ha opay

Sony Ericsson - tsare-tsare, dabaru, samfura. Sanarwa Yuni 14 A cikin wannan kayan, za mu yi ƙoƙari mu ba da taƙaitaccen bincike game da abin da ke faruwa a kusa da Sony Ericsson, waɗanne yankunan ci gaba ne ke zama masu ban sha'awa, da abin da za mu iya tsammani nan gaba. Ba tare da yin kamar cikakken nazari ba, wannan abu ɗaya ne kawai daga cikin yunƙurin bayyana abin da ke faruwa.

Matsayin kasuwa na Sony Ericsson

A cewar kamfanoni daban-daban na bincike, Sony Ericsson yana riƙe da kusan kashi 8 cikin ɗari na kasuwannin tashar wayar hannu ta duniya a cikin 2007 kuma yana ci gaba da haɓaka tallace-tallace. Idan muka yi magana game da matsayin masana'anta, to, wannan shine wuri na huɗu, kuma rata daga Nokia yana da girma, yayin da Motorola sannu a hankali ya rasa rabonsa na kasuwa saboda dalilai mara kyau, raunin layin samfurin (duba kayan Motorola Strategy). 2007-2008). Ingantacciyar hanyar da ba ta dace ba ita ce haɓakar Samsung, wanda, saboda ƙarancin tayin na'urori masu tsada don kasuwanni masu tasowa, rashin isasshen kulawa ga kasuwannin ma'aikata, shi ma ya fara raguwa.

Mu duba bayanan tallace-tallace na duniya na 2005-2006 don nemo madaidaicin matakin da haɓaka tallace-tallacen samfuran Sony Ericsson ya biyo baya tare da bayyana manyan dalilai.

> Q2 '05 > < td>100.0%
Sai-in Duniya (Miliyoyin) Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06
Nokia 60.8 66.6 83.7 264.9 75.1 78.4
Motorola 33.9 38.7 44.7 146.0 46.1 Samsung 24.4 26.8 27.2 102.9 >29.0 26.3
Sony Ericsson 11.8 13.8< /td> 16.1 51.1 13.3 15.7
LG< /strong> 12.1 15.5 16.2 54.9 15.6 15.3
Wasu 44.2 48.8 57.6 197.2 46.6 47.7 817.0 225.7 235.3 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06
Nokia 32.5% 31.7% 34.1% 32.4% 33.3% 33.3%
Motorola 18.1% 18.4% 18.2% 17.9% 20.4% 22.1%
Samsung td>13.0% 12.8% 11.1% 12.6% 12.8% 11.2%< /td>
Sony Ericsson 6.3% 6.6% 6.6%< /td> 6.3% 5.9% 6.7%
LG 6.5% 7.4% 6.6% 6.7% 6.9% 6.5%
Sauran 23.6% 23.2% 23.5 % 24.1% 20.6% 20.3%
Total 100.0% 100.0% 100.0% 100.0% 100.0%
Jimlar Ci gaban YoY 17.6% 25.5% 24.9% 20.1% 29. 6% 25.7%

A cikin kwata na biyu na 2006, wani muhimmin al'amari ya faru - Sony Ericsson ya sake zama matsayi na 4 a kasuwar duniya, wanda ya kawar da LG daga gare ta. Nasarar ta samo asali ne saboda yawan bukatar wayoyin Walkman. A lokaci guda, sauran masana'antun sun fara shirya hanyoyin magance su tare da mayar da hankali ga kiɗa, babu wani tsari guda ɗaya da aka kafa daga Nokia, Motorola, Samsung.

Iyalan samfur

Maganin layin samfur haɗe-haɗe tare da ƙaramin alama, alamar kasuwanci daban, ya nuna yuwuwar sa. Walkman shine farkon irin wannan alamar, sannan CyberShot ya biyo baya a cikin 2006. Ma'anar alamu ga kowane samfurin samfurin yana da sauƙi kuma yana ba da damar matsayi mafi kyau a kasuwa. Tare da wadatar aiki na mafita, mai ƙira ya nuna babban aikin na'urar kuma ya nuna shi, yana mai da hankali kan shi. Babu irin wannan tsarin a kasuwa, duk masana'antun sun yi ƙoƙarin haɓaka ko dai mafita guda ɗaya ko raba iyalai na musamman na samfur (misali tarin wayoyi daga Nokia). A bisa ka'ida, irin wannan hanyar Nokia ke amfani da ita wajen raba dandamali na S40 da S60, amma matsalar ita ce, duka dandamali sun haɗu da na'urori masu yawa da ayyuka daban-daban. Ƙayyade wace na'ura da alama an ba da fifiko ga kowane nau'in mai amfani yana da wahala. Zaɓin wayar hannu a matsayin wani nau'in na'ura a kasuwa ba ya taka rawa, don haka rarraba zuwa dandamali ya fi fasaha fiye da tallace-tallace (har kwanan nan, kawai ta wannan hanya).

Ta hanyar ba wa kasuwa da masu amfani da sauƙi ra'ayi na daidaita sunan layin samfur zuwa ainihin aiki, Sony Ericsson ya ƙirƙiri sabon jagora a cikin tallan waya. Wannan ba sabon abu ba ne a kasuwa, amma wannan dabarar ba a yi amfani da ita a kusan wayoyi ba. Duk masana'antun sun ɗauki irin wannan tsarin a yau, suna ƙoƙarin haɗa samfuran zuwa ɗaya ko wani layi, suna ba da wani fasali na musamman (Ultra Edition daga Samsung, L'Amour daga Nokia) ko ƙirƙirar dangin wayoyi (ROKR daga Motorola a nan gaba). , XPressMusic daga Nokia, a nan gaba - N-Gage). Ta wannan hanyar, ana samun bambancin samfur.

Sony Ericsson yana da fa'idar samun alamun kasuwanci tare da tarihi, alal misali, Walkman an san shi tun 1970s, a zahiri, wannan alama ce wacce ta buɗe gabaɗaya a cikin masana'antar; Ana amfani da alamar CyberShot sosai a kasuwar kyamarar dijital. Yin amfani da irin waɗannan nau'ikan yana ƙara wa samfuran ƙarin amana a ɓangaren masu amfani, yana gabatar da na'urori a cikin duniyar sanannun. Sauran masana'antun dole ne su yi ƙoƙari sosai don cimma irin wannan tasiri.Don haka, Nokia, don yin gasa a kasuwar na'urorin daukar hoto, wayoyi, tana amfani da alamar Carl Zeiss. Wannan tsarin yana nufin cewa a zahiri kamfani yana ƙoƙarin daidaita na'urorin gani a wayar da ingancin hotuna, biyan kuɗin amfani da wannan alamar. Sony Ericsson yana guje wa wannan ta talla da haɓaka dangin samfurin da rage farashin talla. A bisa ƙa'ida, ana zuba kuɗin da aka adana a cikin ƙarin rata don samfuran, waɗanda za a iya amfani da su duka don haɓaka su, PR, da saka hannun jari a ci gaba na gaba.

Sauƙaƙan ra'ayin matsayi yana da ƙimar kuɗi, wanda bai kamata a rangwame shi ba.

Farkon 2007 - haɓaka yana ci gaba

A farkon 2007, duka Nokia da Sony Ericsson sun ci gaba da haɓaka rabon kasuwancin su. Da farko dai, wannan ya faru ne saboda “wankewa” irin wannan ɗan wasa kamar BenQ Siemens daga kasuwa, raunin matsayin Motorola, da sluggish na LG a kasuwanni da yawa. Idan muka yi la'akari da yawan rabon duniya a cikin tallace-tallace, to, haɓakar ba ta da girma, kusan kashi 2 kawai (daga 5.9 a cikin 1q06 zuwa kashi 8 a cikin 2q07). Idan muka fara daga gaskiyar cewa ci gaban ya kai kashi 25 cikin dari na kasuwar kasuwa, to wannan ya fi ban sha'awa da mahimmanci. Amma bari mu duba lambobin tallace-tallace na wayoyin da kansu.

< td> Q4 2006 ) Aiki Margin % < /tbody>
Q1 2006 Q1 2007 13.3 26.0 21.8
Sales (Euro m ) 1.992 3.782 2.925
Gross Margin % 26.3% 29.0% 30.3%
Aikin Shigarwa (Yuro m.) 143 484 346
7.2% 12.8% 11.8%
> Abubuwan Shiga Kafin Haraji (Euro m.) 151 502 362
Net samun kudin shiga (Euro m.) 109 447 254
Matsakaicin Farashin Talla (Yuro) 149 146 134

A cikin shekara guda, kamfanin ya kusan ninka yawan samar da wayoyi, ga karamin masana'anta wannan yana nufin sake tsara kayan aiki da sabis na kwastomomi da, gabaɗaya, duka tsarin. Irin wannan haɓaka mai ƙarfi a cikin tallace-tallace kuma yana nufin cewa kamfanin a lokacin 2006 ya shirya ƙasa don ƙarin haɓaka (ƙarfin).

Don kwatantawa, ga bayanan farkon kwata na 2007 daga Nokia. Kamfanin ya isar da na'urori miliyan 91.1 zuwa kasuwa (daga 72 a shekara da ta gabata), YoY ya karu da kashi 21 cikin ɗari. A lokaci guda, matsakaicin farashin wayar Nokia ya kai Yuro 89 (kusan rabin duk wayoyin da aka sayar sun fi Yuro 49 rahusa). Matsakaicin farashin waya daga Sony Ericsson ya kasance Yuro 134 (sama da kashi 33).

Yankin kasafin kuɗi shine mabuɗin tallace-tallace na gaba

Dangane da matsakaicin farashin wayoyin Sony Ericsson, mun ga cewa kamfani ba shi da ƙarfi sosai a ɓangaren kasafin kuɗi, kodayake yana da manyan tallace-tallace na waɗannan samfuran da aka gabatar. Ba tare da fadada kasancewarsa a cikin ɓangaren kasafin kuɗi ba, kamfanin ya bar wa kansa wani wuri don ci gaban kasuwa a gefe guda, a gefe guda kuma yana kula da tallace-tallace mai yawa a tsakiyar ɓangaren. Shin za a sami wasu canje-canje a wannan fagen a cikin 2007-2008?

Za mu iya cewa da kwarin gwiwa cewa kamfanin ba ya shirya wani gagarumin sauye-sauye a manufofinsa na gamsar da kasuwa da kayayyaki masu arha. Babban aikin shine kula da yawan tallace-tallace na samfuran kasafin kuɗi da haɓaka tallace-tallace a cikin ɓangaren 100 Yuro da ƙari. Wato, kamfanin ba ya dogara sosai akan farashin samfurori, amma akan fa'ida a cikin ƙira, ƙarfin alama akan masu fafatawa. Kamfanin ya fahimci cewa ba shi da ma'ana don yaƙi da mafi girman kasafin kuɗi daga Nokia da Motorola, ƙimar siyar da irin waɗannan samfuran ba ta da yawa. Har ila yau, mummunan tasirin irin waɗannan samfuran a kan fahimtar alamar yana nan, suna aiki a matsayin wani nau'i na sayar da wayoyi masu tsada.

Arima abokin tarayya ne na al'ada na Sony Ericsson wajen samar da mafi ƙarancin ƙarewa, kuma samfuransa an ba su ƙarƙashin alamar kamfanin shekaru da yawa. A shekarar 2007, ba kawai model na J jerin, amma kuma kasafin kudin clamshells na Z jerin, da monoblocks na K jerin (ƙananan kashi) fito daga ma'aikata. Don 2008, Sony Ericsson ya riga ya ba da umarni tare da wannan masana'anta don tashoshi miliyan 20.

A farkon 2007, Sony Ericsson kuma ya shiga yarjejeniya tare da Sagem cewa samfuran Sony Ericsson da abubuwan daidaitawa masu alaƙa zasu kasance daga ƙarshen 2007. Yin aiki tare da Sagem yana da fa'ida ga Sony Ericsson, kamar yadda kamfanin ke karɓar samfuran fasaha da aka ƙera da samarwa masu alaƙa. Ta hanyar ƙara software na waya da ƙira, masana'anta suna karɓar samfuran inganci kuma suna iya aiwatar da su, waɗanda Sagem da kansa ba zai iya yi ba. Girman samar da wayoyin Sagem na Sony Ericsson a 2008 na iya zama har raka'a miliyan 12. Haka kuma, waɗannan ba za su zama mafita na kasafin kuɗi da yawa ba a matsayin samfura a cikin kewayon farashi daga Yuro 85 zuwa 160.

Lokacin inganta ƙananan na'urori, za a ba da fifiko kan kasuwanni masu tasowa kawai, misali, kasuwar Indiya. A lokaci guda kuma, kamfanin ba ya shirin bayar da mafita ga kasafin kuɗi a ko'ina a Turai, don sanya su tayin girgiza. Anan kamfanin ya yi niyya don bayar da samfurori na ɓangaren farashin matsakaici kamar yadda zai yiwu.

