ha opay

Spillikins №129. Nokia ta yi asarar kambi da Yuro biliyan

Tafiyar gajeriyar tafiya zuwa Moscow da kuma wani balaguron kasuwanci na mako guda. A cikin wannan makon zan yi ƙoƙarin yin aiki daga ƙafafun, amma ban tabbata cewa Intanet za ta ba ni damar yin hakan ba. Sannan dole ne ku rubuta sharhi da labarai na gaba, sannan ku saukar da rafi mara iyaka. Abubuwan da suka faru, duk da lokacin bazara, akwai adadi mai yawa, menene rahoton tallace-tallacen rikodin rikodin Apple iPhone da faduwar Nokia.

Abin ciki:

Kariyar sirrin kan layi

A Rasha, an yi wata babbar badakala mai alaƙa da cewa wani ɓangare na saƙon SMS da aka aika daga hanyar Intanet akan gidan yanar gizon ma'aikacin Megafon ya zama samuwa a cikin binciken Yandex. Na tabbata cewa masu karatunmu na Rashanci suna sane da wannan labari dalla-dalla, kuma Seryozha Potresov ya fada game da shi daki-daki. Don haka, ba zan maimaita kaina ba.

Ina sha'awar wani bangare na wannan labarin, wato tsaron bayanai da kuma halinmu game da shi. Babu wani sirri ko mahimman bayanai a cikin SMS da aka buga kamar haka. Waɗannan saƙon sirri ne da lambobin waya. Ban yi kasala ba, na kira mutane goma sha biyu domin in ji halinsu, ganin cewa sakon SMS da aka aiko musu ya fito fili ana tattaunawa. Abin mamaki, yawancin mutane ba su ga wannan a matsayin matsala ba. Sun mayar da martani cikin natsuwa da cewa wasu mutane sun karanta SMS. Yana faruwa. A wannan lokacin, tunanina ya ci gaba da zana kafadu a sanyaye. Ba tare da fushi da motsin rai ba. Yana faruwa.

Wataƙila hakan ya faru ne saboda yadda mutane ba sa fahimtar bayanan sirri ko kuma sun gaskata cewa lambar wayar ba ta gane su ba, ban sani ba. Amma gaskiyar ita ce masu amfani ba su da fushi, an lura da su a cikin mutanen da suke kallo daga gefe kuma suna tsaye kamar dutse don kare masu amfani "marasa sa'a".

Kuma a nan ne nake ci gaba da yin tambaya iri ɗaya. Ta yaya za ku yi tsammanin kwamfuta ta zama amintacciyar hanyar adana bayanai? A yau, kwamfutar zamani tana fuskantar ɗaruruwan barazana daban-daban, waɗanda yawancinsu ana iya gano su, wasu kuma waɗanda ba za ku taɓa sanin su ba. Ana iya inganta tsaron kwamfutarka ta hanyar amfani da software na anti-virus, Firewalls, da makamantan software. Amma wannan ba zai cece ku daga haɗarin cewa za a ƙaddamar da wani shirin a kan kwamfutarka wanda ke ba da bayanai ga wasu mutane ba. Komai ya dogara da cancantar waɗanda suke son "karya" kwamfutarka. Don haka, yayin da ake magana game da haɗari, dole ne mutum ya fahimci cewa babu tabbacin ɗari bisa ɗari cewa hakan ba zai faru ba, kuma dole ne a ci gaba da tunanin cewa hakan na iya faruwa.

Babu ​​wata shawara ta duniya kan abin da za ku yi don kare bayananku. Amma dabaru na duniya masu sauƙi na iya zuwa da amfani. Da farko, koyaushe shigar da duk facin tsaro don duk shirye-shiryenku, gami da OS. Na biyu, yi amfani da riga-kafi. Abu na uku, idan kana da bayanai da yawa, to sai ka yi kwafin kwafi sannan ka adana su a cikin diski masu cirewa. Bukatar bayani - haɗa faifai, ba a buƙata - an cire haɗin.

Matakan da aka kwatanta sune na farko, amma mutane da yawa sun yi kasala har ma su yi su. Wannan shine dalilin da ya sa marubutan ƙwayoyin cuta suna jin daɗi sosai. Saboda haka, botnets suna tasowa waɗanda ke ɗauke da dubban ɗaruruwan kwamfutoci masu kamuwa da cuta. A ra'ayina, muna buƙatar yin tunani game da amincin bayananmu da abin da ya kamata a yi don kare kanmu kamar yadda zai yiwu daga barazanar zamani, amma kada mu kara tsananta yanayin aiki akan PC tare da babban matakan tsaro. . Yadda ake samun sulhu mai ma'ana.

Zan yi godiya idan kun bayyana ra'ayoyinku game da wannan batu, kuma a lokaci guda ku gaya mana yadda kuke neman sulhu iri ɗaya. Hakanan, zan raba abubuwan bincikenku tare da duk masu karatun Biryulek.

Sakamakon kwata na Nokia har yanzu yana da muni fiye da yadda muke zato

Lokacin da Nokia ta yi gargadin cewa sakamakon kwata-kwata na kamfanin zai kasance kasa da hasashen nasu, kowa ya jajirce zuwa ga mafi muni. Sai dai sakamakon da aka sanar ya nuna karara cewa a karkashin jagorancin Stephen Elop, kamfanin yana durkushewa kafin lokacin da aka tsara kuma yana aiki tukuru don bacewa daga kasuwa. Yana da wuya a iya fassara sakamakon kwata na biyu ta wata hanya dabam. A yau muna ganin yadda Nokia da gangan ke lalata jagorancinta na yanzu. Kuma yana yin hakan da dabara. Don a ce waɗannan yunƙurin sun yi nasara ba abin mamaki ba ne, asarar kusan rabin biliyan Yuro a cikin kwata ɗaya ya fi kowace magana magana.

Mu duba alamar mu ga me ke faruwa da kamfanin.

< td>Q1/2011 /td> . > Ribar aiki (ba IFRS) < /tr> < td>0.13 > < td>3 190 td> < td>24.2 td> td>-247 td> . > /td> < /tr> >
An bayar da rahoto da kuma sakamakon Kwata na biyu na 2011 wanda ba na IFRS ba1,2
EUR miliyan Q2/2011 Q2/2010 YoY
Canji
QoQ
Canji
Nokia9 275 10 003 -7% 10 399 -11% 391 660 -41% 704 - 44%
EPS, EUR diluted -0.10 0.06 0.09
EPS, EUR diluted (wanda ba IFRS) 3 0.06 0.11 -45% -54%
Net tsabar kudi daga ayyukan aiki -176 944-173
Net tsabar kudi da sauran ruwa kadarorin4 3 891 4 088 > -5% 6 372 -39%
Na'urori & Sabis5
Saillar yanar gizo 5 467 6 799 -20% 7 087 -23%
Smart Devices net sales 2 368 3 503 -32%< /td> 3 528 -33%
Saillar tallace-tallacen Wayoyin hannu 2 551 -20% 3 407 -25%
Ƙaramar na'urar hannu (miliyoyin raka'a) 88.5 111.0 -20% 108.5 -18%
Girman na'urori masu wayo (raka'a miliyan) 16.7 25.2 -34% -31%
Girman wayoyin hannu (miliyoyin raka'a) 71.8 85.8 -16% 84.3 -15% d>
Wayar hannu ASP6 62 61 2% 65-5%
Smart Devices ASP6 142 139 2% 146 -3%
Wayoyin hannu ASP6 36 37 -3% 40 -10% 643 690
Ribar aiki (wanda ba IFRS) 369< /td> 647 -43% 694 -47%
Aiki gefe % -4.5% 9.5% 9.7%
Aiki tare % (ba IFRS) 6.7% 9.5% 9.8 %
NAVTEQ
Saillar Net 245 252-3% 232 6%50 6% 54 -2%-23.7% -32.1% -26.7% 21.5% 19.8% 23.3%
Nokia Siemens Networks7
Kayayyakin yanar gizo 3 642 3 039 20% 3 17115%
Aikin riba -111 -179 -142< /td>
Ribar aiki (ba IFRS) 40 51 -22% 3. -4.5% . /td>

A cikin kwata na biyu na shekarar 2010, kamfanin ya samu Yuro miliyan 295, a bana asararsa ya kai Yuro miliyan 487. A lokaci guda, asarar zai iya kaiwa yuro biliyan mai ban sha'awa idan Apple bai biya lokaci guda ba don adadin haƙƙin mallaka na Nokia da tallace-tallace na Apple iPhone daga duk lokutan baya a cikin kwata na biyu. Kusan rabin biliyan Yuro ya zo kan ma'auni na Nokia. A nan gaba, Nokia ba za ta iya dogara da irin wannan kyauta ta kaddara ba, ba za su kasance ba.

Halin da ake ciki na sashin da ke da alhakin wayar hannu yana da matukar damuwa. Asarar da aka yi na kwata ya kai Yuro miliyan 247, duk kuwa da cewa a ko da yaushe wannan rabo yana samun riba. Dalilin sabanin haka shi ne, da gangan Mista Elop ya lalata siyar da wayoyin salular Symbian, wanda ya sa aka sayar da jimillar wayoyi ga abokan huldar da suka kai miliyan 16.7. Zamanin Nokia na shekaru 15 na mamaye wayoyin hannu ya kare. Nokia ce ta kirkiro wannan nau'in na'urorin, kuma Mista Elop ya lalata su don Nokia.

