar fuska mai launi ba kuma ta kasance kusan shekaru biyu a bayan Samsung, amma sai kasuwa ta yafe wa kamfanin, saboda ya kasance jagora a yanayi da tunani. Hakazalika, kasuwa na iya gafartawa Apple a yau, ba shi da daraja yin bala'i daga wannan, kuma a can, za ku ga samfurin tare da babban diagonal na allo zai kama, jita-jita game da shi ya kasance mai aiki sosai tun farkon. na 2013. Wani abu kuma shi ne cewa fitar da wannan na’urar zai sa Apple ya bi sahun Samsung kuma ya shiga gasar allo, kamar sauran kamfanoni. Ba zai yiwu a fahimci wannan a matsayin bidi'a ba, za a gane kamfanin a matsayin sakandare. A zahiri, sakin agogon Samsung Gear ba aikin kasuwanci bane, amma yunƙurin sanya halo na Apple na biyu - ƙididdige ƙididdigewa wanda Samsung ya zama farkon. Yaƙi tsakanin Samsung da Apple ya daɗe yana faruwa ba a cikin tsarin tallace-tallace na yanzu ba, amma a kusa da ra'ayoyi da kuma wanda zai mamaye kasuwa a nan gaba, tushen wannan gwagwarmayar ana aza shi a gaban idanunmu. Ya zuwa yanzu, ana iya jayayya cewa Samsung yana buga ƙasa sosai daga ƙarƙashin ƙafafun Apple. Tun da duk sabbin samfuran Apple za su “maimaita” abin da Samsung ya riga ya nuna a baya kuma daga mahangar hoto, wannan zai zama babban rauni ga fahimtar kamfanin. Misali, sha'awar agogon Gear ya kasance Guitar Combo Guitar Combo da karfi warmed sama daidai da tsammanin agogon Apple, a ware daga gare su ba za su yi ban sha'awa. Yanzu bari mu dubi vise Apple ya samu a cikin ta saita high margins ga iPhone. Kamfanin ya kasa fitar da na'urar kasafin kudi, saboda ya lalata tallace-tallacen tsohuwar samfurin ta atomatik tare da rage kudaden shiga. Madadin haka, Apple ya sanya iPhone 5 a cikin akwati na filastik, ya rage farashin da $ 100 (a cikin Amurka), kuma shi ke nan. Na tabbata cewa iPhone 5c, tare da irin wannan ɗan ƙaramin bambanci na farashi tare da tsofaffin iPhone 5s, ba zai zama sananne a ko'ina cikin duniya ba, gami da Amurka. Don kada a fitar da kalmomi na daga mahallin, na lura cewa Apple a ranar 24 ga Satumba zai ba da rahoto game da tallace-tallace na sababbin samfurori (rikodi). Amma kamar yadda kuka tuna, waɗannan ba tallace-tallacen tallace-tallace ba ne (sayar da su) kwata-kwata, amma jigilar kayayyaki ga abokan tarayya (sayar da su). Na rubuta ƙarin game da wannan tatsuniya dabam:

Labarin da Apple ya ba da rahoto game da tallace-tallacen tallace-tallace yana da ƙauna ga mutanen PR na kamfanin, amma ba shi da alaƙa da gaskiya. Saboda haka, ainihin bayanan farko na tallace-tallace na iPhone 5c zai zama waɗanda za mu gani a tsakiyar kwata na 4 daga kamfanonin bincike masu zaman kansu. Amma ina tsammanin za mu iya tantance ainihin tasirin wannan samfurin a kasuwa a ƙarshen Janairu 2014, ba a baya ba.

Ruwan ruwa a kan iPhone yana da sakamako da yawa ga Apple, kowannensu ba shi da daɗi da kansa, amma tare suna da bala'i. Bari mu kalli yadda manyan farashin iphone suka canza a Amurka da Turai cikin ƴan shekarun da suka gabata.

