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Nokia Upstream - muna son mafi kyau, ya kasance kamar koyaushe

Bari masu karatunmu su gafarta mini, amma bari in yi magana daga Ilf da Petrov dogon sakin layi da yawa. Ta bayyana abin da ke faruwa ta hanya mafi kyau:

Kuma a ƙarshe, a farkon bazara na shekara ta 1928, kusan dukkanin shahararrun 'ya'yan Lieutenant Schmidt sun taru a wani gidan ruwa na Moscow, kusa da Hasumiyar Sukharev. Kujerar ta kasance babba - Laftanar Schmidt ya kasance yana da 'ya'ya maza talatin daga shekara goma sha takwas zuwa hamsin da biyu da kuma mata hudu, wawaye, matsakaitan shekaru kuma mummuna.

A cikin taƙaitaccen jawabin buɗe taron, Balaganov ya bayyana begen cewa ’yan’uwa za su sami yare ɗaya kuma a ƙarshe su tsara taron gunduma, wanda rayuwa da kanta ta nufa.

Bisa ga aikin Balaganov, yakamata a raba dukkan Tarayyar Jamhuriya zuwa sassa talatin da hudu na aiki, bisa ga adadin wadanda suka taru. Ana canza kowane yanki zuwa amfani na dogon lokaci na yaro ɗaya. Babu wani daga cikin mambobi na kamfani da ke da hakkin ketare iyakoki ya mamaye wani yanki na kasashen waje domin samun kudi.

Babu ​​wanda ya yi adawa da sabbin ka'idojin aikin, sai dai Panikovsky, wanda ya riga ya bayyana cewa zai rayu ba tare da wani taro ba. Amma a lokacin rabe-raben kasar, an buga munanan al'amuran. Masu kwantiragin sun yi rikici a cikin minti na farko kuma ba su kara yin magana da juna ba sai dai tare da karin maganganu na cin zarafi. Gaba dayan rigimar ta faru ne saboda rabon filaye.

Ba wanda ya so ya dauki cibiyoyin jami'a. Babu wanda ya bukaci a doke Moscow, Leningrad da Kharkov.

Yankunan gabas masu nisa, da suka nutse a cikin yashi, suma sun sami mummunan suna. An zarge su da rashin sanin halin Laftanar Schmidt.

- An sami wawaye! - Panikovsky ya yi kururuwa. - Ka ba ni Ƙasar Rasha ta Tsakiya, sannan zan sanya hannu kan taron.

- Ta yaya? Duk sama? Balaganov ya ce. - Me ya sa ba ma ba ku ma Melitopol? Ko Bobruisk?

A kalmar "Bobruisk" taron ya yi kuka mai zafi. Kowa ya yarda ya je Bobruisk ko da a yanzu. An dauki Bobruisk a matsayin wuri mai ban mamaki, mai matukar al'ada.

- To, ba tudun duka ba, - Panikovsky mai haɗama ya nace, - akalla rabin. A ƙarshe, ni ɗan gida ne, ina da iyalai biyu. Amma ba a ba shi ko da rabi ba.

Bayan an yi ta ihu, aka yanke shawarar raba filayen da kuri’a. An yanke takarda guda talatin da hudu, kuma an sanya sunan yankin ga kowannensu. Kursk mai ban sha'awa da Kherson mai ban sha'awa, ƙananan ci gaba na Minusinsk kuma kusan Ashgabat, Kiev, Petrozavodsk da Chita - duk jumhuriyar, duk yankuna sun kwanta a cikin hular kuren wani tare da belun kunne kuma suna jiran masu shi.

Cikin fara'a, nishi da zagi da zagi suka raka wasan.

Mugun tauraro na Panikovsky ya rinjayi sakamakon shari'ar. Ya samu Volga yankin. Ya shiga taron a gefensa da fushi.

- Zan tafi, - ya yi ihu, - amma ina faɗakar da ku: idan sun yi mini mummunan aiki, zan karya taron, zan haye kan iyaka!

Balaganov, wanda ya sami rukunin yanar gizon zinariya na Arbatovsky, ya firgita kuma a lokaci guda ya bayyana cewa ba zai yarda da keta ƙa'idodin aiki ba.

Wata hanya ko wata, an daidaita al’amarin, daga nan ne ‘ya’ya maza talatin da ’ya’ya mata na Laftanar Schmidt suka tashi zuwa yankunansu don yin aiki.

Me yasa waɗannan tsoffin layukan suka dace a yau? A shekara ta 2008, Nokia ta yanke shawarar girgiza tsarin rarraba nata, ta kawo shi cikin layi tare da kasuwa kuma, kamar yadda suka fada a taron jam'iyyar, tare da ayyuka na yanzu. Akwai sharuɗɗan da ake buƙata don wannan, tunda Nokia tana da tsarin siyar da kayanta, babban adadin kasuwa mai launin toka a wasu yankuna, yaƙe-yaƙe na farashi tsakanin abokan haɗin gwiwa na biyu, da sauran matsaloli da yawa. A zahiri, kamfanin bai san abin da ke faruwa tare da samfuransa a waje da sarƙoƙi na siyarwa na tarayya tare da kwangilolin kai tsaye (alal misali, abin da ke faruwa a cikin Euroset koyaushe abin mamaki ne, yawanci mara daɗi), kuma ba zai iya sarrafa yanayin farashin nasa tallace-tallace ba. .

Wani yanayi na musamman ya taso lokacin da kamfanin ya mamaye kusan kashi 32-34 na kasuwa, ya cika kasuwar da kayayyaki, wanda hakan ya janyo faduwar farashin kayayyaki da yawa, da rashin fahimtar karfin kasuwar. Ga abokan haɗin gwiwar kamfanin, irin wannan kasuwancin ya zama kamar abin nadi: da farko kuna samun riba mai yawa, sannan ku yi asarar kuɗi, sannan ku sake samun riba. Sakamakon ƙarshe a ƙarshen shekara ya kasance daidai da Samsung guda ɗaya dangane da samun riba, amma wannan kamfani na Koriya ba shi da irin wannan motsi. Yana da duka game da wata hanya ta daban don yin aiki tare da abokan tarayya, mafi girman fahimi da ingantaccen sarrafa duka tashoshi na tallace-tallace da tallace-tallace. Idan Nokia na da irin wannan ingantaccen tsarin, tallace-tallace na iya haura zuwa kashi 10 yayin da ake kiyaye matakan gefe. Kuma wannan karuwa ce mai matukar kyau.

A koyaushe fahimtar matsalar tana nan. Amma ga Nokia, irin waɗannan matsalolin sun kasance na dindindin saboda dangantakar da ke cikin kasuwa. Babban abokin tarayya na kamfanin ya kasance mai yawan VVP Group, rabon wannan kamfani shine mafi girma. Yunkurin da aka yi a 2007-2008 don raba kwangilar tallace-tallace da tallace-tallace, don tabbatar da kasuwa a bayyane, a gaskiya ya gaza. Ba zai yiwu a sarrafa motsi na kaya ba, ƙoƙari na canza tsarin rarraba ya haifar da yakin farashin gida. Sannan ofishin wakilin Rasha ya yanke shawarar daidaita shirin Nokia Upstream, wanda aka kirkira don kasuwa da dama.

Mene ne akidar wannan shirin? Ga taƙaitaccen sigogin aikin:

  • Rarraba tashar tallace-tallace, ƙayyadaddun adadin manyan abokan hulɗa
  • Kayyade farashin a cikin tashoshi na tallace-tallace da na tallace-tallace, idan an keta farashin, za a hukunta kamfanin ko dai ta hanyar rashin biyan alawus-alawus ko kuma rashin jigilar kaya
  • Aikatawa ga kowane kamfani mai siyarwa na yankinsa, rashin yiwuwar sauran kamfanoni masu aiki a wannan yanki
  • Buɗe ɗakunan ajiya a yankinsa don bawa abokan cinikin dillali
  • Kamfanin haɗin gwiwar ba shi da ikon yin aiki tare da sauran masana'antun, yana hidima kawai Nokia
  • Sakamakon sayar da kayayyaki ga masu siyar da kaya a mataki na biyu, rashin yiwuwar sake sayar da su zuwa wasu yankuna, idan aka saba wa ka'ida, a hukunta babban abokin tarayya a wannan yanki.
  • Tsarin farashi yana nuna watsi da tsarin kari, kari na prepay kawai ya rage, sauran kari kuma ana ragewa ko bacewa (misali, cika nau'ikan)
  • Dole ne abokin tarayya ya sami mafi ƙarancin kewayo a hannun jari kamar yadda Nokia ta ayyana
Mun bayyana a taƙaice aikin Nokia Upstream, yana ɗauke da ra'ayoyin sauti, waɗanda, duk da haka, ba zai iya aiki a cikin yanayin Rasha ba. Za ku tambaya me yasa? Amsar tana cikin tarihi da tsarin rarraba Nokia a kasuwa. Babban tashar tallace-tallace ita ce kamfanin VVP Group, amma a zahiri ya kasa samar da wayar tarho a duk faɗin ƙasar da kanta kuma yana hidima ga ƙananan dillalai. A cikin ɗan gajeren lokaci, ta sami kamfanonin tauraron dan adam, masu sayar da kayayyaki masu aminci. Hakika, waɗannan kamfanoni ne na biyu waɗanda suka karɓi watsa shirye-shiryen yanayin farashin Nokia, kari da abubuwan da ake so. Alal misali, a cikin Samsung, irin waɗannan kamfanoni suna aiki kai tsaye tare da ofishin wakilai, kuma masu sana'a suna sarrafa tashar. A cikin Nokia, ƙarin hanyar haɗi ta bayyana a cikin nau'in Rukunin VVP. A haƙiƙa, dillalin ya ƙirƙiro tsarin rarraba wa kansa, ta yadda ya sauƙaƙe aikin Nokia da sauƙaƙe ayyukan kamfanin. A gefe guda, sauƙaƙe, amma a daya - rikitarwa. Bambanci tsakanin VVP Group da kowane kamfani a cikin kasuwar Rasha yana cikin girman sayayya, suna da iyaka. Samar da kewayon samfurin, zaɓin mafi kyawun samfurori, aikin da ya dace tare da layin samfurin ya ɓace a baya, tun da yake don cimma girma, matsakaicin kari, kamfanin dole ne ya sayi matsakaicin adadin kayayyaki. Kuma a wannan yanayin, ya zama ƙasa da inganci fiye da ƙananan kamfanoni. A daya bangaren kuma, wannan ana kashe shi ta wani gefe mafi girma na dan kadan saboda kari (bambanci kadan, amma yana nan).

Yana da ban dariya inda Nokia ta dogara da ikon babban mai rarrabawa guda ɗaya don hidimar abokan cinikinta. Ga Nokia, wannan tsarin koyaushe yana cike da matsaloli a nan gaba, kuma kamfanin ya yi ƙoƙarin ƙirƙirar gasa tsakanin abokan hulɗa. Aikin Nokia Upstream a cikin gaskiyar Rasha daidai ƙoƙari ne na ƙirƙirar yanayi mai fa'ida wanda aka fitar da ƙa'idodin wasan da hanyoyin aiki a fili. Shin yana da fa'ida ga rukunin VVP? Tabbas ba haka bane, domin hakan zai raunana tasirin kamfanin a kasuwa, akan Nokia.

Ya kamata a tuna da rikicin da ke tsakanin Nokia da Euroset, wanda ya shiga hannun VVP Group, tun lokacin da duk abin da aka kai wa wayoyin Nokia ga kamfanin tawaye ya bi ta. Tare da haɗin kai kai tsaye tsakanin Nokia da Euroset, adadin kayayyaki zai kasance mafi girma, amma siyan wasu abokan ciniki, gami da VVP Group, za a rage su da adadi mai girma. Duk Nokia da VVP Group sun yi asara. Bayan da Yevgeny Chichvarkin ya tashi daga Euroset, ƙasa ta tashi don sake fara tattaunawa da fara aiki. Tuni a cikin Maris 2009, an cimma duk yarjejeniyoyin, kuma kamfanoni na iya fara aiki daga Afrilu. Amma sai wani lamari ya faru wanda ya ketare yiwuwar yin irin wannan aiki. Me ya faru?

Abokan hulɗar Nokia, waɗanda suka taka muhimmiyar rawa a cikin aikin Upstream, sun fara nuna rashin yiwuwar siyar da kayayyaki a cikin kundin da aka amince da su, ma'auni na ƙididdiga da basussuka ga Nokia. An sanya shi a kan asarar da kamfanin ya yi a cikin 2008 saboda fita daga kasuwa na yawan masu rarrabawa (Dixis, Betalink, wasu kamfanoni), adadin asarar ya yi yawa. A haƙiƙa, Nokia ta sami kanta a cikin wani yanayi inda aka tilasta mata jigilar kayayyaki zuwa abokan hulɗa don kuɗi na gaske, a gaba. An keɓance don abokan hulɗa na dabarun kamar VVP Group, Svyaznoy, da NOSIMO. Garantin banki na biyan kuɗi, wanda duk kamfanoni ba za su iya bayarwa ba, ya zama zaɓi don rashin biyan kuɗi na farko. Halin rikicin ya fara tasowa ba tare da katsewa ba.

Ya zama dole a ƙaddamar da aikin Upstream a cikin ɗan gajeren lokaci, kuma kamfanin ya fara yin taro tare da masu rarrabawa na biyu ta hanyar kamfanonin haɗin gwiwar da ke da alhakin wani yanki. An raba kasar zuwa yankuna 9, sun yi daidai da iyakokin gundumomin tarayya. Bari mu kira wadannan yankuna: Central District, North-Western District, Southern District, Volga District, Urals, Siberiya, Far East. Moscow da St. Petersburg sun rabu zuwa yankuna biyu daban-daban na rarraba.

A lokacin da aka gabatar da aikin ga abokan tarayya, Kamfanin Abokan Harkokin Kasuwanci ya sami iko a kan Siberiya, Telelogistics - gundumar tsakiya da Moscow, da kuma Gundumar Kudancin ba tare da Krasnodar da yankin ba (akwai yanki na alhakin). VVP Group). Duk sauran yankuna sun kasance na Ƙungiyar VVP. Idan kun ƙidaya, zai bayyana a fili cewa ƙungiyar VVP ta sami kusan rabin yankunan, wanda ya sa aikin bai yi ban sha'awa sosai ba wajen guje wa tasirin kasuwancin Nokia Meron Tadesse abokin tarayya daya (kuma kusan kashi 80 na tallace-tallacen rukunin). Kuma an binne aikin, kamar yadda manyan sigogi ba su dace da yanayin rikici a kasuwa ba. Babban fifiko ba shine tsarin rarraba ba, amma yawan tallace-tallace.

Haka zalika, Nokia ta raba kasuwa tsakanin VVP Group da Telelogistika, wata rana kamfani daya ya mallaki rabin kasar, daga nan sai suka koma matsayinsu. Kyakkyawan simintin gyare-gyare, wanda ya kawo ƙarshen yiwuwar Euroset don samun kwangilar kai tsaye, saboda wannan zai rage tallace-tallace na VVP Group, wanda yake bukata. Nokia ba zai iya zuwa ga haɓaka dangantaka da ƙungiyar VVP ba, dogaro yana da girma sosai. Don haka, sake tsara tashar tallace-tallace, canjin dillalai da sabbin tsare-tsare na aiki an jinkirta su har sai mafi kyawun lokuta, ko maimakon haka, har sai masu aiki sun shiga kasuwa. Ya zuwa yanzu, bayyanannen nasara ga rukunin VVP kuma, abin ban mamaki, ga Samsung. Samun tsarin rarraba wanda aka yi aiki a cikin shekaru da yawa, kamfanin ya yi nasara a cikin wannan halin. Zai ɗauki aƙalla watanni 5-6 har sai rarrabawar Nokia, wanda aka sake fasalin bisa sabon tsarin, ya fara aiki da ƙarfi. A wannan lokacin, Samsung zai yi nasara, amma ko zai iya haɓaka nasara, tambaya ce. Abin takaici, tare da sabon yanki na yankuna, Nokia ta watsar da sarrafa farashi, sarrafa motsin kaya da sauran mahimman abubuwan aikin Upstream. Mun so mafi kyau, amma ya zama kamar kullum. Ba za ku iya faɗi wani abu ba.

Irin wannan gagarumin sauyi a cikin tsari da dabarun kamfanin ya haifar da tashin hankali a tsakanin abokan huldar sashe na biyu, an yi watsi da kalmomin da aka yi a taron dillalai da sauri, kuma komai ya canza daidai. Ko da yake yana yiwuwa a fahimci Nokia, a cikin halin da ake ciki ya zama dole a yi gaggawa da yanke hukunci. Bari mu ga abin da waɗannan ayyukan za su haifar a nan gaba, zan iya faɗi abu ɗaya tabbatacce: babu wanda zai gundura.