Don kwatanta, Apple ya sayar da iPhones miliyan 20.3 a cikin kwata na biyu, wanda ya riga ya zama jagora akan Nokia gigantic. Amma sakamakon Samsung bai iso ba tukuna, wanda kuma a fili ya zarce Nokia ta fuskar tallace-tallace. Kusan ba zai yuwu a rasa irin wannan gefen aminci da Nokia ke da shi cikin kankanin lokaci ba. Idan aka kwatanta, zan ce idan Nokia ba ta tallata wayoyi ba kuma kawai ta zauna a waje, sakamakon ba zai zama bala'i ba. Kamfanin ya lalata nasa tallace-tallace da gangan.A farkon 2011, tallace-tallacen wayoyin hannu na Nokia sun kai raka'a miliyan 24, amma sai Mista Elop ya gaya wa duniya duka yadda suke. Kuma suka gaskata shi. Idan a cikin kwata na farko rabon Nokia a cikin kasuwar wayoyin hannu ya kasance 24%, to a cikin kwata na biyu an rage shi zuwa kashi 15 cikin dari (hasashen, kamar yadda babu wani sakamako daga sauran 'yan wasa). Cikakken raguwar tallace-tallacen guda miliyan 7. Shin akwai wanda ke da shakkun cewa Nokia na da matsala a kasuwar wayoyin hannu? Hasashen da na yi ya ba wa kamfanin kunya, a cikin watanni 12-14 rabonsa zai kai kashi 5-6 cikin 100 na duk kasuwannin , kuma babu wasu sharudda don ci gabansa. Haka kuma, kamfanin kawai ba shi da samfuran da za su iya yin gasa a kasuwa. Yin fare akan Windows Phone 7, wanda zai bayyana a cikin Q4 2011 a cikin iyakataccen adadi, chimera ne. Nokia ba za ta taba iya kaiwa matakin tallace-tallace na kwata na biyu na 2011 don waɗannan samfuran ba. Dangane da raguwar siyan wayoyin Nokia da manyan kamfanoni ke yi, yuwuwar karuwar tallace-tallace kuma yana haifar da shakku.

A cikin kalma, Nokia ta ɗauki dokin da bai dace ba.

Amma kowa ya san cewa kasuwar waya ba kawai wayoyi ba ne. Kuma ga Nokia, wayoyi na yau da kullun sune mabuɗin samun nasara, babu wanda zai iya ƙalubalantar kamfanin a nan. A cikin 2011, ƙananan masana'antun suna tura Nokia sosai cewa wannan masana'anta ba shi da wata dama. A karon farko cikin shekaru da yawa rabon kamfanin na sayar da wayoyi na zamani ya ragu matuka. Yayin da tallace-tallace na wayoyin hannu ya ragu da kashi 34 idan aka kwatanta da kashi na biyu na 2010, tallace-tallace na wayoyi na yau da kullum ya fadi da "kawai" kashi 20 cikin dari. Alkaluma masu ban mamaki da suka ba mu damar cewa Nokia ba wai kawai tana cikin babbar matsala ba, kamfanin yana nutsewa a idanunmu.

Hanyar da Nokia ke bi tuni kamfanoni irin su Siemens Mobile, Motorola da Sony Ericsson ke kan ta. Na farko, kamfanoni suna daidaita farashin kayayyakinsu, suna ƙoƙarin haɓaka riba (farashin Nokia ya kusan canzawa zuwa kashi 5-6), sannan sun rage farashin sosai (a watan Yuli, Nokia ta rage farashin da kashi 10-15 cikin ɗari a duk duniya). Rage farashin a cikin irin wannan yanayin ba ya kawo karuwar tallace-tallace, sabanin haka. Bayan sun gamsu da hakan, kamfanoni suna ƙoƙarin yin tsayayya da kasuwa na kashi ɗaya ko biyu, don sake sauke farashin. Wannan yanayin ba zai yuwu ba a Nokia, saboda tallace-tallace a rabin na biyu na shekara yana barazanar nuna cikakkiyar gazawar gudanarwar yanzu ta yin komai.

Me yasa na tabbata cewa Nokia ta wuce matakin rashin dawowa? Dalili kuwa yana da sauki - kamfanin ya mayar da hankali ne kan wayoyin Windows Phone 7, wadanda ba su da farin jini a kasashen Turai, da kuma Amurka, inda suke da matsakaicin bukatar, Samsung, LG, HTC da sauran masana'antun ke sarrafa kwallon. Kuma ba za su bar Nokia ta shiga lambun su ba. A lokaci guda kuma, Nokia, bayan rage ma'aikatan masu haɓakawa, ya kawo ƙarshen MeeGo kawai, har ma da Symbian. An yanke kashe kuɗin talla na 2011-2012 sau da yawa a cikin hauhawar farashin kayayyaki daga Apple, Samsung da sauran kamfanoni. Asara mai tsafta. Amma wannan ba shine babban abu ba, Nokia ba ta ƙirƙira sabbin samfuran da za su iya shiga kasuwa. Ci gaban juyin halitta na dandamali wanda kamfani ke da shi, kuma wannan bai isa ba a yau.

Za mu iya magana game da matsalolin Nokia na dogon lokaci. Gaskiyar ita ce tallace-tallace na Symbian^3 ya gaza, tallace-tallacen waya na yau da kullum yana raguwa, kuma babu wani labari mai dadi ga shugaban kasuwa a cikin raka'a. Kamfanin yana cikin matsala. Wannan zane mai ban dariya ya fi kwatanta halin da ake ciki.

Na karya… Shagon Apple a China

'Yan kasar Sin sun yi tsanani sosai ta yadda ba su takaita kan su wajen kera jabun kayayyakin kamfanin Apple ba, sun fara kwafi kantunan da kansu. Ɗaya daga cikin shafukan yanar gizon ya ba da rahoto game da ziyarar da aka yi a wani kantin Apple na jabu a China. Ana iya samun ainihin shigarwar anan.

Ina ba da shawarar karanta ainihin rubutun, an rubuta shi da ban dariya. Amma babban abin da marubucin ya koya daga ziyartar wannan kantin sayar da a wani karamin gari bisa ga ka'idojin kasar Sin shi ne cewa ma'aikatan kantin sun yi imanin cewa suna aiki ga Apple. Yana da babban karya ga Apple, amma karya ne. Labari mai ban al'ajabi, tunda wannan shine karo na farko da na fara cin karo da wani abu makamancin haka a fannin na'urorin lantarki. A kasar Sin, na sami damar yin tuntuɓe a kan boutiques Louis Vuitton, Burberry da makamantan shagunan alatu a cikin ƙananan garuruwa. Tabbas, ba su da alaƙa da shagunan gaske, kuma an kwafi abubuwa zuwa mataki ɗaya ko wani. Sun kasance karya ne.

Amma kuna shiga cikin kantin karya wanda ke siyar da samfuran gaske? Yayi yawa. Bayan haka, ƙirƙirar irin wannan kantin yana kashe kuɗi fiye da sayar da na'urori iri ɗaya kawai a cikin kowane kantin sayar da. Ee, kuma ƙirƙirar cibiyar sadarwar dillalin ku zai yi ƙasa da ƙasa ko iri ɗaya, amma zai zama naku. A kasar Sin, komai ya ɗan bambanta, a fili, Sinawa da kansu suna son "na asali", kuma irin waɗannan chimeras suna bayyana. Labarin yana da ban mamaki, kuma har zuwa lokacin ƙarshe ya kasance marar imani. Amma, kamar yadda shaidun gani da ido suka ce, akwai irin waɗannan shagunan da yawa, kuma wannan ba wani yanki ba ne. Kasar Sin mai ban mamaki.

Bada 2.0 yana kan layi

Sigar firmware mara izini don Samsung Wave ya bayyana akan gidan yanar gizon, zaku iya samunsa, misali, anan.

Sigar firmware ita ce Bada 2.0, wanda ke ba da sabbin abubuwa da yawa, amma, abin takaici, ya zuwa yanzu yaren mu'amala guda ɗaya kawai shine Ingilishi. Idan daya daga cikin masu karatunmu ya gwada wannan firmware a kan nasu hadarin, to gaya mana game da sakamakon - abin da kuke so, abin da ya canza. Wasu za su iya duba sabbin hanyoyin sadarwa da fasali a cikin cikakken bidiyon.

Fadi kalma game da matalauci littafin Playbook

Mun rubuta sau da yawa cewa Blackberry Playbook ya zama baƙon abu kuma bai fito fili ba. Ƙaunar wakilan kamfanin ba ta yaduwa ba, na'urar ba ta cin hanci ba. Haka kuma, zan iya cewa littafin Playbook dina yana cikin Cikakken kayan gida na haya a Gacuriro a cikin aljihun tebur dina kuma ban taba fitar da shi bayan Blackberry World ba. Labari mai ban mamaki. Gaskiyar cewa tallace-tallace na Playbook sun kasance ƙasa da yadda aka tsara, mun kuma yi magana game da sau da yawa. Amma yanzu RIM ta gane hakan ma. Musamman ma, kamfanin yana kawo karshen samar da nau’in Wi-Fi na wannan na’ura, wanda za a maye gurbinsa da allunan 3G. Bari in tunatar da ku cewa a yanzu za ku iya siyan nau'in Wi-Fi na Playbook kawai, kuma ƙin ci gaba da samarwa ya kasance a bayyane saboda gaskiyar cewa na'urorin da aka riga aka kera za a sayar da su na dogon lokaci.

Wani rauni ga RIM shine tafiyar wanda ke da alhakin haɓaka littafin Playbook, Ryan Bidan, kuma ya tafi aiki a Samsung. Wannan shine karo na biyu da irin wannan sauyi daga RIM a cikin 'yan lokutan nan.

Spillikins №129. Nokia ta yi asarar kambi da Yuro biliyan

Tafiyar gajeriyar tafiya zuwa Moscow da kuma wani balaguron kasuwanci na mako guda. A cikin wannan makon zan yi ƙoƙarin yin aiki daga ƙafafun, amma ban tabbata cewa Intanet za ta ba ni damar yin hakan ba. Sannan dole ne ku rubuta sharhi da labarai na gaba, sannan ku saukar da rafi mara iyaka. Abubuwan da suka faru, duk da lokacin bazara, akwai adadi mai yawa, menene rahoton tallace-tallacen rikodin rikodin Apple iPhone da faduwar Nokia.

