ha opay

Yan wasan MP3: hanyar Sinawa. Daga ciki. Alamomin kasuwanci

A cikin labarin da ya gabata, mun yi nazari kan halin da kasuwar MP3 ta kasar Sin ke ciki a halin yanzu, musamman ma, yadda aka yi kimayar rarraba tallace-tallace tsakanin manyan 'yan wasa.

Babban sashinsu bai saba wa mai karatu na Rasha ba, don haka yana da ma'ana a yi magana game da su dalla-dalla, idan kawai a kwatanta hoton a China da Rasha.

Beijing Hudu

Lardin Guangdong da birnin Shenzhen musamman cibiyar samar da kayan lantarki a kasar Sin, mun riga mun yi magana kan wannan. Amma abu ɗaya ne don samarwa kuma wani abu ne don sayarwa. Bugu da ƙari, ba a sayar da shi ga manyan dillalan ƙasashen waje biyar ko goma ba, kamar yadda kamfanoni masu dogaro da kai suke yi, amma ga ɗaruruwan da dubunnan ƴan kasuwa na ƙasar Sin. Bugu da ƙari, a lokaci guda, shiga cikin tallace-tallace da tallace-tallace.

Saboda haka, a cikin manyan goma na kasar Sin, muna ganin kamfanoni uku ne kawai daga Guangdong, kuma babu wani daga Shenzhen: Meizu daga Zhuhai, Unibit daga Guangzhou da Oppo daga Dongguan. Kamfanoni daga babban birnin kasar sun mamaye kololuwar kololuwar: Newman na Beijing, Zarva, DEC da kuma, a bayansu, Aigo.

Hoton sananne ne kuma ana iya fahimta. Production shine samarwa, kuma ya fi dacewa don yin hulɗa tare da dillalai da ke warwatse a cikin birane da garuruwan Daular Celestial, aiwatar da dabaru, gudanar da talla da kamfen na PR daga cibiyar siyasa.

Wasu daga cikin waɗannan kamfanoni guda huɗu suna samun goyon bayan manyan ƙungiyoyin kamfanoni na kasar Sin waɗanda suka daɗe a cikin kasuwar kayan masarufi. Kuma, gabaɗaya, duka huɗun, da farko, alamun kasuwanci ne da ake tallata su a kasuwannin kasar Sin. Ba su da nasu samarwa da siyan kayayyakin bisa ga tsarin OEM ko ODM a cikin Shenzhen guda. A da, ana ganin galibin wadannan kamfanoni suna ba da kayan aikin MP3 na Koriya ta Kudu zuwa kasuwannin kasar Sin a lokacin da ake samun su da yawa, watau. daga 2002 zuwa 2004. Har ila yau, halin da ake ciki ya kasance sananne a Turai, da kuma a Rasha: ƙwarewa yana tabbatar da tasiri ba kawai a kan sikelin duniya ba, har ma a matakin ƙasa ɗaya, har ma da masana'antu.

Newman

Raba kasuwa: "Tsaftace" MP3 - ƙasa da 1% MP3 tare da bidiyo - fiye da 10% PMP - fiye da 18%

Newman, ko Beijing Newsmy Ideal Digital Technology Co., Ltd., kamar yadda ake kiransa gaba ɗaya, ya sake zama jagoran kasuwa a wannan shekara. Ba bakuwa ba ce a gare ta - tsawon shekaru 3-4 ta kasance koyaushe a cikin manyan biyar, sau da yawa a matsayi na farko.

Kamfanin ya ƙware kan na'urorin lantarki masu ɗaukar nauyi, baya ga ƴan wasa, yana sayar da kayayyaki masu alaƙa da yawa: faifan motsi, navigators GPS, PDAs, wayoyin hannu.

Kaddarorin Newman sun haɗa da Newsmy Stores, jerin shagunan shaguna 500, da tasoshin nuni 3,000.

Tallata titunan jama'a, ta hanyar, wata alama ce ta kasar Sin: a cikin gundumomi kan kasuwa, sau da yawa za ka iya samun wurin da aka keɓe da taron jama'a na kallo, yawanci matakin da wakilin tallace-tallace na kamfani ya yi magana game da kayayyaki, nuna su, da kuma nuna su. yana kuma rarraba ''freebies'' kuma kawai yana nishadantar da masu sauraro.