Farashin a Amurka a cikin shekaru uku da suka gabata na iPhone bai canza ba, amma a Turai sun haɓaka. A cikin 2012, nau'in iPhone 5 16 GB ya fara farashin Yuro 679 maimakon Yuro 629, wanda ke nufin haɓakar kashi 8 cikin ɗari. Sauran nau'ikan ba su tashi a farashi ba, wanda ya yi kama da ban mamaki. Tare da fitowar iPhone 5s a cikin 2013, farashin ainihin sigar ya sake tashi zuwa € 699, haɓakar kashi 3 cikin ɗari ( sama da kashi 11 cikin shekaru biyu). Amma nau'ikan 32 da 64 GB suma sun tashi cikin farashi (8.1 da 5.8 bisa dari, bi da bi). Ya kamata a nemi bayanin a cikin wani abu mai sauƙi - samun kudin shiga na kamfanin ya dogara da iPhone kai tsaye, kuma a wajen Amurka tallace-tallace na waɗannan samfurori ya fi girma, don haka kamfanin yana ƙoƙari ya sami kudi a can ta hanyar haɓaka farashin da aka boye. Watakila wannan kuma ya bayyana rashin kasafin kudin iPhone, kai tsaye zai buga kudaden shiga. Anan ga kididdigar tallace-tallace a Amurka da duniya don iPhone, wanda Apple ya bayyana a wata kotun Amurka.

A gaskiya ma, Apple yana ƙara farashin kowane samfurin da ya biyo baya don tallafawa kudaden shiga ( Allunan nau'in matsala ne, ba sa girma a cikin tallace-tallace, kamar yadda kuke tsammani, kuma matsakaicin farashin su yana faduwa saboda iPad. Mini). Ya bayyana wani yanayi mai ban sha'awa cewa iPhone 5c yana biyan kuɗi daidai da farashin lokacin da aka saki iPhone 4s tare da adadin ƙwaƙwalwar ajiya. Babu maganar wani arha ko kusa.

<> Irin wannan dabarar, a ganina, tana da ɗan gajeren hangen nesa, saboda tana ba ku damar samun kuɗi daga tallace-tallace, amma ba ta ba ku damar haɓaka alamar ba. Amsa mara kyau game da iPhone 5c ya shafi ba kawai musayar ba, har ma da masu amfani da yawa waɗanda suka riga sun jinkirta ra'ayin cewa sabon ƙarni na iPhones masu launi suna da tsada. Na tabbata cewa wannan zai yi mummunar tasiri ga alamar gaba ɗaya. Yana da mahimmanci ga manyan manajojin kamfanin su sadaukar da ribar da ake samu a yanzu don neman rabon kasuwa, babu wata hanya ta yaƙar faɗaɗawar Android. Haka kuma, kyawun samfuran Apple shima zai faɗi a wani bangare - yawancin aikace-aikacen yanzu an fara fitar da su don Android kuma bayan watanni biyu kawai - don iOS, a baya ya kasance akasin haka. Kuna iya karanta kaɗan game da wannan batu da ƙididdigar dandamali anan.

Misali daya daga cikin karuwar roko na Android shine Jawbone Companion app, wanda aka saki don wannan dandamali kuma ba za a sake shi don iOS ba har zuwa tsakiyar Oktoba. Ya kamata a tuna cewa tun asali Jawbone ya mayar da hankali ga masu amfani da iOS kuma nasarar da wannan kamfani ya samu a baya yana da alaƙa da iPhone. Amma zamani ya canza, kuma yanzu an sami ƙarin masu amfani da wayoyin hannu na Android da magoya bayan Jawbone a hade.

Menene Apple zai iya yi a irin waɗannan yanayi? A ganina, haɓaka yuwuwar haɓakar layin iPhone ya ƙare; komai yana da kyau a cikin allunan ma. Tambayar tambaya da sauran rana, abin da kuke so a samu daga gaba iPad, zo a kan m bayyanannun amsoshi - daban-daban zane, m, Retina-allon a cikin wani karamin kwamfutar hannu, dan kadan sauri processor. A cikin kalma, babu wani abu da ke buƙatar canzawa sosai, wanda ke nufin cewa idan babu juyin juya hali, tallace-tallace zai tashi, yanayin rayuwar kwamfutar hannu yana da iyaka.