Kayayyakin ƙira - alamun farko

Layin samfurin Sony Ericsson koyaushe yana rasa samfuran ƙira, wato, wayoyi masu aiki kama da na'urorin da aka ƙera, amma tare da ƙirar ƙira da kayan ƙara. Idan muka zana daidaici da Nokia, kamfanin ba shi da wani analogues na jerin 8xxx. Wani zai iya faɗi cewa ƙirar wayoyi daga Sony Ericsson ya kasance mai ƙarfi (wani, akasin haka, bai gamsu da shi ba), amma a zahiri kamfani koyaushe yana haɗa ƙira da aiki. Bayan sun kai wani matakin tallace-tallace, bayan da suka ƙirƙira labari game da samfuran su, kamfanin a hankali ya fara shiga kasuwa na mafita na ƙira. Ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙima a nan shine gaskiyar cewa masu amfani sun saba da ƙimar farashi / inganci mai kyau, wanda ba iri ɗaya bane ga na'urorin ƙira kuma ba zai iya zama haka a ka'ida ba. Ta hanyar siyar da ƙira da kayan shari'ar, kamfanin da farko yana sayar da ra'ayin, yana barin aiki a matakin mafita na yau da kullun. A lokacin ƙaddamar da samfurori na farko na irin wannan, yana da matukar muhimmanci kada ku yi kuskure tare da farashi, kada ku sanya shi da yawa, a gefe guda, kuma a gefe guda, kada ku sanya samfurin a matakin. na wayoyi na "lalata".

Sony Ericsson T650i za a iya la'akari da shi azaman samfurin ƙira na farko, wanda ke da akwati na ƙarfe, gilashin ma'adinai, ya bambanta da Sony Ericsson K800i ba cikin aiki ba (kyamar ta fi sauƙi kawai), amma a zahiri. A lokaci guda, farashin wannan samfur a lokacin fitarwa zai ɗan ƙanƙanta fiye da farashin Sony Ericsson K800i a lokacin sakin sa, wanda ba na al'ada ba ne.

Babban aikin kamfanin da wannan samfurin shine sanin kasuwa tare da gaskiyar cewa irin waɗannan wayoyi daga Sony Ericsson suna yiwuwa, cewa ban da ƙirƙira, kamfanin kuma yana iya ba da tsattsauran ƙira (Nokia koyaushe tana da ƙarfi a nan). , don haka matakan Sony Ericsson sun fi taka tsantsan) .

Za a sami faɗaɗa kewayon samfurin saboda irin waɗannan samfuran? Babu shakka. Wani abu kuma shi ne cewa za a gabatar da su kasuwa a hankali kuma a hankali. Kamfanin yana shirya kowane irin wannan samfurin, yana mai da hankali kan ra'ayi na alamar a kasuwa, akan yawan mutanen da suke shirye su sayi irin waɗannan mafita, kuma suna ƙoƙarin rage ra'ayi mara kyau. Mafi kyawun lokacin don sakin samfurin matakin Nokia 8xxx shine ƙarshen wannan shekara, amma wataƙila kamfanin zai jira har zuwa bazara na 2008 don yin wasa tabbas. , a ganina, ƙaddamar da kamfanin tare da layin ƙira na samfurori zai yi nasara, a hankali yana ƙarfafa matsayinsa. a cikin wannan sashin .

Tsarin kewayon samfurin

Dabarun Sony Ericsson abu ne mai sauqi qwarai: kamfani yana ƙirƙirar samfura na asali sannan ya gina su zuwa kowane nau'in bambance-bambance, duka ta fuskar fasali da ƙira, don ƙirƙirar hadaya daban-daban. Wannan hanya ta gama gari ga duk masana'antun, amma mafi kyawun amfani da Nokia da Samsung kawai. Don Sony Ericsson fadada kewayon ƙirar ya zama mai yiwuwa ne kawai daga tsakiyar 2006. A cikin 2007, muna ganin ci gaban wannan halin da ake ciki, wanda ya haifar da wani nauyi a kan tashoshin tallace-tallace. Kammala samar da kewayon samfurin, da nasarar da aka samu na ƙididdiga na ƙididdiga masu yawa a lokaci guda da aka gabatar a kasuwa (kimanin samfurori 50), zai yiwu a cikin kwata na biyu na 2008 ko kadan daga baya.

Ba za mu iya tsammanin ci gaban wayoyin komai da ruwanka ba a cikin 2007, an kwatanta wannan yanayin a cikin bita na Sony Ericsson P1i, ba za mu maimaita kanmu anan ba.

Maɓallin samfuran a cikin 2007 sune layin Walkman da samfuran CyberShot. An fara daga kashi na uku na 2007, muna ganin wani fadada ayyukan dandalin A100, bari mu kalli sabbin abubuwa da tantance su.

Sabuwar fasaha, 2007-2008

A bisa ka'ida, duk sabbin abubuwa sun dogara ne akan ainihin kayan aikin da muke gani a samfuran yanzu. Canza bangaren kayan masarufi zai yiwu ne kawai a cikin 2008, amma a yanzu muna iya magana game da faɗaɗa ayyukan dandalin A100.

Tsarin Gine-gine na Sabis na Wayar hannu (MSA). Taimakon Java JSR-248 shine ma'aunin masana'antu wanda ke ƙarfafa saitin ma'auni na JSR kuma ya sa amfani da su a cikin ƙarni na gaba na wayoyin hannu daga duk masana'antun ya zama dole. Hakanan ma'auni yana bayyana yadda ɗakunan karatu tare da ƙarin fasaloli zasu iya yin aiki tare. Babban abubuwan da JSR-248 ke ƙarawa sune:

  • Tsaro & Sabis na Amincewa API (JSR 177) - mu'amalar lantarki, banki ta hannu da ƙari
  • API ɗin Wuri (JSR 179) - Aikace-aikacen kewayawa, GPS
  • SIP API don Java ME (JSR 180) - Ayyukan VoIP don tashoshi gama gari
  • API ɗin Zane-zane na Wayar hannu (JSR 184 1.1) - 3D Graphics API mai sarrafa abun ciki (JSR 211) API ɗin 2D Vector Graphics mai Zazzagewa don Java ME (JSR 226)
  • Payment API (JSR 229) - biyan kuɗi don ma'amaloli da makamantansu, kasuwancin hannu
  • API ɗin Ƙasashen Wayar Hannu (JSR 238) - kwatancen samfur.
Bugu da ƙari ga manyan JSRs da aka haɗa a cikin JSR-248, Sony Ericsson yana ƙara biyu na nasa - goyon baya ga OPEN GL, da kuma goyan bayan ginanniyar firikwensin motsi. Idan tsarin dandali na Java na yanzu ana kiransa JP-7, to JSR wanda ya haɗa da duk abubuwan da ke sama an ba shi lambar mai zuwa, JP-8.

Ingantacciyar firikwensin motsi. Mun riga mun saba da amfani da firikwensin motsi a cikin samfuran Sony Ericsson. Don haka, a cikin Sony Ericsson W710i ana amfani da shi azaman pedometer, a cikin Sony Ericsson W580i ana ƙara aikinsa tare da bayanin kula na horo da ƙarin aikace-aikacen, a cikin Sony Ericsson K850i babu waɗannan aikace-aikacen, amma akwai daidaitawa ta atomatik na abun cikin allo. dangane da matsayin wayar (auto-orientation). Bugu da ƙari, ga duk na'urorin da suka dogara da dandalin JP-8, kamar a cikin Sony Ericsson K850i, samun dama ga bayanan firikwensin daga aikace-aikacen Java yana yiwuwa. Wannan yana ba ka damar ƙirƙirar wasanni waɗanda ke sarrafa wayarka tare da motsi. Misalin irin wannan wasan shine hauka Marble.

Misali na biyu na amfani da firikwensin shine sarrafa kiɗa da sake kunnawa, ana aiwatar da wannan aikin a cikin Sony Ericsson W910i. Kawai kawai kuna buƙatar karkatar da wayar zuwa gefe ɗaya don ta yi tsalle zuwa waƙa ɗaya, motsi mai da'ira yana kunna sake kunna waƙa bazuwar.

Duk waɗannan ayyukan ba sababbi bane, an riga an same su a cikin wayoyin Samsung E750/E760, suna cikin na'urori daga Nokia, misali, Nokia 5500. Babban bambanci shine masu haɓakawa suna samun damar yin wannan aikin kuma suna iya ƙirƙirar shirye-shirye tare da su. amfani. Ba kamar Nokia ba, ana samun wannan fasalin akan wayoyi na yau da kullun, ba wayoyin komai da ruwanka ba, wanda kuma ya sa ya fi daraja.

Wasanni na 3D, mai sauri. A halin yanzu, hoton mai girman uku yana samar da babban mai sarrafawa, babu wani guntu mai kwazo. Amma ya kamata mu yi tsammanin bayyanarsa tare da ƙaddamar da tsarin wasan kwaikwayo na wayoyin hannu na PSM a tsakiyar 2008.

Tallafin katin MicroSD. A karon farko tsakanin duk masana'antun, Sony Ericsson ya ba da damar yin amfani da nau'ikan katunan ƙwaƙwalwar ajiya guda biyu a lokaci ɗaya - M2 da microSD. Samfurin farko na wannan nau'in shine Sony Ericsson K850i, zaku iya saka kowane nau'in kati a cikin rami ɗaya. Wannan yana amsawa akai-akai cewa katunan M2 sun fi tsada sosai fiye da kwatankwacin katunan microSD (wanda ba gaskiya bane).

Kamfanin ya ɗauki wannan matakin da sane, saboda yana jin damar ko da yaushe samar da manyan katunan kasuwa zuwa kasuwa kaɗan kafin katunan microSD iri ɗaya suka bayyana. A wannan yanayin, kamfanin yana samun fa'ida bayyananne. Idan kana bukatar babban katin iya aiki, to sai ka sayi M2, idan kana son adana kudi, sai ka sayi microSD.

GPS kewayawa. Ƙirƙirar taro na aikace-aikace iri-iri, daidaitawa da waɗanda ake da su don wayoyin talakawa. A cikin 2007-2008, kamfanin ya fi son kada ya yi amfani da masu karɓar GPS da aka gina a ciki, amma don ba su a matsayin ginanniyar belun kunne (ba a buƙatar samar da wutar lantarki daban). Ana yin fare akan yawan halayen Sony Ericsson na ɓangaren na'urori na al'ada akan dandalin A100.

3.5 mm jack audio. Don adadin samfurori a cikin 2008 zai yiwu a sami jack 3.5 mm akan harka. Wannan kuma martani ne ga maganganu akai-akai game da buƙatar irin wannan haɗin a cikin kayan kiɗan.

mai haɗa microUSB. Babu cikakken bayani game da wannan mai haɗawa, amma ya bayyana a cikin bayanin adadin samfuran. Da alama a cikin 2008 mai haɗin haɗin zai zama daidaitattun samfuran Sony Ericsson, da kuma wayoyin Motorola da Nokia.

Maɓallan taɓa kan allo. Fasaha mai kama da wacce aka yi amfani da ita a cikin Motorola RAZR2 V8 da Sony Ericsson K850i. Yankuna uku masu saurin taɓawa suna bayyana akan allon, maɓallan mahallin kuma sun dogara da menu na yanzu. Wannan fasaha da farko za a yi amfani da ita ne kawai da na'urori na rukunin farashi mai tsada, sannan a tsakiya.

allon. Gabatarwa zuwa ƙudurin allo na QVGA, bayyanar a cikin 2008 na na'urori biyu na farko tare da allon VGA.

Gasar ko me na gaba?

Idan muka yi la'akari da gaskiyar cewa Motorola's LJ dandali zai zama babban ɗan wasa ne kawai daga faduwar 2008, tare da tarin tarin samfuran samfura daban-daban, muna iya tsammanin hanyoyin fasaha na Sony Ericsson su mamaye kasuwar waya ta al'ada. . Gasar kai tsaye tana tasowa ne kawai tare da wayoyin hannu daga Nokia, kuma har ma samfuran sun ɗan bambanta. Wayoyi na yau da kullun da suka dogara da S40 daga Nokia yanzu an sanya su ko dai akan farashi ɗaya ko ma mai rahusa, amma ba su da yawa a kasuwa, masana'antun biyu sun fi son ƙirƙira samfuran a cikin sassa.

Duk wannan yana ba mu damar cewa a cikin 2007-2008 Sony Ericsson zai ci gaba da girma sosai, kasuwar sa za ta ƙaru. Wannan yana ɗaya daga cikin ƴan wasan da suka fi ƙwazo, suna da matsakaicin yuwuwar haɓakar haɓaka saboda tsadar farashi, rashin kasancewa a cikin ɓangarorin da yawa masu tasowa, da ƙungiyar mafi ƙarfi na masu ƙira da masu haɓakawa.