Bugu da ƙari ga hanyar sadarwar mu ta kan layi, ƙarancin farashi da yaƙin talla mai ƙarfi ya taimaka wajen samun matsayi na farko a kasuwar Sinawa.

Ana iya kiran Newman alamar kasafin kuɗi, kewayon samfuran sa koyaushe ba su da tabbas, amma arha. Duk da cewa ƙirar ba ta cika jama'a ba, a bayyane yake kamfanin yana da damar yin kwafin na'urorinsa. Ƙwarewa - MP4-players da PMP, a cikin sassan biyu kamfanin yana da matsayi mai karfi.

Ayyukan watsa labarai yana da ban sha'awa. Newman ne ya dauki nauyin shirin "Dream China" a gidan talbijin na kasar Sin (CCTV), takwaransa na kamfanin "Star Factory". Ta kuma shirya rangadin taurarin mawakan kasar Sin a kasar mai taken "Newman Sings Over China"

A zahiri, wannan yana tare da tallace-tallace na waje, talla a talabijin da Intanet. Ba abin mamaki bane, alamar Newman ta zama alama ta 1 cikin sauri a cikin ƙasar don karɓuwa a tsakanin samfuran gida, wanda ya haifar da siyar da lamba 1.

Kowace sanda tana da bango biyu, kuma hakan ma gaskiya ne ga babban siyar da shugaban kasar Sin ya yi. Tallace-tallacen tallace-tallacen ya fallasa raunin kamfanin a cikin kula da inganci, wanda ba zai yiwu ba, ganin cewa samfuran Newman ana kera su a cikin adadi mai yawa na kayan aiki na ɓangare na uku. Yawan lahani ya yi yawa har ya fara yin mummunar tasiri ga hoton kamfanin.

Masu sharhi sun yarda cewa idan kamfani ya mai da hankali kan PR kawai, ya manta game da nau'ikan kayayyaki da ingancin kayayyaki, zai sami matsala a 2008. A cikin nau'in PMP, alal misali, an riga an mayar da Newman zuwa matsayi na uku daga wuri na farko da aka gudanar a farkon 2007: masu sauraro a nan sun fi kula da iyawa da amincin na'urori fiye da mawaƙa.

Watakila kamfanin ya bi wannan shawarar: kwanan nan aka sanar da MOMO - daya daga cikin 'yan wasa na farko a kasuwa bisa Windows CE 6.0, wanda shine babban ci gaba ga kamfanin ta fuskar kirkire-kirkire. Newman kuma yana ba da wasu samfuran da ke da alaƙa masu ban sha'awa, kamar na asali Windows CE WiFi PDA, medallion ''pair' player(s).

Zarva

Raba kasuwa: "Tsabtace" MP3s - ƙasa da 1% MP3s tare da bidiyo - fiye da 6% PMP - kusan 17%

Zarva kamfani ne mai wahala. A shekara ta 2006, an dakatar da tarihin dangantakarta da katafaren kamfanin Changhong na kasar Sin, rukunin kamfanonin da suka kware a kan kayan aikin gida.

An isar da shi ta ma'anar cewa rukunin kamfanoni sun sayi dukkan kasuwancin Changhong Zarva. Yanzu ita ce "mafi mahimmancin kadari na IT" na Guangdong Changhong, yayin da yake kula da hedkwatar da ke birnin Beijing.

Matsayin "mafi mahimmancin kadarar IT" yana ba kamfanin kuɗi da dama masu yawa. Da kanta, ƙungiyar kamfanoni ta gano haihuwar ta zuwa 1958 kuma ta sanar da shigar da samfuran 500 mafi tsada a duniya. Muhimmin fa'idar Zarva a matsayin rarrabuwa shine matsayin babban mai rarraba IT don samfuran kamar IBM, Lenovo, Toshiba, Apple, D-Link, Logitech.

Zarva ya ƙware a cikin samfuran dijital da yawa, gami da consoles game, GPS navigators, na'urorin koyo masu ɗaukar nauyi, na'urorin ajiyar wayar hannu, kodayake 'yan wasan MP3/MP4 da PMPs sun kasance babban samfuri.

A cikin haɓakawa, Zarva baya amfani da babban ma'auni kamar Newman, amma kamfani yana ƙoƙarin ci gaba. Babban abin da ta ke da shi shine tsara shirye-shirye, gasa da gasa. Bugu da kari, ta yi kokarin ƙware da wuya harshe na marketing phraseology da kuma kawo tushen akida ga model ta.