Tsarin da Apple ya zaba shine asara a cikin dogon lokaci - kamfani yana jingina ga riba da kudaden shiga, wato, sannu a hankali yana kara farashin na'urorinsa idan babu wani gagarumin ci gaba, ingantawa yana karuwa. Misali, fasalin gano ma'anar sawun yatsa mai cike da rudani shine kawai amsar iOS ga zaɓuɓɓukan buɗewa daban-daban don na'urorin Android ( kalmar sirrin dijital, kalmar sirrin haruffa, alamu, buɗe fuska). A cikin iOS, kafin zuwan iPhone 5s, yana yiwuwa a buše na'urar tare da lambobi 4 kawai, wanda sau da yawa bai dace ba.Tabbas, amsar daga Apple ta zama kyakkyawa, amma idan fasalin ya tafi ga talakawa, to zai bayyana da sauri akan na'urorin Android daban-daban, babu shakka game da wannan. Amma wannan sifa ce daidai, kuma ba wani abu ba ne wanda ke shafar gaba ɗaya fahimtar samfurin. Hankalin ɗaya daga cikin waɗannan kwakwalwan kwamfuta abin kunya ne, akwai ɗan ƙaramin ɗaki don ƙirƙira. Har ila yau, yana nufin cewa kasuwa za ta kasance mai ban sha'awa a nan gaba. Misali, ƙayyadaddun bayanan farko na Galaxy S5 suna da ɗan bacin rai - haɓaka kyamara, rikodin bidiyo na 4K, babban baturi, sabon nau'in allo (TBD), fasalin software mai sarrafa murya mai arziƙi, da adadin sauran kwakwalwan kwamfuta. Amma duk wannan shine ainihin guntuwar da ke da kyau, amma galibi ba a buƙata a rayuwa.

Nokia, wacce ta doke Samsung a Rasha: Nokia ta sake zama lamba ta daya

Bayan haka, Rasha wata kasuwa ce ta musamman inda za a iya samun labarai masu ban sha'awa, waɗanda aka tabbatar da su fiye da sau ɗaya ta hanyar abubuwan da suka gabata. Misali, a kasar Rasha ne Motorola ya zama na daya a kasuwa, inda ya doke shugaban kamfanin Nokia, sannan ya sha kashi a gasar saboda matsaloli. A karon farko Samsung ya mamaye Nokia shi ma a Rasha, hakan ya faru ne saboda an baiwa kasuwar kulawa sosai. Yanzu dai sabanin abin da ke faruwa, Nokia ta koma matsayi na farko kuma ta mayar da Samsung matsayi na biyu. Jaridar Vedomosti ta ba da bayanai daga Euroset game da yadda kasuwar Rasha ta canza a lokacin rani na 2013 (yawanci kowa yana ƙidaya kwata-kwata, amma a nan, a fili, sun kasance cikin gaggawa don ba da labari mai kyau, wannan ba kome ba ne).

Rubutun bayanin ya kuma yi nuni da rabon kamfanoni a fannin kudi, musamman, cewa a lokacin rani na 2012 na Nokia ya kai kashi 23 cikin 100, kuma a bazara da bazara ya zama kashi 15 cikin dari. A bangaren Samsung kuwa, kasuwar ba ta canja ko kadan ba, ya kai kashi 32 cikin dari. A gefe guda, za mu iya cewa matsakaicin farashin wayoyin Samsung ya ninka na Nokia sau biyu, kuma ana siyar da alamun kamfanin fiye da Lumia. Mai da hankali kan riba maimakon kason kasuwa, irin na Samsung ne, kuma wakilan kamfani sun yi ta magana akai sau da yawa a baya.