Sony Ericsson - tsare-tsare, dabaru, samfura. Sanarwa Yuni 14

A cikin wannan kayan, za mu yi ƙoƙari mu ba da taƙaitaccen bincike game da abin da ke faruwa a kusa da Sony Ericsson, waɗanne yankunan ci gaba ne ke zama masu ban sha'awa, da abin da za mu iya tsammani nan gaba. Ba tare da yin kamar cikakken nazari ba, wannan abu ɗaya ne kawai daga cikin yunƙurin bayyana abin da ke faruwa.

Matsayin kasuwa na Sony Ericsson

A cewar kamfanoni daban-daban na bincike, Sony Ericsson yana riƙe da kusan kashi 8 cikin ɗari na kasuwannin tashar wayar hannu ta duniya a cikin 2007 kuma yana ci gaba da haɓaka tallace-tallace. Idan muka yi magana game da matsayin masana'anta, to, wannan shine wuri na huɗu, kuma rata daga Nokia yana da girma, yayin da Motorola sannu a hankali ya rasa rabonsa na kasuwa saboda dalilai mara kyau, raunin layin samfurin (duba kayan Motorola Strategy). 2007-2008). Ingantacciyar hanyar da ba ta dace ba ita ce haɓakar Samsung, wanda, saboda ƙarancin tayin na'urori masu tsada don kasuwanni masu tasowa, rashin isasshen kulawa ga kasuwannin ma'aikata, shi ma ya fara raguwa.

Mu duba bayanan tallace-tallace na duniya na 2005-2006 don nemo madaidaicin abin da ya biyo bayan hauhawar tallace-tallacen samfuran Sony Ericsson da bayyana manyan dalilai.

> Q2 '05 > < td>100.0%
Sai-in Duniya (Miliyoyin) Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06
Nokia 60.8 66.6 83.7 264.9 75.1 78.4
Motorola 33.9 38.7 44.7 146.0 46.1 Samsung 24.4 26.8 27.2 102.9 >29.0 26.3
Sony Ericsson 11.8 13.8< /td> 16.1 51.1 13.3 15.7
LG< /strong> 12.1 15.5 16.2 54.9 15.6 15.3
Wasu 44.2 48.8 57.6 197.2 46.6 47.7 817.0 225.7 235.3 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06
Nokia 32.5% 31.7% 34.1% 32.4% 33.3% 33.3%
Motorola 18.1% 18.4% 18.2% 17.9% 20.4% 22.1%
Samsung td>13.0% 12.8% 11.1% 12.6% 12.8% 11.2%< /td>
Sony Ericsson 6.3% 6.6% 6.6%< /td> 6.3% 5.9% 6.7%
LG 6.5% 7.4% 6.6% 6.7% 6.9% 6.5%
Sauran 23.6% 23.2% 23.5 % 24.1% 20.6% 20.3%
Total 100.0% 100.0% 100.0% 100.0% 100.0%
Jimlar Ci gaban YoY 17.6% 25.5% 24.9% 20.1% 29. 6% 25.7%

A cikin kwata na biyu na 2006, wani muhimmin al'amari ya faru - Sony Ericsson ya sake zama matsayi na 4 a kasuwar duniya, wanda ya kawar da LG daga gare ta. Nasarar ta samo asali ne saboda yawan bukatar wayoyin Walkman. A lokaci guda, sauran masana'antun sun fara shirya hanyoyin magance su tare da mayar da hankali ga kiɗa, babu wani tsari guda ɗaya da aka kafa daga Nokia, Motorola, Samsung.

Iyalan samfur

Maganin layin samfur haɗe-haɗe tare da ƙaramin alama, alamar kasuwanci daban, ya nuna yuwuwar sa. Walkman shine farkon irin wannan alamar, sannan CyberShot ya biyo baya a cikin 2006. Ma'anar alamu ga kowane samfurin samfurin yana da sauƙi kuma yana ba da damar matsayi mafi kyau a kasuwa. Tare da wadatar aiki na mafita, mai ƙira ya nuna babban aikin na'urar kuma ya nuna shi, yana mai da hankali kan shi. Babu irin wannan tsarin a kasuwa, duk masana'antun sun yi ƙoƙarin haɓaka ko dai mafita guda ɗaya ko raba iyalai na musamman na samfur (misali tarin wayoyi daga Nokia). A bisa ka'ida, irin wannan hanyar Nokia ke amfani da ita wajen raba dandamali na S40 da S60, amma matsalar ita ce, duka dandamali sun haɗu da na'urori masu yawa da ayyuka daban-daban. Ƙayyade wace na'ura da alama an ba da fifiko ga kowane nau'in mai amfani yana da wahala. Zaɓin wayar hannu a matsayin wani nau'in na'ura a kasuwa ba ya taka rawa, don haka rarraba zuwa dandamali ya fi fasaha fiye da tallace-tallace (har kwanan nan, kawai ta wannan hanya).

Ta hanyar ba wa kasuwa da masu amfani da sauƙi ra'ayi na daidaita sunan layin samfur zuwa ainihin aiki, Sony Ericsson ya ƙirƙiri sabon jagora a cikin tallan waya. Wannan ba sabon abu ba ne a kasuwa, amma wannan dabarar ba a yi amfani da ita a kusan wayoyi ba. Duk masana'antun sun ɗauki irin wannan tsarin a yau, suna ƙoƙarin haɗa samfuran zuwa ɗaya ko wani layi, suna ba da wani fasali na musamman (Ultra Edition daga Samsung, L'Amour daga Nokia) ko ƙirƙirar dangin wayoyi (ROKR daga Motorola a nan gaba). , XPressMusic daga Nokia, a nan gaba - N-Gage). Ta wannan hanyar, ana samun bambancin samfur.

Sony Ericsson yana da fa'idar samun alamun kasuwanci tare da tarihi, alal misali, Walkman an san shi tun 1970s, a zahiri, wannan alama ce wacce ta buɗe gabaɗaya a cikin masana'antar; Ana amfani da alamar CyberShot sosai a kasuwar kyamarar dijital. Yin amfani da irin waɗannan nau'ikan yana ƙara wa samfuran ƙarin amana a ɓangaren masu amfani, yana gabatar da na'urori a cikin duniyar sanannun. Sauran masana'antun dole ne su yi ƙoƙari sosai don cimma irin wannan tasiri.Don haka, Nokia, don yin gasa a kasuwar na'urorin daukar hoto, wayoyi, tana amfani da alamar Carl Zeiss. Wannan tsarin yana nufin cewa a zahiri kamfani yana ƙoƙarin daidaita na'urorin gani a wayar da ingancin hotuna, biyan kuɗin amfani da wannan alamar. Sony Ericsson yana guje wa wannan ta talla da haɓaka dangin samfurin da rage farashin talla. A bisa ƙa'ida, ana zuba kuɗin da aka adana a cikin ƙarin rata don samfuran, waɗanda za a iya amfani da su duka don haɓaka su, PR, da saka hannun jari a ci gaba na gaba.

Sauƙaƙan ra'ayin matsayi yana da ƙimar kuɗi, wanda bai kamata a rangwame shi ba.

Farkon 2007 - haɓaka yana ci gaba

A farkon 2007, duka Nokia da Sony Ericsson sun ci gaba da haɓaka rabon kasuwancin su. Da farko dai, wannan ya faru ne saboda “wankewa” irin wannan ɗan wasa kamar BenQ Siemens daga kasuwa, raunin matsayin Motorola, da sluggish na LG a kasuwanni da yawa. Idan muka yi la'akari da yawan rabon duniya a cikin tallace-tallace, to, haɓakar ba ta da girma, kusan kashi 2 kawai (daga 5.9 a cikin 1q06 zuwa kashi 8 a cikin 2q07). Idan muka fara daga gaskiyar cewa ci gaban ya kai kashi 25 cikin dari na kasuwar kasuwa, to wannan ya fi ban sha'awa da mahimmanci. Amma bari mu duba lambobin tallace-tallace na wayoyin da kansu.

< td> Q4 2006 ) Aiki Margin % < /tbody>
Q1 2006 Q1 2007 13.3 26.0 21.8
Sales (Euro m ) 1.992 3.782 2.925
Gross Margin % 26.3% 29.0% 30.3%
Aikin Shigarwa (Yuro m.) 143 484 346
7.2% 12.8% 11.8%
> Abubuwan Shiga Kafin Haraji (Euro m.) 151 502 362
Net samun kudin shiga (Euro m.) 109 447 254
Matsakaicin Farashin Talla (Yuro) 149 146 134

A cikin shekara guda, kamfanin ya kusan ninka yawan samar da wayoyi, ga ƙaramin masana'anta wannan yana nufin sake tsara kayan aiki da sabis na abokan ciniki da, gabaɗaya, duka tsarin. Irin wannan haɓaka mai ƙarfi a cikin tallace-tallace kuma yana nufin cewa kamfanin a lokacin 2006 ya shirya ƙasa don ƙarin haɓaka (ƙarfin).

Don kwatantawa, ga bayanan farkon kwata na 2007 daga Nokia. Kamfanin ya isar da na'urori miliyan 91.1 zuwa kasuwa (daga 72 a shekara da ta gabata), YoY ya karu da kashi 21 cikin ɗari. A lokaci guda, matsakaicin farashin wayar Nokia ya kai Yuro 89 (kusan rabin duk wayoyin da aka sayar sun fi Yuro 49 rahusa). Matsakaicin farashin waya daga Sony Ericsson ya kasance Yuro 134 (sama da kashi 33).

Yankin kasafin kuɗi shine mabuɗin tallace-tallace na gaba

Dangane da matsakaicin farashin wayoyin Sony Ericsson, mun ga cewa kamfani ba shi da ƙarfi sosai a ɓangaren kasafin kuɗi, kodayake yana da manyan tallace-tallace na waɗannan samfuran da aka gabatar. Ba tare da fadada kasancewarsa a cikin ɓangaren kasafin kuɗi ba, kamfanin ya bar wa kansa wani wuri don ci gaban kasuwa a gefe guda, a gefe guda kuma yana kula da tallace-tallace mai yawa a tsakiyar ɓangaren. Shin za a sami canje-canje a wannan fagen a cikin 2007-2008?

Za mu iya cewa da kwarin gwiwa cewa kamfanin ba ya shirya wani gagarumin sauye-sauye a manufofinsa na gamsar da kasuwa da kayayyaki masu arha. Babban aikin shine kula da yawan tallace-tallace na samfuran kasafin kuɗi da haɓaka tallace-tallace a cikin ɓangaren 100 Yuro da ƙari. Wato, kamfanin ba ya dogara sosai akan farashin samfurori, amma akan fa'ida a cikin ƙira, ƙarfin alama akan masu fafatawa. Kamfanin ya fahimci cewa ba shi da ma'ana a yi yaƙi da mafi girman kasafin kuɗi daga Nokia da Motorola, saboda ƙimar tallace-tallacen irin waɗannan samfuran ba su da yawa. Har ila yau, mummunan tasirin irin waɗannan samfuran a kan fahimtar alamar yana nan, suna aiki a matsayin wani nau'i na sayar da wayoyi masu tsada.

Arima abokin tarayya ne na al'ada na Sony Ericsson wajen samar da mafi ƙarancin ƙarewa, kuma samfuransa an ba su ƙarƙashin alamar kamfanin shekaru da yawa. A shekarar 2007, ba kawai model na J jerin, amma kuma kasafin kudin clamshells na Z jerin, da monoblocks na K jerin (ƙananan kashi) fito daga ma'aikata. Don 2008, Sony Ericsson ya riga ya ba da umarni tare da wannan masana'anta don tashoshi miliyan 20.

A farkon 2007, Sony Ericsson kuma ya shiga yarjejeniya tare da Sagem cewa samfuran Sony Ericsson da abubuwan daidaitawa masu alaƙa zasu kasance daga ƙarshen 2007. Yin aiki tare da Sagem yana da fa'ida ga Sony Ericsson, kamar yadda kamfanin ke karɓar samfuran fasaha da aka ƙera da samarwa masu alaƙa. Ta hanyar ƙara software na waya da ƙira, masana'anta suna karɓar samfuran inganci kuma suna iya aiwatar da su, waɗanda Sagem da kansa ba zai iya yi ba. Girman samar da wayoyin Sagem na Sony Ericsson a 2008 na iya zama har raka'a miliyan 12. Haka kuma, waɗannan ba za su zama mafita na kasafin kuɗi da yawa ba a matsayin samfura a cikin kewayon farashi daga Yuro 85 zuwa 160.

Lokacin inganta ƙananan na'urori, za a ba da fifiko kan kasuwanni masu tasowa kawai, misali, kasuwar Indiya. A lokaci guda kuma, kamfanin ba ya shirin bayar da mafita ga kasafin kuɗi a ko'ina a Turai, don sanya su tayin girgiza. Anan kamfanin ya yi niyya don bayar da samfurori na ɓangaren farashin matsakaici kamar yadda zai yiwu.