Nokia Upstream - muna son mafi kyau, ya kasance kamar koyaushe

Bari masu karatunmu su gafarta mini, amma bari in yi magana daga Ilf da Petrov dogon sakin layi da yawa. Ta bayyana abin da ke faruwa ta hanya mafi kyau:

Kuma a ƙarshe, a farkon bazara na shekara ta 1928, kusan dukkanin shahararrun 'ya'yan Lieutenant Schmidt sun taru a wani gidan ruwa na Moscow, kusa da Hasumiyar Sukharev. Kujerar ta kasance babba - Laftanar Schmidt ya kasance yana da 'ya'ya maza talatin daga shekara goma sha takwas zuwa hamsin da biyu da kuma mata hudu, wawaye, matsakaitan shekaru kuma mummuna.

A cikin taƙaitaccen jawabin buɗe taron, Balaganov ya bayyana begen cewa ’yan’uwa za su sami yare ɗaya kuma a ƙarshe su tsara taron gunduma, wanda rayuwa da kanta ta nufa.

Bisa ga aikin Balaganov, yakamata a raba dukkan Tarayyar Jamhuriya zuwa sassa talatin da hudu na aiki, bisa ga adadin wadanda suka taru. Ana canza kowane yanki zuwa amfani na dogon lokaci na yaro ɗaya. Babu wani daga cikin mambobi na kamfani da ke da hakkin ketare iyakoki ya mamaye wani yanki na kasashen waje domin samun kudi.

Babu ​​wanda ya yi adawa da sabbin ka'idojin aikin, sai dai Panikovsky, wanda ya riga ya bayyana cewa zai rayu ba tare da wani taro ba. Amma a lokacin rabe-raben kasar, an buga munanan al'amuran. Masu kwantiragin sun yi rikici a cikin minti na farko kuma ba su kara yin magana da juna ba sai dai tare da karin maganganu na cin zarafi. Gaba dayan rigimar ta faru ne saboda rabon filaye.

Ba wanda ya so ya dauki cibiyoyin jami'a. Babu wanda ya bukaci a doke Moscow, Leningrad da Kharkov.

Yankunan gabas masu nisa, da suka nutse a cikin yashi, suma sun sami mummunan suna. An zarge su da rashin sanin halin Laftanar Schmidt.

- An sami wawaye! - Panikovsky ya yi kururuwa. - Ka ba ni Ƙasar Rasha ta Tsakiya, sannan zan sanya hannu kan taron.

- Ta yaya? Duk sama? Balaganov ya ce. - Me ya sa kuma ba za mu ba ku Melitopol ba? Ko Bobruisk?

A kalmar "Bobruisk" taron ya yi kuka mai zafi. Kowa ya yarda ya je Bobruisk ko da a yanzu. An dauki Bobruisk a matsayin wuri mai ban mamaki, mai matukar al'ada.

- To, ba tudun duka ba, - Panikovsky mai haɗama ya nace, - akalla rabin. A ƙarshe, ni ɗan gida ne, ina da iyalai biyu. Amma ba a ba shi ko da rabi ba.

Bayan an yi ta ihu, aka yanke shawarar raba filayen da kuri’a. An yanke takarda guda talatin da hudu, kuma an sanya sunan yankin ga kowannensu. Kursk mai ban sha'awa da Kherson mai ban sha'awa, ƙananan ci gaba na Minusinsk kuma kusan Ashgabat, Kiev, Petrozavodsk da Chita - duk jumhuriyar, duk yankuna sun kwanta a cikin hular kuren wani tare da belun kunne kuma suna jiran masu shi.

Cikin fara'a, nishi da zagi da zagi suka raka wasan.

Mugun tauraro na Panikovsky ya rinjayi sakamakon shari'ar. Ya samu Volga yankin. Ya shiga taron a gefensa da fushi.

- Zan tafi, - ya yi ihu, - amma ina faɗakar da ku: idan sun yi mini mummunan aiki, zan karya taron, zan haye kan iyaka!

Balaganov, wanda ya sami rukunin yanar gizon zinariya na Arbatovsky, ya firgita kuma a lokaci guda ya bayyana cewa ba zai yarda da keta ƙa'idodin aiki ba.

Wata hanya ko wata, an daidaita al’amarin, daga nan ne ‘ya’ya maza talatin da ’ya’ya mata na Laftanar Schmidt suka tashi zuwa yankunansu don yin aiki.

Me yasa waɗannan tsoffin layukan suka dace a yau? A shekara ta 2008, Nokia ta yanke shawarar girgiza tsarin rarraba nata, ta kawo shi cikin layi tare da kasuwa kuma, kamar yadda suka fada a taron jam'iyyar, tare da ayyuka na yanzu. Akwai sharuɗɗan da ake buƙata don wannan, tunda Nokia tana da tsarin siyar da kayanta, babban adadin kasuwa mai launin toka a wasu yankuna, yaƙe-yaƙe na farashi tsakanin abokan haɗin gwiwa na biyu, da sauran matsaloli da yawa. A zahiri, kamfanin bai san abin da ke faruwa tare da samfuransa a waje da sarƙoƙi na siyarwa na tarayya tare da kwangilolin kai tsaye (alal misali, abin da ke faruwa a cikin Euroset koyaushe abin mamaki ne, yawanci mara daɗi), kuma ba zai iya sarrafa yanayin farashin nasa tallace-tallace ba. .

Wani yanayi na musamman ya taso lokacin da kamfanin ya mamaye kusan kashi 32-34 na kasuwa, ya cika kasuwar da kayayyaki, wanda hakan ya janyo faduwar farashin kayayyaki da yawa, da rashin fahimtar karfin kasuwar. Ga abokan haɗin gwiwar kamfanin, irin wannan kasuwancin ya zama kamar abin nadi: da farko kuna samun riba mai yawa, sannan ku yi asarar kuɗi, sannan ku sake samun riba. Sakamakon ƙarshe a ƙarshen shekara ya kasance daidai da Samsung guda ɗaya dangane da samun riba, amma wannan kamfani na Koriya ba shi da irin wannan motsi. Yana da duka game da wata hanya ta daban don yin aiki tare da abokan tarayya, mafi girman fahimi da ingantaccen sarrafa duka tashoshi na tallace-tallace da tallace-tallace. Idan Nokia na da irin wannan ingantaccen tsarin, tallace-tallace na iya haura zuwa kashi 10 yayin da ake kiyaye matakan gefe. Kuma wannan karuwa ce mai matukar kyau.

A koyaushe fahimtar matsalar tana nan. Amma ga Nokia, irin waɗannan matsalolin sun kasance na dindindin saboda dangantakar da ke cikin kasuwa. Babban abokin tarayya na kamfanin ya kasance mai yawan VVP Group, rabon wannan kamfani shine mafi girma. Yunkurin da aka yi a 2007-2008 don raba kwangilar tallace-tallace da tallace-tallace, don tabbatar da kasuwa a bayyane, a gaskiya ya gaza. Ba zai yiwu a sarrafa motsi na kaya ba, ƙoƙari na canza tsarin rarraba ya haifar da yakin farashin gida. Sannan ofishin wakilin Rasha ya yanke shawarar daidaita shirin Nokia Upstream, wanda aka kirkira don kasuwanni da yawa.

Mene ne akidar wannan shirin? Ga taƙaitaccen sigogin aikin:

  • Rarraba tashar tallace-tallace, ƙayyadaddun adadin manyan abokan hulɗa
  • Kayyade farashin a cikin tashoshi na tallace-tallace da na tallace-tallace, idan an keta farashin, za a hukunta kamfanin ko dai ta hanyar rashin biyan alawus-alawus ko kuma rashin jigilar kaya
  • Aikatawa ga kowane kamfani mai siyarwa na yankinsa, rashin yiwuwar sauran kamfanoni masu aiki a wannan yanki
  • Buɗe ɗakunan ajiya a yankinsa don bawa abokan cinikin dillali
  • Kamfanin haɗin gwiwar ba su da ikon yin aiki tare da sauran masana'antun, suna hidimar Nokia kawai
  • Sakamakon sayar da kayayyaki ga masu siyar da kaya a mataki na biyu, rashin yiwuwar sake sayar da su zuwa wasu yankuna, idan aka saba wa ka'ida, a hukunta babban abokin tarayya a wannan yanki.
  • Tsarin farashi yana nuna watsi da tsarin kari, kari na prepay kawai ya rage, sauran kari kuma ana ragewa ko bacewa (misali, cika nau'ikan)
  • Dole ne abokin tarayya ya sami mafi ƙarancin kewayo a hannun jari kamar yadda Nokia ta ayyana
Mun bayyana a taƙaice aikin Nokia Upstream, yana ɗauke da ra'ayoyin sauti, waɗanda, duk da haka, ba zai iya aiki a cikin yanayin Rasha ba. Za ku tambaya me yasa? Amsar tana cikin tarihi da tsarin rarraba Nokia a kasuwa. Babban tashar tallace-tallace ita ce kamfanin VVP Group, amma a zahiri ya kasa samar da wayar tarho a duk faɗin ƙasar da kanta kuma yana hidima ga ƙananan dillalai. A cikin ɗan gajeren lokaci, ta sami kamfanonin tauraron dan adam, masu sayar da kayayyaki masu aminci. Hakika, waɗannan kamfanoni ne na biyu waɗanda suka karɓi watsa shirye-shiryen yanayin farashin Nokia, kari da abubuwan da ake so. Alal misali, a cikin Samsung, irin waɗannan kamfanoni suna aiki kai tsaye tare da ofishin wakilai, kuma masu sana'a suna sarrafa tashar. A cikin Nokia, ƙarin hanyar haɗi ta bayyana a cikin nau'in Rukunin VVP. A haƙiƙa, dillalin ya ƙirƙiro tsarin rarraba wa kansa, ta yadda ya sauƙaƙe aikin Nokia da sauƙaƙe ayyukan kamfanin. A gefe guda, sauƙaƙe, amma a daya - rikitarwa. Bambanci tsakanin VVP Group da kowane kamfani a cikin kasuwar Rasha yana cikin girman sayayya, suna da iyaka. Samar da kewayon samfurin, zaɓin mafi kyawun samfurori, aikin da ya dace tare da layin samfurin ya ɓace a baya, tun da yake don cimma girma, matsakaicin kari, kamfanin dole ne ya sayi matsakaicin adadin kayayyaki. Kuma a wannan yanayin, ya zama ƙasa da inganci fiye da ƙananan kamfanoni. A daya bangaren kuma, wannan ana kashe shi ta wani gefe mafi girma na dan kadan saboda kari (bambanci kadan, amma yana nan).

Yana da ban dariya inda Nokia ta dogara da ikon babban mai rarrabawa guda ɗaya don hidimar abokan cinikinta. Ga Nokia, wannan tsarin koyaushe yana cike da matsaloli a nan gaba, kuma kamfanin ya yi ƙoƙarin ƙirƙirar gasa tsakanin abokan hulɗa. Aikin Nokia Upstream a cikin gaskiyar Rasha daidai ƙoƙari ne na ƙirƙirar yanayi mai fa'ida wanda aka fitar da ƙa'idodin wasan da hanyoyin aiki a fili. Shin yana da fa'ida ga rukunin VVP? Tabbas ba haka bane, domin hakan zai raunana tasirin kamfanin a kasuwa, akan Nokia.

Ya kamata a tuna da rikicin da ke tsakanin Nokia da Euroset, wanda ya shiga hannun VVP Group, tun lokacin da duk abin da aka kai wa wayoyin Nokia ga kamfanin tawaye ya bi ta. Tare da haɗin kai kai tsaye tsakanin Nokia da Euroset, adadin kayayyaki zai kasance mafi girma, amma siyan wasu abokan ciniki, gami da VVP Group, za a rage su da adadi mai girma. Duk Nokia da VVP Group sun yi asara. Bayan da Yevgeny Chichvarkin ya tashi daga Euroset, ƙasa ta tashi don sake fara tattaunawa da fara aiki. Tuni a cikin Maris 2009, an cimma duk yarjejeniyoyin, kuma kamfanoni na iya fara aiki daga Afrilu. Amma sai wani lamari ya faru wanda ya ketare yiwuwar yin irin wannan aiki. Me ya faru?

Abokan hulɗar Nokia, waɗanda suka taka muhimmiyar rawa a cikin aikin Upstream, sun fara nuna rashin yiwuwar siyar da kayayyaki a cikin kundin da aka amince da su, ma'auni na ƙididdiga da basussuka ga Nokia. An sanya shi a kan asarar da kamfanin ya yi a cikin 2008 saboda fita daga kasuwa na yawan masu rarrabawa (Dixis, Betalink, wasu kamfanoni), adadin asarar ya yi yawa. A haƙiƙa, Nokia ta sami kanta a cikin wani yanayi inda aka tilasta mata jigilar kayayyaki zuwa abokan hulɗa don kuɗi na gaske, a gaba. An keɓance don abokan hulɗa na dabarun kamar VVP Group, Svyaznoy, da NOSIMO. Garantin banki na biyan kuɗi, wanda duk kamfanoni ba za su iya bayarwa ba, ya zama zaɓi don rashin biyan kuɗi na farko. Halin rikicin ya fara tasowa ba tare da katsewa ba.

Ya zama dole a ƙaddamar da aikin Upstream a cikin ɗan gajeren lokaci, kuma kamfanin ya fara yin taro tare da masu rarrabawa na biyu ta hanyar kamfanonin haɗin gwiwar da ke da alhakin wani yanki. An raba kasar zuwa yankuna 9, sun yi daidai da iyakokin gundumomin tarayya. Bari mu kira wadannan yankuna: Central District, North-Western District, Southern District, Volga District, Urals, Siberiya, Far East. Moscow da St. Petersburg sun rabu zuwa yankuna biyu daban-daban na rarraba.

A lokacin da aka gabatar da aikin ga abokan tarayya, Kamfanin Abokan Harkokin Kasuwanci ya sami iko a kan Siberiya, Telelogistics - gundumar tsakiya da Moscow, da kuma Gundumar Kudancin ba tare da Krasnodar da yankin ba (akwai yanki na alhakin). VVP Group). Duk sauran yankuna sun kasance na Ƙungiyar VVP. Idan kun ƙidaya, zai bayyana a fili cewa ƙungiyar VVP ta sami kusan rabin yankunan, wanda ya sa aikin bai yi ban sha'awa sosai ba wajen guje wa tasirin kasuwancin Nokia Meron Tadesse abokin tarayya daya (kuma kusan kashi 80 na tallace-tallacen rukunin). Kuma an binne aikin, kamar yadda manyan sigogi ba su dace da yanayin rikici a kasuwa ba. Babban fifiko ba shine tsarin rarraba ba, amma yawan tallace-tallace.

Haka zalika, Nokia ta raba kasuwa tsakanin VVP Group da Telelogistika, wata rana kamfani daya ya mallaki rabin kasar, daga nan sai suka koma matsayinsu. Kyakkyawan simintin gyare-gyare, wanda ya kawo ƙarshen yiwuwar Euroset don samun kwangilar kai tsaye, saboda wannan zai rage tallace-tallace na VVP Group, wanda yake bukata. Nokia ba zai iya zuwa ga haɓaka dangantaka da ƙungiyar VVP ba, dogaro yana da girma sosai. Don haka, sake tsara tashar tallace-tallace, canjin dillalai da sabbin tsare-tsare na aiki an jinkirta su har sai mafi kyawun lokuta, ko maimakon haka, har sai masu aiki sun shiga kasuwa. Ya zuwa yanzu, bayyanannen nasara ga rukunin VVP kuma, abin ban mamaki, ga Samsung. Samun tsarin rarraba wanda aka yi aiki a cikin shekaru da yawa, kamfanin ya yi nasara a cikin wannan halin. Zai ɗauki aƙalla watanni 5-6 har sai rarrabawar Nokia, wanda aka sake fasalin bisa sabon tsarin, ya fara aiki da ƙarfi. A wannan lokacin, Samsung zai yi nasara, amma ko zai iya haɓaka nasara, tambaya ce. Abin takaici, tare da sabon yanki na yankuna, Nokia ta watsar da sarrafa farashi, sarrafa motsin kaya da sauran mahimman abubuwan aikin Upstream. Mun so mafi kyau, amma ya zama kamar kullum. Ba za ku iya faɗi wani abu ba.

Irin wannan gagarumin sauyi a cikin tsari da dabarun kamfanin ya haifar da tashin hankali a tsakanin abokan huldar sashe na biyu, an yi watsi da kalmomin da aka yi a taron dillalai da sauri, kuma komai ya canza daidai. Ko da yake yana yiwuwa a fahimci Nokia, a cikin halin da ake ciki ya zama dole a yi gaggawa da yanke hukunci. Bari mu ga abin da waɗannan ayyukan za su haifar a nan gaba, zan iya faɗi abu ɗaya tabbatacce: babu wanda zai gundura.

Nokia Upstream - muna son mafi kyau, ya kasance kamar koyaushe

Bari masu karatunmu su gafarta mini, amma bari in yi magana daga Ilf da Petrov dogon sakin layi da yawa. Ta bayyana abin da ke faruwa ta hanya mafi kyau:

Kuma a ƙarshe, a farkon bazara na shekara ta 1928, kusan dukkanin shahararrun 'ya'yan Lieutenant Schmidt sun taru a wani gidan ruwa na Moscow, kusa da Hasumiyar Sukharev. Kujerar ta kasance babba - Laftanar Schmidt ya kasance yana da 'ya'ya maza talatin daga shekara goma sha takwas zuwa hamsin da biyu da kuma mata hudu, wawaye, matsakaitan shekaru kuma mummuna.

