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Blackberry World 2012 - raguwar daular kamfani ta RIM

Akwai wurare da yawa a cikin Orlando waɗanda ke jan hankalin iyalai don nishaɗi, wannan kyakkyawan gonar alligator ne tare da tafkin ban mamaki da tsuntsaye ke zaune, da Disney World, da sauran abubuwan jan hankali. Amma kuma shine wurin da RIM ya fi so don Blackberry World, Florida yana kama da wuri mai kyau don tara ɗaruruwan masu haɓakawa, abokan hulɗa da abokan ciniki don yin magana game da shirinsu.

A cikin 2011, wani muhimmin taron shine bayyanar kwamfutar hannu daga RIM, duk sararin talla an rataye shi tare da hoton kwamfutar hannu na farko na kamfanin. A ko'ina, duk inda zai yiwu, sun yi magana game da gaskiyar cewa tare da shi kamfanin ya koma kasuwa tare da tayin mai ban sha'awa. An gabatar da duk wanda ke wurin da kwamfutar hannu guda daya, nawa har yanzu yana kwance a cikin aljihun tebur saboda rashin dacewa da rayuwa ta gaske. Farashin wannan kwamfutar hannu yana raguwa a hankali daga $499 a Amurka zuwa $199 na yanzu. Amma ko don wannan kuɗin, ba a buƙatar Playbook a cikin adadin da kamfanin ya samar da shi. RIM ta yi asarar dala miliyan 465 daga aikin da bai yi nasara ba a karshen shekarar 2011 kadai. Ga kamfani kamar RIM, wannan ba mai mutuwa ba ne, amma ko kaɗan ba shi da zafi kamar yadda suka yi ƙoƙarin gabatar da shi ga jama'a. Abin baƙin ciki shine, ƙwarewar Playbook ba ta koyar da komai ba, kuma kamfanin yana ƙoƙari ya taka wannan rake a karo na biyu, amma wannan lokacin ba kawai ya taka ba, amma tabbas, ya gudu kuma ya riga ya shiga tsalle. Saukowa yayi alkawarin zama mai zafi.

Babban sanarwar duniya na Blackberry 2012 - tsarin halittar samfur

Abin takaici, kowane kamfani da ke fuskantar matsaloli a kasuwa a hankali yana motsawa daga nuna na'urori da fasaha na gaske zuwa nuna samfuri. Wannan wani abu ne da zai bayyana daga baya ko kuma ba zai taba fitowa ba, amma babban abin da irin wannan fasahar ke da alaka da ita shi ne rashinsu a wannan lokaci na musamman. Ga RIM, 2012 shekara ce mai mahimmanci, kamar yadda Blackberry World yake, kamar yadda kamfanin ya ketare iyaka a wannan lokacin. Idan shekara ta farko ta nuna samfurin gaske, duk da haka a cikin yanayi mai rikitarwa, wanda aka zana shi zuwa nau'in beta, a yau waɗannan samfurori ne na gaba, wanda kamfanin bai riga ya mallaka ba. Amma yana son ya halicce su nan gaba kadan. Babban bambance-bambance guda biyu, kamar yadda suke so a fada a Odessa.

Shugaban Kamfanin Thorsten Heins ya yi nasarar cewa kusan sau 40 a cikin mintuna 40 yana magana cewa yana son wannan ko wancan a Blackberry. Kalmar nan "Ina son ta" ta yi aiki a matsayin kamfen ɗin talla na McDonalds, amma da alama babu wanda ya kula da ita. Batun gabatarwa bai canza ba da zuwan sabon shugaban, kawai an yi watsi da tasirin abubuwa uku, amma an ƙara kiɗa mai tayar da hankali.A fakaice ina tsammanin jin waƙar daga Stanley Kubrick's A Space Odyssey, zai dace a lokacin da aka tabbatar da fifikon masu amfani da Blackberry akan sauran masu amfani da wayoyin hannu a duniya. Misali, bisa kididdigar da Heinz ya bayar, kashi 22 cikin 100 na masu amfani da wayoyin salula na neman aikace-aikace da zazzage su a kullum, yayin da Blackberry ya kai kashi 34%. A wannan lokacin, da gaske na kasa zama har ƙasa, ina so in ce, "Su wanene waɗannan mutanen da suke zazzage aikace-aikacen yau da kullun?" Bugu da ƙari, ba a bayyana cikakken abin da za a yi tare da masu amfani da iPhone waɗanda ba sa sauke aikace-aikacen a cikin irin wannan adadi, amma a lokaci guda suna jagorantar lambar su. Ƙididdigan a fili wayo ne kuma ana tattara su a cikin kwandon shara don burge jama'a. Duk da haka, mutane kaɗan ne suka kula da waɗannan alkaluma, kowa yana tsammanin wani abu dabam dabam

Don nishadantar da ku, ba zan tsaya in gaya muku cewa kashi 63 cikin 100 na mutane suna shiga social media ta wayarsu ba (kada ku tambayi menene, babu decoding na irin wannan hadadden ra'ayi, na tabbata cewa ban da cibiyoyin sadarwa, masu tattara labarai, yanayi kuma ya zo nan da wani abu dabam). A bayyane yake cewa kusan dukkan masu Blackberry suna cikin wadannan kafafen sada zumunta - kashi 87 cikin dari.

Wannan kididdigar ta bar min wani abu mara dadi, kamar dai shugaban kamfanin yana son rage min kiba ta hanyar sayar da ni na datti da ruguzawa. Amma ana iya kauce wa wannan, ba a buƙatar lambobi, kamar yadda a cikin gabatarwa daga Apple. Babu wani abu da za a yi alfahari da shi, kuma ba lallai ba ne, yana da kyau a guje wa irin waɗannan kalmomi daga baya daga 'yan jarida. Mummuna.

Abin da ya kamata a canza a tarihin Blackberry da zaburarwa ga farfaɗo da kamfanin ya kamata ya zama bayyanar sabon tsarin aiki na Blackberry 10 (wanda ya dogara da QNX, da kuma Playbook). Kalmar bayyanar ba ta canza ba - ƙarshen wannan shekara, amma duk masu haɓakawa da suka halarci taron an ba su samfurori na na'urar farko (alpha version). Ragewa a waje da ainihin kwafin littafin Playbook, tare da diagonal na allo na inci 4.2 da ƙudurin 1280x768 pixels. Ƙwaƙwalwar ƙwaƙwalwar ajiya 16 GB, babu ramin katunan ƙwaƙwalwar ajiya, 1 GB RAM. Babban fasalin BB10 a wurin gabatarwa, Shugaban RIM ya kira gaskiya multitasking, lokacin da kowane aikace-aikacen ke gudana a bango kuma zaku iya canzawa tsakanin su ta hanyar gungurawa.

Jin deja vu bai bar ni ba a wannan lokacin. Gabatar da Nokia na Maemo sannan kuma MeeGo ya nuna daidai wannan abu sama da shekara guda da ta gabata. Ko da kalmomin sun yi sauti iri ɗaya - game da sabon yanayin ƙwarewar mai amfani, lokacin da tsarin tsarin ba ya kama da wani abu da ke wanzu. Gaskiya, Blackberry ko kaɗan bai yi sa'a da wannan ba, tunda Meego bai shahara sosai ba, amma yana da gaske kuma yana wanzuwa. Menene bidi'a a cikin sarrafa motsin motsi ba a bayyane yake ba, haka kuma a cikin haɗin kai na ci gaban da aka gabatar a cikin Playbook tare da sabon OS. Yana kama da ɗan bambanta, amma ra'ayi yana kama da juna. Abin takaici, Meego yana da OS mai aiki, yayin da ajiyar BB10 har yanzu sigar alpha ce.