Zarva: Haruffa daga tarihin China suna nuna sabon jeri (ta yessky.com)

DEC

Raba kasuwa: "Tsabtace" MP3s - fiye da 3% MP3s tare da bidiyo - kusan 6% PMP - kusan 8%

Kamfanin DEC mallakar Beijing Zhongheng Xingye Technology Group Co., Ltd. An kafa kamfanin a cikin 1995, kuma DEC ta bayyana a cikin 2002. Kamfanin yana da hedkwatarsa, kamar yadda sunansa ya nuna, a birnin Beijing, amma DEC galibi ana kula da shi ne ta bangaren Shenzhen.

Kamar Newman, kamfanin yana da nasa jerin shaguna, kodayake mafi rauni: kusan kantuna 100.

Babban kayayyakin kamfanin sune yan wasa da na'urorin koyon dijital - wayoyin harshe, da sauransu. Kayayyakin kamfanin kuma sun hada da na'urorin GPS, wayoyin hannu, wayoyin hannu, na'urar rikodin murya, da sauransu.

Layin samfurin MP3/MP4 na DEC yana cike da galibin samfuran jama'a.

Yawancin "tsabta" MP3s, waɗanda kusan manyan masu fafatawa suka yi watsi da su, abin lura ne, wannan yana bayyana babban kaso na kamfani a wannan rukunin.

Jerin samfuran DEC masu alaƙa da ''tsabta'' 'yan wasan MP3 akan gidan yanar gizon kamfanin

An gabatar da wasu nau'ikan, duk da haka, ba mara kyau ba, gabaɗaya, kewayon samfuran kamfani yana da faɗi sosai, adadin nau'ikan ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun

2007 ba za a iya kiransa shekara mai nasara don DEC ba - a cikin 2006 kamfanin ya kasance na biyu. Raunan ayyukan tallace-tallace na kamfani da ƙarancin samfuri ba tare da sabbin samfura suna tasiri ba.

Aigo

Raba kasuwa: "Tsarki" MP3 - fiye da 3% MP3 tare da bidiyo - ƙasa da 5% PMP - kusan 31%

Idan muka ce Aigo, muna nufin Beijing Huaqi Information Digital Technology Co., Ltd. Alamar ta Aigo watakila ita ce ta fi shahara a duniyar da aka lissafa a baya, ban da kasar Sin, tana da kasancewarta a wasu kasashen Asiya, a Turai, na dan wani lokaci, ana iya samun kayayyakin da ke karkashinsa a kasuwannin Moscow.

Bugu da ƙari ga ƴan wasa masu ɗaukuwa, Aigo yana siyar da wasu samfuran dijital da yawa, kama daga kwamfutoci na sirri da na'urorin saka idanu, don haka alama ce mai fa'ida.

Amma a cikin 'yan wasan MP3/MP4 a cikin 2006-2007 matsayin kamfani ya ragu kaɗan. Ta yi barci ne ta hanyar "Rockchips Revolution", wanda ya kai ta faduwa daga manyan matsayi a cikin MP4, wanda shine babban nau'i a halin yanzu. Za mu iya magana game da kuskure kudi - a 2004-2005. an yi shi akan PMP, kuma a wannan yanki kamfanin ya kasance jagora.

Amma duk da fatanta, kasuwar PMP, ko da yake ta girma, ta kasance mai kyau, kuma wani ɓangaren MP4-Rockchips ya bayyana daga karce, inda Aigo, ya shagaltu da Classic da Quality Hublot tare da PMPs, ya makara.

<> Duk da haka, ya yi wuri don rangwame shi. Tana da dabarun talla na asali sosai. Bari mu fara da cewa Aigo an fassara shi daga Sinanci zuwa "kishin kasa". Wannan shine tushen kasuwancinsa - kamfani yana amfani da dalilai na kishin ƙasa da ƙididdiga. A kasar Sin, halinsu ya bambanta da namu, kuma ana iya amfani da su yadda ya kamata a harkokin kasuwanci. A matsayin wani ɓangare na dabarun kishin ƙasa, kamfanin yana amfani da dabaru iri-iri: suna ba da sunayen samfuran don girmamawa ga shan kashi na Japan a yakin duniya na biyu, loda fina-finai masu rai tare da bayyana daɗin ƙasa ga PMPs da aka sayar. Wannan manufar ta kawo wa kamfani matsayi mai ƙarfi a cikin kasuwar kayan tarihi da kyaututtuka. Aigo yana ƙoƙarin gudanar da kamfen ɗin tallace-tallace a duk manyan bukukuwan ƙasa uku a China.