A cikin taƙaitaccen jawabin buɗe taron, Balaganov ya bayyana begen cewa ’yan’uwa za su sami yare ɗaya kuma a ƙarshe su tsara taron gunduma, wanda rayuwa da kanta ta nufa.

Bisa ga aikin Balaganov, yakamata a raba dukkan Tarayyar Jamhuriya zuwa sassa talatin da hudu na aiki, bisa ga adadin wadanda suka taru. Ana canza kowane yanki zuwa amfani na dogon lokaci na yaro ɗaya. Babu wani daga cikin mambobi na kamfani da ke da hakkin ketare iyakoki ya mamaye wani yanki na kasashen waje domin samun kudi.

Babu ​​wanda ya yi adawa da sabbin ka'idojin aikin, sai dai Panikovsky, wanda ya riga ya bayyana cewa zai rayu ba tare da wani taro ba. Amma a lokacin rabe-raben kasar, an buga munanan al'amuran. Masu kwantiragin sun yi rikici a cikin minti na farko kuma ba su kara yin magana da juna ba sai dai tare da karin maganganu na cin zarafi. Gaba dayan rigimar ta faru ne saboda rabon filaye.

Ba wanda ya so ya dauki cibiyoyin jami'a. Babu wanda ya bukaci a doke Moscow, Leningrad da Kharkov.

Yankunan gabas masu nisa, da suka nutse a cikin yashi, suma sun sami mummunan suna. An zarge su da rashin sanin halin Laftanar Schmidt.

- An sami wawaye! - Panikovsky ya yi kururuwa. - Ka ba ni Ƙasar Rasha ta Tsakiya, sannan zan sanya hannu kan taron.

- Ta yaya? Duk sama? Balaganov ya ce. - Me ya sa kuma ba za mu ba ku Melitopol ba? Ko Bobruisk?

A kalmar "Bobruisk" taron ya yi kuka mai zafi. Kowa ya yarda ya je Bobruisk ko da a yanzu. An dauki Bobruisk a matsayin wuri mai ban mamaki, mai matukar al'ada.

- To, ba tudun duka ba, - Panikovsky mai haɗama ya nace, - akalla rabin. A ƙarshe, ni ɗan gida ne, ina da iyalai biyu. Amma ba a ba shi ko da rabi ba.

Bayan an yi ta ihu, aka yanke shawarar raba filayen da kuri’a. An yanke takarda guda talatin da hudu, kuma an sanya sunan yankin ga kowannensu. Kursk mai ban sha'awa da Kherson mai ban sha'awa, ƙananan ci gaba na Minusinsk kuma kusan Ashgabat, Kiev, Petrozavodsk da Chita - duk jumhuriyar, duk yankuna sun kwanta a cikin hular kuren wani tare da belun kunne kuma suna jiran masu shi.

Cikin fara'a, nishi da zagi da zagi suka raka wasan.

Mugun tauraro na Panikovsky ya rinjayi sakamakon shari'ar. Ya samu Volga yankin. Ya shiga taron a gefensa da fushi.

- Zan tafi, - ya yi ihu, - amma ina faɗakar da ku: idan sun yi mini mummunan aiki, zan karya taron, zan haye kan iyaka!

Balaganov, wanda ya sami rukunin yanar gizon zinariya na Arbatovsky, ya firgita kuma a lokaci guda ya bayyana cewa ba zai yarda da keta ƙa'idodin aiki ba.

Wata hanya ko wata, an daidaita al’amarin, daga nan ne ‘ya’ya maza talatin da ’ya’ya mata na Laftanar Schmidt suka tashi zuwa yankunansu don yin aiki.

Me yasa waɗannan tsoffin layukan suka dace a yau? A shekara ta 2008, Nokia ta yanke shawarar girgiza tsarin rarraba nata, ta kawo shi cikin layi tare da kasuwa kuma, kamar yadda suka fada a taron jam'iyyar, tare da ayyuka na yanzu. Akwai sharuɗɗan da ake buƙata don wannan, tunda Nokia tana da tsarin siyar da kayanta, babban adadin kasuwa mai launin toka a wasu yankuna, yaƙe-yaƙe na farashi tsakanin abokan haɗin gwiwa na biyu, da sauran matsaloli da yawa. A zahiri, kamfanin bai san abin da ke faruwa tare da samfuransa a waje da sarƙoƙi na siyarwa na tarayya tare da kwangilolin kai tsaye (alal misali, abin da ke faruwa a cikin Euroset koyaushe abin mamaki ne, yawanci mara daɗi), kuma ba zai iya sarrafa yanayin farashin nasa tallace-tallace ba. .

Wani yanayi na musamman ya taso lokacin da kamfanin ya mamaye kusan kashi 32-34 na kasuwa, ya cika kasuwar da kayayyaki, wanda hakan ya janyo faduwar farashin kayayyaki da yawa, da rashin fahimtar karfin kasuwar. Ga abokan haɗin gwiwar kamfanin, irin wannan kasuwancin ya zama kamar abin nadi: da farko kuna samun riba mai yawa, sannan ku yi asarar kuɗi, sannan ku sake samun riba. Sakamakon ƙarshe a ƙarshen shekara ya kasance daidai da Samsung guda ɗaya dangane da samun riba, amma wannan kamfani na Koriya ba shi da irin wannan motsi. Yana da duka game da wata hanya ta daban don yin aiki tare da abokan tarayya, mafi girman fahimi da ingantaccen sarrafa duka tashoshi na tallace-tallace da tallace-tallace. Idan Nokia na da irin wannan ingantaccen tsarin, tallace-tallace na iya haura zuwa kashi 10 yayin da ake kiyaye matakan gefe. Kuma wannan karuwa ce mai matukar kyau.

A koyaushe fahimtar matsalar tana nan. Amma ga Nokia, irin waɗannan matsalolin sun kasance na dindindin saboda dangantakar da ke cikin kasuwa. Babban abokin tarayya na kamfanin ya kasance mai yawan VVP Group, rabon wannan kamfani shine mafi girma. Yunkurin da aka yi a 2007-2008 don raba kwangilar tallace-tallace da tallace-tallace, don tabbatar da kasuwa a bayyane, a gaskiya ya gaza. Ba zai yiwu a sarrafa motsi na kaya ba, ƙoƙari na canza tsarin rarraba ya haifar da yakin farashin gida. Sannan ofishin wakilin Rasha ya yanke shawarar daidaita shirin Nokia Upstream, wanda aka kirkira don kasuwanni da yawa.

Mene ne akidar wannan shirin? Ga taƙaitaccen sigogin aikin:

  • Rarraba tashar tallace-tallace, ƙayyadaddun adadin manyan abokan hulɗa
  • Kayyade farashin a cikin tashoshi na tallace-tallace da na tallace-tallace, idan an keta farashin, za a hukunta kamfanin ko dai ta hanyar rashin biyan alawus-alawus ko kuma rashin jigilar kaya
  • Aikatawa ga kowane kamfani mai siyarwa na yankinsa, rashin yiwuwar sauran kamfanoni masu aiki a wannan yanki
  • Buɗe ɗakunan ajiya a yankinsa don bawa abokan cinikin dillali
  • Kamfanin haɗin gwiwar ba su da ikon yin aiki tare da sauran masana'antun, suna hidimar Nokia kawai
  • Sakamakon sayar da kayayyaki ga masu siyar da kaya a mataki na biyu, rashin yiwuwar sake sayar da su zuwa wasu yankuna, idan aka saba wa ka'ida, a hukunta babban abokin tarayya a wannan yanki.
  • Tsarin farashi yana nuna watsi da tsarin kari, kari na prepay kawai ya rage, sauran kari kuma ana ragewa ko bacewa (misali, cika nau'ikan)
  • Dole ne abokin tarayya ya sami mafi ƙarancin kewayo a hannun jari kamar yadda Nokia ta ayyana
Mun bayyana a taƙaice aikin Nokia Upstream, yana ɗauke da ra'ayoyin sauti, waɗanda, duk da haka, ba zai iya aiki a cikin yanayin Rasha ba. Za ku tambaya me yasa? Amsar tana cikin tarihi da tsarin rarraba Nokia a kasuwa. Babban tashar tallace-tallace ita ce kamfanin VVP Group, amma a zahiri ya kasa samar da wayar tarho a duk faɗin ƙasar da kanta kuma yana hidima ga ƙananan dillalai. A cikin ɗan gajeren lokaci, ta sami kamfanonin tauraron dan adam, masu sayar da kayayyaki masu aminci. Hakika, waɗannan kamfanoni ne na biyu waɗanda suka karɓi watsa shirye-shiryen yanayin farashin Nokia, kari da abubuwan da ake so. Alal misali, a cikin Samsung, irin waɗannan kamfanoni suna aiki kai tsaye tare da ofishin wakilai, kuma masu sana'a suna sarrafa tashar. A cikin Nokia, ƙarin hanyar haɗi ta bayyana a cikin nau'in Rukunin VVP. A haƙiƙa, dillalin ya ƙirƙiro tsarin rarraba wa kansa, ta yadda ya sauƙaƙe aikin Nokia da sauƙaƙe ayyukan kamfanin. A gefe guda, sauƙaƙe, amma a daya - rikitarwa. Bambanci tsakanin VVP Group da kowane kamfani a cikin kasuwar Rasha yana cikin girman sayayya, suna da iyaka. Samar da kewayon samfurin, zaɓin mafi kyawun samfurori, aikin da ya dace tare da layin samfurin ya ɓace a baya, tun da yake don cimma girma, matsakaicin kari, kamfanin dole ne ya sayi matsakaicin adadin kayayyaki. Kuma a wannan yanayin, ya zama ƙasa da inganci fiye da ƙananan kamfanoni. A daya bangaren kuma, wannan ana kashe shi ta wani gefe mafi girma na dan kadan saboda kari (bambanci kadan, amma yana nan).