Abin ciki:

Kariyar sirrin kan layi

A Rasha, an yi wata babbar badakala mai alaƙa da cewa wani ɓangare na saƙon SMS da aka aika daga hanyar Intanet akan gidan yanar gizon ma'aikacin Megafon ya zama samuwa a cikin binciken Yandex. Na tabbata cewa masu karatunmu na Rashanci suna sane da wannan labari dalla-dalla, kuma Seryozha Potresov ya fada game da shi daki-daki. Don haka, ba zan maimaita kaina ba.

Ina sha'awar wani bangare na wannan labarin, wato tsaron bayanai da kuma halinmu game da shi. Babu wani sirri ko mahimman bayanai a cikin SMS da aka buga kamar haka. Waɗannan saƙon sirri ne da lambobin waya. Ban yi kasala ba na kira mutane goma sha biyu don in ji halinsu da cewa sakon SMS da aka aiko musu ya fito fili ana tattaunawa. Abin mamaki, yawancin mutane ba su ga wannan a matsayin matsala ba. Sun mayar da martani cikin natsuwa da cewa wasu mutane sun karanta SMS. Yana faruwa. A wannan lokacin, tunanina ya ci gaba da zana kafadu a sanyaye. Ba tare da fushi da motsin rai ba. Yana faruwa.

Wataƙila hakan ya faru ne saboda yadda mutane ba sa fahimtar bayanan sirri ko kuma sun gaskata cewa lambar wayar ba ta gane su ba, ban sani ba. Amma gaskiyar ita ce masu amfani ba su da fushi, an lura da su a cikin mutanen da suke kallo daga gefe kuma suna tsaye kamar dutse don kare masu amfani "marasa sa'a".

Kuma a nan ne nake ci gaba da yin tambaya iri ɗaya. Ta yaya za ku yi tsammanin kwamfuta ta zama amintacciyar hanyar adana bayanai? A yau, kwamfutar zamani tana fuskantar ɗaruruwan barazana daban-daban, waɗanda yawancinsu ana iya gano su, wasu kuma waɗanda ba za ku taɓa sanin su ba. Ana iya inganta tsaron kwamfutarka ta hanyar amfani da software na anti-virus, Firewalls, da makamantan software. Amma wannan ba zai cece ku daga haɗarin cewa za a ƙaddamar da wani shirin a kan kwamfutarka wanda ke ba da bayanai ga wasu mutane ba. Komai ya dogara da cancantar waɗanda suke son "karya" kwamfutarka. Don haka, yayin da ake magana game da haɗari, dole ne mutum ya fahimci cewa babu tabbacin ɗari bisa ɗari cewa hakan ba zai faru ba, kuma dole ne a ci gaba da tunanin cewa hakan na iya faruwa.

Babu ​​wata shawara ta duniya kan abin da za ku yi don kare bayananku. Amma dabaru na duniya masu sauƙi na iya zuwa da amfani. Da farko, koyaushe shigar da duk facin tsaro don duk shirye-shiryenku, gami da OS. Na biyu, yi amfani da riga-kafi. Abu na uku, idan kana da bayanai da yawa, to sai ka yi kwafin kwafi sannan ka adana su a cikin diski masu cirewa. Bukatar bayani - haɗa faifai, ba a buƙata - an cire haɗin.

Matakan da aka kwatanta sune na farko, amma mutane da yawa sun yi kasala har ma su yi su. Wannan shine dalilin da ya sa marubutan ƙwayoyin cuta suna jin daɗi sosai. Saboda haka, botnets suna tasowa waɗanda ke ɗauke da dubban ɗaruruwan kwamfutoci masu kamuwa da cuta. A ra'ayina, muna buƙatar yin tunani game da amincin bayananmu da abin da ya kamata a yi don kare kanmu kamar yadda zai yiwu daga barazanar zamani, amma kada mu kara tsananta yanayin aiki akan PC tare da babban matakan tsaro. . Yadda ake samun sulhu mai ma'ana.

Zan yi godiya idan kun bayyana ra'ayoyinku game da wannan batu, kuma a lokaci guda ku gaya mana yadda kuke neman sulhu iri ɗaya. Hakanan, zan raba abubuwan bincikenku tare da duk masu karatun Biryulek.

Sakamakon kwata na Nokia har yanzu yana da muni fiye da yadda muke zato

Lokacin da Nokia ta yi gargadin cewa sakamakon kwata-kwata na kamfanin zai kasance kasa da hasashen nasu, kowa ya jajirce zuwa ga mafi muni. Sai dai sakamakon da aka sanar ya nuna karara cewa a karkashin jagorancin Stephen Elop, kamfanin yana durkushewa kafin lokacin da aka tsara kuma yana aiki tukuru don bacewa daga kasuwa. Yana da wuya a iya fassara sakamakon kwata na biyu ta wata hanya dabam. A yau, muna kallon Nokia da gangan ta lalata jagorancinta na yanzu. Kuma yana yin hakan da dabara. Don a ce waɗannan yunƙurin sun yi nasara ba abin mamaki ba ne, asarar kusan rabin biliyan Yuro a cikin kwata ɗaya ya fi kowace magana magana.

Mu duba alamar mu ga me ke faruwa da kamfanin.

< td>Q1/2011 /td> . > Ribar aiki (ba IFRS) < /tr> < td>0.13 > < td>3 190 td> < td>24.2 td> td>-247 td> . > /td> < /tr> >
An bayar da rahoto da kuma sakamakon Kwata na biyu na 2011 wanda ba na IFRS ba1,2
EUR miliyan Q2/2011 Q2/2010 YoY
Canji
QoQ
Canji
Nokia9 275 10 003 -7% 10 399 -11% 391 660 -41% 704 - 44%
EPS, EUR diluted -0.10 0.06 0.09
EPS, EUR diluted (wanda ba IFRS) 3 0.06 0.11 -45% -54%
Net tsabar kudi daga ayyukan aiki -176 944-173
Net tsabar kudi da sauran ruwa kadarorin4 3 891 4 088 > -5% 6 372 -39%
Na'urori & Sabis5
Saillar yanar gizo 5 467 6 799 -20% 7 087 -23%
Smart Devices net sales 2 368 3 503 -32%< /td> 3 528 -33%
Saillar tallace-tallacen Wayoyin hannu 2 551 -20% 3 407 -25%
Ƙaramar na'urar hannu (miliyoyin raka'a) 88.5 111.0 -20% 108.5 -18%
Girman na'urori masu wayo (raka'a miliyan) 16.7 25.2 -34% -31%
Girman wayoyin hannu (miliyoyin raka'a) 71.8 85.8 -16% 84.3 -15% d>
Wayar hannu ASP6 62 61 2% 65-5%
Smart Devices ASP6 142 139 2% 146 -3%
Wayoyin hannu ASP6 36 37 -3% 40 -10% 643 690
Ribar aiki (wanda ba IFRS) 369< /td> 647 -43% 694 -47%
Aiki gefe % -4.5% 9.5% 9.7%
Aiki tare % (ba IFRS) 6.7% 9.5% 9.8 %
NAVTEQ
Saillar Net 245 252-3% 232 6%50 6% 54 -2%-23.7% -32.1% -26.7% 21.5% 19.8% 23.3%
Nokia Siemens Networks7
Kayayyakin yanar gizo 3 642 3 039 20% 3 17115%
Aikin riba -111 -179 -142< /td>
Ribar aiki (ba IFRS) 40 51 -22% 3. -4.5% . /td>

A cikin kwata na biyu na shekarar 2010, kamfanin ya samu Yuro miliyan 295, a bana asararsa ya kai Yuro miliyan 487. A lokaci guda, asarar zai iya kaiwa yuro biliyan mai ban sha'awa idan Apple bai biya lokaci guda ba don adadin haƙƙin mallaka na Nokia da tallace-tallace na Apple iPhone daga duk lokutan baya a cikin kwata na biyu. Kusan rabin biliyan Yuro ya zo kan ma'auni na Nokia. A nan gaba, Nokia ba za ta iya dogara da irin wannan kyauta ta kaddara ba, ba za su kasance ba.

Halin da ake ciki na sashin da ke da alhakin wayar hannu yana da matukar damuwa. Asarar da aka yi na kwata ya kai Yuro miliyan 247, duk kuwa da cewa a ko da yaushe wannan rabo yana samun riba. Dalilin sabanin haka shi ne, da gangan Mista Elop ya lalata siyar da wayoyin salular Symbian, wanda ya sa aka sayar da jimillar wayoyi ga abokan huldar da suka kai miliyan 16.7. Zamanin Nokia na shekaru 15 na mamaye wayoyin hannu ya kare. Nokia ce ta kirkiro wannan nau'in na'urorin, kuma Mista Elop ya lalata su don Nokia.