A cikin wasu abubuwa, Aigo ya mallaki sabis na siyar da kiɗan kan layi ta hanyar doka ta farko ta Sin, Aigo Music, tashar kiɗan mafi girma ta Sin inda zaku iya siyan kiɗan daga duk alamun Big Four / em>

Ana kuma tunawa da sauran abubuwan da suka yi na asali na kamfanin, alal misali, gabatar da sabbin samfura a cikin salon wasan kwaikwayo, tare da samfura (a cikin ma'anar salon rayuwar ɗan adam) a kan dandamali, suna ƙazantar da 'yan wasa a wuyansu. , a hannunsu, da sauransu. Gaskiya ne, da sauri wasu kamfanoni suka fara amfani da wannan fasaha.

Wani abin mamaki shine ɗaukar nauyin ƙungiyar McLaren Formula 1. Shahararriyar gasar tseren sarauta a kasar Sin bayan bude gasar tsere a birnin Shanghai ya yi yawa, don haka irin wannan talla na da amfani. A lokaci guda kuma, ana kashe wasu tsuntsaye da dutse ɗaya: ana buga katin kishin ƙasa (wani kamfani na kasar Sin ne ya dauki nauyin wannan tsari, mun san namu!), kuma an sanar da wanzuwar alamar Aigo ga jama'ar Burtaniya, inda kamfanin kuma yana ƙoƙarin yin aiki.

Sai dai duk wadannan matakan karfafa gwiwa, ba su ceto kamfanin daga faduwa daga manyan ukun na farko ba. Babu shakka, daidaiton kewayon samfura a China yana da mahimmanci fiye da kowane tallace-tallace.

Bayan nazarin wannan "Beijing Four" a takaice, yana da sha'awar kwatanta shi da alamun gida na sirri. Bayan haka, tsarin kasuwancin su yana kama da: OEM sayayya a masana'antar Shenzhen, ƙirƙira da haɓaka alamar su. Hatta samfura wani lokaci suna yin daidai.

Kwatanta zai, kash, ba goyon bayan kamfanonin cikin gida. Bari mu fara da layin samfurin. Sinawa iri-iri sun haɗa da dukkan nau'ikan 'yan wasa masu ɗaukar nauyi, daga mafi sauƙi MP3 zuwa PMP akan rumbun kwamfyuta na 100 GB ko fiye, kuma a cikin kowane nau'in za mu sami samfura da yawa. Namu ba zai iya ba. 'Yan wasan MP3/MP4 na kasar Sin da PMPs suna "tallafawa" ta wasu nau'ikan samfura masu ɗaukar nauyi: GPS, wayoyin hannu, PDAs, rumbun kwamfyuta, na'urorin koyo. Alamun na Rasha wani lokacin ma suna bambanta iri-iri, amma ba har zuwa irin wannan yanayin ba. Ba wanda yake tunanin yin karatu tare da mu kwata-kwata, da kyau, lafiya.

Babu ​​buƙatar magana game da talla. Tallata 'yan wasan MP3, musamman samfuran gida, akan TV baƙon da ba kasafai ba ne, ban da ɗaukar nauyin nunin ƙima. Har ila yau, ba a lura da samfuranmu a cikin shirya balaguron kiɗa na Rasha duka.

Abubuwan tallata jama'a, nunin tituna, gasa, gabatarwa kuma ba su da haɓaka sosai a ƙasarmu. Anan rashin albarkatun ɗan adam yana taka rawa.

Tambarin cikin gida ba su dace da tafiye-tafiye marasa kan gado ba, misali wasa katin kishin ƙasa. Wannan kuma ya faru ne saboda yawancin samfuranmu suna ƙoƙari su yi kamar su baƙo ne. Ban da haka, Sinawa suna tallata nasu, kuma muna tallata Sinawa, wane irin kishin kasa ne a can.