Batu na gaba da ya yi kama da rigima a gare ni shi ne shigar da maballin taɓawa na BB10. Duk gogewar Blackberry da ƙwarewar ta ta'allaka ne akan na'urorin da ke da madannai na zahiri. Yunkurin shiga kasuwar jama'a tare da wayar hannu (Storm misali ne na wannan) ya kasance babban gazawa. Kamfanin Apple iPhone bai yi aiki ba, saboda kamfanin ya yi watsi da babban fa'idarsa. A yau, an aika duk masu mafarkin duniyar nan don tafiya kasuwanci zuwa Blackberry (watakila Nokia ta raba hotunan, in ba haka ba babu wata hanya ta bayyana abin da ke faruwa). Don haka kamfanin ya yanke shawarar inganta maballin taɓawa, ko kuma yadda muke shigar da rubutu akansa. Ƙirƙirar ita ce yayin da ake bugawa, kalmomi suna bayyana waɗanda za a iya aikawa ta hanyar shafa sama (yatsa daga kasa zuwa saman allo) a cikin taga shigarwa. Wannan yana haɓaka shigarwa kuma yana aiki azaman nau'in ambato. Tsarin yana da hankali, yana iya tunawa da kalmominku, abubuwan da kuke so, da sauransu.

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Mai kyau? Babu shakka. Aiwatar a aikace? Wataƙila. Shin cikakken maye gurbin madannai ne na zahiri? A'a kuma a'a. Haka kuma, wannan ba sifa ba ce wacce wasu masana'anta ko masu haɓaka masu zaman kansu ba za su iya kwafi ba. Hakika, idan irin wannan madannai ba zato ba tsammani ya zama sananne ko kuma wani yana son sa, to nau'insa na sauran dandamali zai bayyana nan da kwanaki kadan. RIM kawai ba zai iya kare wayoyinsa da ci gaba daga satar fasaha ba. Wannan shine lambar da zata bayyana akan dandamali da yawa. Amma saboda wasu dalilai ina tsammanin ba za a buƙaci musamman ba, tun da ba ya kawo wani abu na allahntaka, wannan wata alama ce da ba ku kula sosai.

Haka kuma manyan kalmomi cewa multimedia yanki ne mai matukar muhimmanci ga RIM. Gabatarwa ya nuna yiwuwar zabar ɗaya daga cikin hotuna da yawa, alal misali, hoto tare da fuskoki inda akwai idanu masu rufe ko ba haka ba. A zahiri, ƙirar ƙirar ƙirar ƙira ta tunatar da ni ci gaba da harbi a cikin Sony Ericsson K790/K800, lokacin da mai amfani zai iya zaɓar ɗayan hotuna 9 da aka ɗauka a cikin daƙiƙa ɗaya kuma ya share sauran. Babu wani abu da ya canza, lokaci yana wucewa, kuma "fasaha" kawai ya ɗan goge shi ya ba shi yanayin zamani. Ya dogara ne akan ra'ayoyin da aka riga aka aiwatar a baya, ko da yake ta wata hanya daban.

Me kuma kuka samu lokacin fada? Ba da yawa ba, Heinz ya nuna cewa kamfanin yana shirin shiga tseren don sarrafa motoci / tsarin kewayawa kuma ya jaddada cewa mutane kaɗan sun san "30% na motoci suna da irin wannan tsarin da ke gudana QNX." Bayani mai ban sha'awa sosai, wanda ba yana nufin kwata-kwata RIM zai amfana da wannan ba, tunda wannan kasuwa tana kan farkon ci gaba, kuma ana la'akari da haɓakar fashewar ta, QNX a matsayin ɗayan tsarin farko zai zama ƙasa da ƙasa ga sabbin masu shigowa, don misali, Android iri daya. Za a iya jefar da kalmomi game da amintattun sadarwa da ƙa'idodin ɓoyewa daga RIM a gefe. Waɗannan kalmomi ne kawai waɗanda aka ɗora akan kowace fasaha da RIM ke aiki da su.

A matsayin gamawa ga bidiyo daga RIM dangane da iyawar BB10.

Abin da ba mu ji ba a Duniyar Blackberry 2012

Abin takaici, ban da gaskiyar cewa shugaban RIM yana son taken McDonalds kuma yana hauka game da fasahar "sababbin" na kamfanin, babu bayanai da yawa daga wannan taron. Sun nuna nau'in alpha na OS akan mashaya, wanda ba shine samfurin ƙarshe ba kuma zai canza gaba ɗaya. Ina shirye in kwatanta bayyanar "sake dubawa" na wannan na'urar tare da sake dubawa na motherboards na sababbin wayoyin hannu, wanda aka lalata zuwa guntu na plywood, kamar yadda yakan faru. Ga mabukaci na ƙarshe, akwai bayanin sifili, kodayake tare da RIM ba zai zama mai himma ba, amma don saki irin wannan ƙaramin kwamfutar hannu.

Yana da mahimmanci kamfanin ya amsa ƴan tambayoyi a wannan taron da suka shafi makomarsa. Ba zan lissafta su ba cikin wani tsari na musamman:

  • Mene ne RIM ke shirin yi game da tafiyar kwastomomin kamfanoni akan Apple iPhone ko Android;
  • Menene abubuwan da ake sa ran a sababbin kasuwanni, musamman, bacewar alamar a Rasha, janyewar da ke kusa da wasu kasuwanni;
  • Dabarun kamfani game da software, yadda suke shirin yin gasa tare da nasara iOS/Android;
  • Ta yaya gudanarwar kamfani za ta daidaita raguwar tallace-tallace, irin ayyukan da za a bayar;
  • Yaya halin kasuwa game da alamar, wanda ke fama da sukar da ake yi masa a tsawon shekaru biyu, zai canza?

Wannan taron bai ba da amsa mai ma'ana ɗaya ba ga ɗaya daga cikin muhimman tambayoyi. Ya tuna mini da wani jirgin ruwa da ke nutsewa a cikin jirgin wanda maimakon su fara lodi a kan kwale-kwale, sai suka shirya teburi suka tattauna kan amfanin abincin da ake ci a yankin, sai ma’aikatan jirgin suka gyara bangon, suna gyara su daga fari zuwa ruwan hoda. Bayan haka, rayuwa cikin ruwan hoda tana da kyau, kuma mutuwa ba ta da ban tsoro.

Abin takaici, wannan taron ya nuna wani abu mai mahimmanci - babu wani ƙarfi a cikin kamfanin da za a iya tattarawa don adanawa. daga rugujewar da babu makawa. A cikin Disamba 2011, na rubuta cewa RIM yana da kimanin watanni 6-8 don fita daga cikin rudani da samar da dabara. Abin baƙin ciki, kamfanin ya zaɓi jana'izar daraja fiye da rayuwa. Mara lafiya wanda ba ya so ya rayu, ba wanda zai iya taimaka. Zai mutu duk da ƙoƙarin da ya yi na a cece shi da rai. Hakika, Blackberry ya riga ya mutu, kuma sabuwar Blackberry World ita ce rayayyun shaidar hakan.

