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Beeline tana sabunta alama da matsayi. Tunani kafin ƙaddamarwa

Ina buƙatar yin ajiyar wuri nan da nan cewa taron zai faru a cikin mako, ba ni da wani bayani na musamman na ciki game da sabunta tambarin mai zuwa. Amma idan kun kalli abin da ƙungiyar Beeline ke yi, to, buƙatar irin wannan matakin ya bayyana. Kazalika yadda girman irin wannan canjin zai iya zama. A baya lokaci "Beeline" canza iri a karkashin Alexander Izosimov a Afrilu 2005. Alamar baki da rawaya da aka saba ta bayyana a lokacin, ta zama mai nasara a kowane ma'ana, ta bambanta Beeline da masu fafatawa da kyau, an sami bangaren gani daidai. Yana da ban sha'awa cewa a cikin Maris 2005 mun buga wani abu game da canje-canje masu zuwa, wani littafin da aka sabunta ya fada hannuna, Serezha Potresov ya rubuta rubutun.

Mobile-review.com Beeline rebranding: koyaushe yana kusa kuma mafi dacewa?

Sake suna Beeline: koyaushe akwai kuma ma mafi dacewa?

Babban matsalar kamfanin Beeline a shekarun baya ita ce rashin samun kudaden da ake samu na ci gaban hanyar sadarwar, ingancin sadarwa ya ragu idan aka kwatanta da masu fafatawa. Kasuwanci ya yi aiki don jawo hankalin masu biyan kuɗi, amma rayuwarsu ta ci gaba da raguwa, saboda mutane ba su gamsu da ingancin sadarwa ba. Babban matsalar Beeline shine ingancin babban sabis ɗin, kuma ba komai bane. Fahimtar hakan ya kai ga cewa an ware kudi don gina hanyar sadarwa, amma ba zai yiwu a inganta hanyar sadarwar lokaci guda a duk fadin kasar ba. Kamfanin ya gano yankunan da za su iya yin nasara ta fuskar ci gaba, kuma ya fara zuba jari a cikinsu. Alal misali, wannan lokacin rani a Moscow da yankin, ingancin sadarwa daga Beeline ya karu sosai, wanda ya haifar da karuwa a yawan amfani da sabis. Sabuwar rahoton Beeline na kwata yana nuna haɓakar shigar da 4G, masu amfani sun fi yin amfani da canja wurin bayanai (matsakaicin ƙimar ya karu da 50%, daga 8.1 GB akan kowane mutum zuwa 12.5 GB).

A cikin bazara na 2020, Alexander Torbakhov ya zama Shugaba, a cikin tambayoyin da ba su da yawa, ya maimaita wannan kalmar: "A matsayina na shugaban kamfanin, na ɗauki alhakin sanya bukatun abokan cinikinmu a tsakiyar dabarun Beeline na gaba." Ga mafi yawan, wannan yana kama da wani abu mai kyau, amma babu bangaskiya cewa za a iya mayar da kamfanin zuwa girma. Dangane da wannan bangon, ana buga labaran lokaci-lokaci cewa Tele2 ya mamaye Beeline dangane da tushen biyan kuɗi kuma ya zama ma'aikaci na uku a cikin wannan sigar bayan MTS da MegaFon. Idan aka yi la'akari da cewa Tele2 bai bayyana bayanan ba, duk waɗannan wallafe-wallafen za a iya kiran su cikin aminci da farawar ƙarya, yanayin zai iya zama irin wannan ga Beeline idan kamfanin bai yi komai ba kuma ya ci gaba da nutsewa. Tare da zuwan Alexander Torbakhov, wani sabon tawagar ya bayyana, bai zo kamfanin kadai ba, mutane suna barin Beeline, wani lokacin, barin, suna haɓaka mummunan yanayi (duk abin da ya ɓace, na san tabbas, da dai sauransu). Yana da sauƙi a yi imani da wannan, tun da kamfanin ya yi nisa daga kasancewa mafi kyawun tsari, akwai matsaloli da yawa.