Me wannan kididdiga ta ce? Wannan al'amura suna samun kyautatuwa ga Nokia kuma kamfanin yana shirye don hanzarta zuwa sabon matsayi? Idan kawai ku bi ma'anar cewa yawancin ku sayar, mafi kyau, to, duk abin da yake da kyau sosai. Amma idan muka fara daga gaskiyar cewa lokacin sayarwa, kuna buƙatar samun kuɗi, kada ku rasa kuɗi (Nokia ta rasa daga kashi 8 zuwa 14 akan kowace na'urar da aka sayar), to, hoton ya zama daban-daban. Lokacin da rabon Nokia a Rasha guntu-guntu zai zama kusan daidai da kason kudi, wato, matsakaicin farashin na'urar da aka sayar zai fara girma, za a kira shi ci gaba a halin da ake ciki. Har zuwa wannan lokaci, bai kamata a yi la'akari da cewa wani abu mai kyau ya faru ba. A baya mun sha ganin an yi ta kokarin sayen kason kasuwa, an kashe kudaden sararin samaniya a kan haka, amma da zarar an takaita kudaden, komai ya lalace, kuma nasarorin da aka samu sun yi yawa. A halin yanzu, tallafin tallace-tallacen Nokia shine mafi girma ga sarƙoƙi na tallace-tallace, amma ko da wannan ba ya ba da tallace-tallace a cikin sassa masu tsada, kawai ɓangaren kasafin kuɗi, wato, na'urori masu tsada, ana sayar da su.

Microsoft da allunan - gwada lamba biyu, ko muna son komai

Shin, kun san dalilin da ya sa nake son Microsoft da gaske da kuma zurfi? Wannan kamfani ba ta san yadda za ta yi koyi da nata kura-kurai ba har sai wani daga cikin masu gudanarwa ya ce kuskure ne. Da zarar an yarda da shirin, an fara aiwatar da shi, kuma dubban mutane sun fara la'akari da shi mai girma kuma mafi kyau. Kararrawar da ke fitowa daga kasuwa sam ba ta dame su, domin shirin yana da girma, wanda ke nufin babu dalilin damuwa. Wani nau'i na tsarin Amurka, lokacin da mutane suke yin shirme da gangan, amma tare da nuna farin ciki a fuskokinsu. Zan fara da saƙo mai ban sha'awa daga Amurka.

Microsoft ya maimaita yin bidiyo game da dalilin da yasa MS Surface ya fi iPad sanyi. A bayyane yake, bidiyon ba su cimma burinsu ba, tunda Apple yana samun biliyoyin daloli akan kwamfutar hannu, amma MS ya rubuta kashe dala miliyan 900 a cikin kwata kawai, kuma waɗannan sune kawai hasara na farko. Tunda allunan Surface sun fizge sosai ta yadda babu inda za mu saka su, muna buƙatar gano yadda ake sayar da su. Wani a cikin Redmond yana da hazaka, Ba na jin tsoron kalmar, ra'ayi - don shirya shirin kasuwanci. Kuna kawo iPad ɗin ku zuwa kantin Microsoft (muddin ya kunna), kuma a cikin su suna ba ku rangwamen kuɗi na $ 200 ko ma fiye idan kuna da samfurin kwamfutar hannu mai tsada. Tallan yana aiki na ɗan lokaci sama da wata ɗaya kuma an tsara shi don haɓaka tallace-tallace na MS Surface.

Na farko, ban fahimci wanda MS ke tunanin zai shiga wannan tallan ba. Wadanne mutane masu lafiya ne zasu canza kwamfutar hannu mai aiki daga Apple zuwa kwamfutar da ba ta aiki asali daga MS? Kuma ku biya bambancin daga aljihunku? Ko da MS ya ƙaddamar da musayar kyauta, na tabbata ba zai zama sananne ba. Kawai saboda gaskiyar cewa dakarun ba su daidaita, kuma iPad abu ne, kuma MS Surface wani abu ne da ba a fahimta ba, wanda aka yi masa mummunar fahimta, wanda ake kira kwamfutar hannu, kuma na zamani a wannan.