Blackberry World 2012 - raguwar daular kamfani ta RIM

Akwai wurare da yawa a cikin Orlando waɗanda ke jan hankalin iyalai don nishaɗi, wannan kyakkyawan gonar alligator ne tare da tafkin ban mamaki da tsuntsaye ke zaune, da Disney World, da sauran abubuwan jan hankali. Amma kuma shine wurin da RIM ya fi so don Blackberry World, Florida yana kama da wuri mai kyau don tara ɗaruruwan masu haɓakawa, abokan hulɗa da abokan ciniki don yin magana game da shirinsu.

A cikin 2011, wani muhimmin taron shine bayyanar kwamfutar hannu daga RIM, duk sararin talla an rataye shi tare da hoton kwamfutar hannu na farko na kamfanin. A ko'ina, duk inda zai yiwu, sun yi magana game da gaskiyar cewa tare da shi kamfanin ya koma kasuwa tare da tayin mai ban sha'awa. An gabatar da duk wanda ke wurin da kwamfutar hannu guda daya, nawa har yanzu yana kwance a cikin aljihun tebur saboda rashin dacewa da rayuwa ta gaske. Farashin wannan kwamfutar hannu ya sauka lafiya daga $499 a Amurka zuwa $199 na yanzu. Amma ko don wannan kuɗin, ba a buƙatar Playbook a cikin adadin da kamfanin ya samar da shi. RIM ta yi asarar dala miliyan 465 daga aikin da bai yi nasara ba a karshen shekarar 2011 kadai. Ga kamfani kamar RIM, wannan ba mai mutuwa ba ne, amma ko kaɗan ba shi da zafi kamar yadda suka yi ƙoƙarin gabatar da shi ga jama'a. Abin baƙin ciki shine, ƙwarewar Playbook ba ta koyar da komai ba, kuma kamfanin yana ƙoƙari ya taka wannan rake a karo na biyu, amma wannan lokacin ba kawai ya taka ba, amma tabbas, ya gudu kuma ya riga ya shiga tsalle. Saukowa yayi alkawarin zama mai zafi.

Babban sanarwar duniya na Blackberry 2012 - tsarin halittar samfur

Abin takaici, kowane kamfani da ke fuskantar matsaloli a kasuwa a hankali yana motsawa daga nuna na'urori da fasaha na gaske zuwa nuna samfuri. Wannan wani abu ne da zai bayyana daga baya ko kuma ba zai taba fitowa ba, amma babban abin da irin wannan fasahar ke da alaka da ita shi ne rashinsu a wannan lokaci na musamman. Ga RIM, 2012 shekara ce mai mahimmanci, kamar yadda Blackberry World yake, kamar yadda kamfanin ya ketare iyaka a wannan lokacin. Idan shekara ta farko ta nuna samfurin gaske, duk da haka a cikin yanayi mai rikitarwa, wanda aka zana shi zuwa nau'in beta, a yau waɗannan samfurori ne na gaba, wanda kamfanin bai riga ya mallaka ba. Amma yana son ya halicce su nan gaba kadan. Babban bambance-bambance guda biyu, kamar yadda suke so a fada a Odessa.

Shugaban Kamfanin Thorsten Heins ya yi nasarar cewa kusan sau 40 a cikin mintuna 40 yana magana cewa yana son wannan ko wancan a Blackberry. Kalmar nan "Ina son ta" ta yi aiki a matsayin kamfen ɗin talla na McDonalds, amma da alama babu wanda ya kula da ita. Batun gabatarwa bai canza ba da zuwan sabon shugaban, kawai an yi watsi da tasirin abubuwa uku, amma an ƙara kiɗa mai tayar da hankali.A fakaice ina tsammanin jin waƙar daga Stanley Kubrick's A Space Odyssey, zai dace a lokacin da aka tabbatar da fifikon masu amfani da Blackberry akan sauran masu amfani da wayoyin hannu a duniya. Misali, bisa kididdigar da Heinz ya bayar, kashi 22 cikin 100 na masu amfani da wayoyin salula na neman aikace-aikace da zazzage su a kullum, yayin da Blackberry ya kai kashi 34%. A wannan lokacin, da gaske na kasa zama har ƙasa, ina so in ce, "Su wanene waɗannan mutanen da suke zazzage aikace-aikacen yau da kullun?" Bugu da ƙari, ba a bayyana cikakken abin da za a yi tare da masu amfani da iPhone waɗanda ba sa sauke aikace-aikacen a cikin irin wannan adadi, amma a lokaci guda suna jagorantar lambar su. Ƙididdigan a fili wayo ne kuma ana tattara su a cikin kwandon shara don burge jama'a. Duk da haka, mutane kaɗan ne suka kula da waɗannan alkaluma, kowa yana tsammanin wani abu dabam dabam

Don nishadantar da ku, ba zan tsaya in gaya muku cewa kashi 63 cikin 100 na mutane suna shiga social media ta wayarsu ba (kada ku tambayi menene, babu decoding na irin wannan hadadden ra'ayi, na tabbata cewa ban da cibiyoyin sadarwa, masu tattara labarai, yanayi kuma ya zo nan da wani abu dabam). A bayyane yake cewa kusan dukkan masu Blackberry suna cikin wadannan kafafen sada zumunta - kashi 87 cikin dari.

Wannan kididdigar ta bar min wani abu mara dadi, kamar dai shugaban kamfanin yana son rage min kiba ta hanyar sayar da ni na datti da ruguzawa. Amma ana iya kauce wa wannan, ba a buƙatar lambobi, kamar yadda a cikin gabatarwa daga Apple. Babu wani abu da za a yi alfahari da shi, kuma ba lallai ba ne, yana da kyau a guje wa irin waɗannan kalmomi daga baya daga 'yan jarida. Mummuna.

Abin da ya kamata a canza a tarihin Blackberry da zaburarwa ga farfaɗo da kamfanin ya kamata ya zama bayyanar sabon tsarin aiki na Blackberry 10 (wanda ya dogara da QNX, da kuma Playbook). Kalmar bayyanar ba ta canza ba - ƙarshen wannan shekara, amma duk masu haɓakawa da suka halarci taron an ba su samfurori na na'urar farko (alpha version). Ragewa a waje da ainihin kwafin littafin Playbook, tare da diagonal na allo na inci 4.2 da ƙudurin 1280x768 pixels. Ƙwaƙwalwar ƙwaƙwalwar ajiya 16 GB, babu ramin katunan ƙwaƙwalwar ajiya, 1 GB RAM. Babban fasalin BB10 a wurin gabatarwa, Shugaban RIM ya kira gaskiya multitasking, lokacin da kowane aikace-aikacen ke gudana a bango kuma zaku iya canzawa tsakanin su ta hanyar gungurawa.

Jin deja vu bai bar ni ba a wannan lokacin. Gabatar da Nokia na Maemo sannan kuma MeeGo ya nuna daidai wannan abu sama da shekara guda da ta gabata. Ko da kalmomin sun yi sauti iri ɗaya - game da sabon yanayin ƙwarewar mai amfani, lokacin da tsarin tsarin ba ya kama da wani abu da ke wanzu. Gaskiya, Blackberry ko kaɗan bai yi sa'a da wannan ba, tunda Meego bai shahara sosai ba, amma yana da gaske kuma yana wanzuwa. Menene bidi'a a cikin sarrafa motsin motsi ba a bayyane yake ba, haka kuma a cikin haɗin kai na ci gaban da aka gabatar a cikin Playbook tare da sabon OS. Yana kama da ɗan bambanta, amma ra'ayi yana kama da juna. Abin takaici, Meego yana da OS mai aiki, yayin da ajiyar BB10 har yanzu sigar alpha ce.