Don kwatanta, Apple ya sayar da iPhones miliyan 20.3 a cikin kwata na biyu, wanda ya riga ya zama jagora akan Nokia gigantic. Amma sakamakon Samsung bai iso ba tukuna, wanda kuma a fili ya zarce Nokia ta fuskar tallace-tallace. Kusan ba zai yuwu a rasa irin wannan gefen aminci da Nokia ke da shi cikin kankanin lokaci ba. Idan aka kwatanta, zan ce idan Nokia ba ta tallata wayoyi ba kuma kawai ta zauna a waje, sakamakon ba zai zama bala'i ba. Kamfanin ya lalata nasa tallace-tallace da gangan.A farkon 2011, tallace-tallacen wayoyin hannu na Nokia sun kai raka'a miliyan 24, amma sai Mista Elop ya gaya wa duniya duka yadda suke. Kuma suka gaskata shi. Idan a cikin kwata na farko rabon Nokia a cikin kasuwar wayoyin hannu ya kasance 24%, to a cikin kwata na biyu an rage shi zuwa kashi 15 cikin dari (hasashen, kamar yadda babu wani sakamako daga sauran 'yan wasa). Cikakken raguwar tallace-tallacen guda miliyan 7. Shin akwai wanda ke da shakkun cewa Nokia na da matsala a kasuwar wayoyin hannu? Hasashen da na yi ya ba wa kamfanin kunya, a cikin watanni 12-14 rabonsa zai kai kashi 5-6 cikin 100 na duk kasuwannin , kuma babu wasu sharudda don ci gabansa. Haka kuma, kamfanin kawai ba shi da samfuran da za su iya yin gasa a kasuwa. Yin fare akan Windows Phone 7, wanda zai bayyana a cikin Q4 2011 a cikin iyakataccen adadi, chimera ne. Nokia ba za ta taba iya kaiwa matakin tallace-tallace na kwata na biyu na 2011 don waɗannan samfuran ba. Dangane da raguwar siyan wayoyin Nokia da manyan kamfanoni ke yi, yuwuwar karuwar tallace-tallace kuma yana haifar da shakku.

A cikin kalma, Nokia ta ɗauki dokin da bai dace ba.

Amma kowa ya san cewa kasuwar waya ba kawai wayoyi ba ne. Kuma ga Nokia, wayoyi na yau da kullun sune mabuɗin samun nasara, babu wanda zai iya ƙalubalantar kamfanin a nan. A cikin 2011, ƙananan masana'antun suna tura Nokia sosai cewa wannan masana'anta ba shi da wata dama. A karon farko cikin shekaru da yawa rabon kamfanin na sayar da wayoyi na zamani ya ragu matuka. Yayin da tallace-tallace na wayoyin hannu ya ragu da kashi 34 idan aka kwatanta da kashi na biyu na 2010, tallace-tallace na wayoyi na yau da kullum ya fadi da "kawai" kashi 20 cikin dari. Alkaluma masu ban mamaki da suka ba mu damar cewa Nokia ba wai kawai tana cikin babbar matsala ba, kamfanin yana nutsewa a idanunmu.

Hanyar da Nokia ke bi tuni kamfanoni irin su Siemens Mobile, Motorola da Sony Ericsson ke kan ta. Na farko, kamfanoni suna daidaita farashin kayayyakinsu, suna ƙoƙarin haɓaka riba (farashin Nokia ya kusan canzawa zuwa kashi 5-6), sannan sun rage farashin sosai (a watan Yuli, Nokia ta rage farashin da kashi 10-15 cikin ɗari a duk duniya). Rage farashin a cikin irin wannan yanayin ba ya kawo karuwar tallace-tallace, sabanin haka. Bayan sun gamsu da hakan, kamfanoni suna ƙoƙarin yin tsayayya da kasuwa na kashi ɗaya ko biyu, don sake sauke farashin. Wannan yanayin ba zai yuwu ba a Nokia, saboda tallace-tallace a rabin na biyu na shekara yana barazanar nuna cikakkiyar gazawar gudanarwar yanzu ta yin komai.

Me yasa na tabbata cewa Nokia ta wuce matakin rashin dawowa? Dalili kuwa yana da sauki - kamfanin ya mayar da hankali ne kan wayoyin Windows Phone 7, wadanda ba su da farin jini a kasashen Turai, da kuma Amurka, inda suke da matsakaicin bukatar, Samsung, LG, HTC da sauran masana'antun ke sarrafa kwallon. Kuma ba za su bar Nokia ta shiga lambun su ba. A lokaci guda kuma, Nokia, bayan rage ma'aikatan masu haɓakawa, ya kawo ƙarshen MeeGo kawai, har ma da Symbian. An yanke kashe kuɗin talla na 2011-2012 sau da yawa a cikin hauhawar farashin kayayyaki daga Apple, Samsung da sauran kamfanoni. Asara mai tsafta. Amma wannan ba shine babban abu ba, Nokia ba ta ƙirƙira sabbin samfuran da za su iya shiga kasuwa. Ci gaban juyin halitta na dandamali wanda kamfani ke da shi, kuma wannan bai isa ba a yau.

Za mu iya magana game da matsalolin Nokia na dogon lokaci. Gaskiyar ita ce tallace-tallace na Symbian^3 ya gaza, tallace-tallacen waya na yau da kullum yana raguwa, kuma babu wani labari mai dadi ga shugaban kasuwa a cikin raka'a. Kamfanin yana cikin matsala. Wannan zane mai ban dariya ya fi kwatanta halin da ake ciki.

Na karya… Shagon Apple a China

'Yan kasar Sin sun yi tsanani sosai ta yadda ba su takaita kan su wajen kera jabun kayayyakin kamfanin Apple ba, sun fara kwafi kantunan da kansu. Ɗaya daga cikin shafukan yanar gizon ya ba da rahoto game da ziyarar da aka yi a wani kantin Apple na jabu a China. Ana iya samun ainihin shigarwar anan.

Ina ba da shawarar karanta ainihin rubutun, an rubuta shi da ban dariya. Amma babban abin da marubucin ya koya daga ziyartar wannan kantin sayar da a wani karamin gari bisa ga ka'idojin kasar Sin shi ne cewa ma'aikatan kantin sun yi imanin cewa suna aiki ga Apple. Yana da babban karya ga Apple, amma karya ne. Labari mai ban al'ajabi, tunda wannan shine karo na farko da na fara cin karo da wani abu makamancin haka a fannin na'urorin lantarki. A kasar Sin, na sami damar yin tuntuɓe a kan boutiques Louis Vuitton, Burberry da makamantan shagunan alatu a cikin ƙananan garuruwa. Tabbas, ba su da alaƙa da shagunan gaske, kuma an kwafi abubuwa zuwa mataki ɗaya ko wani. Sun kasance karya ne.

Amma kuna shiga cikin kantin karya wanda ke siyar da samfuran gaske? Yayi yawa. Bayan haka, ƙirƙirar irin wannan kantin yana kashe kuɗi fiye da sayar da na'urori iri ɗaya kawai a cikin kowane kantin sayar da. Ee, kuma ƙirƙirar cibiyar sadarwar dillalin ku zai yi ƙasa da ƙasa ko iri ɗaya, amma zai zama naku. A kasar Sin, komai ya ɗan bambanta, a fili, Sinawa da kansu suna son "na asali", kuma irin waɗannan chimeras suna bayyana. Labarin yana da ban mamaki, kuma har zuwa lokacin ƙarshe ya kasance marar imani. Amma, kamar yadda shaidun gani da ido suka ce, akwai irin waɗannan shagunan da yawa, kuma wannan ba wani yanki ba ne. Kasar Sin mai ban mamaki.

Bada 2.0 yana kan layi

Sigar firmware mara izini don Samsung Wave ya bayyana akan gidan yanar gizon, zaku iya samunsa, misali, anan.

Sigar firmware ita ce Bada 2.0, wanda ke ba da sabbin abubuwa da yawa, amma, abin takaici, ya zuwa yanzu yaren mu'amala guda ɗaya kawai shine Ingilishi. Idan daya daga cikin masu karatunmu ya gwada wannan firmware a kan nasu hadarin, to gaya mana game da sakamakon - abin da kuke so, abin da ya canza. Wasu za su iya duba sabbin hanyoyin sadarwa da fasali a cikin cikakken bidiyon.

Fadi kalma game da matalauci littafin Playbook

Mun rubuta sau da yawa cewa Blackberry Playbook ya zama baƙon abu kuma bai fito fili ba. Ƙaunar wakilan kamfanin ba ta yaduwa ba, na'urar ba ta cin hanci ba. Haka kuma, zan iya cewa littafin Playbook dina yana cikin Cikakken kayan gida na haya a Gacuriro a cikin aljihun tebur dina, kuma ban taba fitar da shi bayan Blackberry World ba. Labari mai ban mamaki. Gaskiyar cewa tallace-tallace na Playbook sun kasance ƙasa da yadda aka tsara, mun kuma yi magana game da sau da yawa. Amma yanzu RIM ta gane hakan ma. Musamman ma, kamfanin yana kawo karshen samar da nau’in Wi-Fi na wannan na’ura, wanda za a maye gurbinsa da allunan 3G. Bari in tunatar da ku cewa a yanzu ba za ku iya siyan nau'in Wi-Fi na Playbook kawai ba, kuma ƙin ci gaba da samarwa ya kasance a bayyane saboda gaskiyar cewa na'urorin da aka riga aka kera za a sayar da su na dogon lokaci.

Wani rauni ga RIM shine tafiyar wanda ke da alhakin haɓaka littafin Playbook, Ryan Bidan, kuma ya tafi aiki a Samsung. Wannan shine karo na biyu da irin wannan sauyi daga RIM a cikin 'yan lokutan nan.

Spillikins №129. Nokia ta yi asarar kambi da Yuro biliyan

Tafiyar gajeriyar tafiya zuwa Moscow da kuma wani balaguron kasuwanci na mako guda. A cikin wannan makon zan yi ƙoƙarin yin aiki daga ƙafafun, amma ban tabbata cewa Intanet za ta ba ni damar yin hakan ba. Sannan dole ne ku rubuta sharhi da labarai na gaba, sannan ku saukar da rafi mara iyaka. Abubuwan da suka faru, duk da lokacin bazara, akwai adadi mai yawa, menene rahoton tallace-tallacen rikodin rikodin Apple iPhone da faduwar Nokia.