Don haka, wannan shirin shine watakila mafi kyawun bayanin gaskiyar cewa MS yana cikin cikakkiyar rabuwar haɗin gwiwa daga gaskiya, wanda irin waɗannan ayyuka zasu yiwu. Ban san abin da za ku sha taba don dacewa da su ba, ya wuce alheri da mugunta. Amma idan kuna tunanin cewa waɗannan berries ne, to kun yi kuskure, wasu labarai sun buge ni nan take.

A New York ranar 23 ga Satumba, sanarwar ƙarni na biyu na MS Surface zai faru. Me kuke tunanin Microsoft ya yi? A cewar majiyoyi daban-daban, kamfanin ya yi watsi da amfani da tambarin Windows RT, a yanzu suna kiran OS da Windows. Yanzu kun fahimci cewa asarar dala miliyan 900 kuskure ne kawai a cikin take? An ce yanzu an gina kwamfutar a kan Tegra4, ya yi sauri kuma yana da allon 1080p. Amma a gare ni, wannan a fili bai isa ba don sababbin abubuwa na ƙarni na biyu tare da ainihin software, wanda ba za a iya kira shi da aminci ba, wanda aka tabbatar ta hanyar tallace-tallace. Wannan ita ce taurin kai da Microsoft ke aiwatarwa a bayyane asara dabaru da fitar da na'urorin da ba za su yi wani tasiri a kasuwa ba kuma suna ba da umarnin mutuntawa.Ba daidai ba ne, har ma sun gane shi, amma suna dagewa a kan kuskurensu ko da yaushe kuma ko da bayan sun nuna babban hasara. Wanene kuma zai iya samun wannan? Na tabbata kadan ne. Ina hassada da gaske - tabbas yana da daɗi don yin kuskure akan aiki, kuma mafi mahimmanci, ba tare da jin zafi ba. Ina mamakin menene zai faru da Microsoft lokacin da ƙarni na biyu na Surface ya gaza? Kamfanin zai sake canza sunan OS (karanta, sake tsara gadaje da fenti bango, kamar a cikin wannan barkwanci). Ayyukanka suna da ban mamaki.

BeeKiteCamp a Anapa - wasan da ba na Olympics ba ne kuma amintaccen waya

Na yi barazanar yin magana game da BeeKiteCamp a cikin fitowar da ta gabata, amma ko ta yaya ban sami hannuna a kai ba, na tashi daga kaina. A kowace shekara, Anapa na gudanar da bikin kitesurfer, 'yan wasa da masu son yin taruwa a kan tofa, kuma ana gudanar da gasa na kasa da kasa a filin wasan. Kamfanin Beeline na daya daga cikin wadanda suka shirya wannan taron kuma a bana har ta gudanar da wani zama na waje a St. Petersburg. Ga ma'aikacin sadarwa, zaɓin wasan da ba ya shahara sosai da alama baƙon abu ne kuma sabon abu. Amma akwai wata dabara a nan, tun da wasanni ya daɗe ya zama taron kasuwanci kuma masu tallafawa suna gwagwarmaya don haƙƙin wakiltar sunansu a cikin wani wasa da / ko taron. Misali, MegaFon ita ce mai daukar nauyin gasar Olympics ta Sochi, tambarin kamfanin zai kasance kusan ko'ina tare da alamomin Olympics, wadanda kuma ake amfani da su wajen talla. Wannan yana rufe hanya don MTS da Beeline, amma kuma suna buƙatar abubuwan wasanni. MTS na amfani da tallace-tallacen parasitic lokacin da suke tallata kansu tare da taimakon 'yan wasa, kamar suna nuni a gasar Olympics, amma ba magana game da shi kai tsaye ba. Kamfanin Beeline ya ɗauki wata hanya ta dabam, wanda alama ce ta alƙawarin a gare ni, kuma ga dalilin da ya sa.