Batu na gaba da ya yi kama da rigima a gare ni shi ne shigar da maballin taɓawa na BB10. Duk gogewar Blackberry da ƙwarewar ta ta'allaka ne akan na'urorin da ke da madannai na zahiri. Yunkurin shiga kasuwar jama'a tare da wayar hannu (Storm misali ne na wannan) ya kasance babban gazawa. Kamfanin Apple iPhone bai yi aiki ba, saboda kamfanin ya yi watsi da babban fa'idarsa. A yau, an aika da duk masu mafarkin duniyar nan don tafiya kasuwanci zuwa Blackberry (watakila Nokia ta raba hotunan, in ba haka ba babu wata hanyar da za a bayyana abin da ke faruwa). Don haka kamfanin ya yanke shawarar inganta maballin taɓawa, ko kuma yadda muke shigar da rubutu akansa. Ƙirƙirar ta ta'allaka ne a cikin gaskiyar cewa yayin bugawa, kalmomi suna bayyana waɗanda za'a iya aikawa ta hanyar shafa sama (yatsa daga kasa sama akan allo) cikin taga shigar. Wannan yana haɓaka shigarwa kuma yana aiki azaman nau'in ambato. Tsarin yana da hankali, yana iya tunawa da kalmominku, abubuwan da kuke so, da sauransu.

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Mai kyau? Babu shakka. Aiwatar a aikace? Wataƙila. Wannan shine cikakken maye gurbin madannai na zahiri? A'a kuma a'a. Haka kuma, wannan ba sifa ba ce wacce wasu masana'anta ko masu haɓaka masu zaman kansu ba za su iya kwafi ba. Hakika, idan irin wannan madannai ba zato ba tsammani ya zama sananne ko kuma wani yana son sa, to nau'insa na sauran dandamali zai bayyana nan da kwanaki kadan. RIM kawai ba zai iya kare wayoyinsa da ci gaba daga satar fasaha ba. Wannan shine lambar da zata bayyana akan dandamali da yawa. Amma saboda wasu dalilai ina tsammanin ba za a buƙaci musamman ba, tun da ba ya kawo wani abu na allahntaka, wannan wata alama ce da ba ku kula sosai.

Haka kuma manyan kalmomi cewa multimedia yanki ne mai matukar muhimmanci ga RIM. Gabatarwa ya nuna yiwuwar zabar ɗaya daga cikin hotuna da yawa, alal misali, hoto tare da fuskoki inda akwai idanu masu rufe ko ba haka ba. Ƙirƙirar ƙirar ƙirar waje ta tunatar da ni ci gaba da harbi a cikin Sony Ericsson K790/K800, lokacin da mai amfani zai iya zaɓar ɗayan hotuna 9 da aka ɗauka a cikin daƙiƙa ɗaya kuma ya share sauran. Babu wani abu da ya canza, lokaci yana wucewa, kuma "fasaha" kawai ya ɗan goge shi ya ba shi yanayin zamani. Ya dogara ne akan ra'ayoyin da aka riga aka aiwatar a baya, ko da yake an ɗan bambanta.

Me kuma kuka samu lokacin fada? Ba da yawa ba, Heinz ya nuna cewa kamfanin yana shirin shiga tseren don sarrafa motoci / tsarin kewayawa kuma ya jaddada cewa mutane kaɗan sun san "30% na motoci suna da irin wannan tsarin da ke gudana QNX." Bayani mai ban sha'awa sosai, wanda ba yana nufin kwata-kwata RIM zai amfana da wannan ba, tunda wannan kasuwa tana kan farkon ci gaba, kuma ana la'akari da haɓakar fashewar ta, QNX a matsayin ɗayan tsarin farko zai zama ƙasa da ƙasa ga sabbin masu shigowa, don misali, Android iri daya. Za a iya jefar da kalmomi game da amintattun sadarwa da ƙa'idodin ɓoyewa daga RIM a gefe. Waɗannan kalmomi ne kawai waɗanda aka ɗora akan kowace fasaha da RIM ke aiki da su.

A matsayin gamawa ga bidiyo daga RIM dangane da iyawar BB10.

Abin da ba mu ji ba a Duniyar Blackberry 2012

Abin takaici, ban da gaskiyar cewa shugaban RIM yana son taken McDonalds kuma yana hauka game da fasahar "sababbin" na kamfanin, babu bayanai da yawa daga wannan taron. Sun nuna nau'in alpha na OS akan mashaya, wanda ba shine samfurin ƙarshe ba kuma zai canza gaba ɗaya. Ina shirye in kwatanta bayyanar "sake dubawa" na wannan na'urar tare da sake dubawa na motherboards na sababbin wayoyin hannu, wanda aka lalata zuwa guntu na plywood, kamar yadda yakan faru. Ga mabukaci na ƙarshe, akwai bayanin sifili, kodayake tare da RIM ba zai zama mai himma ba, amma don saki irin wannan ƙaramin kwamfutar hannu.

Yana da mahimmanci kamfanin ya amsa ƴan tambayoyi a wannan taron da suka shafi makomarsa. Ba zan lissafta su ba cikin wani tsari na musamman:

  • Mene ne RIM ke shirin yi game da tafiyar kwastomomin kamfanoni akan Apple iPhone ko Android;
  • Menene abubuwan da za a sa ran a sababbin kasuwanni, musamman, bacewar alamar a Rasha, janyewar da ke kusa da wasu kasuwanni;
  • Dabarun kamfani game da software, yadda suke shirin yin gasa tare da nasara iOS/Android;
  • Ta yaya gudanarwar kamfani za ta daidaita raguwar tallace-tallace, irin ayyukan da za a bayar;
  • Yaya halin kasuwa game da alamar, wanda ke fama da sukar da ake yi masa a tsawon shekaru biyu, zai canza?

Wannan taron bai ba da amsa mai ma'ana ɗaya ba ga ɗaya daga cikin muhimman tambayoyi. Ya tuna mini da wani jirgin ruwa da ke nutsewa a cikin jirgin wanda maimakon su fara lodi a kan kwale-kwale, sai suka shirya teburi suka tattauna kan amfanin abincin da ake ci a yankin, sai ma’aikatan jirgin suka gyara bangon, suna gyara su daga fari zuwa ruwan hoda. Bayan haka, rayuwa cikin ruwan hoda tana da kyau, kuma mutuwa ba ta da ban tsoro.

Abin takaici, wannan taron ya nuna wani abu mai mahimmanci - babu wani ƙarfi a cikin kamfanin da za a iya tattarawa don adanawa. daga rugujewar da babu makawa. A cikin Disamba 2011, na rubuta cewa RIM yana da kimanin watanni 6-8 don fita daga cikin rudani da samar da dabara. Abin baƙin ciki, kamfanin ya zaɓi jana'izar daraja fiye da rayuwa. Mara lafiya wanda ba ya so ya rayu, ba wanda zai iya taimaka. Zai mutu duk da ƙoƙarin da ya yi na a cece shi da rai. Hakika, Blackberry ya riga ya mutu, kuma sabuwar Blackberry World ita ce rayayyun shaidar hakan.

Blackberry World 2012 - raguwar daular kamfani ta RIM

Akwai wurare da yawa a cikin Orlando waɗanda ke jan hankalin iyalai don nishaɗi, wannan kyakkyawan gonar alligator ne tare da tafkin ban mamaki da tsuntsaye ke zaune, da Disney World, da sauran abubuwan jan hankali. Amma kuma shine wurin da RIM ya fi so don Blackberry World, Florida yana kama da wuri mai kyau don tara ɗaruruwan masu haɓakawa, abokan hulɗa da abokan ciniki don yin magana game da shirinsu.