Kayayyakin ƙira - alamun farko

Layin samfurin Sony Ericsson koyaushe yana rasa samfuran ƙira, wato, wayoyi masu aiki kama da na'urorin da aka ƙera, amma tare da ƙirar ƙira da kayan ƙara. Idan muka zana daidaici da Nokia, kamfanin ba shi da wani analogues na jerin 8xxx. Wani zai iya faɗi cewa ƙirar wayoyi daga Sony Ericsson ya kasance mai ƙarfi (wani, akasin haka, bai gamsu da shi ba), amma a zahiri kamfani koyaushe yana haɗa ƙira da aiki. Bayan sun kai wani matakin tallace-tallace, bayan da suka ƙirƙira labari game da samfuran su, kamfanin a hankali ya fara shiga kasuwa na mafita na ƙira. Ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙima a nan shine gaskiyar cewa masu amfani sun saba da ƙimar farashi / inganci mai kyau, wanda ba iri ɗaya bane ga na'urorin ƙira kuma ba zai iya zama haka a ka'ida ba. Ta hanyar siyar da ƙira da kayan shari'ar, kamfanin da farko yana sayar da ra'ayin, yana barin aiki a matakin mafita na yau da kullun. A lokacin ƙaddamar da samfurori na farko na irin wannan, yana da matukar muhimmanci kada ku yi kuskure tare da farashi, kada ku sanya shi da yawa, a gefe guda, kuma a gefe guda, kada ku sanya samfurin a matakin. na wayoyi na "lalata".

Sony Ericsson T650i za a iya la'akari da shi azaman samfurin ƙira na farko, wanda ke da akwati na ƙarfe, gilashin ma'adinai, ya bambanta da Sony Ericsson K800i ba cikin aiki ba (kyamar ta fi sauƙi kawai), amma a zahiri. A lokaci guda, farashin wannan samfur a lokacin fitarwa zai ɗan ƙanƙanta fiye da farashin Sony Ericsson K800i a lokacin sakin sa, wanda ba na al'ada ba ne.

Babban aikin kamfanin da wannan samfurin shine sanin kasuwa tare da gaskiyar cewa irin waɗannan wayoyi daga Sony Ericsson suna yiwuwa, cewa ban da ƙirƙira, kamfanin kuma yana iya ba da tsattsauran ƙira (Nokia koyaushe tana da ƙarfi a nan). , don haka matakan Sony Ericsson sun fi taka tsantsan) .

Za a sami faɗaɗa kewayon samfurin saboda irin waɗannan samfuran? Babu shakka. Wani abu kuma shi ne cewa za a gabatar da su kasuwa a hankali kuma a hankali. Kamfanin yana shirya kowane irin wannan samfurin, yana mai da hankali kan ra'ayi na alamar a kasuwa, akan yawan mutanen da suke shirye su sayi irin waɗannan mafita, kuma suna ƙoƙarin rage ra'ayi mara kyau. Mafi kyawun lokacin don sakin samfurin matakin Nokia 8xxx shine ƙarshen wannan shekara, amma wataƙila kamfanin zai jira har zuwa bazara na 2008 don yin wasa tabbas. , a ganina, ƙaddamar da kamfanin tare da layin ƙira na samfurori zai yi nasara, a hankali yana ƙarfafa matsayinsa. a cikin wannan sashin .

Tsarin kewayon samfurin

Dabarun Sony Ericsson abu ne mai sauqi qwarai: kamfani yana ƙirƙirar samfura na asali sannan ya gina su zuwa kowane nau'in bambance-bambance, duka ta fuskar fasali da ƙira, don ƙirƙirar hadaya daban-daban. Wannan hanya ta gama gari ga duk masana'antun, amma mafi kyawun amfani da Nokia da Samsung kawai. Don Sony Ericsson fadada kewayon ƙirar ya zama mai yiwuwa ne kawai daga tsakiyar 2006. A cikin 2007, muna ganin ci gaban wannan halin da ake ciki, wanda ya haifar da wani nauyi a kan tashoshin tallace-tallace. Kammala samar da kewayon samfurin, da nasarar da aka samu na ƙididdiga na ƙididdiga masu yawa a lokaci guda da aka gabatar a kasuwa (kimanin samfurori 50), zai yiwu a cikin kwata na biyu na 2008 ko kadan daga baya.

Ba za mu iya tsammanin ci gaban wayoyin komai da ruwanka ba a cikin 2007, an kwatanta wannan yanayin a cikin bita na Sony Ericsson P1i, ba za mu maimaita kanmu anan ba.

Maɓallin samfuran a cikin 2007 sune layin Walkman da samfuran CyberShot. An fara daga kashi na uku na 2007, muna ganin wani fadada ayyukan dandalin A100, bari mu kalli sabbin abubuwa da tantance su.

Sabuwar fasaha, 2007-2008

A bisa ka'ida, duk sabbin abubuwa sun dogara ne akan ainihin kayan aikin da muke gani a samfuran yanzu. Canza bangaren kayan masarufi zai yiwu ne kawai a cikin 2008, amma a yanzu muna iya magana game da faɗaɗa ayyukan dandalin A100.

Tsarin Gine-gine na Sabis na Wayar hannu (MSA). Taimakon Java JSR-248 shine ma'aunin masana'antu wanda ke ƙarfafa saitin ma'auni na JSR kuma ya sa amfani da su a cikin ƙarni na gaba na wayoyin hannu daga duk masana'antun ya zama dole. Hakanan ma'auni yana bayyana yadda ɗakunan karatu tare da ƙarin fasaloli zasu iya yin aiki tare. Babban abubuwan da JSR-248 ke ƙarawa sune:

  • Tsaro & Sabis na Amincewa API (JSR 177) - mu'amalar lantarki, banki ta hannu da ƙari
  • API ɗin Wuri (JSR 179) - Aikace-aikacen kewayawa, GPS
  • SIP API don Java ME (JSR 180) - Ayyukan VoIP don tashoshi gama gari
  • API ɗin Zane-zane na Wayar hannu (JSR 184 1.1) - 3D Graphics API mai sarrafa abun ciki (JSR 211) API ɗin 2D Vector Graphics mai Zazzagewa don Java ME (JSR 226)
  • Payment API (JSR 229) - biyan kuɗi don ma'amaloli da makamantansu, kasuwancin hannu
  • API ɗin Ƙasashen Wayar Hannu (JSR 238) - kwatancen samfur.
Bugu da ƙari ga manyan JSRs da aka haɗa a cikin JSR-248, Sony Ericsson yana ƙara biyu na nasa - goyon baya ga OPEN GL, da kuma goyan bayan ginanniyar firikwensin motsi. Idan tsarin dandali na Java na yanzu ana kiransa JP-7, to JSR wanda ya haɗa da duk abubuwan da ke sama an ba shi lambar mai zuwa, JP-8.

Ingantacciyar firikwensin motsi. Mun riga mun saba da amfani da firikwensin motsi a cikin samfuran Sony Ericsson. Don haka, a cikin Sony Ericsson W710i ana amfani da shi azaman pedometer, a cikin Sony Ericsson W580i ana ƙara aikinsa tare da bayanin kula na horo da ƙarin aikace-aikacen, a cikin Sony Ericsson K850i babu waɗannan aikace-aikacen, amma akwai daidaitawa ta atomatik na abun cikin allo. dangane da matsayin wayar (auto-orientation). Bugu da ƙari, ga duk na'urorin da suka dogara da dandalin JP-8, kamar a cikin Sony Ericsson K850i, samun dama ga bayanan firikwensin daga aikace-aikacen Java yana yiwuwa. Wannan yana ba ka damar ƙirƙirar wasanni waɗanda ke sarrafa wayarka tare da motsi. Misalin irin wannan wasan shine hauka Marble.

Misali na biyu na amfani da firikwensin shine sarrafa kiɗa da sake kunnawa, ana aiwatar da wannan aikin a cikin Sony Ericsson W910i. Kawai kawai kuna buƙatar karkatar da wayar zuwa gefe ɗaya don ta yi tsalle zuwa waƙa ɗaya, motsi na da'ira yana kunna sake kunna waƙa bazuwar.

Duk waɗannan ayyukan ba sababbi bane, an riga an same su a cikin wayoyin Samsung E750/E760, suna cikin na'urori daga Nokia, misali, Nokia 5500. Babban bambanci shine masu haɓakawa suna samun damar yin wannan aikin kuma suna iya ƙirƙirar shirye-shirye tare da su. amfani. Ba kamar Nokia ba, ana samun wannan fasalin akan wayoyi na yau da kullun, ba wayoyin komai da ruwanka ba, wanda kuma ya sa ya fi daraja.

Wasanni na 3D, mai sauri. A halin yanzu, hoton mai girman uku yana samar da babban mai sarrafawa, babu wani guntu mai kwazo. Amma ya kamata mu yi tsammanin bayyanarsa tare da ƙaddamar da tsarin wasan kwaikwayo na wayoyin hannu na PSM a tsakiyar 2008.

Tallafin katin MicroSD. A karon farko tsakanin duk masana'antun, Sony Ericsson ya ba da damar yin amfani da nau'ikan katunan ƙwaƙwalwar ajiya guda biyu a lokaci ɗaya - M2 da microSD. Samfurin farko na wannan nau'in shine Sony Ericsson K850i, zaku iya saka kowane nau'in kati a cikin rami ɗaya. Wannan yana amsawa akai-akai cewa katunan M2 sun fi tsada sosai fiye da kwatankwacin katunan microSD (wanda ba gaskiya bane).

Kamfanin ya ɗauki wannan matakin da sane, saboda yana jin damar ko da yaushe samar da manyan katunan kasuwa zuwa kasuwa kaɗan kafin katunan microSD iri ɗaya suka bayyana. A wannan yanayin, kamfanin yana samun fa'ida bayyananne. Idan kana bukatar babban katin iya aiki, to sai ka sayi M2, idan kana son adana kudi, sai ka sayi microSD.

GPS kewayawa. Ƙirƙirar taro na aikace-aikace iri-iri, daidaitawa da waɗanda ake da su don wayoyin talakawa. A cikin 2007-2008, kamfanin ya fi son kada ya yi amfani da masu karɓar GPS da aka gina a ciki, amma don ba su a matsayin ginanniyar belun kunne (ba a buƙatar samar da wutar lantarki daban). Ana yin fare akan yawan halayen Sony Ericsson na ɓangaren na'urori na al'ada akan dandalin A100.

3.5 mm jack audio. Don adadin samfurori a cikin 2008 zai yiwu a sami jack 3.5 mm akan harka. Wannan kuma martani ne ga maganganu akai-akai game da buƙatar irin wannan haɗin a cikin kayan kiɗan.

mai haɗa microUSB. Babu cikakken bayani game da wannan mai haɗawa, amma ya bayyana a cikin bayanin adadin samfuran. Da alama a cikin 2008 mai haɗin haɗin zai zama daidaitattun samfuran Sony Ericsson, da kuma wayoyin Motorola da Nokia.

Maɓallan taɓa kan allo. Fasaha mai kama da wacce aka yi amfani da ita a cikin Motorola RAZR2 V8 da Sony Ericsson K850i. Yankuna uku masu saurin taɓawa suna bayyana akan allon, maɓallan mahallin kuma sun dogara da menu na yanzu. Wannan fasaha da farko za a yi amfani da ita ne kawai da na'urori na rukunin farashi mai tsada, sannan a tsakiya.

allon. Gabatarwa zuwa ƙudurin allo na QVGA, bayyanar a cikin 2008 na na'urori biyu na farko tare da allon VGA.

Gasar ko me na gaba?

Idan muka yi la'akari da gaskiyar cewa Motorola's LJ dandali zai zama babban ɗan wasa ne kawai daga faduwar 2008, tare da tarin tarin samfuran samfura daban-daban, muna iya tsammanin hanyoyin fasaha na Sony Ericsson su mamaye kasuwar waya ta al'ada. . Gasar kai tsaye tana tasowa ne kawai tare da wayoyin hannu daga Nokia, kuma har ma samfuran sun ɗan bambanta. Wayoyi na yau da kullun da suka dogara da S40 daga Nokia yanzu an sanya su ko dai akan farashi ɗaya ko ma mai rahusa, amma ba su da yawa a kasuwa, masana'antun biyu sun fi son ƙirƙira samfuran a cikin sassa.

Duk wannan yana ba mu damar cewa a cikin 2007-2008 Sony Ericsson zai ci gaba da girma sosai, kasuwar sa za ta ƙaru. Wannan yana ɗaya daga cikin ƴan wasan da suka fi ƙwazo, suna da matsakaicin yuwuwar haɓakar haɓaka saboda tsadar farashi, rashin kasancewa a cikin ɓangarorin da yawa masu tasowa, da ƙungiyar mafi ƙarfi na masu ƙira da masu haɓakawa.