A ƙarshe, samfuranmu ba za su iya yin mafarkin hanyoyin sadarwar kantuna masu alama da ɗaruruwan shaguna ba. Amma game da ɗaukar nauyin ƙungiyoyin matakin 1 na Formula ko tsara ayyukan kiɗa na kan layi na doka tare da kwangiloli kai tsaye tare da manyan alamomi, yana da kyau kada a fara tattaunawa.

Ni ma ba zan yi magana game da farashin ba, bayan haka, albashi a China ya ɗan bambanta. Lura, duk da haka, cewa tazarar farashi tsakanin samfuran gida da samfuran duniya a China ya fi na nan girma.

Ana iya hasashen sakamakon - rabon samfuran gida a cikin ƙasarmu yana jujjuya kusan kashi 50% idan aka kwatanta da 85% a China. Wuraren farko a cikin tallace-tallace tare da mu suna tare da samfuran ƙasashen waje, tare da su - tare da nasu.

Tambarin Guangdong

'Yan Beijing sun mamaye, amma Guangdong sun koma baya. Yawancin kamfanonin kudancin 2006-2007 sun sami nasarar shiga cikin manyan goma. Su, a matsayin mai mulkin, sun fi ban sha'awa fiye da takwarorinsu na arewa, tk. suna da kewayon samfur na asali, sabbin ra'ayoyi, kuma kada ku ba da samfuran OEM masu ban sha'awa iri ɗaya. Wannan yana ramawa sau da yawa mafi girman matakin farashi da raunin tallan tallace-tallace.

Meizu

Raba kasuwa: MP3 masu tsafta - ƙasa da 1% MP3s tare da bidiyo - fiye da 8% PMP - ƙasa da 1%

Wataƙila mai karatu ya fi sanin Meizu Electronic Technology Co., Ltd fiye da kowane nau'in MP3 na Sinawa. Wannan shi ne kawai misalin kamfani a yau wanda ya kasance mai haɓakawa, masana'anta, yana da kuma yana haɓaka tambarin sa, yana da ƙarfi a cikin kasuwannin cikin gida kuma yana da shaharar duniya.

An ƙaddamar da Meizu a cikin 2003, shekara ta biyar na rayuwar MP3 a matsayin na'ura. Ta zabi Zhuhai, ba birni mafi girma bisa ga ma'aunin kasar Sin ba, a unguwar tsohuwar kasar Portugal ta kasar Morocco. Bisa ka'idar Guangdong, ana iya kiran Zhuhai da ruwan baya na MP3, musamman idan aka kwatanta da Shenzhen, wanda ke gefe guda. "Bayyanawa", ba shakka, dangi ne, alal misali, hedkwatar sanannun Action Semiconductor tana cikin Zhuhai. Duk da haka, wannan birni ya fi shahara ga wuraren shakatawa ko cibiyoyin ilimi fiye da masana'antu.

Zabin wurin ya dan takaita hanyoyin da kamfani ke da shi wajen samar da kayan aiki, wanda watakila ya zama abin alfanu a karshe, domin. ya tilasta mata samar da wani salo na musamman wanda ya bambanta ta da sauran masana'antun.

Dabarun samfurin Meizu yayi kama da na Apple: layin samfur kunkuntar, amma ya ƙunshi samfuran "tasiri". Wannan ba koyaushe haka lamarin yake ba, a cikin zamanin pre-MP4 kamfanin ya ba da babbar kewayon. Don darajarta, ya ƙunshi nau'ikan samfura masu ban sha'awa: ƙirar da ba ta jama'a ba, nunin ban mamaki, amfani da batirin AA da ba kasafai ba, dandamali na Philips, wanda, bisa ga mutane da yawa, ya zarce Sigmatel a ingancin sauti. Akwai "chips" masu ban sha'awa waɗanda har yanzu ba za ku iya samun su a cikin 'yan wasan ba, misali, mai daidaitawa a yanayin rediyo.

e5 akan baturin AA tare da nunin layi 6 da dabaran gungurawa na injina, e3c yana ɗaya daga cikin ƴan wasa (musamman a lokacin) akan madaidaicin baturi tare da nunin launi, e3 yana kan dandamalin Philips, x6 shine kawai. ƙaramin ɗan wasa mai nunin OLED

Meizu ya fara aikin MP4 tare da M6, wanda aka fi sani da mini player, a cikin bazara na 2006.