A cikin 2011, wani muhimmin taron shine bayyanar kwamfutar hannu daga RIM, duk sararin talla an rataye shi tare da hoton kwamfutar hannu na farko na kamfanin. A ko'ina, duk inda zai yiwu, sun yi magana game da gaskiyar cewa tare da shi kamfanin ya koma kasuwa tare da tayin mai ban sha'awa. An gabatar da duk wanda ke wurin da kwamfutar hannu guda daya, nawa har yanzu yana kwance a cikin aljihun tebur saboda rashin dacewa da rayuwa ta gaske. Farashin wannan kwamfutar hannu ya sauka lafiya daga $499 a Amurka zuwa $199 na yanzu. Amma ko don wannan kuɗin, ba a buƙatar Playbook a cikin adadin da kamfanin ya samar da shi. RIM ta yi asarar dala miliyan 465 daga aikin da bai yi nasara ba a karshen shekarar 2011 kadai. Ga kamfani kamar RIM, wannan ba mai mutuwa ba ne, amma ko kaɗan ba shi da zafi kamar yadda suka yi ƙoƙarin gabatar da shi ga jama'a. Abin baƙin ciki shine, ƙwarewar Playbook ba ta koyar da komai ba, kuma kamfanin yana ƙoƙari ya taka wannan rake a karo na biyu, amma wannan lokacin ba kawai ya taka ba, amma tabbas, ya gudu kuma ya riga ya shiga tsalle. Saukowa yayi alkawarin zama mai zafi.

Babban sanarwar duniya na Blackberry 2012 - tsarin halittar samfur

Abin takaici, kowane kamfani da ke fuskantar matsaloli a kasuwa a hankali yana motsawa daga nuna na'urori da fasaha na gaske zuwa nuna samfuri. Wannan wani abu ne da zai bayyana daga baya ko kuma ba zai taba fitowa ba, amma babban abin da irin wannan fasahar ke da alaka da ita shi ne rashinsu a wannan lokaci na musamman. Ga RIM, 2012 shekara ce mai mahimmanci, kamar yadda Blackberry World yake, kamar yadda kamfanin ya ketare iyaka a wannan lokacin. Idan shekara ta farko ta nuna samfurin gaske, duk da haka a cikin yanayi mai rikitarwa, wanda aka zana shi zuwa nau'in beta, a yau waɗannan samfurori ne na gaba, wanda kamfanin bai riga ya mallaka ba. Amma yana son ya halicce su nan gaba kadan. Babban bambance-bambance guda biyu, kamar yadda suke so a fada a Odessa.

Shugaban Kamfanin Thorsten Heins ya yi nasarar cewa kusan sau 40 a cikin mintuna 40 yana magana cewa yana son wannan ko wancan a Blackberry. Kalmar nan "Ina son ta" ta yi aiki a matsayin kamfen ɗin talla na McDonalds, amma da alama babu wanda ya kula da ita. Batun gabatarwa bai canza ba da zuwan sabon shugaban, kawai an yi watsi da tasirin abubuwa uku, amma an ƙara kiɗa mai tayar da hankali.A fakaice ina tsammanin jin waƙar daga Stanley Kubrick's A Space Odyssey, zai dace a lokacin da aka tabbatar da fifikon masu amfani da Blackberry akan sauran masu amfani da wayoyin hannu a duniya. Misali, bisa kididdigar da Heinz ya bayar, kashi 22 cikin 100 na masu amfani da wayoyin salula na neman aikace-aikace da zazzage su a kullum, yayin da Blackberry ya kai kashi 34%. A wannan lokacin, da gaske na kasa zama har ƙasa, ina so in ce, "Su wanene waɗannan mutanen da suke zazzage aikace-aikacen yau da kullun?" Bugu da ƙari, ba a bayyana cikakken abin da za a yi tare da masu amfani da iPhone waɗanda ba sa sauke aikace-aikacen a cikin irin wannan adadi, amma a lokaci guda suna jagorantar lambar su. Ƙididdigan a fili wayo ne kuma ana tattara su a cikin kwandon shara don burge jama'a. Duk da haka, mutane kaɗan ne suka kula da waɗannan alkaluma, kowa yana tsammanin wani abu dabam dabam

Don nishadantar da ku, ba zan tsaya in gaya muku cewa kashi 63 cikin 100 na mutane suna shiga social media ta wayarsu ba (kada ku tambayi menene, babu decoding na irin wannan hadadden ra'ayi, na tabbata cewa ban da cibiyoyin sadarwa, masu tattara labarai, yanayi kuma ya zo nan da wani abu dabam). A bayyane yake cewa kusan dukkan masu Blackberry suna cikin wadannan kafafen sada zumunta - kashi 87 cikin dari.

Wannan kididdigar ta bar min wani abu mara dadi, kamar shugaban kamfanin yana so ya rage min kiba ta hanyar siyar da ni da baragurbin kaya. Amma ana iya kauce wa wannan, ba a buƙatar lambobi, kamar yadda a cikin gabatarwa daga Apple. Babu wani abu da za a yi alfahari da shi, kuma ba lallai ba ne, yana da kyau a guje wa irin waɗannan kalmomi daga baya daga 'yan jarida. Mummuna.

Abin da ya kamata a canza a tarihin Blackberry da zaburarwa ga farfaɗo da kamfanin ya kamata ya zama bayyanar sabon tsarin aiki na Blackberry 10 (wanda ya dogara da QNX, da kuma Playbook). Kwanan bayyanar bai canza ba - ƙarshen wannan shekara, amma duk masu haɓakawa da suka halarci taron an ba su samfurori na na'urar farko (alpha version). An rage a waje da ainihin kwafin littafin Playbook, tare da diagonal na allo na inci 4.2 da ƙudurin 1280x768 pixels. Ƙwaƙwalwar ajiya na 16 GB, babu ramin katunan ƙwaƙwalwar ajiya, 1 GB RAM. Babban fasalin BB10 a wurin gabatarwa, Shugaban RIM ya kira real multitasking, lokacin da kowane aikace-aikacen ke gudana a bango kuma zaku iya canzawa tsakanin su ta hanyar gungurawa.

Jin deja vu bai bar ni ba a wannan lokacin. Gabatar da Nokia na Maemo sannan kuma MeeGo ya nuna daidai wannan abu sama da shekara guda da ta gabata. Ko da kalmomin sun yi sauti iri ɗaya - game da sabon yanayin ƙwarewar mai amfani, lokacin da tsarin tsarin ba ya kama da wani abu da ke wanzu. Gaskiya, Blackberry ko kaɗan bai yi sa'a da wannan ba, tunda Meego bai shahara sosai ba, amma yana da gaske kuma yana wanzuwa. Menene bidi'a a cikin sarrafa motsin motsi ba a bayyane yake ba, haka kuma a cikin haɗin kai na ci gaban da aka gabatar a cikin Playbook tare da sabon OS. Yana kama da ɗan bambanta, amma ra'ayi yana kama da juna. Abin takaici, Meego yana da OS mai aiki, yayin da ajiyar BB10 har yanzu sigar alpha ce.