Sony Ericsson - tsare-tsare, dabaru, samfura. Sanarwa Yuni 14

A cikin wannan kayan, za mu yi ƙoƙari mu ba da taƙaitaccen bincike game da abin da ke faruwa a kusa da Sony Ericsson, waɗanne yankunan ci gaba ne ke zama masu ban sha'awa, da abin da za mu iya tsammani nan gaba. Ba tare da yin kamar cikakken nazari ba, wannan abu ɗaya ne kawai daga cikin yunƙurin bayyana abin da ke faruwa.

Matsayin kasuwa na Sony Ericsson

A cewar kamfanoni daban-daban na bincike, Sony Ericsson yana riƙe da kusan kashi 8 cikin ɗari na kasuwannin tashar wayar hannu ta duniya a cikin 2007 kuma yana ci gaba da haɓaka tallace-tallace. Idan muka yi magana game da matsayin masana'anta, to, wannan shine wuri na huɗu, kuma rata daga Nokia yana da girma, yayin da Motorola sannu a hankali ya rasa rabonsa na kasuwa saboda dalilai mara kyau, raunin layin samfurin (duba kayan Motorola Strategy). 2007-2008). Ingantacciyar hanyar da ba ta dace ba ita ce haɓakar Samsung, wanda, saboda ƙarancin tayin na'urori masu tsada don kasuwanni masu tasowa, rashin isasshen kulawa ga kasuwannin ma'aikata, shi ma ya fara raguwa.

Mu duba bayanan tallace-tallace na duniya na 2005-2006 don nemo madaidaicin matakin da haɓaka tallace-tallacen samfuran Sony Ericsson ya biyo baya tare da bayyana manyan dalilai.

> Q2 '05 > < td>100.0%
Sai-in Duniya (Miliyoyin) Q2 '05 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06
Nokia 60.8 66.6 83.7 264.9 75.1 78.4
Motorola 33.9 38.7 44.7 146.0 46.1 Samsung 24.4 26.8 27.2 102.9 >29.0 26.3
Sony Ericsson 11.8 13.8< /td> 16.1 51.1 13.3 15.7
LG< /strong> 12.1 15.5 16.2 54.9 15.6 15.3
Wasu 44.2 48.8 57.6 197.2 46.6 47.7 817.0 225.7 235.3 Q3 '05 Q4 '05 2005 Q1 '06 Q2 '06
Nokia 32.5% 31.7% 34.1% 32.4% 33.3% 33.3%
Motorola 18.1% 18.4% 18.2% 17.9% 20.4% 22.1%
Samsung td>13.0% 12.8% 11.1% 12.6% 12.8% 11.2%< /td>
Sony Ericsson 6.3% 6.6% 6.6%< /td> 6.3% 5.9% 6.7%
LG 6.5% 7.4% 6.6% 6.7% 6.9% 6.5%
Sauran 23.6% 23.2% 23.5 % 24.1% 20.6% 20.3%
Total 100.0% 100.0% 100.0% 100.0% 100.0%
Jimlar Ci gaban YoY 17.6% 25.5% 24.9% 20.1% 29. 6% 25.7%

A cikin kwata na biyu na 2006, wani muhimmin al'amari ya faru - Sony Ericsson ya sake zama matsayi na 4 a kasuwar duniya, wanda ya kawar da LG daga gare ta. Nasarar ta samo asali ne saboda yawan bukatar wayoyin Walkman. A lokaci guda, sauran masana'antun sun fara shirya hanyoyin magance su tare da mayar da hankali ga kiɗa, babu wani tsari guda ɗaya da aka kafa daga Nokia, Motorola, Samsung.

Iyalan samfur

Maganin layin samfur haɗe-haɗe tare da ƙaramin alama, alamar kasuwanci daban, ya nuna yuwuwar sa. Walkman shine farkon irin wannan alamar, sannan CyberShot ya biyo baya a cikin 2006. Ma'anar alamu ga kowane samfurin samfurin yana da sauƙi kuma yana ba da damar matsayi mafi kyau a kasuwa. Tare da wadatar aiki na mafita, mai ƙira ya nuna babban aikin na'urar kuma ya nuna shi, yana mai da hankali kan shi. Babu irin wannan tsarin a kasuwa, duk masana'antun sun yi ƙoƙarin haɓaka ko dai mafita guda ɗaya ko raba iyalai na musamman na samfur (misali tarin wayoyi daga Nokia). A bisa ka'ida, irin wannan hanyar Nokia ke amfani da ita wajen raba dandamali na S40 da S60, amma matsalar ita ce, duka dandamali sun haɗu da na'urori masu yawa da ayyuka daban-daban. Ƙayyade wace na'ura da alama an ba da fifiko ga kowane nau'in mai amfani yana da wahala. Zaɓin wayar hannu a matsayin wani nau'in na'ura a kasuwa ba ya taka rawa, don haka rarraba zuwa dandamali ya fi fasaha fiye da tallace-tallace (har kwanan nan, kawai ta wannan hanya).

Ta hanyar ba wa kasuwa da masu amfani da sauƙi ra'ayi na daidaita sunan layin samfur zuwa ainihin aiki, Sony Ericsson ya ƙirƙiri sabon jagora a cikin tallan waya. Wannan ba sabon abu ba ne a kasuwa, amma wannan dabarar ba a yi amfani da ita a kusan wayoyi ba. Duk masana'antun sun ɗauki irin wannan tsarin a yau, suna ƙoƙarin haɗa samfuran zuwa ɗaya ko wani layi, suna ba da wani fasali na musamman (Ultra Edition daga Samsung, L'Amour daga Nokia) ko ƙirƙirar dangin wayoyi (ROKR daga Motorola a nan gaba). , XPressMusic daga Nokia, a nan gaba - N-Gage). Ta wannan hanyar, ana samun bambancin samfur.

Sony Ericsson yana da fa'idar samun alamun kasuwanci tare da tarihi, alal misali, Walkman an san shi tun 1970s, a zahiri, wannan alama ce wacce ta buɗe gabaɗaya a cikin masana'antar; Ana amfani da alamar CyberShot sosai a kasuwar kyamarar dijital. Yin amfani da irin waɗannan nau'ikan yana ƙara wa samfuran ƙarin amana a ɓangaren masu amfani, yana gabatar da na'urori a cikin duniyar sanannun. Sauran masana'antun dole ne su yi ƙoƙari sosai don cimma irin wannan tasiri.Don haka, Nokia, don yin gasa a kasuwar na'urorin daukar hoto, wayoyi, tana amfani da alamar Carl Zeiss. Wannan tsarin yana nufin cewa a zahiri kamfani yana ƙoƙarin daidaita na'urorin gani a wayar da ingancin hotuna, biyan kuɗin amfani da wannan alamar. Sony Ericsson yana guje wa wannan ta talla da haɓaka dangin samfurin da rage farashin talla. A bisa ƙa'ida, ana zuba kuɗin da aka adana a cikin ƙarin rata don samfuran, waɗanda za a iya amfani da su duka don haɓaka su, PR, da saka hannun jari a ci gaba na gaba.

Sauƙaƙan ra'ayin matsayi yana da ƙimar kuɗi, wanda bai kamata a rangwame shi ba.

Farkon 2007 - haɓaka yana ci gaba

A farkon 2007, duka Nokia da Sony Ericsson sun ci gaba da haɓaka rabon kasuwancin su. Da farko dai, wannan ya faru ne saboda “wankewa” irin wannan ɗan wasa kamar BenQ Siemens daga kasuwa, raunin matsayin Motorola, da sluggish na LG a kasuwanni da yawa. Idan muka yi la'akari da yawan rabon duniya a cikin tallace-tallace, to, haɓakar ba ta da girma, kusan kashi 2 kawai (daga 5.9 a cikin 1q06 zuwa kashi 8 a cikin 2q07). Idan muka fara daga gaskiyar cewa ci gaban ya kai kashi 25 cikin dari na kasuwar kasuwa, to wannan ya fi ban sha'awa da mahimmanci. Amma bari mu duba lambobin tallace-tallace na wayoyin da kansu.

< td> Q4 2006 ) Aiki Margin % < /tbody>
Q1 2006 Q1 2007 13.3 26.0 21.8
Sales (Euro m ) 1.992 3.782 2.925
Gross Margin % 26.3% 29.0% 30.3%
Aikin Shigarwa (Yuro m.) 143 484 346
7.2% 12.8% 11.8%
> Abubuwan Shiga Kafin Haraji (Euro m.) 151 502 362
Net samun kudin shiga (Euro m.) 109 447 254
Matsakaicin Farashin Talla (Yuro) 149 146 134

A cikin shekara guda, kamfanin ya kusan ninka yawan samar da wayoyi, ga ƙaramin masana'anta wannan yana nufin sake tsara kayan aiki da sabis na abokan ciniki da, gabaɗaya, duka tsarin. Irin wannan haɓaka mai ƙarfi a cikin tallace-tallace kuma yana nufin cewa kamfanin a lokacin 2006 ya shirya ƙasa don ƙarin haɓaka (ƙarfin).

Don kwatantawa, ga bayanan farkon kwata na 2007 daga Nokia. Kamfanin ya isar da na'urori miliyan 91.1 zuwa kasuwa (daga 72 a shekara da ta gabata), YoY ya karu da kashi 21 cikin ɗari. A lokaci guda, matsakaicin farashin wayar Nokia ya kai Yuro 89 (kusan rabin duk wayoyin da aka sayar sun fi Yuro 49 rahusa). Matsakaicin farashin waya daga Sony Ericsson ya kasance Yuro 134 (sama da kashi 33).

Yankin kasafin kuɗi shine mabuɗin tallace-tallace na gaba

Dangane da matsakaicin farashin wayoyin Sony Ericsson, mun ga cewa kamfani ba shi da ƙarfi sosai a ɓangaren kasafin kuɗi, kodayake yana da manyan tallace-tallace na waɗannan samfuran da aka gabatar. Ba tare da fadada kasancewarsa a cikin ɓangaren kasafin kuɗi ba, kamfanin ya bar wa kansa wani wuri don ci gaban kasuwa a gefe guda, a gefe guda kuma yana kula da tallace-tallace mai yawa a tsakiyar ɓangaren. Shin za a sami canje-canje a wannan fagen a cikin 2007-2008?

Za mu iya cewa da kwarin gwiwa cewa kamfanin ba ya shirya wani gagarumin sauye-sauye a manufofinsa na gamsar da kasuwa da kayayyaki masu arha. Babban aikin shine kula da yawan tallace-tallace na samfuran kasafin kuɗi da haɓaka tallace-tallace a cikin ɓangaren 100 Yuro da ƙari. Wato, kamfanin ba ya dogara sosai akan farashin samfurori, amma akan fa'ida a cikin ƙira, ƙarfin alama akan masu fafatawa. Kamfanin ya fahimci cewa ba shi da ma'ana a yi yaƙi da mafi girman kasafin kuɗi daga Nokia da Motorola, saboda ƙimar tallace-tallacen irin waɗannan samfuran ba su da yawa. Har ila yau, mummunan tasirin irin waɗannan samfuran a kan fahimtar alamar yana nan, suna aiki a matsayin wani nau'i na sayar da wayoyi masu tsada.

Arima abokin tarayya ne na al'ada na Sony Ericsson wajen samar da mafi ƙarancin ƙarewa, kuma samfuransa an ba su ƙarƙashin alamar kamfanin shekaru da yawa. A shekarar 2007, ba kawai model na J jerin, amma kuma kasafin kudin clamshells na Z jerin, da monoblocks na K jerin (ƙananan kashi) fito daga ma'aikata. Don 2008, Sony Ericsson ya riga ya ba da umarni tare da wannan masana'anta don tashoshi miliyan 20.

A farkon 2007, Sony Ericsson kuma ya shiga yarjejeniya tare da Sagem cewa samfuran Sony Ericsson da abubuwan daidaitawa masu alaƙa zasu kasance daga ƙarshen 2007. Yin aiki tare da Sagem yana da fa'ida ga Sony Ericsson, kamar yadda kamfanin ke karɓar samfuran fasaha da aka ƙera da samarwa masu alaƙa. Ta hanyar ƙara software na waya da ƙira, masana'anta suna karɓar samfuran inganci kuma suna iya aiwatar da su, waɗanda Sagem da kansa ba zai iya yi ba. Girman samar da wayoyin Sagem na Sony Ericsson a 2008 na iya zama har raka'a miliyan 12. Haka kuma, waɗannan ba za su zama mafita na kasafin kuɗi da yawa ba a matsayin samfura a cikin kewayon farashi daga Yuro 85 zuwa 160.

Lokacin inganta ƙananan na'urori, za a ba da fifiko kan kasuwanni masu tasowa kawai, misali, kasuwar Indiya. A lokaci guda kuma, kamfanin ba ya shirin bayar da mafita ga kasafin kuɗi a ko'ina a Turai, don sanya su tayin girgiza. Anan kamfanin ya yi niyya don bayar da samfurori na ɓangaren farashin matsakaici kamar yadda zai yiwu.