Yana da ban dariya inda Nokia ta dogara da ikon babban mai rarrabawa guda ɗaya don hidimar abokan cinikinta. Ga Nokia, wannan tsarin koyaushe yana cike da matsaloli a nan gaba, kuma kamfanin ya yi ƙoƙarin ƙirƙirar gasa tsakanin abokan hulɗa. Aikin Nokia Upstream a cikin gaskiyar Rasha daidai ƙoƙari ne na ƙirƙirar yanayi mai fa'ida wanda aka fitar da ƙa'idodin wasan da hanyoyin aiki a fili. Shin yana da fa'ida ga rukunin VVP? Tabbas ba haka bane, domin hakan zai raunana tasirin kamfanin a kasuwa, akan Nokia.

Ya kamata a tuna da rikicin da ke tsakanin Nokia da Euroset, wanda ya shiga hannun VVP Group, tun lokacin da duk abin da aka kai wa wayoyin Nokia ga kamfanin tawaye ya bi ta. Tare da haɗin kai kai tsaye tsakanin Nokia da Euroset, adadin kayayyaki zai kasance mafi girma, amma siyan wasu abokan ciniki, gami da VVP Group, za a rage su da adadi mai girma. Duk Nokia da VVP Group sun yi asara. Bayan da Yevgeny Chichvarkin ya tashi daga Euroset, ƙasa ta tashi don sake fara tattaunawa da fara aiki. Tuni a cikin Maris 2009, an cimma duk yarjejeniyoyin, kuma kamfanoni na iya fara aiki daga Afrilu. Amma sai wani lamari ya faru wanda ya ketare yiwuwar yin irin wannan aiki. Me ya faru?

Abokan hulɗar Nokia, waɗanda suka taka muhimmiyar rawa a cikin aikin Upstream, sun fara nuna rashin yiwuwar siyar da kayayyaki a cikin kundin da aka amince da su, ma'auni na ƙididdiga da basussuka ga Nokia. An sanya shi a kan asarar da kamfanin ya yi a cikin 2008 saboda fita daga kasuwa na yawan masu rarrabawa (Dixis, Betalink, wasu kamfanoni), adadin asarar ya yi yawa. A haƙiƙa, Nokia ta sami kanta a cikin wani yanayi inda aka tilasta mata jigilar kayayyaki zuwa abokan hulɗa don kuɗi na gaske, a gaba. An keɓance don abokan hulɗa na dabarun kamar VVP Group, Svyaznoy, da NOSIMO. Garantin banki na biyan kuɗi, wanda duk kamfanoni ba za su iya bayarwa ba, ya zama zaɓi don rashin biyan kuɗi na farko. Halin rikicin ya fara tasowa ba tare da katsewa ba.

Ya zama dole a ƙaddamar da aikin Upstream a cikin ɗan gajeren lokaci, kuma kamfanin ya fara yin taro tare da masu rarrabawa na biyu ta hanyar kamfanonin haɗin gwiwar da ke da alhakin wani yanki. An raba kasar zuwa yankuna 9, sun yi daidai da iyakokin gundumomin tarayya. Bari mu kira wadannan yankuna: Central District, North-Western District, Southern District, Volga District, Urals, Siberiya, Far East. Moscow da St. Petersburg sun rabu zuwa yankuna biyu daban-daban na rarraba.

A lokacin da aka gabatar da aikin ga abokan tarayya, Kamfanin Abokan Harkokin Kasuwanci ya sami iko a kan Siberiya, Telelogistics - gundumar tsakiya da Moscow, da kuma Gundumar Kudancin ba tare da Krasnodar da yankin ba (akwai yanki na alhakin). VVP Group). Duk sauran yankuna sun kasance na Ƙungiyar VVP. Idan kun ƙidaya, zai bayyana a fili cewa ƙungiyar VVP ta sami kusan rabin yankunan, wanda ya sa aikin bai yi ban sha'awa sosai ba wajen guje wa tasirin kasuwancin Nokia Meron Tadesse abokin tarayya daya (kuma kusan kashi 80 na tallace-tallacen rukunin). Kuma an binne aikin, kamar yadda manyan sigogi ba su dace da yanayin rikici a kasuwa ba. Babban fifiko ba shine tsarin rarraba ba, amma yawan tallace-tallace.

Haka zalika, Nokia ta raba kasuwa tsakanin VVP Group da Telelogistika, wata rana kamfani daya ya mallaki rabin kasar, daga nan sai suka koma matsayinsu. Kyakkyawan simintin gyare-gyare, wanda ya kawo ƙarshen yiwuwar Euroset don samun kwangilar kai tsaye, saboda wannan zai rage tallace-tallace na VVP Group, wanda yake bukata. Nokia ba zai iya zuwa ga haɓaka dangantaka da ƙungiyar VVP ba, dogaro yana da girma sosai. Don haka, sake tsara tashar tallace-tallace, canjin dillalai da sabbin tsare-tsare na aiki an jinkirta su har sai mafi kyawun lokuta, ko maimakon haka, har sai masu aiki sun shiga kasuwa. Ya zuwa yanzu, bayyanannen nasara ga rukunin VVP kuma, abin ban mamaki, ga Samsung. Samun tsarin rarraba wanda aka yi aiki a cikin shekaru da yawa, kamfanin ya yi nasara a cikin wannan halin. Zai ɗauki aƙalla watanni 5-6 har sai rarrabawar Nokia, wanda aka sake fasalin bisa sabon tsarin, ya fara aiki da ƙarfi. A wannan lokacin, Samsung zai yi nasara, amma ko zai iya haɓaka nasara, tambaya ce. Abin takaici, tare da sabon yanki na yankuna, Nokia ta watsar da sarrafa farashi, sarrafa motsin kaya da sauran mahimman abubuwan aikin Upstream. Mun so mafi kyau, amma ya zama kamar kullum. Ba za ku iya faɗi wani abu ba.

Irin wannan gagarumin sauyi a cikin tsari da dabarun kamfanin ya haifar da tashin hankali a tsakanin abokan huldar sashe na biyu, an yi watsi da kalmomin da aka yi a taron dillalai da sauri, kuma komai ya canza daidai. Duk da yake yana yiwuwa a fahimci Nokia, a cikin halin da ake ciki ya zama dole a yi gaggawa da yanke hukunci. Bari mu ga abin da waɗannan ayyukan za su haifar a nan gaba, zan iya faɗi abu ɗaya tabbatacce: babu wanda zai gundura.

Nokia Upstream - muna son mafi kyau, ya kasance kamar koyaushe

Bari masu karatunmu su gafarta mini, amma bari in yi magana daga Ilf da Petrov dogon sakin layi da yawa. Ta bayyana abin da ke faruwa ta hanya mafi kyau:

Kuma a ƙarshe, a farkon bazara na shekara ta 1928, kusan dukkanin shahararrun 'ya'yan Lieutenant Schmidt sun taru a wani gidan ruwa na Moscow, kusa da Hasumiyar Sukharev. Kujerar ta kasance babba - Laftanar Schmidt ya kasance yana da 'ya'ya maza talatin daga shekara goma sha takwas zuwa hamsin da biyu da kuma mata hudu, wawaye, matsakaitan shekaru kuma mummuna.