Mai kunnawa ya zama ma'auni ga sauran kamfanonin kasar Sin: nunin QVGA, kauri 1 cm, goyon bayan Xvid. Duk da yawan kwafi da analogues waɗanda suka bayyana tun lokacin, na'urar ta kasance ta musamman ta hanyoyi da yawa. Musamman, bai yi amfani da Rockchips na kasafin kuɗi ba, amma gungun Samsung + Philips audio codec. Ƙaddamarwa ga dandamali masu tsada, halayyar "manyan" brands ko Koreans, ya zama alamar kamfani. Bugu da kari, M6 ta yi amfani da ainihin ikon sarrafa kayan aikin danna-Wheel.

M6 ya zama babban samfuri na kamfanin, daga baya an ƙara shi da katin kiɗa na Meizu M3, mai kama da iPod nano 1/2 G.

A aikace, kwafin M6 ne, amma tare da ƙaramin nuni kuma akan ƙaramin farashi. Ya zuwa yanzu, waɗannan nau'ikan guda biyu, katin kiɗa da ingantaccen ƙaramin ƙaramin ɗan wasa, M6 SL, samfuran Meizu ne kawai. Wannan ƙarancin kewayon samfuran yana ba shi damar, duk da haka, ya zama na huɗu a kasuwa, yana sayar da kusan kashi ɗaya cikin huɗu na samfuransa don fitarwa.

A kasar Sin, kayayyakin Meizu, ko da yake sun yi kasa da tallace-tallace zuwa na farko na Beijing, duk da haka sun shahara kuma abin alfahari ne na kasa. Kamfanin yana da ɗaya daga cikin manyan al'ummomin kan layi, gami da babban taron sa, kuma yana jin daɗin ra'ayoyin masu amfani.

Don haka, ɗan wasa na farko na kamfanin ya kasance ƙaƙƙarfan ƙirar Cowon, CW300.

Martanin jama'ar kasar Sin game da hakan ba daidai ba ne, an zargi kamfanin da cewa, idan har za a bunkasa bisa ga kirkire-kirkire, to, kwafin samfurin 1-in-1 na Koriya ba shi da kyau. Meizu ta saurari zargi a fili kuma ba ta sake barin kanta irin wannan kwafin gaskiya ba.

Sai dai a farkon shekarar 2007, kamfanin ya fara wani aiki mai cike da cece-kuce, inda ya bayyana aniyarsa ta shiga kasuwar wayoyin hannu da wani samfurin da ya yi kama da na Apple iPhone.

A yau, Wayar Meizu mai almara tana gudana har tsawon shekara guda, an jefar da ra'ayoyi da yawa a cikin hanyar sadarwar, an nuna samfura, amma lokacin da samfurin zai kasance a kan ɗakunan ajiya, nawa kuma tare da menene ƙarfin ba duk da haka gaba ɗaya bayyananne. Ya zuwa yanzu, ba shi da wuya a yi imani da nasara: farashin iPhone yana faɗuwa da sauri, kuma babban gardamar Sinawa - analog na wayar Apple a ƙaramin farashi - ba ta da mahimmanci. Kuma wata wayar tafi da gidanka ta Windows Mobile za ta fuskanci gasa mai karfi ko da a cikin kasar Sin.

Jita-jita game da ci gaban daidaici na analogue na iPhone Touch yana da daɗi.

Dan wasan _al'ada_ na farko daga China na iya maimaita nasarar M6. Amma yayin da magoya bayan Meizu ke ciyar da jita-jita kawai, kuma sun fara rashin haƙuri. Juyin juya hali a cikin 2006, a yau M6 ya riga ya tsufa sosai, har ma da 'yan ƙasa sun riga sun fara ba da ƙarin mafita masu ban sha'awa. Ko kamfanin zai iya kula da rabonsa a shekara ta 2008, ko aikin dogon lokaci na Meizu Phone zai zama mai mutuwa saboda ita babbar tambaya ce.

Unibit

Raba kasuwa: MP3 masu tsafta a kusa da 4% MP3s tare da bidiyo sama da 5% PMPs ƙarƙashin 1%

A kan baya na Meizu Guangzhou Unibit Digital Technology Development Co., Ltd daga, kamar yadda kuke tsammani, Guangzhou yana da ban sha'awa. Ta yi kama da na Beijingers: tarin jama'a model, babu wani daga cikin abin da kuke son rike idanunku. Kamfanin yana da matsayi mai ƙarfi a cikin "tsabta" MP3s, wanda a cikin wannan mahallin ana karanta shi azaman sadaukarwa ga na'urorin kasafin kuɗi.