Kayayyakin ƙira - alamun farko

Layin samfurin Sony Ericsson koyaushe yana rasa samfuran ƙira, wato, wayoyi masu aiki kama da na'urorin da aka ƙera, amma tare da ƙirar ƙira da kayan ƙara. Idan muka zana daidaici da Nokia, kamfanin ba shi da wani analogues na jerin 8xxx. Wani zai iya faɗi cewa ƙirar wayoyi daga Sony Ericsson ya kasance mai ƙarfi (wani, akasin haka, bai gamsu da shi ba), amma a zahiri kamfani koyaushe yana haɗa ƙira da aiki. Bayan sun kai wani matakin tallace-tallace, bayan da suka ƙirƙira labari game da samfuran su, kamfanin a hankali ya fara shiga kasuwa na mafita na ƙira. Ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙima a nan shine gaskiyar cewa masu amfani sun saba da ƙimar farashi / inganci mai kyau, wanda ba iri ɗaya bane ga na'urorin ƙira kuma ba zai iya zama haka a ka'ida ba. Ta hanyar siyar da ƙira da kayan shari'ar, kamfanin da farko yana sayar da ra'ayin, yana barin aiki a matakin mafita na yau da kullun. A lokacin ƙaddamar da samfurori na farko na irin wannan, yana da matukar muhimmanci kada ku yi kuskure tare da farashi, kada ku sanya shi da yawa, a gefe guda, kuma a gefe guda, kada ku sanya samfurin a matakin. na wayoyi na "lalata".

Sony Ericsson T650i za a iya la'akari da shi azaman samfurin ƙira na farko, wanda ke da akwati na ƙarfe, gilashin ma'adinai, ya bambanta da Sony Ericsson K800i ba cikin aiki ba (kyamar ta fi sauƙi kawai), amma a zahiri. A lokaci guda, farashin wannan samfur a lokacin fitarwa zai ɗan ƙanƙanta fiye da farashin Sony Ericsson K800i a lokacin sakin sa, wanda ba na al'ada ba ne.

Babban aikin kamfanin da wannan samfurin shine sanin kasuwa tare da gaskiyar cewa irin waɗannan wayoyi daga Sony Ericsson suna yiwuwa, cewa ban da ƙirƙira, kamfanin kuma yana iya ba da tsattsauran ƙira (Nokia koyaushe tana da ƙarfi a nan). , don haka matakan Sony Ericsson sun fi taka tsantsan) .

Za a sami faɗaɗa kewayon samfurin saboda irin waɗannan samfuran? Babu shakka. Wani abu kuma shi ne cewa za a gabatar da su kasuwa a hankali kuma a hankali. Kamfanin yana shirya kowane irin wannan samfurin, yana mai da hankali kan ra'ayi na alamar a kasuwa, akan yawan mutanen da suke shirye su sayi irin waɗannan mafita, kuma suna ƙoƙarin rage ra'ayi mara kyau. Mafi kyawun lokacin don sakin samfurin matakin Nokia 8xxx shine ƙarshen wannan shekara, amma wataƙila kamfanin zai jira har zuwa bazara na 2008 don yin wasa tabbas. , a ganina, ƙaddamar da kamfanin tare da layin ƙira na samfurori zai yi nasara, a hankali yana ƙarfafa matsayinsa. a cikin wannan sashin .

Tsarin kewayon samfurin

Dabarun Sony Ericsson abu ne mai sauqi qwarai: kamfani yana ƙirƙirar samfura na asali sannan ya gina su zuwa kowane nau'in bambance-bambance, duka ta fuskar fasali da ƙira, don ƙirƙirar hadaya daban-daban. Wannan hanya ta gama gari ga duk masana'antun, amma mafi kyawun amfani da Nokia da Samsung kawai. Don Sony Ericsson fadada kewayon ƙirar ya zama mai yiwuwa ne kawai daga tsakiyar 2006. A cikin 2007, muna ganin ci gaban wannan halin da ake ciki, wanda ya haifar da wani nauyi a kan tashoshin tallace-tallace. Kammala samar da kewayon samfurin, da nasarar da aka samu na ƙididdiga na ƙididdiga masu yawa a lokaci guda da aka gabatar a kasuwa (kimanin samfurori 50), zai yiwu a cikin kwata na biyu na 2008 ko kadan daga baya.

Ba za mu iya tsammanin ci gaban wayoyin komai da ruwanka ba a cikin 2007, an kwatanta wannan yanayin a cikin bita na Sony Ericsson P1i, ba za mu maimaita kanmu anan ba.

Maɓallin samfuran a cikin 2007 sune layin Walkman da samfuran CyberShot. An fara daga kashi na uku na 2007, muna ganin wani fadada ayyukan dandalin A100, bari mu kalli sabbin abubuwa da tantance su.

Sabuwar fasaha, 2007-2008

A bisa ka'ida, duk sabbin abubuwa sun dogara ne akan ainihin kayan aikin da muke gani a samfuran yanzu. Canza bangaren kayan masarufi zai yiwu ne kawai a cikin 2008, amma a yanzu muna iya magana game da faɗaɗa ayyukan dandalin A100.

Tsarin Gine-gine na Sabis na Wayar hannu (MSA). Taimakon Java JSR-248 shine ma'aunin masana'antu wanda ke ƙarfafa saitin ma'auni na JSR kuma ya sa amfani da su a cikin ƙarni na gaba na wayoyin hannu daga duk masana'antun ya zama dole. Hakanan ma'auni yana bayyana yadda ɗakunan karatu tare da ƙarin fasaloli zasu iya yin aiki tare. Babban abubuwan da JSR-248 ke ƙarawa sune:

  • Tsaro & Sabis na Amincewa API (JSR 177) - mu'amalar lantarki, banki ta hannu da ƙari
  • API ɗin Wuri (JSR 179) - Aikace-aikacen kewayawa, GPS
  • SIP API don Java ME (JSR 180) - Ayyukan VoIP don tashoshi gama gari
  • API ɗin Zane-zane na Wayar hannu (JSR 184 1.1) - 3D Graphics API mai sarrafa abun ciki (JSR 211) API ɗin 2D Vector Graphics mai Zazzagewa don Java ME (JSR 226)
  • Payment API (JSR 229) - biyan kuɗi don ma'amaloli da makamantansu, kasuwancin hannu
  • API ɗin Ƙasashen Wayar Hannu (JSR 238) - kwatancen samfur.
Bugu da ƙari ga manyan JSRs da aka haɗa a cikin JSR-248, Sony Ericsson yana ƙara biyu na nasa - goyon baya ga OPEN GL, da kuma goyan bayan ginanniyar firikwensin motsi. Idan tsarin dandali na Java na yanzu ana kiransa JP-7, to JSR wanda ya haɗa da duk abubuwan da ke sama an ba shi lambar mai zuwa, JP-8.

Ingantacciyar firikwensin motsi. Mun riga mun saba da amfani da firikwensin motsi a cikin samfuran Sony Ericsson. Don haka, a cikin Sony Ericsson W710i ana amfani da shi azaman pedometer, a cikin Sony Ericsson W580i ana ƙara aikinsa tare da bayanin kula na horo da ƙarin aikace-aikacen, a cikin Sony Ericsson K850i babu waɗannan aikace-aikacen, amma akwai daidaitawa ta atomatik na abun cikin allo. dangane da matsayin wayar (auto-orientation). Bugu da ƙari, ga duk na'urorin da suka dogara da dandalin JP-8, kamar a cikin Sony Ericsson K850i, samun dama ga bayanan firikwensin daga aikace-aikacen Java yana yiwuwa. Wannan yana ba ka damar ƙirƙirar wasanni waɗanda ke sarrafa wayarka tare da motsi. Misalin irin wannan wasan shine hauka Marble.

Misali na biyu na amfani da firikwensin shine sarrafa kiɗa da sake kunnawa, ana aiwatar da wannan aikin a cikin Sony Ericsson W910i. Kawai kawai kuna buƙatar karkatar da wayar zuwa gefe ɗaya don ta yi tsalle zuwa waƙa ɗaya, motsi na da'ira yana kunna sake kunna waƙa bazuwar.

Duk waɗannan ayyukan ba sababbi bane, an riga an same su a cikin wayoyin Samsung E750/E760, suna cikin na'urori daga Nokia, misali, Nokia 5500. Babban bambanci shine masu haɓakawa suna samun damar yin wannan aikin kuma suna iya ƙirƙirar shirye-shirye tare da su. amfani. Ba kamar Nokia ba, ana samun wannan fasalin akan wayoyi na yau da kullun, ba wayoyin komai da ruwanka ba, wanda kuma ya sa ya fi daraja.

Wasanni na 3D, mai sauri. A halin yanzu, hoton mai girman uku yana samar da babban mai sarrafawa, babu wani guntu mai kwazo. Amma ya kamata mu yi tsammanin bayyanarsa tare da ƙaddamar da tsarin wasan kwaikwayo na wayoyin hannu na PSM a tsakiyar 2008.

Tallafin katin MicroSD. A karon farko tsakanin duk masana'antun, Sony Ericsson ya ba da damar yin amfani da nau'ikan katunan ƙwaƙwalwar ajiya guda biyu a lokaci ɗaya - M2 da microSD. Samfurin farko na wannan nau'in shine Sony Ericsson K850i, zaku iya saka kowane nau'in kati cikin ramin guda. Wannan yana amsawa akai-akai cewa katunan M2 sun fi tsada sosai fiye da kwatankwacin katunan microSD (wanda ba gaskiya bane).

Kamfanin ya ɗauki wannan matakin da sane, saboda yana jin damar ko da yaushe samar da manyan katunan kasuwa zuwa kasuwa kaɗan kafin katunan microSD iri ɗaya suka bayyana. A wannan yanayin, kamfanin yana samun fa'ida bayyananne. Idan kana buƙatar babban katin iya aiki, to sai ka sayi M2, idan kana son adana kuɗi, sai ka sayi microSD.

GPS kewayawa. Ƙirƙirar ɗimbin yawa na aikace-aikace daban-daban, daidaitawa da waɗanda ake da su don wayoyi na yau da kullun. A cikin 2007-2008, kamfanin ya fi son kada ya yi amfani da masu karɓar GPS da aka gina a ciki, amma don ba su a matsayin ginanniyar belun kunne (ba a buƙatar samar da wutar lantarki daban). Ana yin fare akan yawan halayen Sony Ericsson na ɓangaren na'urori na al'ada akan dandalin A100.

3.5 mm jack audio. Don adadin samfurori a cikin 2008 zai yiwu a sami jack 3.5 mm akan harka. Wannan kuma martani ne ga maganganu akai-akai game da buƙatar irin wannan haɗin a cikin kayan kiɗan.

mai haɗa microUSB. Babu cikakken bayani game da wannan mai haɗawa, amma ya bayyana a cikin bayanin adadin samfuran. Da alama a cikin 2008 mai haɗin haɗin zai zama daidaitattun samfuran Sony Ericsson, da kuma wayoyin Motorola da Nokia.

Maɓallan taɓa kan allo. Fasaha mai kama da wacce aka yi amfani da ita a cikin Motorola RAZR2 V8 da Sony Ericsson K850i. Yankuna uku masu saurin taɓawa suna bayyana akan allon, maɓallan mahallin kuma sun dogara da menu na yanzu. Wannan fasaha da farko za a yi amfani da ita ne kawai da na'urori na rukunin farashi mai tsada, sannan a tsakiya.

allon. Mai da hankali kan ƙudurin allo na QVGA, bayyanar a cikin 2008 na na'urori biyu na farko tare da allon VGA.

Gasar ko me na gaba?

Idan muka yi la'akari da gaskiyar cewa dandamalin Motorola's LJ zai zama babban ɗan wasa ne kawai daga kaka 2008, tare da tarin ɗimbin samfuran samfura daban-daban, muna iya tsammanin hanyoyin fasaha na Sony Ericsson su mamaye kasuwar waya ta al'ada. Gasar kai tsaye tana tasowa ne kawai tare da wayoyin hannu daga Nokia, kuma har ma samfuran sun ɗan bambanta. Wayoyi na yau da kullun da suka dogara da S40 daga Nokia yanzu an sanya su ko dai akan farashi ɗaya ko ma mai rahusa, amma ba su da yawa a kasuwa, masana'antun biyu sun fi son ƙirƙira samfuran a cikin sassa.

Duk wannan yana ba mu damar cewa a cikin 2007-2008 Sony Ericsson zai ci gaba da girma sosai, kasuwar sa za ta ƙaru. Yana ɗaya daga cikin ƴan wasan da suka fi ƙwazo, suna da mafi girman yuwuwar haɓakawa saboda tsadar farashi, rashin kasancewa a cikin ɓangarorin da ke tasowa, da ƙungiyar masu ƙira da masu haɓakawa mafi ƙarfi.