A cikin taƙaitaccen jawabin buɗe taron, Balaganov ya bayyana begen cewa ’yan’uwa za su sami yare ɗaya kuma a ƙarshe su tsara taron gunduma, wanda rayuwa da kanta ta nufa.

Bisa ga aikin Balaganov, yakamata a raba dukkan Tarayyar Jamhuriya zuwa sassa talatin da hudu na aiki, bisa ga adadin wadanda suka taru. Ana canza kowane yanki zuwa amfani na dogon lokaci na yaro ɗaya. Babu wani daga cikin mambobi na kamfani da ke da hakkin ketare iyakoki ya mamaye wani yanki na kasashen waje domin samun kudi.

Babu ​​wanda ya yi adawa da sabbin ka'idojin aikin, sai dai Panikovsky, wanda ya riga ya bayyana cewa zai rayu ba tare da wani taro ba. Amma a lokacin rabe-raben kasar, an buga munanan al'amuran. Masu kwantiragin sun yi rikici a cikin minti na farko kuma ba su kara yin magana da juna ba sai dai tare da karin maganganu na cin zarafi. Gaba dayan rigimar ta faru ne saboda rabon filaye.

Ba wanda ya so ya dauki cibiyoyin jami'a. Babu wanda ya bukaci a doke Moscow, Leningrad da Kharkov.

Yankunan gabas masu nisa, da suka nutse a cikin yashi, suma sun sami mummunan suna. An zarge su da rashin sanin halin Laftanar Schmidt.

- An sami wawaye! - Panikovsky ya yi kururuwa. - Ka ba ni Ƙasar Rasha ta Tsakiya, sannan zan sanya hannu kan taron.

- Ta yaya? Duk sama? Balaganov ya ce. - Me ya sa kuma ba za mu ba ku Melitopol ba? Ko Bobruisk?

A kalmar "Bobruisk" taron ya yi kuka mai zafi. Kowa ya yarda ya je Bobruisk ko da a yanzu. An dauki Bobruisk a matsayin wuri mai ban mamaki, mai matukar al'ada.

- To, ba tudun duka ba, - Panikovsky mai haɗama ya nace, - akalla rabin. A ƙarshe, ni ɗan gida ne, ina da iyalai biyu. Amma ba a ba shi ko da rabi ba.

Bayan an yi ta ihu, aka yanke shawarar raba filayen da kuri’a. An yanke takarda guda talatin da hudu, kuma an sanya sunan yankin ga kowannensu. Kursk mai ban sha'awa da Kherson mai ban sha'awa, ƙananan ci gaba na Minusinsk kuma kusan Ashgabat, Kiev, Petrozavodsk da Chita - duk jumhuriyar, duk yankuna sun kwanta a cikin hular kuren wani tare da belun kunne kuma suna jiran masu shi.

Cikin fara'a, nishi da zagi da zagi suka raka wasan.

Mugun tauraro na Panikovsky ya rinjayi sakamakon shari'ar. Ya samu Volga yankin. Ya shiga taron a gefensa da fushi.

- Zan tafi, - ya yi ihu, - amma ina faɗakar da ku: idan sun yi mini mummunan aiki, zan karya taron, zan haye kan iyaka!

Balaganov, wanda ya sami rukunin yanar gizon zinariya na Arbatovsky, ya firgita kuma a lokaci guda ya bayyana cewa ba zai yarda da keta ƙa'idodin aiki ba.

Wata hanya ko wata, an daidaita al’amarin, daga nan ne ‘ya’ya maza talatin da ’ya’ya mata na Laftanar Schmidt suka tashi zuwa yankunansu don yin aiki.

Me yasa waɗannan tsoffin layukan suka dace a yau? A shekara ta 2008, Nokia ta yanke shawarar girgiza tsarin rarraba nata, ta kawo shi cikin layi tare da kasuwa kuma, kamar yadda suka fada a taron jam'iyyar, tare da ayyuka na yanzu. Akwai sharuɗɗan da ake buƙata don wannan, tunda Nokia tana da tsarin siyar da kayanta, babban adadin kasuwa mai launin toka a wasu yankuna, yaƙe-yaƙe na farashi tsakanin abokan haɗin gwiwa na biyu, da sauran matsaloli da yawa. A zahiri, kamfanin bai san abin da ke faruwa tare da samfuransa a waje da sarƙoƙi na siyarwa na tarayya tare da kwangilolin kai tsaye (alal misali, abin da ke faruwa a cikin Euroset koyaushe abin mamaki ne, yawanci mara daɗi), kuma ba zai iya sarrafa yanayin farashin nasa tallace-tallace ba. .

Wani yanayi na musamman ya taso lokacin da kamfanin ya mamaye kusan kashi 32-34 na kasuwa, ya cika kasuwar da kayayyaki, wanda hakan ya janyo faduwar farashin kayayyaki da yawa, da rashin fahimtar karfin kasuwar. Ga abokan haɗin gwiwar kamfanin, irin wannan kasuwancin ya zama kamar abin nadi: da farko kuna samun riba mai yawa, sannan ku yi asarar kuɗi, sannan ku sake samun riba. Sakamakon ƙarshe a ƙarshen shekara ya kasance daidai da Samsung guda ɗaya dangane da samun riba, amma wannan kamfani na Koriya ba shi da irin wannan motsi. Yana da duka game da wata hanya ta daban don yin aiki tare da abokan tarayya, mafi girman fahimi da ingantaccen sarrafa duka tashoshi na tallace-tallace da tallace-tallace. Idan Nokia na da irin wannan ingantaccen tsarin, tallace-tallace na iya haura zuwa kashi 10 yayin da ake kiyaye matakan gefe. Kuma wannan karuwa ce mai matukar kyau.

A koyaushe fahimtar matsalar tana nan. Amma ga Nokia, irin waɗannan matsalolin sun kasance na dindindin saboda dangantakar da ke cikin kasuwa. Babban abokin tarayya na kamfanin ya kasance mai yawan VVP Group, rabon wannan kamfani shine mafi girma. Yunkurin da aka yi a 2007-2008 don raba kwangilar tallace-tallace da tallace-tallace, don tabbatar da kasuwa a bayyane, a gaskiya ya gaza. Ba zai yiwu a sarrafa motsi na kaya ba, ƙoƙari na canza tsarin rarraba ya haifar da yakin farashin gida. Sannan ofishin wakilin Rasha ya yanke shawarar daidaita shirin Nokia Upstream, wanda aka kirkira don kasuwanni da yawa.

Mene ne akidar wannan shirin? Ga taƙaitaccen sigogin aikin:

  • Rarraba tashar tallace-tallace, ƙayyadaddun adadin manyan abokan hulɗa
  • Kayyade farashin a cikin tashoshi na tallace-tallace da na tallace-tallace, idan an keta farashin, za a hukunta kamfanin ko dai ta hanyar rashin biyan alawus-alawus ko kuma rashin jigilar kaya
  • Aikatawa ga kowane kamfani mai siyarwa na yankinsa, rashin yiwuwar sauran kamfanoni masu aiki a wannan yanki
  • Buɗe ɗakunan ajiya a yankinsa don bawa abokan cinikin dillali
  • Kamfanin haɗin gwiwar ba su da ikon yin aiki tare da sauran masana'antun, suna hidimar Nokia kawai
  • Sakamakon sayar da kayayyaki ga masu siyar da kaya a mataki na biyu, rashin yiwuwar sake sayar da su zuwa wasu yankuna, idan aka saba wa ka'ida, a hukunta babban abokin tarayya a wannan yanki.
  • Tsarin farashi yana nuna watsi da tsarin kari, kari na prepay kawai ya rage, sauran kari kuma ana ragewa ko bacewa (misali, cika nau'ikan)
  • Dole ne abokin tarayya ya sami mafi ƙarancin kewayo a hannun jari kamar yadda Nokia ta ayyana
Mun bayyana a taƙaice aikin Nokia Upstream, yana ɗauke da ra'ayoyin sauti, waɗanda, duk da haka, ba zai iya aiki a cikin yanayin Rasha ba. Za ku tambaya me yasa? Amsar tana cikin tarihi da tsarin rarraba Nokia a kasuwa. Babban tashar tallace-tallace ita ce kamfanin VVP Group, amma a zahiri ya kasa samar da wayar tarho a duk faɗin ƙasar da kanta kuma yana hidima ga ƙananan dillalai. A cikin ɗan gajeren lokaci, ta sami kamfanonin tauraron dan adam, masu sayar da kayayyaki masu aminci. Hakika, waɗannan kamfanoni ne na biyu waɗanda suka karɓi watsa shirye-shiryen yanayin farashin Nokia, kari da abubuwan da ake so. Alal misali, a cikin Samsung, irin waɗannan kamfanoni suna aiki kai tsaye tare da ofishin wakilai, kuma masu sana'a suna sarrafa tashar. A cikin Nokia, ƙarin hanyar haɗi ta bayyana a cikin nau'in Rukunin VVP. A haƙiƙa, dillalin ya ƙirƙiro tsarin rarraba wa kansa, ta yadda ya sauƙaƙe aikin Nokia da sauƙaƙe ayyukan kamfanin. A gefe guda, sauƙaƙe, amma a daya - rikitarwa. Bambanci tsakanin VVP Group da kowane kamfani a cikin kasuwar Rasha yana cikin girman sayayya, suna da iyaka. Samar da kewayon samfurin, zaɓin mafi kyawun samfurori, aikin da ya dace tare da layin samfurin ya ɓace a baya, tun da yake don cimma girma, matsakaicin kari, kamfanin dole ne ya sayi matsakaicin adadin kayayyaki. Kuma a wannan yanayin, ya zama ƙasa da inganci fiye da ƙananan kamfanoni. A daya bangaren kuma, wannan ana kashe shi ta wani gefe mafi girma na dan kadan saboda kari (bambanci kadan, amma yana nan).