Kamar masu fafatawa a arewa, ban da ƴan wasa, Unibit yana samar da ɗimbin tarkace na dijital: tuƙi, firam ɗin hoto, kyamarar gidan yanar gizo, navigators na GPS. Ko da yake kamfanin yana da nasa samarwa, wani ɓangare na samfurin shine samfuran OEM, ƙoƙari na samun mafi kyawun samfurin da aka inganta.

Abba

Raba kasuwa: "Tsaftace" MP3 - kusan 10% MP3 tare da bidiyo - ƙasa da 5% PMP - ƙasa da 1%

Alamar Oppo ta wani sanannen kamfani ne na BBK na Rasha. An ƙaddamar da shi kwanan nan, a cikin 2004. Wannan rukunin yana da hedikwata a Dongguan, sabon yankin masana'antu a arewacin Shenzhen.

Ƙwararrun kamfani na iyaye ya ba da damar gina manufar samfurin asali. Nau'in Oppo na farko, sannan har yanzu 'yan wasan MP3 masu sauƙi, suna da ƙirar asali kuma an gina su akan dandamali na Philips, sabanin yadda ake yawan amfani da Actions ko, mafi kyawun, Sigmatel tsakanin kamfanonin China. A wancan lokacin, Oppo da Meizu an dauki su a matsayin zabi na "masu sauraro" na gida, musamman a kan koma bayan kin amincewa da yanke shawara na Dutch na Koriya iriver da Mpio.

Faɗin samfura tare da ƙirar asali da ingancin sauti mai kyau sun ba Oppo damar samun babban kaso cikin sauri a cikin kasuwar 'yan wasan MP3 masu “tsarkake”, tunda an sami ƙaramin gasa mai cancanta daga ƴan ƙasa anan. A shekara ta 2007, kamfanin ya haura zuwa matsayi na uku a nan.

Amma kasuwar MP3 mai tsafta tana raguwa da sauri, kuma Oppo ya kasance mai matsananciyar neman samfuran MP4 masu ƙarfi. A nan, da farko kamfanin ya dogara da ƙira: 'yan wasansa na farko a cikin wannan rukuni sun kasance a kan Rockchips na yau da kullum, amma sun bambanta da masu fafatawa a cikin ingancin kayan aiki da haɗuwa.

Shawarar ce mai cike da cece-kuce don dogaro da jigon tabawar cakulan da aka yi wa hackneyed, amma ya ba da damar yin kyawawan 'yan wasa, "monolithic" da kyau.

Yanzu kamfanin ya shiga cikin "kasar makamai" tare da wasu shugabannin MP4 a kasar Sin, suna fitar da sabbin samfura kusan kowane wata. Oppo yana ƙoƙarin cin nasara a kan zukatan abokan ciniki tare da sababbin "na'urorin" kamar goyon bayan Bidiyo na ainihi, da kuma ra'ayoyinsa na asali, misali, manufar Smart MP4. Ƙarshen ya haɗa da saitin ayyukan abokantaka na mai amfani, misali, ingantaccen tsarin don tunawa da lokacin da aka dakatar da sake kunnawa, ana tunawa da fayiloli guda biyu a lokaci ɗaya don kowane nau'in abun ciki, kiɗa ko bidiyo. Smart MP4 kuma yana ba ku damar ɓoye fayiloli a cikin memorin mai kunnawa da kuma kare su da kalmar sirri, wannan fasalin ya zama ruwan dare ga yawancin filasha, amma ba kasafai ake samun su a cikin na'urar MP3 ba.

Kamfani kuma yana ƙoƙarin kasancewa a sahun gaba wajen ƙira: ya yi aiki a matsayin majagaba a fagen ƙwararrun ƴan wasan MP4,

kwanan nan an sanar da samfurin tare da nunin taɓawa na WQVGA, i.е. analogue na Samsung P2.

Wannan abin maraba ne, domin tsarin kula da "maɓallin taɓawa a gefe" da aka aiwatar a cikin sabbin samfuran kamfanin bai haifar da komai ba face fushi.