Sony Ericsson - tsare-tsare, dabaru, samfura. Sanarwa Yuni 14 A cikin wannan kayan, za mu yi ƙoƙari mu ba da taƙaitaccen bincike game da abin da ke faruwa a kusa da Sony Ericsson, waɗanne yankunan ci gaba ne ke zama masu ban sha'awa, da abin da za mu iya tsammani nan gaba. Ba tare da yin kamar cikakken nazari ba, wannan abu ɗaya ne kawai daga cikin yunƙurin bayyana abin da ke faruwa.

Matsayin kasuwa na Sony Ericsson

A cewar kamfanoni daban-daban na bincike, Sony Ericsson yana riƙe da kusan kashi 8 cikin ɗari na kasuwannin tashar wayar hannu ta duniya a cikin 2007 kuma yana ci gaba da haɓaka tallace-tallace. Idan muka yi magana game da matsayin masana'anta, to, wannan shine wuri na huɗu, kuma rata daga Nokia yana da girma, yayin da Motorola sannu a hankali ya rasa rabonsa na kasuwa saboda dalilai mara kyau, raunin layin samfurin (duba kayan Motorola Strategy). 2007-2008). Ingantacciyar hanyar da ba ta dace ba ita ce haɓakar Samsung, wanda, saboda ƙarancin tayin na'urori masu tsada don kasuwanni masu tasowa, rashin isasshen kulawa ga kasuwannin ma'aikata, shi ma ya fara raguwa.

Mu duba bayanan tallace-tallace na duniya na 2005-2006 don nemo madaidaicin matakin da haɓaka tallace-tallacen samfuran Sony Ericsson ya biyo baya tare da bayyana manyan dalilai.

<> P 13.8 16.1.11.1 15.3 15.3 15.7 LG 12.1 15.6 16.6 15.6 15.6 15.6 15.6 47.6 47.8 46.20 46.20 410 Q2 '06 410 Q2 '06 410 Q2 '06 34.1% 32.4% 33.3% 33.3% Motorola 18.1% 18.4% 18.2% 17.9% 20.4% 22.1% Samsung 13.0% 12.8% 11.1% 12.6% 12.8% 11.6% Sony Ericsson 6% 6.3% LG. 6.6% 6.7% 6.9% 6.5% Wasu 23.6% 23.2% 23.5% 24.1% 20.6% 20.3% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

A cikin kwata na biyu na 2006, wani muhimmin al'amari ya faru - Sony Ericsson ya sake zama matsayi na 4 a kasuwar duniya, wanda ya kawar da LG daga gare ta. Nasarar ta samo asali ne saboda yawan bukatar wayoyin Walkman. A lokaci guda, sauran masana'antun sun fara shirya hanyoyin magance su tare da mayar da hankali ga kiɗa, babu wani tsari guda ɗaya da aka kafa daga Nokia, Motorola, Samsung.

Iyalan samfur

Maganin layin samfur haɗe-haɗe tare da ƙaramin alama, alamar kasuwanci daban, ya nuna yuwuwar sa. Walkman shine farkon irin wannan alamar, sannan CyberShot ya biyo baya a cikin 2006. Ma'anar alamu ga kowane samfurin samfurin yana da sauƙi kuma yana ba da damar matsayi mafi kyau a kasuwa. Tare da wadatar aiki na mafita, mai ƙira ya nuna babban aikin na'urar kuma ya nuna shi, yana mai da hankali kan shi. Babu irin wannan tsarin a kasuwa, duk masana'antun sun yi ƙoƙarin haɓaka ko dai mafita guda ɗaya ko raba iyalai na musamman na samfur (misali tarin wayoyi daga Nokia). A bisa ka'ida, irin wannan hanyar Nokia ke amfani da ita wajen raba dandamali na S40 da S60, amma matsalar ita ce, duka dandamali sun haɗu da na'urori masu yawa da ayyuka daban-daban. Ƙayyade wace na'ura da alama an ba da fifiko ga kowane nau'in mai amfani yana da wahala. Zaɓin wayar hannu a matsayin wani nau'in na'ura a kasuwa ba ya taka rawa, don haka rarraba zuwa dandamali ya fi fasaha fiye da tallace-tallace (har kwanan nan, kawai ta wannan hanya).

Ta hanyar ba wa kasuwa da masu amfani da sauƙi ra'ayi na daidaita sunan layin samfur zuwa ainihin aiki, Sony Ericsson ya ƙirƙiri sabon jagora a cikin tallan waya. Wannan ba sabon abu ba ne a kasuwa, amma wannan dabarar ba a yi amfani da ita a kusan wayoyi ba. Duk masana'antun sun ɗauki irin wannan tsarin a yau, suna ƙoƙarin haɗa samfuran zuwa ɗaya ko wani layi, suna ba da wani nau'i na musamman (Ultra Edition daga Samsung, L'Amour daga Nokia) ko ƙirƙirar dangin wayoyi (ROKR daga Motorola a ciki). gaba, XPressMusic daga Nokia, a nan gaba - N-Gage). Ta wannan hanyar, ana samun bambancin samfur.

Sony Ericsson yana da fa'idar samun alamun kasuwanci tare da tarihi, alal misali, Walkman an san shi tun cikin 1970s, a zahiri, wannan alama ce wacce ta buɗe gaba ɗaya jagora a cikin masana'antar; Ana amfani da alamar CyberShot sosai a kasuwar kyamarar dijital. Yin amfani da irin waɗannan nau'ikan yana ƙara wa samfuran ƙarin amana a ɓangaren masu amfani, yana gabatar da na'urori a cikin duniyar sanannun. Sauran masana'antun dole ne su yi ƙoƙari sosai don cimma irin wannan tasiri. Don haka, Nokia, don yin gasa a kasuwar na'urorin daukar hoto, wayoyi, tana amfani da alamar Carl Zeiss. Wannan tsarin yana nufin cewa a zahiri kamfani yana ƙoƙarin daidaita na'urorin gani a wayar da ingancin hotuna, biyan kuɗin amfani da wannan alamar. Sony Ericsson yana guje wa wannan ta talla da haɓaka dangin samfurin da rage farashin talla. A bisa ƙa'ida, ana zuba kuɗin da aka adana a cikin ƙarin rata don samfuran, waɗanda za a iya amfani da su duka don haɓaka su, PR, da saka hannun jari a ci gaba na gaba.

Sauƙaƙan ra'ayin matsayi yana da ƙimar kuɗi, wanda bai kamata a rangwame shi ba.

Farkon 2007 - haɓaka yana ci gaba

A farkon 2007, duka Nokia da Sony Ericsson sun ci gaba da haɓaka rabon kasuwancin su. Da farko dai, wannan ya faru ne saboda “wankewa” irin wannan ɗan wasa kamar BenQ Siemens daga kasuwa, raunin matsayin Motorola, da sluggish na LG a kasuwanni da yawa. Idan muka yi la'akari da yawan rabon duniya a cikin tallace-tallace, to, haɓakar ba ta da girma, kusan kashi 2 kawai (daga 5.9 a cikin 1q06 zuwa kashi 8 a cikin 2q07). Idan muka fara daga gaskiyar cewa ci gaban ya kai kashi 25 cikin dari na kasuwar kasuwa, to wannan ya fi ban sha'awa da mahimmanci. Amma bari mu duba lambobin tallace-tallace na wayoyin da kansu.

Q1 2006 Q4 2006 Q1 2007 Adadin raka'a da aka aika (miliyan) 13.3 26.0 21.8 Tallace-tallace (Yuro m.) 1,992 3,782 2,925 Gross Margin % 26.3% 29.0% Opera% 30.8 (Euro m.) 7.2% 12.8% 11.8% Kudin shiga Kafin Haraji (Euro m.) 151 502 362 Net samun kudin shiga (Euro m.) 109 447 254 Matsakaicin Farashin Talla (Yuro) 149 146 134

A cikin shekara guda, kamfanin ya kusan ninka yawan samar da wayoyi, ga karamin masana'anta wannan yana nufin sake tsara kayan aiki da sabis na kwastomomi da, gabaɗaya, duka tsarin. Irin wannan haɓaka mai ƙarfi a cikin tallace-tallace kuma yana nufin cewa kamfanin a lokacin 2006 ya shirya ƙasa don ƙarin haɓaka (ƙarfin).

Don kwatantawa, ga bayanan farkon kwata na 2007 daga Nokia. Kamfanin ya isar da na'urori miliyan 91.1 zuwa kasuwa (daga 72 a shekara da ta gabata), YoY ya karu da kashi 21 cikin ɗari. A lokaci guda, matsakaicin farashin wayar Nokia ya kai Yuro 89 (kusan rabin duk wayoyin da aka sayar sun fi Yuro 49 rahusa). Matsakaicin farashin waya daga Sony Ericsson ya kasance Yuro 134 (sama da kashi 33).

Yankin kasafin kuɗi shine mabuɗin tallace-tallace na gaba

Dangane da matsakaicin farashin wayoyin Sony Ericsson, mun ga cewa kamfani ba shi da ƙarfi sosai a ɓangaren kasafin kuɗi, kodayake yana da manyan tallace-tallace na waɗannan samfuran da aka gabatar. Ba tare da fadada kasancewarsa a cikin ɓangaren kasafin kuɗi ba, kamfanin ya bar wa kansa wani wuri don ci gaban kasuwa a gefe guda, a gefe guda kuma yana kula da tallace-tallace mai yawa a tsakiyar ɓangaren. Shin za a sami canje-canje a wannan fagen a cikin 2007-2008?

Za mu iya cewa da kwarin gwiwa cewa kamfanin ba ya shirya wani gagarumin sauye-sauye a manufofinsa na gamsar da kasuwa da kayayyaki masu arha. Babban aikin shine kula da yawan tallace-tallace na samfuran kasafin kuɗi da haɓaka tallace-tallace a cikin ɓangaren 100 Yuro da ƙari. Wato, kamfanin ba ya dogara sosai akan farashin samfurori, amma akan fa'ida a cikin ƙira, ƙarfin alama akan masu fafatawa. Kamfanin ya fahimci cewa ba shi da ma'ana a yi yaƙi da mafi girman kasafin kuɗi daga Nokia da Motorola, saboda ƙimar tallace-tallacen irin waɗannan samfuran ba su da yawa. Har ila yau, mummunan tasirin irin waɗannan samfuran a kan fahimtar alamar yana nan, suna aiki a matsayin wani nau'i na sayar da wayoyi masu tsada.

Arima abokin tarayya ne na al'ada na Sony Ericsson wajen samar da mafi ƙarancin ƙarewa, kuma samfuransa an ba su ƙarƙashin alamar kamfanin shekaru da yawa. A shekarar 2007, ba kawai model na J jerin, amma kuma kasafin kudin clamshells na Z jerin, da monoblocks na K jerin (ƙananan kashi) fito daga ma'aikata. Don 2008, Sony Ericsson ya riga ya ba da umarni tare da wannan masana'anta don tashoshi miliyan 20.

A farkon 2007, Sony Ericsson kuma ya shiga yarjejeniya tare da Sagem cewa samfuran Sony Ericsson da abubuwan daidaitawa masu alaƙa zasu kasance daga ƙarshen 2007. Yin aiki tare da Sagem yana da fa'ida ga Sony Ericsson, kamar yadda kamfanin ke karɓar samfuran fasaha da aka ƙera da samarwa masu alaƙa. Ta hanyar ƙara software na waya da ƙira, masana'anta suna karɓar samfuran inganci kuma suna iya aiwatar da su, waɗanda Sagem da kansa ba zai iya yi ba. Girman samar da wayoyin Sagem na Sony Ericsson a 2008 na iya zama har raka'a miliyan 12. Haka kuma, waɗannan ba za su zama mafita na kasafin kuɗi da yawa ba a matsayin samfura a cikin kewayon farashi daga Yuro 85 zuwa 160.

Lokacin inganta na'urorin kasafin kuɗi, za a ba da fifiko kan kasuwanni masu tasowa kawai, misali, kasuwar Indiya. A lokaci guda kuma, kamfanin ba ya shirin bayar da mafita ga kasafin kuɗi a ko'ina a Turai, don sanya su tayin girgiza. Anan kamfanin ya yi niyya don bayar da samfurori na ɓangaren farashin matsakaici kamar yadda zai yiwu.