Batu na gaba da ya yi kama da rigima a gare ni shi ne shigar da maballin taɓawa na BB10. Duk gogewar Blackberry da ƙwarewar ta ta'allaka ne akan na'urorin da ke da madannai na zahiri. Yunkurin shiga kasuwar jama'a tare da wayar hannu (Storm misali ne na wannan) ya kasance babban gazawa. Kamfanin Apple iPhone bai yi aiki ba, saboda kamfanin ya yi watsi da babban fa'idarsa. A yau, an aika duk masu mafarkin duniyar nan don tafiya kasuwanci zuwa Blackberry (watakila Nokia ta raba hotunan, in ba haka ba babu wata hanya ta bayyana abin da ke faruwa). Don haka kamfanin ya yanke shawarar inganta maballin taɓawa, ko kuma yadda muke shigar da rubutu akansa. Ƙirƙirar ita ce yayin da ake bugawa, kalmomi suna bayyana waɗanda za a iya aikawa ta hanyar shafa sama (yatsa daga kasa zuwa saman allo) a cikin taga shigarwa. Wannan yana haɓaka shigarwa kuma yana aiki azaman nau'in ambato. Tsarin yana da hankali, yana iya tunawa da kalmominku, abubuwan da kuke so, da sauransu.

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Mai kyau? Babu shakka. Aiwatar a aikace? Wataƙila. Wannan shine cikakken maye gurbin madannai na zahiri? A'a kuma a'a. Haka kuma, wannan ba sifa ba ce wacce wasu masana'anta ko masu haɓaka masu zaman kansu ba za su iya kwafi ba. Hakika, idan irin wannan madannai ba zato ba tsammani ya zama sananne ko kuma wani yana son sa, to nau'insa na sauran dandamali zai bayyana nan da kwanaki kadan. RIM kawai ba zai iya kare wayoyinsa da ci gaba daga satar fasaha ba. Wannan shine lambar da zata bayyana akan dandamali da yawa. Amma saboda wasu dalilai ina tsammanin ba za a buƙaci musamman ba, tun da ba ya kawo wani abu na allahntaka, wannan wata alama ce da ba ku kula sosai.

Haka kuma manyan kalmomi cewa multimedia yanki ne mai matukar muhimmanci ga RIM. Gabatarwa ya nuna yiwuwar zabar ɗaya daga cikin hotuna da yawa, alal misali, hoto tare da fuskoki inda akwai idanu masu rufe ko ba haka ba. Ƙirƙirar ƙirar ƙirar waje ta tunatar da ni ci gaba da harbi a cikin Sony Ericsson K790/K800, lokacin da mai amfani zai iya zaɓar ɗayan hotuna 9 da aka ɗauka a cikin daƙiƙa ɗaya kuma ya share sauran. Babu wani abu da ya canza, lokaci yana wucewa, kuma "fasaha" kawai ya ɗan goge shi ya ba shi yanayin zamani. Ya dogara ne akan ra'ayoyin da aka riga aka aiwatar a baya, ko da yake an ɗan bambanta.

Me kuma kuka samu lokacin fada? Ba da yawa ba, Heinz ya nuna cewa kamfanin yana shirin shiga tseren don sarrafa motoci / tsarin kewayawa kuma ya jaddada cewa mutane kaɗan sun san "30% na motoci suna da irin wannan tsarin da ke gudana QNX." Bayani mai ban sha'awa sosai, wanda ba yana nufin kwata-kwata RIM zai amfana da wannan ba, tunda wannan kasuwa tana kan farkon ci gaba, kuma ana la'akari da haɓakar fashewar ta, QNX a matsayin ɗayan tsarin farko zai zama ƙasa da ƙasa ga sabbin masu shigowa, don misali, Android iri daya. Za a iya jefar da kalmomi game da amintattun sadarwa da ƙa'idodin ɓoyewa daga RIM a gefe. Waɗannan kalmomi ne kawai waɗanda aka ɗora akan kowace fasaha da RIM ke aiki da su.

A matsayin gamawa ga bidiyo daga RIM dangane da iyawar BB10.

Abin da ba mu ji ba a Duniyar Blackberry 2012

Abin takaici, ban da gaskiyar cewa shugaban RIM yana son taken McDonalds kuma yana hauka game da fasahar "sababbin" na kamfanin, babu bayanai da yawa daga wannan taron. Sun nuna nau'in alpha na OS akan mashaya, wanda ba shine samfurin ƙarshe ba kuma zai canza gaba ɗaya. Ina shirye in kwatanta bayyanar "sake dubawa" na wannan na'urar tare da sake dubawa na motherboards na sababbin wayoyin hannu, wanda aka lalata zuwa guntu na plywood, kamar yadda yakan faru. Ga mabukaci na ƙarshe, akwai bayanin sifili, kodayake tare da RIM ba zai zama mai himma ba, amma don saki irin wannan ƙaramin kwamfutar hannu.

Yana da mahimmanci kamfanin ya amsa ƴan tambayoyi a wannan taron da suka shafi makomarsa. Ba zan lissafta su ba cikin wani tsari na musamman:

  • Mene ne RIM ke shirin yi game da tafiyar kwastomomin kamfanoni akan Apple iPhone ko Android;
  • Menene abubuwan da za a sa ran a sababbin kasuwanni, musamman, bacewar alamar a Rasha, janyewar da ke kusa da wasu kasuwanni;
  • Dabarun kamfani game da software, yadda suke shirin yin gasa tare da nasara iOS/Android;
  • Ta yaya gudanarwar kamfani za ta daidaita raguwar tallace-tallace, irin ayyukan da za a bayar;
  • Yaya halin kasuwa game da alamar, wanda ke fama da sukar da ake yi masa a tsawon shekaru biyu, zai canza?

Wannan taron bai ba da amsa mai ma'ana ɗaya ba ga ɗaya daga cikin muhimman tambayoyi. Ya tuna mini da wani jirgin ruwa da ke nutsewa a cikin jirgin wanda maimakon su fara lodi a kan kwale-kwale, sai suka shirya teburi suka tattauna kan amfanin abincin da ake ci a yankin, sai ma’aikatan jirgin suka gyara bangon, suna gyara su daga fari zuwa ruwan hoda. Bayan haka, rayuwa cikin ruwan hoda tana da kyau, kuma mutuwa ba ta da ban tsoro.

Abin takaici, wannan taron ya nuna wani abu mai mahimmanci - babu wani ƙarfi a cikin kamfanin da za a iya tattarawa don adanawa. daga rugujewar da babu makawa. A cikin Disamba 2011, na rubuta cewa RIM yana da kimanin watanni 6-8 don fita daga cikin rudani da samar da dabara. Abin baƙin ciki, kamfanin ya zaɓi jana'izar daraja fiye da rayuwa. Mara lafiya wanda ba ya so ya rayu, ba wanda zai iya taimaka. Zai mutu duk da ƙoƙarin da ya yi na a cece shi da rai. Hakika, Blackberry ya riga ya mutu, kuma sabuwar Blackberry World ita ce rayayyun shaidar hakan.

Blackberry World 2012 - raguwar daular kamfani ta RIM

Akwai wurare da yawa a cikin Orlando waɗanda ke jan hankalin iyalai don nishaɗi, wannan kyakkyawan gonar alligator ne tare da tafkin ban mamaki da tsuntsaye ke zaune, da Disney World, da sauran abubuwan jan hankali. Amma kuma shine wurin da RIM ya fi so don Blackberry World, Florida yana kama da wuri mai kyau don tara ɗaruruwan masu haɓakawa, abokan hulɗa da abokan ciniki don yin magana game da shirinsu.