Akwai misalin kamfani kamar Nokia, wanda ya dade yana neman wasan da ba a yi farin jini sosai a lokaci guda ba, amma a daya bangaren, yana da alaka da matasa da kuma iya zama mai tarin yawa da ban mamaki. zuwa gaba. Finns sun sami hawan dusar ƙanƙara, wanda suka goyi bayan shekaru da yawa har ya zama wasan Olympics. Ga mutane da yawa, Nokia ce ke da alaƙa da gasar hawan dusar ƙanƙara. Yana da wuya a iya kirga irin ribar da kamfanin ya samu, amma a fili zabin hawan dusar kankara ba asara ba ne, kin daukar nauyin daukar nauyin a ‘yan shekarun nan ya samo asali ne sakamakon rashin kasafin kudi da kuma karuwar kwangilar daukar nauyi.

Kamfanin Beeline yana amfani da fasaha iri ɗaya. Tare da ƙaramin saka hannun jari, suna girgiza sabon wasanni kuma suna mai da shi taron zamantakewa a lokaci guda inda zaku iya ba da abubuwan tunawa (ko ma sayar da su), tallata haɗin ku, da sauransu. An shigar da tashoshin tashar Beeline na musamman akan tofa (kusan babu ko babu sadarwa daga sauran masu aiki a can). A lokacin bikin, sun kawo ba kawai 'yan wasa ba, har ma da masu fasaha daban-daban, DJs, sun mayar da yankin bakin teku zuwa wani shinge mai kyau, mai kyau wanda za ku iya canza tufafi, ku kwanta a cikin tanti, ku ci abinci. A wajen rufe bikin, an samu kimanin mutane 3,500, ganin cewa tofin ya yi nisa da Anapa, ana daukar sa'a guda kafin a kai shi kuma ba kowa ne zai isa wurin ba, ana iya daukar wannan a matsayin nasara mai ban mamaki. A hankali bikin yana rikidewa zuwa wani muhimmin lamari, ana kallonsa shekaru da yawa yanzu, zan iya cewa ana iya ganin ci gaba da ido. Hakanan, sanin masu shiryawa, zan iya lura cewa suna da wayo kuma suna yin komai a matakin duniya (ba tare da ragi ba).

Lokacin da daya daga cikin ’yan wasan kasashen waje ya ce bai yi tsammanin ganin irin wannan abu ba a wajen kasar Rasha, cikin sauki na tabbatar da kalamansa, ni ma abin ya ba ni mamaki. Kyakkyawan wurin tattaunawa tare da abokan aiki daga kasuwar sadarwa, ban da jin daɗin hira da mutane daban-daban. Abin takaici, a wannan shekarar ban yi sa'a ba, duk kwana uku iska ta yi rauni kuma 'yan wasa ba su yi takara a filin wasa ba, sai ya zama abin sha'awa ne kawai ya rage. Amma wannan ya isa ga idanu.

Yana da ban sha'awa cewa akwai abubuwan ban mamaki a kan batunmu, wanda yawancin abokan aiki na ko ta yaya suka rasa. Don haka, kamfanin SenseIt, wanda ke samar da wayoyi masu aminci, ya goyi bayan bikin (ba shakka, wannan shine tsarin su da masu amfani). Daga cikin samfuran da za a iya samu akan tofa, Na sami na'urar da ba a bayyana ba tukuna. Ya damko yarinyar ya ja ta zuwa bakin titi, ya dauki hotuna. Abin baƙin ciki shine, masu gyara sun hana ni buga duk hotunan Senseit R280, saboda suna jin cewa cikakken hoto na iya haifar da kuskure. Muna kallon wannan wayar IP67 mai allon inch 3.5 (pixels 320x480), 4 GB na ƙwaƙwalwar ajiya da 512 MB na RAM. Cute, ƙanana, a cikin launuka daban-daban. Daga ra'ayi na cikawa, na'urar ba ita ce mafi ci gaba ba, amma babu irin wannan tayi a cikin aikin IP67 kuma tare da farashin 5-6 dubu rubles, don haka samfurin yana daya daga cikin nau'i.

Na sake duba hotunan daga tofa, kuma ina matukar son zuwa bazara. Kawai nutse cikin teku tare da farawa da gudu kuma kuyi iyo. Amma kafin satin aiki da kuma rufe basussukan da suka taru akan kayan.