Abin ciki:

Kariyar sirrin kan layi

A Rasha, an yi wata babbar badakala mai alaƙa da cewa wani ɓangare na saƙon SMS da aka aika daga hanyar Intanet akan gidan yanar gizon ma'aikacin Megafon ya zama samuwa a cikin binciken Yandex. Na tabbata cewa masu karatunmu na Rashanci suna sane da wannan labari dalla-dalla, kuma Seryozha Potresov ya fada game da shi daki-daki. Don haka, ba zan maimaita kaina ba.

Ina sha'awar wani bangare na wannan labarin, wato tsaron bayanai da kuma halinmu game da shi. Babu wani sirri ko mahimman bayanai a cikin SMS da aka buga kamar haka. Waɗannan saƙon sirri ne da lambobin waya. Ban yi kasala ba na kira mutane goma sha biyu don in ji halinsu da cewa sakon SMS da aka aiko musu ya fito fili ana tattaunawa. Abin mamaki, yawancin mutane ba su ga wannan a matsayin matsala ba. Sun mayar da martani cikin natsuwa da cewa wasu mutane sun karanta SMS. Yana faruwa. A wannan lokacin, tunanina ya ci gaba da zana kafadu a sanyaye. Ba tare da fushi da motsin rai ba. Yana faruwa.

Wataƙila hakan ya faru ne saboda yadda mutane ba sa fahimtar bayanan sirri ko kuma sun gaskata cewa lambar wayar ba ta gane su ba, ban sani ba. Amma gaskiyar ita ce masu amfani ba su da fushi, an lura da su a cikin mutanen da suke kallo daga gefe kuma suna tsaye kamar dutse don kare masu amfani "marasa sa'a".

Kuma a nan ne nake ci gaba da yin tambaya iri ɗaya. Ta yaya za ku yi tsammanin kwamfuta ta zama amintacciyar hanyar adana bayanai? A yau, kwamfutar zamani tana fuskantar ɗaruruwan barazana daban-daban, waɗanda yawancinsu ana iya gano su, wasu kuma waɗanda ba za ku taɓa sanin su ba. Ana iya inganta tsaron kwamfutarka ta hanyar amfani da software na anti-virus, Firewalls, da makamantan software. Amma wannan ba zai cece ku daga haɗarin cewa za a ƙaddamar da wani shirin a kan kwamfutarka wanda ke ba da bayanai ga wasu mutane ba. Komai ya dogara da cancantar waɗanda suke son "karya" kwamfutarka. Don haka, yayin da ake magana game da haɗari, dole ne mutum ya fahimci cewa babu tabbacin ɗari bisa ɗari cewa hakan ba zai faru ba, kuma dole ne a ci gaba da tunanin cewa hakan na iya faruwa.

Babu ​​wata shawara ta duniya kan abin da za ku yi don kare bayananku. Amma dabaru na yau da kullun masu sauƙi na iya zuwa da amfani. Da farko, koyaushe shigar da duk facin tsaro don duk shirye-shiryenku, gami da OS. Na biyu, yi amfani da riga-kafi. Abu na uku, idan kana da bayanai da yawa, to sai ka yi kwafin kwafi sannan ka adana su a cikin diski masu cirewa. Bukatar bayani - haɗa faifai, ba a buƙata - an cire haɗin.

Matakan da aka kwatanta sune na farko, amma mutane da yawa sun yi kasala har ma su yi su. Wannan shine dalilin da ya sa marubutan ƙwayoyin cuta suna jin daɗi sosai. Saboda haka, botnets suna tasowa waɗanda ke ɗauke da dubban ɗaruruwan kwamfutoci masu kamuwa da cuta. A ra'ayina, muna buƙatar yin tunani game da amincin bayananmu da abin da ya kamata a yi don kare kanmu kamar yadda zai yiwu daga barazanar zamani, amma kada mu kara tsananta yanayin aiki akan PC tare da babban matakan tsaro. . Yadda ake samun sulhu mai ma'ana.

Zan yi godiya idan kun bayyana ra'ayoyinku game da wannan batu, kuma a lokaci guda ku gaya mana yadda kuke neman sulhu iri ɗaya. Hakanan, zan raba abubuwan bincikenku tare da duk masu karatun Biryulek.

Sakamakon kwata na Nokia har yanzu yana da muni fiye da yadda muke zato

Lokacin da Nokia ta yi gargadin cewa sakamakon kwata-kwata na kamfanin zai kasance kasa da hasashen nasu, kowa ya jajirce zuwa ga mafi muni. Sai dai sakamakon da aka sanar ya nuna karara cewa a karkashin jagorancin Stephen Elop, kamfanin yana durkushewa kafin lokacin da aka tsara kuma yana aiki tukuru don bacewa daga kasuwa. Yana da wuya a iya fassara sakamakon kwata na biyu ta wata hanya dabam. A yau muna ganin yadda Nokia da gangan ke lalata jagorancinta na yanzu. Kuma yana yin hakan da dabara. Don a ce waɗannan yunƙurin sun yi nasara ba abin mamaki ba ne, asarar kusan rabin biliyan Yuro a cikin kwata ɗaya ya fi kowace magana magana.

Mu duba alamar mu ga me ke faruwa da kamfanin.

< td>Q1/2011 /td> . > Ribar aiki (ba IFRS) < /tr> < td>0.13 > < td>3 190 td> < td>24.2 td> td>-247 td> . > /td> < /tr> >
An bayar da rahoto da kuma sakamakon Kwata na biyu na 2011 wanda ba na IFRS ba1,2
EUR miliyan Q2/2011 Q2/2010 YoY
Canji
QoQ
Canji
Nokia9 275 10 003 -7% 10 399 -11% 391 660 -41% 704 - 44%
EPS, EUR diluted -0.10 0.06 0.09
EPS, EUR diluted (wanda ba IFRS) 3 0.06 0.11 -45% -54%
Net tsabar kudi daga ayyukan aiki -176 944-173
Net tsabar kudi da sauran ruwa kadarorin4 3 891 4 088 > -5% 6 372 -39%
Na'urori & Sabis5
Saillar yanar gizo 5 467 6 799 -20% 7 087 -23%
Smart Devices net sales 2 368 3 503 -32%< /td> 3 528 -33%
Saillar tallace-tallacen Wayoyin hannu 2 551 -20% 3 407 -25%
Ƙaramar na'urar hannu (miliyoyin raka'a) 88.5 111.0 -20% 108.5 -18%
Girman na'urori masu wayo (raka'a miliyan) 16.7 25.2 -34% -31%
Girman wayoyin hannu (miliyoyin raka'a) 71.8 85.8 -16% 84.3 -15% d>
Wayar hannu ASP6 62 61 2% 65-5%
Smart Devices ASP6 142 139 2% 146 -3%
Wayoyin hannu ASP6 36 37 -3% 40 -10% 643 690
Ribar aiki (wanda ba IFRS) 369< /td> 647 -43% 694 -47%
Aiki gefe % -4.5% 9.5% 9.7%
Aiki tare % (ba IFRS) 6.7% 9.5% 9.8 %
NAVTEQ
Saillar Net 245 252-3% 232 6%50 6% 54 -2%-23.7% -32.1% -26.7% 21.5% 19.8% 23.3%
Nokia Siemens Networks7
Kayayyakin yanar gizo 3 642 3 039 20% 3 17115%
Aikin riba -111 -179 -142< /td>
Ribar aiki (ba IFRS) 40 51 -22% 3. -4.5% . /td>

A cikin kwata na biyu na shekarar 2010, kamfanin ya samu Yuro miliyan 295, a bana asararsa ya kai Yuro miliyan 487. A lokaci guda, asarar zai iya kaiwa yuro biliyan mai ban sha'awa idan Apple bai biya lokaci guda ba don adadin haƙƙin mallaka na Nokia da tallace-tallace na Apple iPhone daga duk lokutan baya a cikin kwata na biyu. Kusan rabin biliyan Yuro ya zo kan ma'auni na Nokia. A nan gaba, Nokia ba za ta iya dogara da irin wannan kyauta ta kaddara ba, ba za su kasance ba.

Halin da ake ciki na sashin da ke da alhakin wayar hannu yana da matukar damuwa. Asarar da aka yi na kwata ya kai Yuro miliyan 247, duk kuwa da cewa a ko da yaushe wannan rabo yana samun riba. Dalilin sabanin haka shi ne, da gangan Mista Elop ya lalata siyar da wayoyin salular Symbian, wanda ya sa aka sayar da jimillar wayoyi ga abokan huldar da suka kai miliyan 16.7. Zamanin Nokia na shekaru 15 na mamaye wayoyin hannu ya kare. Nokia ce ta kirkiro wannan nau'in na'urorin, kuma Mista Elop ya lalata su don Nokia.