Yana da ban dariya inda Nokia ta dogara da ikon babban mai rarrabawa guda ɗaya don hidimar abokan cinikinta. Ga Nokia, wannan tsarin koyaushe yana cike da matsaloli a nan gaba, kuma kamfanin ya yi ƙoƙarin ƙirƙirar gasa tsakanin abokan hulɗa. Aikin Nokia Upstream a cikin gaskiyar Rasha daidai ƙoƙari ne na ƙirƙirar yanayi mai fa'ida wanda aka fitar da ƙa'idodin wasan da hanyoyin aiki a fili. Shin yana da fa'ida ga rukunin VVP? Tabbas ba haka bane, domin hakan zai raunana tasirin kamfanin a kasuwa, akan Nokia.

Ya kamata a tuna da rikicin da ke tsakanin Nokia da Euroset, wanda ya shiga hannun VVP Group, tun lokacin da duk abin da aka kai wa wayoyin Nokia ga kamfanin tawaye ya bi ta. Tare da haɗin kai kai tsaye tsakanin Nokia da Euroset, adadin kayayyaki zai kasance mafi girma, amma siyan wasu abokan ciniki, gami da VVP Group, za a rage su da adadi mai girma. Duk Nokia da VVP Group sun yi asara. Bayan da Yevgeny Chichvarkin ya tashi daga Euroset, ƙasa ta tashi don sake fara tattaunawa da fara aiki. Tuni a cikin Maris 2009, an cimma duk yarjejeniyoyin, kuma kamfanoni na iya fara aiki daga Afrilu. Amma sai wani lamari ya faru wanda ya ketare yiwuwar yin irin wannan aiki. Me ya faru?

Abokan hulɗar Nokia, waɗanda suka taka muhimmiyar rawa a cikin aikin Upstream, sun fara nuna rashin yiwuwar siyar da kayayyaki a cikin kundin da aka amince da su, ma'auni na ƙididdiga da basussuka ga Nokia. An sanya shi a kan asarar da kamfanin ya yi a cikin 2008 saboda fita daga kasuwa na yawan masu rarrabawa (Dixis, Betalink, wasu kamfanoni), adadin asarar ya yi yawa. A haƙiƙa, Nokia ta sami kanta a cikin wani yanayi inda aka tilasta mata jigilar kayayyaki zuwa abokan hulɗa don kuɗi na gaske, a gaba. An keɓance don abokan hulɗa na dabarun kamar VVP Group, Svyaznoy, da NOSIMO. Garantin banki na biyan kuɗi, wanda duk kamfanoni ba za su iya bayarwa ba, ya zama zaɓi don rashin biyan kuɗi na farko. Halin rikicin ya fara tasowa ba tare da katsewa ba.

Ya zama dole a ƙaddamar da aikin Upstream a cikin ɗan gajeren lokaci, kuma kamfanin ya fara yin taro tare da masu rarrabawa na biyu ta hanyar kamfanonin haɗin gwiwar da ke da alhakin wani yanki. An raba kasar zuwa yankuna 9, sun yi daidai da iyakokin gundumomin tarayya. Bari mu kira wadannan yankuna: Central District, North-Western District, Southern District, Volga District, Urals, Siberiya, Far East. Moscow da St. Petersburg sun rabu zuwa yankuna biyu daban-daban na rarraba.

A lokacin da aka gabatar da aikin ga abokan tarayya, Kamfanin Abokan Harkokin Kasuwancin ya sami iko da Siberiya, Telelogistics - gundumar tsakiya da Moscow, da kuma Gundumar Kudancin ba tare da Krasnodar da yankin ba (akwai yanki na alhakin). VVP Group). Duk sauran yankuna sun kasance na Ƙungiyar VVP. Idan kun ƙidaya, zai bayyana a fili cewa ƙungiyar VVP ta sami kusan rabin yankunan, wanda ya sa aikin bai zama mai ban sha'awa ba dangane da guje wa tasirin abokin tarayya ɗaya akan kasuwancin Nokia Meron Tadesse (kuma kusan kashi 80 na tallace-tallace a cikin sharuɗɗan raka'a). ). Kuma an binne aikin, kamar yadda manyan sigogi ba su dace da yanayin rikici a kasuwa ba. Babban fifiko ba shine tsarin rarraba ba, amma yawan tallace-tallace.

A lokacin da aka gabatar da aikin ga abokan tarayya, kamfanin Delovoy Partner ya sami iko a kan Siberiya, Telelogistics - gundumar tsakiya da Moscow, da kuma Kudancin gundumar ba tare da Krasnodar da yankin ba (akwai wani yanki na VVP Group). Duk sauran yankuna sun kasance na Ƙungiyar VVP. Idan kun ƙidaya, zai bayyana a fili cewa rukunin VVP ya karɓi kusan rabin yankunan, wanda ya sa aikin bai yi ban sha'awa sosai ba dangane da guje wa tasiri a kasuwancin Nokia. Meron Tadesse Meron Tadesse abokin tarayya ɗaya (kuma kusan kashi 80 na tallace-tallace naúrar). Kuma an binne aikin, kamar yadda manyan sigogi ba su dace da yanayin rikici a kasuwa ba. Babban fifiko ba shine nau'in rarraba ba, amma girman tallace-tallace.

Haka zalika, Nokia ta raba kasuwa tsakanin VVP Group da Telelogistika, wata rana kamfani daya ya mallaki rabin kasar, daga nan sai suka koma matsayinsu. Kyakkyawan simintin gyare-gyare, wanda ya kawo ƙarshen yiwuwar Euroset don samun kwangilar kai tsaye, saboda wannan zai rage tallace-tallace na VVP Group, wanda yake bukata. Nokia ba zai iya zuwa ga haɓaka dangantaka da ƙungiyar VVP ba, dogaro yana da girma sosai. Don haka, sake tsara tashar tallace-tallace, canjin dillalai da sabbin tsare-tsare na aiki an jinkirta su har sai mafi kyawun lokuta, ko maimakon haka, har sai masu aiki sun shiga kasuwa. Ya zuwa yanzu, bayyanannen nasara ga rukunin VVP kuma, abin ban mamaki, ga Samsung. Samun tsarin rarraba wanda aka yi aiki a cikin shekaru da yawa, kamfanin ya yi nasara a cikin wannan halin. Zai ɗauki aƙalla watanni 5-6 har sai rarrabawar Nokia, wanda aka sake fasalin bisa sabon tsarin, ya fara aiki da ƙarfi. A wannan lokacin, Samsung zai yi nasara, amma ko zai iya haɓaka nasara, tambaya ce. Abin takaici, tare da sabon yanki na yankuna, Nokia ta watsar da sarrafa farashi, sarrafa motsin kaya da sauran mahimman abubuwan aikin Upstream. Mun so mafi kyau, amma ya zama kamar kullum. Ba za ku iya faɗi wani abu ba.

Irin wannan gagarumin sauyi a cikin tsari da dabarun kamfanin ya haifar da tashin hankali a tsakanin abokan huldar sashe na biyu, an yi watsi da kalmomin da aka yi a taron dillalai da sauri, kuma komai ya canza daidai. Ko da yake yana yiwuwa a fahimci Nokia, a cikin halin da ake ciki ya zama dole a yi gaggawa da yanke hukunci. Bari mu ga abin da waɗannan ayyukan za su haifar a nan gaba, zan iya faɗi abu ɗaya tabbatacce: babu wanda zai gundura.