Oppo ya riga ya cimma wannan nasara a cikin MP4 kasuwa kamar yadda a cikin MP3, kuma yana da yawa fafatawa a gasa a nan. Faɗin samfurin da aka sabunta akai-akai akai-akai da kuma amfani da sabbin ci gaba na fasaha suna ba kamfanin damar fatan samun aƙalla wani rabo daga Meizu mai tsayayye.

Ramos

Shenzhen Ramos Digital Technology Co., Ltd ba ya cikin 5 ko 10 na sama a cikin tallace-tallace (ko da yake ba su da kyau), duk da haka, lokacin da ake nazarin kasuwar kasar Sin, yana da ban sha'awa. Ba kamar duk kamfanonin da ke sama ba, Ramos yana zaune ne a Shenzhen, amma ba kamar yadda a yanzu yawancin kamfanonin Shenzhen suke ba, yawancin tallace-tallacen nasa yana fitowa ne daga kasuwannin cikin gida na kasar Sin.

An fara siyar da samfuran da ke ƙarƙashin alamar Ramos a China a cikin 2004, sannan galibi na'urorin Koriya ne da aka kawo su ƙarƙashin yarjejeniyar OEM. Tare da bacewar masu samar da kayayyaki na Koriya, kamfanin ya fuskanci tambayar ƙirƙirar wuraren samar da nasa. A tsakiyar 2005, yawancin tallace-tallacen Ramos sun riga sun zama Sinanci.

A cikin shekaru biyu da suka gabata, kamfanin ya taka rawar gani wajen bunkasa kasuwa, duk da cewa ba tare da kafa bayanan tallace-tallace ba. Don haka, Ramos ne ya fito da MP4 player na farko na Rockchips SOC, RM100, a cikin Mayu 2006, yana aza harsashin masana'antu gabaɗaya.

Na'urar bidiyo mai arha mai nunin inch 2 ya shahara a China da bayanta.

Bayan haka, akwai samfura da yawa, duka a cikin MP4 da sauran abubuwan sigar. A ƙarshen 2007 - farkon 2008, kamfanin ya zama na farko da ya saki ɗan wasa bisa ga sabon ƙarni na Rockchips chipset, RK27XX, RM970, tare da nunin WQVGA da ikon kunna Bidiyo na ainihi.

Wani sabon samfuri mai ban sha'awa shine v80 tare da allon taɓawa da kuma tsarin aiki na Windows CE 6.0, an nuna wannan na'urar a yayin gabatar da haɗin gwiwar Microsoft da Ramos a China.

Kewayon samfurin kamfani yana da faɗi sosai, ya haɗa da jerin kasafin kuɗi na RM MP4 ƴan wasan, da kuma “mai salo” masu sauƙi na jerin Q, na'urori masu aiki na jerin V.

Rijistar Shenzhen ta hana kamfanin ci gaba a kasuwannin cikin gida, albarkatunsa ba sa kama da Beijing ko wasu manyan 'yan wasa na Guangdong. Dukkanin sabbin hanyoyin magance su, na ƙira da fasaha, kamfanoni da yawa na kasar Sin suna yin kwafinsu cikin sauri, wanda ba ya barin Ramos ya faɗo a gabansa saboda jagoranci na fasaha. Ba za ta iya ba da babban jari a tallace-tallace don inganta alamar ba. Duk wannan ya sa Ramos ya gamsu da samun nasara a kasuwan China.

Kasuwar kasar Sin, ba shakka, ba ta takaita ga kamfanonin da aka lissafa ba. Na yi maganar shugabannin kasuwa ne kawai. Akwai kuma wasu kamfanoni masu son sani.

Misali, Guangzhou Teclast.

Yawancin lokaci yana amfani da dandamali na Telechips masu tsada a cikin samfuransa, wanda ba a saba gani ba ga kamfanin China. Daga cikin sauran ayyukanta masu ban sha'awa: ɗan wasan kwaikwayo na Cowon D2, akan SOC makamancin haka, tare da allon taɓawa irin wannan;

Sanarwar farko a duniya na dan wasan 16 GB; Injin MP4 mai girman inch 2.8 QVGA AMOLED.

Ko Onda, kuma daga Guangzhou.

Tambarin laima mai siyar da samfuran IT iri-iri, farawa da kwamfutoci da abubuwan haɗin gwiwa. Kewayon samfurin 'yan wasan su na MP4 yana da sha'awar sanin ci gaban jigon iPod Touch - an riga an sami "ƙarni" uku a cikin fayil ɗin kamfanin