A cikin 2011, wani muhimmin taron shine bayyanar kwamfutar hannu daga RIM, duk sararin talla an rataye shi tare da hoton kwamfutar hannu na farko na kamfanin. A ko'ina, duk inda zai yiwu, sun yi magana game da gaskiyar cewa tare da shi kamfanin ya koma kasuwa tare da tayin mai ban sha'awa. An gabatar da duk wanda ke wurin da kwamfutar hannu guda daya, nawa har yanzu yana kwance a cikin aljihun tebur saboda rashin dacewa da rayuwa ta gaske. Farashin wannan kwamfutar hannu ya sauka lafiya daga $499 a Amurka zuwa $199 na yanzu. Amma ko don wannan kuɗin, ba a buƙatar Playbook a cikin adadin da kamfanin ya samar da shi. RIM ta yi asarar dala miliyan 465 daga aikin da bai yi nasara ba a karshen shekarar 2011 kadai. Ga kamfani kamar RIM, wannan ba mai mutuwa ba ne, amma ko kaɗan ba shi da zafi kamar yadda suka yi ƙoƙarin gabatar da shi ga jama'a. Abin baƙin ciki shine, ƙwarewar Playbook ba ta koyar da komai ba, kuma kamfanin yana ƙoƙari ya taka wannan rake a karo na biyu, amma wannan lokacin ba kawai ya taka ba, amma tabbas, ya gudu kuma ya riga ya shiga tsalle. Saukowa yayi alkawarin zama mai zafi.

Babban sanarwar duniya na Blackberry 2012 - tsarin halittar samfur

Abin takaici, kowane kamfani da ke fuskantar matsaloli a kasuwa a hankali yana motsawa daga nuna na'urori da fasaha na gaske zuwa nuna samfuri. Wannan wani abu ne da zai bayyana daga baya ko kuma ba zai taba fitowa ba, amma babban abin da irin wannan fasahar ke da alaka da ita shi ne rashinsu a wannan lokaci na musamman. Ga RIM, 2012 shekara ce mai mahimmanci, kamar yadda Blackberry World yake, kamar yadda kamfanin ya ketare iyaka a wannan lokacin. Idan shekara ta farko ta nuna samfurin gaske, duk da haka a cikin yanayi mai rikitarwa, wanda aka zana shi zuwa nau'in beta, a yau waɗannan samfurori ne na gaba, wanda kamfanin bai riga ya mallaka ba. Amma yana son ya halicce su nan gaba kadan. Babban bambance-bambance guda biyu, kamar yadda suke so a fada a Odessa.

Shugaban Kamfanin Thorsten Heins ya yi nasarar cewa kusan sau 40 a cikin mintuna 40 yana magana cewa yana son wannan ko wancan a Blackberry. Kalmar nan "Ina son ta" ta yi aiki a matsayin kamfen ɗin talla na McDonalds, amma da alama babu wanda ya kula da ita. Batun gabatarwa bai canza ba da zuwan sabon shugaban, kawai an yi watsi da tasirin abubuwa uku, amma an ƙara kiɗa mai tayar da hankali. A fakaice ina tsammanin jin waƙar daga Stanley Kubrick's A Space Odyssey, zai dace a lokacin da aka tabbatar da fifikon masu amfani da Blackberry akan sauran masu amfani da wayoyin hannu a duniya. Misali, bisa kididdigar da Heinz ya bayar, kashi 22 cikin 100 na masu amfani da wayoyin salula na neman aikace-aikace da zazzage su a kullum, yayin da Blackberry ya kai kashi 34%.A wannan lokacin, da gaske na kasa zama har ƙasa, ina so in ce, "Su wanene waɗannan mutanen da suke zazzage aikace-aikacen yau da kullun?" Bugu da ƙari, ba a bayyana cikakken abin da za a yi tare da masu amfani da iPhone waɗanda ba sa sauke aikace-aikacen a cikin irin wannan adadi, amma a lokaci guda suna jagorantar lambar su. Ƙididdigan tabbas dabara ce kuma ana tattara su cikin kwanuka don burge jama'a. Duk da haka, mutane kaɗan ne suka kula da waɗannan alkaluma, kowa yana tsammanin wani abu dabam dabam

Don nishadantar da ku, ba zan tsaya in gaya muku cewa kashi 63 cikin 100 na mutane suna shiga social media ta wayarsu ba (kada ku tambayi menene, babu decoding na irin wannan hadadden ra'ayi, na tabbata cewa ban da cibiyoyin sadarwa, masu tattara labarai, yanayi kuma ya zo nan da wani abu dabam). A bayyane yake cewa kusan dukkan masu Blackberry suna cikin wadannan kafafen sada zumunta - kashi 87 cikin dari.

Wannan kididdigar ta bar min wani abu mara dadi, kamar shugaban kamfanin yana so ya rage min kiba ta hanyar siyar da ni da baragurbin kaya. Amma ana iya kauce wa wannan, ba a buƙatar lambobi, kamar yadda a cikin gabatarwa daga Apple. Babu wani abu da za a yi alfahari da shi, kuma ba lallai ba ne, yana da kyau a guje wa irin waɗannan kalmomi daga baya daga 'yan jarida. Mummuna.

Abin da ya kamata a canza a tarihin Blackberry da zaburarwa ga farfaɗo da kamfanin ya kamata ya zama bayyanar sabon tsarin aiki na Blackberry 10 (wanda ya dogara da QNX, da kuma Playbook). Kwanan bayyanar bai canza ba - ƙarshen wannan shekara, amma duk masu haɓakawa da suka halarci taron an ba su samfurori na na'urar farko (alpha version). An rage a waje da ainihin kwafin littafin Playbook, tare da diagonal na allo na inci 4.2 da ƙudurin 1280x768 pixels. Ƙwaƙwalwar ajiya na 16 GB, babu ramin katunan ƙwaƙwalwar ajiya, 1 GB RAM. Babban fasalin BB10 a wurin gabatarwa, Shugaban RIM ya kira real multitasking, lokacin da kowane aikace-aikacen ke gudana a bango kuma zaku iya canzawa tsakanin su ta hanyar gungurawa.

Jin deja vu bai bar ni ba a wannan lokacin. Gabatar da Nokia na Maemo sannan kuma MeeGo ya nuna daidai wannan abu sama da shekara guda da ta gabata. Ko da kalmomin sun yi sauti iri ɗaya - game da sabon yanayin ƙwarewar mai amfani, lokacin da tsarin tsarin ba ya kama da wani abu da ke wanzu. Gaskiya, Blackberry ko kaɗan bai yi sa'a da wannan ba, tunda Meego bai shahara sosai ba, amma yana da gaske kuma yana wanzuwa. Menene bidi'a a cikin sarrafa motsin motsi ba a bayyane yake ba, haka kuma a cikin haɗin kai na ci gaban da aka gabatar a cikin Playbook tare da sabon OS. Yana kama da ɗan bambanta, amma ra'ayi yana kama da juna. Abin takaici, Meego yana da OS mai aiki, yayin da ajiyar BB10 har yanzu sigar alpha ce.