Don kwatanta, Apple ya sayar da iPhones miliyan 20.3 a cikin kwata na biyu, wanda ya riga ya zama jagora akan Nokia gigantic. Amma sakamakon Samsung bai iso ba tukuna, wanda kuma a fili ya zarce Nokia ta fuskar tallace-tallace. Kusan ba zai yuwu a rasa irin wannan gefen aminci da Nokia ke da shi cikin kankanin lokaci ba. Idan aka kwatanta, zan ce idan Nokia ba ta tallata wayoyi ba kuma kawai ta zauna a waje, sakamakon ba zai zama bala'i ba. Kamfanin ya lalata nasa tallace-tallace da gangan.A farkon 2011, tallace-tallacen wayoyin hannu na Nokia sun kai raka'a miliyan 24, amma sai Mista Elop ya gaya wa duniya duka yadda suke. Kuma suka gaskata shi. Idan a cikin kwata na farko rabon Nokia a cikin kasuwar wayoyin hannu ya kasance 24%, to a cikin kwata na biyu an rage shi zuwa kashi 15 cikin dari (hasashen, kamar yadda babu wani sakamako daga sauran 'yan wasa). Cikakken raguwar tallace-tallacen guda miliyan 7. Shin akwai wanda ke da shakkun cewa Nokia na da matsala a kasuwar wayoyin hannu? Hasashen da na yi ya ba wa kamfanin kunya, a cikin watanni 12-14 rabonsa zai kai kashi 5-6 cikin 100 na duk kasuwannin , kuma babu wasu sharudda don ci gabansa. Haka kuma, kamfanin kawai ba shi da samfuran da za su iya yin gasa a kasuwa. Yin fare akan Windows Phone 7, wanda zai bayyana a cikin Q4 2011 a cikin iyakataccen adadi, chimera ne. Nokia ba za ta taba iya kaiwa matakin tallace-tallace na kwata na biyu na 2011 don waɗannan samfuran ba. Dangane da raguwar siyan wayoyin Nokia da manyan kamfanoni ke yi, yuwuwar karuwar tallace-tallace kuma yana haifar da shakku.

A wata kalma, Nokia ta zaɓi dokin da bai dace ba.

Amma kowa ya san cewa kasuwar waya ba kawai wayoyi ba ne. Kuma ga Nokia, wayoyi na yau da kullun sune mabuɗin samun nasara, babu wanda zai iya ƙalubalantar kamfanin a nan. A cikin 2011, ƙananan masana'antun suna tura Nokia sosai cewa wannan masana'anta ba shi da wata dama. A karon farko cikin shekaru, rabon kamfanin na sayar da wayoyi na yau da kullun ya ragu matuka. Yayin da tallace-tallace na wayoyin hannu ya ragu da kashi 34 idan aka kwatanta da kashi na biyu na 2010, tallace-tallace na wayoyi na yau da kullum ya fadi da "kawai" kashi 20 cikin dari. Alkaluma masu ban mamaki da suka ba mu damar cewa Nokia ba wai kawai tana cikin babbar matsala ba, kamfanin yana nutsewa a idanunmu.

Hanyar da Nokia ke bi tuni kamfanoni irin su Siemens Mobile, Motorola da Sony Ericsson ke kan ta. Na farko, kamfanoni suna daidaita farashin kayayyakinsu, suna ƙoƙarin haɓaka riba (farashin Nokia ya kusan canzawa zuwa kashi 5-6), sannan sun rage farashin sosai (a watan Yuli, Nokia ta rage farashin da kashi 10-15 cikin ɗari a duk duniya). Rage farashin a cikin irin wannan yanayin ba ya kawo karuwar tallace-tallace, sabanin haka. Bayan sun gamsu da hakan, kamfanoni suna ƙoƙarin yin tsayayya da kasuwa na kashi ɗaya ko biyu, don sake sauke farashin. Wannan yanayin ba zai yuwu ba a Nokia, saboda tallace-tallace a rabin na biyu na shekara yana barazanar nuna cikakkiyar gazawar gudanarwar yanzu ta yin komai.

Me yasa na tabbata cewa Nokia ta wuce matakin rashin dawowa? Dalili kuwa yana da sauki - kamfanin ya mayar da hankali ne kan wayoyin Windows Phone 7, wadanda ba su da farin jini a kasashen Turai, da kuma Amurka, inda suke da matsakaicin bukatar, Samsung, LG, HTC da sauran masana'antun ke sarrafa kwallon. Kuma ba za su bar Nokia ta shiga lambun su ba. A lokaci guda kuma, Nokia, bayan rage ma'aikatan masu haɓakawa, ya kawo ƙarshen MeeGo kawai, har ma da Symbian. An yanke kashe kuɗin talla na 2011-2012 sau da yawa a cikin hauhawar farashin kayayyaki daga Apple, Samsung da sauran kamfanoni. Asara mai tsafta. Amma wannan ba shine babban abu ba, Nokia ba ta ƙirƙira sabbin samfuran da za su iya shiga kasuwa. Ci gaban juyin halitta na dandamali wanda kamfani ke da shi, kuma wannan bai isa ba a yau.

Za mu iya magana game da matsalolin Nokia na dogon lokaci. Gaskiyar ita ce tallace-tallace na Symbian^3 ya gaza, tallace-tallacen waya na yau da kullum yana raguwa, kuma babu wani labari mai dadi ga shugaban kasuwa a cikin raka'a. Kamfanin yana cikin matsala. Wannan zane mai ban dariya ya fi kwatanta halin da ake ciki.

Na karya… Shagon Apple a China

'Yan kasar Sin sun yi tsanani sosai ta yadda ba su takaita kan su wajen kera jabun kayayyakin kamfanin Apple ba, sun fara kwafi kantunan da kansu. Ɗaya daga cikin shafukan yanar gizon ya ba da rahoto game da ziyarar da aka yi a wani kantin Apple na jabu a China. Ana iya samun ainihin shigarwar anan.

Ina ba da shawarar karanta ainihin rubutun, an rubuta shi da ban dariya. Amma babban abin da marubucin ya koya daga ziyartar wannan kantin sayar da a wani karamin gari bisa ga ka'idojin kasar Sin shi ne cewa ma'aikatan kantin sun yi imanin cewa suna aiki ga Apple. Yana da babban karya ga Apple, amma karya ne. Labari mai ban al'ajabi, tunda wannan shine karo na farko da na fara cin karo da wani abu makamancin haka a fannin na'urorin lantarki. A kasar Sin, na sami damar yin tuntuɓe a kan boutiques Louis Vuitton, Burberry da makamantan shagunan alatu a cikin ƙananan garuruwa. Tabbas, ba su da alaƙa da shagunan gaske, kuma an kwafi abubuwa zuwa mataki ɗaya ko wani. Sun kasance karya ne.

Amma kuna shiga cikin kantin karya wanda ke siyar da samfuran gaske? Yayi yawa. Bayan haka, ƙirƙirar irin wannan kantin yana kashe kuɗi fiye da sayar da na'urori iri ɗaya kawai a cikin kowane kantin sayar da. Ee, kuma ƙirƙirar cibiyar sadarwar dillalin ku zai yi ƙasa da ƙasa ko iri ɗaya, amma zai zama naku. A kasar Sin, komai ya ɗan bambanta, a fili, Sinawa da kansu suna son "na asali", kuma irin waɗannan chimeras suna bayyana. Labarin yana da ban mamaki, kuma har zuwa lokacin ƙarshe ya kasance marar imani. Amma, kamar yadda shaidun gani da ido suka ce, akwai irin waɗannan shagunan da yawa, kuma wannan ba wani yanki ba ne. Kasar Sin mai ban mamaki.

Bada 2.0 yana kan layi

Sigar firmware mara izini don Samsung Wave ya bayyana akan gidan yanar gizon, zaku iya samunsa, misali, anan.

Sigar firmware ita ce Bada 2.0, wanda ke ba da sabbin abubuwa da yawa, amma, abin takaici, ya zuwa yanzu yaren mu'amala guda ɗaya kawai shine Ingilishi. Idan daya daga cikin masu karatunmu ya gwada wannan firmware a kan nasu hadarin, to gaya mana game da sakamakon - abin da kuke so, abin da ya canza. Wasu za su iya duba sabbin hanyoyin sadarwa da fasali a cikin cikakken bidiyon.

Fadi kalma game da matalauci littafin Playbook

Mun rubuta sau da yawa cewa Blackberry Playbook ya zama baƙon abu kuma bai fito fili ba. Ƙaunar wakilan kamfanin ba ta yaduwa ba, na'urar ba ta cin hanci ba. Haka kuma, zan iya cewa littafin Playbook dina yana cikin Cikakken kayan gida na haya a Gacuriro a cikin aljihun tebur dina kuma ban taba fitar da shi bayan Blackberry World ba. Labari mai ban mamaki. Gaskiyar cewa tallace-tallace na Playbook sun kasance ƙasa da yadda aka tsara, mun kuma yi magana game da sau da yawa. Amma yanzu RIM ta gane hakan ma. Musamman ma, kamfanin yana kawo karshen samar da nau’in Wi-Fi na wannan na’ura, wanda za a maye gurbinsa da allunan 3G. Bari in tunatar da ku cewa a yanzu za ku iya siyan nau'in Wi-Fi na Playbook kawai, kuma ƙin ci gaba da samarwa ya kasance a bayyane saboda gaskiyar cewa na'urorin da aka riga aka kera za a sayar da su na dogon lokaci.

Wani rauni ga RIM shine tafiyar wanda ke da alhakin haɓaka littafin Playbook, Ryan Bidan, kuma ya tafi aiki a Samsung. Wannan shine karo na biyu da irin wannan sauyi daga RIM a cikin 'yan lokutan nan.

Spillikins №129. Nokia ta yi asarar kambi da Yuro biliyan

Tafiyar gajeriyar tafiya zuwa Moscow da kuma wani balaguron kasuwanci na mako guda. A cikin wannan makon zan yi ƙoƙarin yin aiki daga ƙafafun, amma ban tabbata cewa Intanet za ta ba ni damar yin hakan ba. Sannan dole ne ku rubuta sharhi da labarai na gaba, sannan ku saukar da rafi mara iyaka. Abubuwan da suka faru, duk da lokacin bazara, akwai adadi mai yawa, menene rahoton tallace-tallacen rikodin rikodin Apple iPhone da faduwar Nokia.

Abin ciki:

Kariyar sirrin kan layi

A Rasha, an yi wata babbar badakala mai alaƙa da cewa wani ɓangare na saƙon SMS da aka aika daga hanyar Intanet akan gidan yanar gizon ma'aikacin Megafon ya zama samuwa a cikin binciken Yandex. Na tabbata cewa masu karatunmu na Rashanci suna sane da wannan labari dalla-dalla, kuma Seryozha Potresov ya fada game da shi daki-daki. Don haka, ba zan maimaita kaina ba.