Kayan Wutar Lantarki a Kubwa A farkon 2021, muna tattaunawa game da sakamakon kwata na huɗu, da kuma duk shekara, a ofishin kamfanin Beeline. Alexander Torbakhov yayi magana game da kwata, amma ya lura cewa a karon farko a cikin Disamba 2020, yana yiwuwa a dakatar da faɗuwa a cikin tushen masu biyan kuɗi, ya girma kaɗan, amma ya girma. Yanayin ya kasance yana bayyana a farkon 2021, babu bayanai, amma mutane sun fara amfani da Beeline kuma. Maganar cewa Beeline ita ce ta farko daga cikin ma'aikatan da ta isa kasa kuma yanzu ta janye daga gare ta kuma ta fara tasowa ta zama fuka-fuki, an fada a wannan taron tare da 'yan jarida da manazarta. Daga can, maimaita kalmar da aka fara aiki a Beeline: "A yanzu ana ba da fifiko ga abokin ciniki: ya zama cibiyar ƙoƙarinmu. Abin baƙin ciki shine, sadarwar sadarwa ba ta zama abin ƙima na abokan ciniki ba, don haka mun yanke shawarar cewa za mu yi wasa a wannan filin."

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Ta yaya ma'aikaci zai iya sanya abokin ciniki a tsakiyar sararin samaniyarsu? Amsar wannan tambayar tana da wuyar samu fiye da yin ta. Saitin kayan aikin da ke samuwa ga Beeline bai bambanta ba, sun hadu kuma an gabatar da su a kasuwa zuwa mataki ɗaya ko wani. Ba zan yi tsammanin wani sabon abu mai ban mamaki daga shawarwarin Beeline ba, tabbas mun riga mun ga wasu motsi daga kamfanin da kansa da sauran 'yan wasa. Sabuwar inganci a nan za ta kasance cikin yadda aka haɗa waɗannan shawarwari tare, haɗin gwiwa ne wanda zai iya ba da wani abu daban. Babu shakka cewa abokin ciniki ya zama cibiyar sararin samaniya, duk abin da ke kewaye da shi.Canji a cikin salon gani, a ganina, ya kamata ya zama kadan don an gane alamar kuma babu buƙatar kashe kuɗi don inganta shi, tunawa da sababbin launuka da tambari. Maimakon juyin halitta fiye da babban bambanci daga sigar yanzu. Amma a lokaci guda, taken ya kamata ya nuna sabon matsayi, gaskiyar cewa kamfani yana ƙoƙarin sanya abokin ciniki a tsakiyar ƙoƙarinsa. Zan ɗauka cewa juyin taken taken da kamfanin ya riga ya yi amfani da shi yana yiwuwa a nan, kuma zan ba ku damar yin mafarki game da wannan batu. A cikin shekara ta 18, kamfanin ya sake ƙaddamar da taken "Rayuwa a gefen haske", yakin talla yana da ban sha'awa da haske.

Kuma a nan tambaya ta gaba ta taso, ko ma'aikacin zai yi amfani da taurarin fina-finai da talabijin a talla, menene sabon matsayi da kuma nawa zai nuna ra'ayin alamar. Kafin zuwan sabon ƙungiyar, ana amfani da taurari sau da yawa a cikin tallan mai aiki, kamar yadda sauran kamfanoni ke yi a yau - MTS da MegaFon. Akwai jin cewa Beeline na iya yin nisa daga wannan tsarin, amma ba maimaita motsi na Tele2 ba, inda suka ware jarumai na yau da kullun kuma suka sanya su cibiyar ƙoƙarin talla. A wurin masu sayar da Beeline, zan sanya talakawa, waɗanda muke gani a kusa da mu kullum, a tsakiyar sararin samaniya. Wannan kusan ko da yaushe mataki ne mai nasara, domin yana da sauƙin isa ga mutane fiye da nuna musu taurari ko haruffan almara. Babban abu shi ne babu ƙarya a nan kuma duk abin da ake yi da gaske. Yadda zai kasance, za mu gano nan ba da jimawa ba, yayin da waɗannan tunani ne kawai.