Batu na gaba da ya yi kama da rigima a gare ni shi ne shigar da maballin taɓawa na BB10. Duk gogewar Blackberry da ƙwarewar ta ta'allaka ne akan na'urorin da ke da madannai na zahiri. Yunkurin shiga kasuwar jama'a tare da wayar hannu (Storm misali ne na wannan) ya kasance babban gazawa. Kamfanin Apple iPhone bai yi aiki ba, saboda kamfanin ya yi watsi da babban fa'idarsa. A yau, an aika duk masu mafarkin duniyar nan don tafiya kasuwanci zuwa Blackberry (watakila Nokia ta raba hotunan, in ba haka ba babu wata hanya ta bayyana abin da ke faruwa). Don haka kamfanin ya yanke shawarar inganta maballin taɓawa, ko kuma yadda muke shigar da rubutu akansa. Ƙirƙirar ita ce yayin da ake bugawa, kalmomi suna bayyana waɗanda za a iya aikawa ta hanyar shafa sama (yatsa daga kasa zuwa saman allo) a cikin taga shigarwa. Wannan yana haɓaka shigarwa kuma yana aiki azaman nau'in ambato. Tsarin yana da hankali, yana iya tunawa da kalmominku, abubuwan da kuke so, da sauransu.

Mai kyau? Babu shakka. Aiwatar a aikace? Wataƙila. Shin cikakken maye gurbin madannai ne na zahiri? A'a kuma a'a. Haka kuma, wannan ba sifa ba ce wacce wasu masana'anta ko masu haɓaka masu zaman kansu ba za su iya kwafi ba. Hakika, idan irin wannan madannai ba zato ba tsammani ya zama sananne ko kuma wani yana son sa, to nau'insa na sauran dandamali zai bayyana nan da kwanaki kadan. RIM kawai ba zai iya kare wayoyinsa da ci gaba daga satar fasaha ba. Wannan shine lambar da zata bayyana akan dandamali da yawa. Amma saboda wasu dalilai ina tsammanin ba za a buƙaci musamman ba, tun da ba ya kawo wani abu na allahntaka, wannan wata alama ce da ba ku kula sosai.

Haka kuma manyan kalmomi cewa multimedia yanki ne mai matukar muhimmanci ga RIM. Gabatarwa ya nuna yiwuwar zabar ɗaya daga cikin hotuna da yawa, alal misali, hoto tare da fuskoki inda akwai idanu masu rufe ko ba haka ba. A zahiri, ƙirar ƙirar ƙirar ƙira ta tunatar da ni ci gaba da harbi a cikin Sony Ericsson K790/K800, lokacin da mai amfani zai iya zaɓar ɗayan hotuna 9 da aka ɗauka a cikin daƙiƙa ɗaya kuma ya share sauran. Babu wani abu da ya canza, lokaci yana wucewa, kuma "fasaha" kawai ya ɗan goge shi ya ba shi yanayin zamani. Ya dogara ne akan ra'ayoyin da aka riga aka aiwatar a baya, ko da yake ta wata hanya daban.

Me kuma kuka samu lokacin fada? Ba da yawa ba, Heinz ya nuna cewa kamfanin yana shirin shiga tseren don sarrafa motoci / tsarin kewayawa kuma ya jaddada cewa mutane kaɗan sun san "30% na motoci suna da irin wannan tsarin da ke gudana QNX." Bayani mai ban sha'awa sosai, wanda ba yana nufin kwata-kwata RIM zai amfana da wannan ba, tunda wannan kasuwa tana kan farkon ci gaba, kuma ana la'akari da haɓakar fashewar ta, QNX a matsayin ɗayan tsarin farko zai zama ƙasa da ƙasa ga sabbin masu shigowa, don misali, Android iri daya. Za a iya jefar da kalmomi game da amintattun sadarwa da ƙa'idodin ɓoyewa daga RIM a gefe. Waɗannan kalmomi ne kawai waɗanda aka ɗora akan kowace fasaha da RIM ke aiki da su.

A matsayin gamawa ga bidiyo daga RIM dangane da iyawar BB10.

Abin da ba mu ji ba a Duniyar Blackberry 2012

Abin takaici, ban da gaskiyar cewa shugaban RIM yana son taken McDonalds kuma yana hauka game da fasahar "sababbin" na kamfanin, babu bayanai da yawa daga wannan taron. Sun nuna nau'in alpha na OS akan mashaya, wanda ba shine samfurin ƙarshe ba kuma zai canza gaba ɗaya. Ina shirye in kwatanta bayyanar "sake dubawa" na wannan na'urar tare da sake dubawa na motherboards na sababbin wayoyin hannu, wanda aka lalata zuwa guntu na plywood, kamar yadda yakan faru. Ga mabukaci na ƙarshe, akwai bayanin sifili, kodayake tare da RIM ba zai zama mai himma ba, amma don saki irin wannan ƙaramin kwamfutar hannu.

Yana da mahimmanci kamfanin ya amsa ƴan tambayoyi a wannan taron da suka shafi makomarsa. Ba zan lissafta su ba cikin wani tsari na musamman:

  • Mene ne RIM ke shirin yi game da tafiyar kwastomomin kamfanoni akan Apple iPhone ko Android;
  • Menene abubuwan da ake sa ran a sababbin kasuwanni, musamman, bacewar alamar a Rasha, janyewar da ke kusa da wasu kasuwanni;
  • Dabarun kamfani game da software, yadda suke shirin yin gasa tare da nasara iOS/Android;
  • Ta yaya gudanarwar kamfani za ta daidaita raguwar tallace-tallace, irin ayyukan da za a bayar;
  • Yaya halin kasuwa game da alamar, wanda ke fama da sukar da ake yi masa a tsawon shekaru biyu, zai canza?

Wannan taron bai ba da amsa mai ma'ana ɗaya ba ga ɗaya daga cikin muhimman tambayoyi. Ya tuna mini da wani jirgin ruwa da ke nutsewa a cikin jirgin wanda maimakon su fara lodi a kan kwale-kwale, sai suka shirya teburi suka tattauna kan amfanin abincin da ake ci a yankin, sai ma’aikatan jirgin suka gyara bangon, suna gyara su daga fari zuwa ruwan hoda. Bayan haka, rayuwa cikin ruwan hoda tana da kyau, kuma mutuwa ba ta da ban tsoro.

Abin takaici, wannan taron ya nuna wani abu mai mahimmanci - babu wani ƙarfi a cikin kamfanin da za a iya haɗa shi don ceto shi daga rugujewar da ba za a iya mantawa da shi ba. A cikin Disamba 2011, na rubuta cewa RIM yana da kimanin watanni 6-8 don fita daga cikin rudani da samar da dabara. Abin baƙin ciki, kamfanin ya zaɓi jana'izar daraja fiye da rayuwa. Mara lafiya wanda ba ya so ya rayu, ba wanda zai iya taimaka. Zai mutu duk da ƙoƙarin da ya yi na a cece shi da rai. Hakika, Blackberry ya riga ya mutu, kuma sabuwar Blackberry World ita ce rayayyun shaidar hakan.

Abin takaici, wannan taron ya nuna wani abu mai mahimmanci - babu wasu sojoji a cikin kamfanin da za a iya tattara su don ceton shi daga rugujewar da ke gabatowa. A cikin Disamba 2011, na rubuta cewa RIM yana da kimanin watanni 6-8 don fita daga cikin rudani da samar da dabara. Abin baƙin ciki, kamfanin ya zaɓi jana'izar daraja fiye da rayuwa. Mara lafiya wanda ba ya so ya rayu, ba wanda zai iya taimaka. Zai mutu duk da ƙoƙarin da ya yi na a cece shi da rai. Hakika, Blackberry ya riga ya mutu, kuma sabuwar Blackberry World ita ce rayayyun shaidar hakan.