Ina sha'awar wani bangare na wannan labarin, wato tsaron bayanai da kuma halinmu game da shi. Babu wani sirri ko mahimman bayanai a cikin SMS da aka buga kamar haka. Waɗannan saƙon sirri ne da lambobin waya. Ban yi kasala ba na kira mutane goma sha biyu don in ji halinsu da cewa sakon SMS da aka aiko musu ya fito fili ana tattaunawa. Abin mamaki, yawancin mutane ba su ga wannan a matsayin matsala ba. Sun mayar da martani cikin natsuwa da cewa wasu mutane sun karanta SMS. Yana faruwa. A wannan lokacin, tunanina ya ci gaba da zana kafadu a sanyaye. Ba tare da fushi da motsin rai ba. Yana faruwa.

Wataƙila hakan ya faru ne saboda yadda mutane ba sa fahimtar bayanan sirri ko kuma sun gaskata cewa lambar wayar ba ta gane su ba, ban sani ba. Amma gaskiyar ita ce masu amfani ba su da fushi, an lura da su a cikin mutanen da suke kallo daga gefe kuma suna tsaye kamar dutse don kare masu amfani "marasa sa'a".

Kuma a nan ne nake ci gaba da yin tambaya iri ɗaya. Ta yaya za ku yi tsammanin kwamfuta ta zama amintacciyar hanyar adana bayanai? A yau, kwamfutar zamani tana fuskantar ɗaruruwan barazana daban-daban, waɗanda yawancinsu ana iya gano su, wasu kuma waɗanda ba za ku taɓa sanin su ba. Ana iya inganta tsaron kwamfutarka ta hanyar amfani da software na anti-virus, Firewalls, da makamantan software. Amma wannan ba zai cece ku daga haɗarin cewa za a ƙaddamar da wani shirin a kan kwamfutarka wanda ke ba da bayanai ga wasu mutane ba. Komai ya dogara da cancantar waɗanda suke son "karya" kwamfutarka. Don haka, yayin da ake magana game da haɗari, dole ne mutum ya fahimci cewa babu tabbacin ɗari bisa ɗari cewa hakan ba zai faru ba, kuma dole ne a ci gaba da tunanin cewa hakan na iya faruwa.

Babu ​​wata shawara ta duniya kan abin da za ku yi don kare bayananku. Amma dabaru na duniya masu sauƙi na iya zuwa da amfani. Da farko, koyaushe shigar da duk facin tsaro don duk shirye-shiryenku, gami da OS. Na biyu, yi amfani da riga-kafi. Abu na uku, idan kana da bayanai da yawa, to sai ka yi kwafin kwafi sannan ka adana su a cikin diski masu cirewa. Bukatar bayani - haɗa faifai, ba a buƙata - an cire haɗin.

Matakan da aka kwatanta sune na farko, amma mutane da yawa sun yi kasala har ma su yi su. Wannan shine dalilin da ya sa marubutan ƙwayoyin cuta suna jin daɗi sosai. Saboda haka, botnets suna tasowa waɗanda ke ɗauke da dubban ɗaruruwan kwamfutoci masu kamuwa da cuta. A ra'ayina, muna buƙatar yin tunani game da amincin bayananmu da abin da ya kamata a yi don kare kanmu kamar yadda zai yiwu daga barazanar zamani, amma kada mu kara tsananta yanayin aiki akan PC tare da babban matakan tsaro. . Yadda ake samun sulhu mai ma'ana.

Zan yi godiya idan kun bayyana ra'ayoyinku game da wannan batu, kuma a lokaci guda ku gaya mana yadda kuke neman sulhu iri ɗaya. Hakanan, zan raba abubuwan bincikenku tare da duk masu karatun Biryulek.

Sakamakon kwata na Nokia har yanzu yana da muni fiye da yadda muke zato

Lokacin da Nokia ta yi gargadin cewa sakamakon kwata-kwata na kamfanin zai kasance kasa da hasashen nasu, kowa ya jajirce zuwa ga mafi muni. Sai dai sakamakon da aka sanar ya nuna karara cewa a karkashin jagorancin Stephen Elop, kamfanin yana durkushewa kafin lokacin da aka tsara kuma yana aiki tukuru don bacewa daga kasuwa. Yana da wuya a iya fassara sakamakon kwata na biyu ta wata hanya dabam. A yau muna ganin yadda Nokia da gangan ke lalata jagorancinta na yanzu. Kuma yana yin hakan da dabara. Don a ce waɗannan yunƙurin sun yi nasara ba abin mamaki ba ne, asarar kusan rabin biliyan Yuro a cikin kwata ɗaya ya fi kowace magana magana.

Mu duba alamar mu ga me ke faruwa da kamfanin.

An bayar da rahoton kuma ba IFRS na biyu kwata na 2011 sakamakon1.2 Yuro miliyan Q2/2011 Q2/2010 YoY Canjin Q1/2011 QoQ Canja Nokia Net tallace-tallace 9,275 10,003 -7% 10,399 -11% Aiki riba -487,295,43 IFRS) 391 660 -41% 704 -44% EPS, EUR diluted -0.10 0.06 0.09 EPS, EUR diluted (wanda ba IFRS) 3 0.06 0.11 -45% 0.13 -54% Net tsabar kudi daga ayyukan aiki -176 944 da sauran kadarori na ruwa4 3,891 4,088 -5% 6,372 -39% Na'urori & Services5 Net tallace-tallace 5,467 6,799 -20% 7,087 -23% Smart Devices net tallace-tallace 2,368 3,503 -32% 3 528 -35% tallace-tallace 1 Wayar hannu 2 3,407 -25% Girman na'urar wayar hannu (raka'a miliyan) 88.5 111.0 -20% 108.5 -18% Ƙarar na'urori masu wayo (raka'a miliyan) 16.7 25.2 -34% 24.2 - 31% Ƙimar wayar hannu (raka'a miliyan) 71.8 85.8 -4.13 -15% Na'urar Waya ASP6 62 61 2% 65 -5% Smart Devices ASP6 142 139 2% 146 -3% Wayoyin Hannu ASP6 36 37 -3% 40 -10% Ribar aiki -247 643 690 Ribar aiki (ba IFRS ba) ) 369 647 -43% 694 -47% Gefen Aiki% -4.5% 9.5% 9.7% Gefen Aiki% (wanda ba IFRS ba) 6.7% 9.5% 9.8% NAVTEQ Net tallace-tallace 245 252 -3% 232 6 - Ribar aiki -5% 81 -62 Ribar aiki (wanda ba IFRS ba) 53 50 6% 54 -2% Gefen aiki% -23.7% -32.1% -26.7% Gefen aiki% (ba IFRS) 21.5% 19.8% 23.3% Nokia Siemens Networks7 Net tallace-tallace 3 642 3 039 20% 3 171 15% Ribar aiki -111 -179 -142 Ribar aiki (ba IFRS ba) 40 51 -22% 3 1233% Gefen aiki% -3.0% -5.9% -4.5% Gefen aiki% (ba-IFRS ba) IFRS) 1.1% 1.7% 0.1%

A cikin kwata na biyu na shekarar 2010, kamfanin ya samu Yuro miliyan 295, a bana asararsa ya kai Yuro miliyan 487. A lokaci guda, asarar zai iya kaiwa yuro biliyan mai ban sha'awa idan Apple bai biya lokaci guda ba don adadin haƙƙin mallaka na Nokia da tallace-tallace na Apple iPhone daga duk lokutan baya a cikin kwata na biyu. Kusan rabin biliyan Yuro ya zo kan ma'auni na Nokia. A nan gaba, Nokia ba za ta iya dogara da irin wannan kyauta ta kaddara ba, ba za su kasance ba.

Halin da ake ciki na sashin da ke da alhakin wayar hannu yana da matukar damuwa. Asarar da aka yi na kwata ya kai Yuro miliyan 247, duk kuwa da cewa a ko da yaushe wannan rabo yana samun riba. Dalilin sabanin haka shi ne, da gangan Mista Elop ya lalata siyar da wayoyin salular Symbian, wanda ya sa aka sayar da jimillar wayoyi ga abokan huldar da suka kai miliyan 16.7. Zamanin Nokia da ya mamaye kasuwar wayoyin zamani, wanda ya kwashe shekaru 15 ana yinsa, ya kare. Nokia ce ta kirkiro wannan nau'in na'urorin, kuma Mista Elop ya lalata su don Nokia.

Don kwatanta, Apple ya sayar da iPhones miliyan 20.3 a cikin kwata na biyu, wanda ya riga ya zama jagora akan Nokia gigantic. Amma sakamakon Samsung bai iso ba tukuna, wanda kuma a fili ya zarce Nokia ta fuskar tallace-tallace. Kusan ba zai yuwu a rasa irin wannan gefen aminci da Nokia ke da shi cikin kankanin lokaci ba. Idan aka kwatanta, zan ce idan Nokia ba ta tallata wayoyi ba kuma kawai ta zauna a waje, sakamakon ba zai zama bala'i ba. Kamfanin ya lalata nasa tallace-tallace da gangan.A farkon 2011, tallace-tallacen wayoyin hannu na Nokia sun kai raka'a miliyan 24, amma sai Mista Elop ya gaya wa duniya duka yadda suke. Kuma suka gaskata shi. Idan a cikin kwata na farko rabon Nokia a cikin kasuwar wayoyin hannu ya kasance 24%, to a cikin kwata na biyu an rage shi zuwa kashi 15 cikin dari (hasashen, kamar yadda babu wani sakamako daga sauran 'yan wasa). Cikakken raguwar tallace-tallacen guda miliyan 7. Shin akwai wanda ke da shakkun cewa Nokia na da matsala a kasuwar wayoyin hannu? Hasashen da na yi ya ba wa kamfanin kunya, a cikin watanni 12-14 rabonsa zai kai kashi 5-6 cikin 100 na duk kasuwar, kuma babu wasu bukatu na ci gabansa. Haka kuma, kamfanin kawai ba shi da samfuran da za su iya yin gasa a kasuwa. Yin fare akan Windows Phone 7, wanda zai bayyana a cikin Q4 2011 a cikin iyakataccen adadi, chimera ne. Nokia ba za ta taba iya kaiwa matakin tallace-tallace na kwata na biyu na 2011 don waɗannan samfuran ba. Dangane da raguwar siyan wayoyin Nokia da manyan kamfanoni ke yi, yuwuwar karuwar tallace-tallace kuma yana haifar da shakku.