A cikin 'yan shekarun nan, matsayi daga kamfanin an fahimci matsayin wani nau'i na rangwame, don haka Beeline ya yi yaƙi da Tele2 da halayen su cewa ma'aikacin yana da rangwame, ko da yake ya dade ya daina zama irin wannan. A cikin 2021, jadawalin kuɗin fito daga Beeline ya kasance kamar a duk yankuna da aka sabunta hanyar sadarwar, kamfanin yana mai da hankali kan ƙimar farashi / inganci. Wannan hanya ce mai ma'ana wacce Beeline ke ƙoƙarin cimma tayin riba ga mai siye, don samar da sabis na gaske, amma ba ƙaramin kuɗi ba. A cikin wannan hanyar, mai aiki yana tabbatar da makomarsa, yana karɓar kuɗi wanda zai iya ƙara zuba jari a ci gaban cibiyar sadarwa.Af, ci gaban cibiyar sadarwa ya zama abin sha'awa ga gudanar da Beeline, an yanke duk ƙarin farashin, ana aika kuɗi zuwa wurin ginin, kuma a yau Beeline yana haɓaka da sauri fiye da duk masu aiki a Rasha. Dalilin yana da sauƙi - ingancin hanyar sadarwa ya zama dole don mai aiki ya haɓaka. A cikin 2018 da 2019, Beeline ta fara aiki iri ɗaya na tashoshin tushe na 4G kamar yadda na tsawon lokacin da ya gabata, a cikin 2021 ana kiyaye saurin ci gaba. Wataƙila, a nan za mu iya magana game da ƙaddamar da ƙoƙarin a cikin wani shugabanci, lokacin da aka yanke ƙarin farashi, kuma kusan duk kuɗin da aka kashe akan mahimmin mahimmin ma'auni ga kowane mai aiki. Kuma na yi farin ciki da na ga a Moscow da kuma yankin yadda kamfanin Beeline ke canzawa, duk da cewa abubuwan da nake lura da su ba su taka rawar gani ba a nan, kowa yana da nasa kwarewa.

Ba asiri ba ne cewa ina sadarwa da masu aiki daban-daban kuma zan iya lura da yadda suke aiki daga ciki. Beeline yana ci gaba da zubar da wuce haddi "nauyi" a cikin 'yan shekarun nan, tsarin ya zama m, an sanya inganci a gaba. Ta hanyoyi da yawa, wannan ya sa ƙoƙarin kamfanin ya mai da hankali; haka kuma, Beeline ta mayar da injiniyoyin da ke haɓaka hanyar sadarwa zuwa tsarin kamfanin. Idan gudanarwar da ta gabata ta fitar da kulawar hanyar sadarwa don cimma nasarar aikin kuɗi, yanzu ta koma kamfanin (wannan jin daɗi ne mai tsada daga kowane ra'ayi). Amma wannan wata hujja ce cewa kamfanin Beeline yana mai da hankali kan ingancin hanyar sadarwar, yana ƙoƙarin jawo shi zuwa wani sabon matakin don kansa, kuma ta fuskoki da yawa yana samun nasara.

stereotype na hasashe tsakanin masu amfani ba ya canzawa da sauri, waɗanda suka bar Beeline a cikin shekarun da suka gabata, mai yiwuwa, ba za su yi gaggawar komawa ga mai aiki ba saboda sabon matsayi na alamar. Anan muna buƙatar haɗin kai, lokacin da aka ba da wani sabon abu ga kasuwa, alal misali, a cikin jadawalin kuɗin fito. Kuma yanzu wannan ya zama batu mafi ban sha'awa na shirin, abin da Beeline zai nuna daidai a tsakiyar mako, abin da ba wai kawai alamar ba, har ma samfurin samfurin zai yi kama.

Beeline shine farkon manyan masu aiki don ƙaddamar da sabuntawar alama, Ina tsammanin cewa sauran kamfanoni za su bi (lura yadda 2021 ke da wadata a sabbin samfura, kowane kamfani yana neman sabon tsarin kula da abokan ciniki, kuma wannan kyauta ce. zuwa zamani)

Da zaran Beeline a hukumance ta ba da sanarwar sabunta tambarin, tayin jadawalin kuɗin fito, za mu iya tattauna su musamman dalla-dalla. A halin yanzu, duk bayanan da aka gabatar anan shine tunanina akan batun sabuntawar Beeline. Nawa ne a cikin tunanina na buga alamar ko kuma na rasa, za mu gano a cikin kwanaki masu zuwa.

Menene kuke tsammanin kamfanin Beeline ya kamata ya yi don dawo da soyayyar ku da ku a matsayin abokin ciniki (tabbas, idan ba ku tare da Beeline yanzu)? Faɗa mana a cikin sharhi.