Kayayyakin ƙira - alamun farko

Layin samfurin Sony Ericsson koyaushe yana rasa samfuran ƙira, wato, wayoyi masu aiki kama da na'urorin da aka ƙera, amma tare da ƙirar ƙira da kayan ƙara. Idan muka zana daidaici da Nokia, kamfanin ba shi da wani analogues na jerin 8xxx. Wani zai iya faɗi cewa ƙirar wayoyi daga Sony Ericsson ya kasance mai ƙarfi (wani, akasin haka, bai gamsu da shi ba), amma a zahiri kamfani koyaushe yana haɗa ƙira da aiki. Bayan sun kai wani matakin tallace-tallace, bayan da suka ƙirƙira labari game da samfuran su, kamfanin a hankali ya fara shiga kasuwa na mafita na ƙira. Ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙima a nan shine gaskiyar cewa masu amfani sun saba da ƙimar farashi / inganci mai kyau, wanda ba iri ɗaya bane ga na'urorin ƙira kuma ba zai iya zama haka a ka'ida ba. Ta hanyar siyar da ƙira da kayan shari'ar, kamfanin da farko yana sayar da ra'ayin, yana barin aiki a matakin mafita na yau da kullun. A lokacin ƙaddamar da samfurori na farko na irin wannan, yana da matukar muhimmanci kada ku yi kuskure tare da farashi, kada ku sanya shi da yawa, a gefe guda, kuma a gefe guda, kada ku sanya samfurin a matakin. na wayoyi na "lalata".

Sony Ericsson T650i za a iya la'akari da shi azaman samfurin ƙira na farko, wanda ke da akwati na ƙarfe, gilashin ma'adinai, ya bambanta da Sony Ericsson K800i ba cikin aiki ba (kyamar ta fi sauƙi kawai), amma a zahiri. A lokaci guda, farashin wannan samfur a lokacin fitarwa zai ɗan ƙanƙanta fiye da farashin Sony Ericsson K800i a lokacin sakin sa, wanda ba na al'ada ba ne.

Babban aikin kamfanin da wannan samfurin shine sanin kasuwa tare da gaskiyar cewa irin waɗannan wayoyi daga Sony Ericsson suna yiwuwa, cewa ban da ƙirƙira, kamfanin kuma yana iya ba da tsattsauran ƙira (Nokia koyaushe tana da ƙarfi a nan). , don haka matakan Sony Ericsson sun fi taka tsantsan) .

Za a sami faɗaɗa kewayon samfurin saboda irin waɗannan samfuran? Babu shakka. Wani abu kuma shi ne cewa za a gabatar da su kasuwa a hankali kuma a hankali. Kamfanin yana shirya kowane irin wannan samfurin, yana mai da hankali kan ra'ayi na alamar a kasuwa, akan yawan mutanen da suke shirye su sayi irin waɗannan mafita, kuma suna ƙoƙarin rage ra'ayi mara kyau. Mafi kyawun lokacin don sakin samfurin matakin Nokia 8xxx shine ƙarshen wannan shekara, amma wataƙila kamfanin zai jira har zuwa bazara na 2008 don yin wasa tabbas. A ra'ayina, yin aiki tare da reshen ƙirar samfuran kamfanin zai yi nasara, sannu a hankali zai ƙarfafa matsayinsa a wannan sashin.

Shin za a sami fadada kewayon samfurin saboda irin waɗannan samfuran? Babu shakka. Wani abu kuma shi ne cewa za a gabatar da su kasuwa a hankali kuma a hankali. Kamfanin yana shirya kowane irin wannan samfurin, yana mai da hankali kan ra'ayi na alamar a kasuwa, akan yawan mutanen da suke shirye su sayi irin waɗannan mafita, kuma suna ƙoƙarin rage ra'ayi mara kyau. Mafi kyawun lokacin don sakin samfurin matakin Nokia 8xxx shine ƙarshen wannan shekara, amma wataƙila kamfanin zai jira har zuwa bazara na 2008 don yin wasa tabbas. A ra'ayi na, wani aiki tare da reshen ƙira na samfurori don kamfani zai yi nasara. sannu a hankali zai karfafa matsayinsa a wannan bangare.

Tsarin kewayon samfurin

Dabarun Sony Ericsson abu ne mai sauqi qwarai: kamfani yana ƙirƙirar samfura na asali sannan ya gina su zuwa kowane nau'in bambance-bambance, duka ta fuskar fasali da ƙira, don ƙirƙirar hadaya daban-daban. Wannan hanya ta gama gari ga duk masana'antun, amma mafi kyawun amfani da Nokia da Samsung kawai. Don Sony Ericsson fadada kewayon ƙirar ya zama mai yiwuwa ne kawai daga tsakiyar 2006. A cikin 2007, muna ganin ci gaban wannan halin da ake ciki, wanda ya haifar da wani nauyi a kan tashoshin tallace-tallace. Kammala samar da kewayon samfurin, da nasarar da aka samu na ƙididdiga na ƙididdiga masu yawa a lokaci guda da aka gabatar a kasuwa (kimanin samfurori 50), zai yiwu a cikin kwata na biyu na 2008 ko kadan daga baya.

Ba za mu iya tsammanin ci gaban wayoyin komai da ruwanka ba a cikin 2007, an kwatanta wannan yanayin a cikin bita na Sony Ericsson P1i, ba za mu maimaita kanmu anan ba.

Maɓallin samfuran a cikin 2007 sune layin Walkman da samfuran CyberShot. An fara daga kashi na uku na 2007, muna ganin wani fadada ayyukan dandalin A100, bari mu kalli sabbin abubuwa da tantance su.

Sabuwar fasaha, 2007-2008

A bisa ka'ida, duk sabbin abubuwa sun dogara ne akan ainihin kayan aikin da muke gani a samfuran yanzu. Canza bangaren kayan masarufi zai yiwu ne kawai a cikin 2008, amma a yanzu muna iya magana game da faɗaɗa ayyukan dandalin A100.

Tsarin Gine-gine na Sabis na Wayar hannu (MSA). Taimakon Java JSR-248 shine ma'aunin masana'antu wanda ke ƙarfafa saitin ma'auni na JSR kuma ya sa amfani da su a cikin ƙarni na gaba na wayoyin hannu daga duk masana'antun ya zama dole. Hakanan ma'auni yana bayyana yadda ɗakunan karatu tare da ƙarin fasaloli zasu iya yin aiki tare. Babban abubuwan da JSR-248 ke ƙarawa sune:

  • Tsaro & Sabis na Amincewa API (JSR 177) - mu'amalar lantarki, banki ta hannu da ƙari
  • API ɗin Wuri (JSR 179) - Aikace-aikacen kewayawa, GPS
  • SIP API don Java ME (JSR 180) - Ayyukan VoIP don tashoshi gama gari
  • API ɗin Zane-zane na Wayar hannu (JSR 184 1.1) - 3D Graphics API mai sarrafa abun ciki (JSR 211) API ɗin 2D Vector Graphics mai Zazzagewa don Java ME (JSR 226)
  • Payment API (JSR 229) - biyan kuɗi don ma'amaloli da makamantansu, kasuwancin hannu
  • API ɗin Ƙasashen Wayar Hannu (JSR 238) - kwatancen samfur.
Bugu da ƙari ga manyan JSRs da aka haɗa a cikin JSR-248, Sony Ericsson yana ƙara biyu na nasa - goyon baya ga OPEN GL, da kuma goyan bayan ginanniyar firikwensin motsi. Idan tsarin dandali na Java na yanzu ana kiransa JP-7, to JSR wanda ya haɗa da duk abubuwan da ke sama an ba shi lambar mai zuwa, JP-8.

Engin motsin motsi. Mun riga mun saba da amfani da firikwensin motsi a cikin samfuran Sony Ericsson. Don haka, a cikin Sony Ericsson W710i ana amfani da shi azaman pedometer, a cikin Sony Ericsson W580i ana ƙara aikinsa tare da bayanin kula na horo da ƙarin aikace-aikacen, a cikin Sony Ericsson K850i babu waɗannan aikace-aikacen, amma akwai daidaitawa ta atomatik na abun cikin allo. dangane da matsayin wayar (auto-orientation). Bugu da ƙari, ga duk na'urorin da suka dogara da dandalin JP-8, kamar a cikin Sony Ericsson K850i, samun dama ga bayanan firikwensin daga aikace-aikacen Java yana yiwuwa. Wannan yana ba ka damar ƙirƙirar wasanni waɗanda ke sarrafa wayarka tare da motsi. Misalin irin wannan wasan shine hauka Marble.

Misali na biyu na amfani da firikwensin shine sarrafa kiɗa da sake kunnawa, ana aiwatar da wannan aikin a cikin Sony Ericsson W910i. Kawai kawai kuna buƙatar karkatar da wayar zuwa gefe ɗaya don ta yi tsalle zuwa waƙa ɗaya, motsi na da'ira yana kunna sake kunna waƙa bazuwar.

Duk waɗannan ayyukan ba sababbi bane, an riga an same su a cikin wayoyin Samsung E750/E760, suna cikin na'urori daga Nokia, misali, Nokia 5500. Babban bambanci shine masu haɓakawa suna samun damar yin wannan aikin kuma suna iya ƙirƙirar shirye-shirye tare da su. amfani. Ba kamar Nokia ba, ana samun wannan fasalin akan wayoyi na yau da kullun, ba wayoyin komai da ruwanka ba, wanda kuma ya sa ya fi daraja.

Wasannin 3D, mai sauri. A halin yanzu, hoton mai girman uku yana samar da babban mai sarrafawa, babu wani guntu mai kwazo. Amma ya kamata mu yi tsammanin bayyanarsa tare da ƙaddamar da tsarin wasan kwaikwayo na wayoyin hannu na PSM a tsakiyar 2008.

Yana goyan bayan katunan microSD. A karon farko tsakanin duk masana'antun, Sony Ericsson ya ba da damar yin amfani da nau'ikan katunan ƙwaƙwalwar ajiya guda biyu a lokaci ɗaya - M2 da microSD. Samfurin farko na wannan nau'in shine Sony Ericsson K850i, zaku iya saka kowane nau'in kati a cikin rami ɗaya. Wannan yana amsawa akai-akai cewa katunan M2 sun fi tsada sosai fiye da kwatankwacin katunan microSD (wanda ba gaskiya bane).

Kamfanin ya ɗauki wannan matakin da sane, saboda yana jin damar ko da yaushe samar da manyan katunan kasuwa zuwa kasuwa kaɗan kafin katunan microSD iri ɗaya suka bayyana. A wannan yanayin, kamfanin yana samun fa'ida bayyananne. Idan kana bukatar babban katin iya aiki, to sai ka sayi M2, idan kana son adana kudi, sai ka sayi microSD.

GPS kewayawa. Ƙirƙirar taro na aikace-aikace iri-iri, daidaitawa da waɗanda ake da su don wayoyin talakawa. A cikin 2007-2008, kamfanin ya fi son kada ya yi amfani da masu karɓar GPS da aka gina a ciki, amma don ba su a matsayin ginanniyar belun kunne (ba a buƙatar samar da wutar lantarki daban). Ana yin fare akan yawan halayen Sony Ericsson na ɓangaren na'urori na al'ada akan dandalin A100.

3.5mm audio jack. Don adadin samfurori a cikin 2008 zai yiwu a sami jack 3.5 mm akan harka. Wannan kuma martani ne ga maganganu akai-akai game da buƙatar irin wannan haɗin a cikin kayan kiɗan.

Mai haɗar microUSB. Babu cikakken bayani game da wannan mai haɗawa, amma ya bayyana a cikin bayanin adadin samfuran. Da alama a cikin 2008 mai haɗin haɗin zai zama daidaitattun samfuran Sony Ericsson, da kuma wayoyin Motorola da Nokia.

Maɓallan taɓawa akan allon. Fasaha mai kama da wacce aka yi amfani da ita a cikin Motorola RAZR2 V8 da Sony Ericsson K850i. Yankuna uku masu saurin taɓawa suna bayyana akan allon, maɓallan mahallin kuma sun dogara da menu na yanzu. Wannan fasaha da farko za a yi amfani da ita ne kawai da na'urori na rukunin farashi mai tsada, sannan a tsakiya.

Allon. Mai da hankali kan ƙudurin allo na QVGA, bayyanar a cikin 2008 na na'urori biyu na farko tare da allon VGA.

Gasar ko me na gaba?

Idan muka yi la'akari da gaskiyar cewa dandamalin Motorola's LJ zai zama babban ɗan wasa ne kawai daga kaka 2008, tare da tarin ɗimbin samfuran samfura daban-daban, muna iya tsammanin hanyoyin fasaha na Sony Ericsson su mamaye kasuwar waya ta al'ada. Gasar kai tsaye tana tasowa ne kawai tare da wayoyin hannu daga Nokia, kuma har ma samfuran sun ɗan bambanta. Wayoyi na yau da kullun da suka dogara da S40 daga Nokia yanzu an sanya su ko dai akan farashi ɗaya ko ma mai rahusa, amma ba su da yawa a kasuwa, masana'antun biyu sun fi son ƙirƙira samfuran a cikin sassa.

Duk wannan yana ba mu damar cewa a cikin 2007-2008 Sony Ericsson zai ci gaba da girma sosai, kasuwar sa za ta ƙaru. Yana ɗaya daga cikin ƴan wasan da suka fi ƙwazo, suna da mafi girman yuwuwar haɓakawa saboda tsadar farashi, rashin kasancewa a cikin ɓangarorin da ke tasowa, da ƙungiyar masu ƙira da masu haɓakawa mafi ƙarfi.