A cikin kalma, Nokia ta ɗauki dokin da bai dace ba.

Amma kowa ya san cewa kasuwar waya ba kawai wayoyi ba ne. Kuma ga Nokia, wayoyi na yau da kullun sune mabuɗin samun nasara, babu wanda zai iya ƙalubalantar kamfanin a nan. A cikin 2011, ƙananan masana'antun suna tura Nokia sosai cewa wannan masana'anta ba shi da wata dama. A karon farko cikin shekaru da yawa rabon kamfanin na sayar da wayoyi na zamani ya ragu matuka. Yayin da tallace-tallace na wayoyin hannu ya ragu da kashi 34 idan aka kwatanta da kashi na biyu na 2010, tallace-tallace na wayoyi na yau da kullum ya fadi da "kawai" kashi 20 cikin dari. Alkaluma masu ban mamaki da suka ba mu damar cewa Nokia ba wai kawai tana cikin babbar matsala ba, kamfanin yana nutsewa a idanunmu.

Hanyar da Nokia ke bi tuni kamfanoni irin su Siemens Mobile, Motorola da Sony Ericsson ke kan ta. Na farko, kamfanoni suna daidaita farashin kayayyakinsu, suna ƙoƙarin haɓaka riba (farashin Nokia ya kusan canzawa zuwa kashi 5-6), sannan sun rage farashin sosai (a watan Yuli, Nokia ta rage farashin da kashi 10-15 cikin ɗari a duk duniya). Rage farashin a cikin irin wannan yanayin ba ya kawo karuwar tallace-tallace, sabanin haka. Bayan sun gamsu da hakan, kamfanoni suna ƙoƙarin yin tsayayya da kasuwa na kashi ɗaya ko biyu, don sake sauke farashin. Wannan yanayin ba zai yuwu ba a Nokia, saboda tallace-tallace a rabin na biyu na shekara yana barazanar nuna cikakkiyar gazawar gudanarwar yanzu ta yin komai.

Me yasa na tabbata cewa Nokia ta wuce matakin rashin dawowa? Dalili kuwa yana da sauki - kamfanin ya mayar da hankali ne kan wayoyin Windows Phone 7, wadanda ba su da farin jini a kasashen Turai, da kuma Amurka, inda suke da matsakaicin bukatar, Samsung, LG, HTC da sauran masana'antun ke sarrafa kwallon. Kuma ba za su bar Nokia ta shiga lambun su ba. A lokaci guda kuma, Nokia, bayan rage ma'aikatan masu haɓakawa, ya kawo ƙarshen MeeGo kawai, har ma da Symbian. An yanke kashe kuɗin talla na 2011-2012 sau da yawa a cikin hauhawar farashin kayayyaki daga Apple, Samsung da sauran kamfanoni. Asara mai tsafta. Amma wannan ba shine babban abu ba, Nokia ba ta ƙirƙira sabbin samfuran da za su iya shiga kasuwa. Ci gaban juyin halitta na waɗannan dandamali da kamfani ke da shi, kuma wannan bai isa ba a yau.

Za mu iya magana game da matsalolin Nokia na dogon lokaci. Gaskiyar ita ce, tallace-tallace na Symbian^3 ya gaza, tallace-tallacen waya na yau da kullum yana raguwa, kuma babu wani labari mai dadi ga shugaban kasuwa a cikin raka'a. Kamfanin yana cikin matsala. Wannan zane mai ban dariya ya fi kwatanta halin da ake ciki.

Na karya… Shagon Apple a China

'Yan kasar Sin sun yi tsanani sosai ta yadda ba su takaita kan su wajen kera jabun kayayyakin kamfanin Apple ba, sun fara kwafi kantunan da kansu. Ɗaya daga cikin shafukan yanar gizon ya ba da rahoto game da ziyarar da aka yi a wani kantin Apple na jabu a China. Ana iya samun ainihin shigarwar anan.

Ina ba da shawarar karanta ainihin rubutun, an rubuta shi da ban dariya. Amma babban abin da marubucin ya koya daga ziyartar wannan kantin sayar da a wani karamin gari bisa ga ka'idojin kasar Sin shi ne cewa ma'aikatan kantin sun yi imanin cewa suna aiki ga Apple. Yana da babban karya ga Apple, amma karya ne. Labari mai ban al'ajabi, tunda wannan shine karo na farko da na fara cin karo da wani abu makamancin haka a fannin na'urorin lantarki. A kasar Sin, na sami damar yin tuntuɓe a kan boutiques Louis Vuitton, Burberry da makamantan shagunan alatu a cikin ƙananan garuruwa. Tabbas, ba su da alaƙa da shagunan gaske, kuma an kwafi abubuwa zuwa mataki ɗaya ko wani. Sun kasance karya ne.

Amma kuna shiga cikin kantin karya wanda ke siyar da samfuran gaske? Yayi yawa. Bayan haka, ƙirƙirar irin wannan kantin yana kashe kuɗi fiye da sayar da na'urori iri ɗaya kawai a cikin kowane kantin sayar da. Ee, kuma ƙirƙirar cibiyar sadarwar dillalin ku zai yi ƙasa da ƙasa ko iri ɗaya, amma zai zama naku. A kasar Sin, komai ya ɗan bambanta, a fili, Sinawa da kansu suna son "na asali", kuma irin waɗannan chimeras suna bayyana. Labarin yana da ban mamaki, kuma har zuwa lokacin ƙarshe ya kasance marar imani. Amma, kamar yadda shaidun gani da ido suka ce, akwai irin waɗannan shagunan da yawa, kuma wannan ba wani yanki ba ne. Kasar Sin mai ban mamaki.

Bada 2.0 yana kan layi

Sigar firmware mara izini don Samsung Wave ya bayyana akan gidan yanar gizon, zaku iya samunsa, misali, anan.

Sigar firmware ita ce Bada 2.0, wanda ke ba da sabbin abubuwa da yawa, amma, abin takaici, ya zuwa yanzu yaren mu'amala guda ɗaya kawai shine Ingilishi. Idan daya daga cikin masu karatunmu ya gwada wannan firmware a kan nasu hadarin, to gaya mana game da sakamakon - abin da kuke so, abin da ya canza. Wasu za su iya duba sabbin hanyoyin sadarwa da fasali a cikin cikakken bidiyon.

Fadi kalma game da matalauci littafin Playbook

Mun rubuta sau da yawa cewa Blackberry Playbook ya zama baƙon abu kuma bai fito fili ba. Ƙaunar wakilan kamfanin ba ta yaduwa ba, na'urar ba ta cin hanci ba. Bugu da ƙari, zan iya cewa littafin Playbook dina yana cikin Gidan da aka keɓe don haya a Gacuriro drawer, kuma ban taɓa fitar da shi bayan Blackberry World ko da sau ɗaya ba. Labari mai ban mamaki. Gaskiyar cewa tallace-tallace na Playbook sun kasance ƙasa da yadda aka tsara, mun kuma yi magana game da sau da yawa. Amma yanzu RIM ta gane hakan ma. Musamman ma, kamfanin yana kawo karshen samar da nau’in Wi-Fi na wannan na’ura, wanda za a maye gurbinsa da allunan 3G. Bari in tunatar da ku cewa a yanzu za ku iya siyan nau'in Wi-Fi na Playbook kawai, kuma ƙin ci gaba da samarwa ya kasance a bayyane saboda gaskiyar cewa na'urorin da aka riga aka kera za a sayar da su na dogon lokaci.

Gaskiyar cewa littafin Blackberry Playbook ya zama baƙon abu kuma bai bayyana sosai ba, mun rubuta sau da yawa. Ƙaunar wakilan kamfanin ba ta yaduwa ba, na'urar ba ta cin hanci ba. Haka kuma, zan iya cewa littafin Playbook dina yana ciki Cikakken kayan gida don haya a ciki Gacuriro Gidan da aka keɓe don haya a Gacuriro a cikin tebura na tebur, kuma ban taba fitar da shi bayan Blackberry World ba. Labari mai ban mamaki. Gaskiyar cewa tallace-tallace na Playbook sun kasance ƙasa da yadda aka tsara, mun kuma yi magana game da sau da yawa. Amma yanzu RIM ta gane hakan ma. Musamman ma, kamfanin yana kawo karshen samar da nau’in Wi-Fi na wannan na’ura, wanda za a maye gurbinsa da allunan 3G. Bari in tunatar da ku cewa a yanzu kuna iya siyan nau'in Wi-Fi na Playbook kawai, kuma ƙin ci gaba da samarwa a bayyane yake saboda gaskiyar cewa na'urorin da aka riga aka kera za a sayar da su na dogon lokaci. Wani rauni ga RIM shine tafiyar wanda ke da alhakin haɓaka littafin Playbook, Ryan Bidan, kuma ya tafi aiki a Samsung. Wannan shine karo na biyu da irin wannan sauyi daga RIM a cikin 'yan lokutan nan.